Cozypurefall2016 nc insert final

Organic Comfort Made Fresh Daily

We Make It. You Save It.

Making it in America

100% Woman-Owned

Experience Outrageous Organic Comfort with CozyPure ... PG. 2

CozyPure artisans make organic comfort daily in the USA ... PG. 4

A word from CozyPure’s CEO and founder ... PG. 5

CozyPure Products

How do you sleep?

Made Fresh Daily

See the full line of CozyPure Mattresses & Bedding ... PG. 6-10

Eating organic is popular, but do you sleep organic? ... PG. 11

Information about CozyPure’s organic ingredients ... PG. 12-13

Undercover Killing Us Softly A look at the ingredients inside mattress components ...

PGS. 14-15

Experience Outrageous Made fresh daily in Norfolk, Virginia by skilled artisans that care about the quality of your slumber, CozyPureÂŽ sells organic bedding from our workshop directly to the customer. So take the journey to good sleep that is sustainable, renewable, and at a great price. Call us or visit our website today to order your organic sleep system.

Organic Comfort

We’ve Got You Covered from Head to Toe Natural and Organic Latex Mattresses Organic Pillows Mattress Pads Removable Toppers Organic Cotton Sheets Blankets & Comforters Baby Bedding

We Make It. You Save It.

Skip the middleman. Buy direct.

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Our Story

For twenty-five years we’ve been at the forefront of green living, a pioneer in the industry, committed to using only sustainable, natural and organic materials...

Cheryl Hahn, our founder, is a true pioneer in green living with more than 25 years of experience as the owner of Tomorrow’s World, one of America’s very first green-living stores. Prior to becoming an ecopreneur, she acquired a background in textiles while working for one of the country’s largest sportswear manufacturing companies.

Cheryl soon focused her energies exclusively on the manufacturing Cheryl Hahn, Owner of organic bedding; her company was also the first to introduce organic mattresses to the national consumer market in the early 1990’s.

“One of the things I really wanted to create was quality, comfort, durability and aesthetics using beautiful textiles made from renewable, sustainable resources for products actually made to last decades,” Hahn says.

“I love our products...and I want you to fall in love with them too.”

— Cheryl Hahn

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Our commitment to the environment and sustainability means best quality, higher value products - made in America - in ways that preserve our natural resources while also reducing our production waste and energy consumption. Green awareness is high and so many businesses are greenwashing; this shows our dedication to being a true full-circle green company.

We’re committed to producing goods made in the USA that are both green and organic — and we’re very proud of that. www.cozypure.com

Making it in America A message from Cheryl Hahn, CozyPure founder Once upon a time, America was a strong leader in the manufacturing industry, which created millions of jobs across the country. Outsourcing overseas for cheap labor gained popularity in the late 1970’s and has accelerated over the past few decades to the point where almost every product we buy is made in another country. But there are a few companies determined to keep it made in the USA. CozyPure® is one of them.

Centuries ago, nearly everything was made by hand.

It’s almost a lost art to cut fabric with scissors, handtuft with needles and fill pillows by hand, when all this can be done by automated machines that mass produce hundreds of products a day. Our “Back-of-House” artisans craft products made-to-order, just for you. Their skilled workmanship using natural materials is a distinct process, so each item is unique.

We take pride in our quality American-made organic comfort products, but we also offer exceptional customer care to back it up, which is just as important.

Our “Front-of-House” team is here to service you at all times, not only before the sale but after it too. Your questions and concerns are a phone call away. We’re always here to answer questions, provide knowledge and assist you. Your satisfaction is our number one priority... Today, tomorrow or five years from now.

Cris works on a pattern for sampling and prototyping of a potentially new CozyPure product.

Every item is handcrafted by skilled artisans.

Diane begins making a CozyPure hand-tufted Wool Comforter.

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Doreen starts preparation on a LaNoodle Cuddle Topper.

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100% Woman-Owned, Made-In-The-USA Small Business I am woman, hear me roar. Helen Reddy’s song reached #1 on the charts in 1972. I was nine. Young enough to be influenced, according to the lyrics, that my gender had no barriers. Having a mom who owned and operated a small hair salon certainly didn’t hurt either. Of course, that’s not to say it’s been an easy road to navigate this business I’ve nurtured and nourished over the past 25 years.

Raising two beautiful kids while running my company definitely had challenges. I spent many years doing most of my work only after they went to bed, and staying up until 2 AM to make deadlines.

As they got older, my schedule changed with them.

Sometimes a midday school play, doctor appointment or teacher meeting. Other times, spending a whole week across the country for a swim meet. I loved the flexibility, although it was very challenging to juggle the priorities — you know, like cleaning the house.

But hey, I am woman, I can roll.

Back in the early 90’s we worked with outside manufacturers to make our products for us, but then it happened ... They started outsourcing. I’m passionate about made in America. So this was near and dear to my heart. If our manufacturers wanted to move operations out of the USA, then heck we’ll just do it ourselves. And so it began, our journey into manufacturing. In the beginning, I admit I wasn’t sure

where to start. But thankfully I had Cris, my righthand-lady and expert seamstress. I am woman, and I had another one by my side, so let’s rock.

I’m over the assumptions, because almost everyone assumes my company is run by a man. Going to mattress manufacturing trade shows, an industry largely dominated by men, I’m no longer surprised when suppliers direct their conversation towards Hans, my right-hand-man and customer care extraordinaire. It’s actually a great opportunity for me to gain insight of the boys’ club who assume all the women attending are assistants and receptionists. I am woman. I am invincible, not invisible.

Most of the time I’m not Wonder Woman.

Every strong woman knows to surround herself with superheroes. When my family, friends and employees are standing by my side, I make that transformation easily. Without them, and without our loyal customers, this road I travel would be lonely and strenuous. I am woman. I am strong. But I am stronger with others.

Just like everyone, through the years I’ve had my share of tragedies and disappointments which resulted in set-backs. But I’ve learned that when you get stuck in the mud, kick it off. If that doesn’t work, take off the boots. Just keep going. Because if I have to, I can do anything. I am woman. — by Cheryl Hahn

A return on your investment night after night Natural latex rubber mattresses are known to last for decades while providing the best support available.

We want you to enjoy the longevity of your CozyPure mattress, which is why we offer the following features.

Lifetime Comfort Correction

Custom Dual-Side Comfort

Injury, age, and weight change can all lead to needing a correction in the comfort of your bed. Just call us to order your one-time adjustment for a new 3” comfort latex layer at a low wholesale price. No time limit — you can take advantage of this offer in 10 months, 10 years, or longer. Don’t lose sleep over changes that can be corrected.

You like a softer feel, but your partner likes a firmer surface. Where’s the compromise?

With our Custom Dual-Side Comfort, you won’t have to worry about making a unified decision — simply choose the comfort you like best. And your partner gets to pick what they like too. Don’t let worrying about decisions make you toss and turn all night.

Flippable Reverse Comfort

CozyPure Cuddle-Up Club

Most mattresses have a chemically-treated FR fabric on the bottom — something you would never want to sleep on. We quilt the bottom of our mattress which costs more, but allows you to flip the bed if you want an easy way to make it firmer. Accident on your top quilting? Just reconstruct the layers and use the bottom quilting instead. Flippin’ awesome.

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Enjoy exclusive VIP lifetime discounts on our Made-in-the-USA CozyPure bedding.

We make our beautiful organic bedding right here in our Virginia workshop. You’ll want to surround yourself with cozy comforters, sheets, blankets, pillows and toppers for the best sleep ever. Or use your discount to buy gifts for folks who will love you every night.

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Choose a 100% natural or organic latex mattress and we’ll include all the organic bedding bundled together with a discount. Everything your need to experience outrageous organic comfort right out of the box. Compare to our competitors. Buy direct and save!

Mattress

100% Natural Latex Mattress Organic Cotton Mattress Protector LaNoodle Cuddle-Top Latex Topper Hand-Tied Wool Comforter LaNoodle Latex Pillows Organic Cotton Sheet Set Organic Cotton Duvet Cover

Size

Other Organic Brands

Twin

39”x75”

$4,500 and up

Twin XL

39”x80”

$4,500 and up

Full

54”x75”

$5,700 and up

Queen

60”x80”

$6,300 and up

King

76”x80”

$6,800 and up

Cal King

76”x80”

$6,900 and up

100% Natural Latex at an affordable factory-direct price. No fillers, synthetic blends or petroleum foams, our solid one-zone natural latex mattresses also feature our luxurious organic cotton (no polyester) pebble pique stretch knit matelasse quilted with wool.

7”

9”

Twin $999 Full $2399 Queen $2499 King $2699

Twin $2099 Full $2599 Queen $2799 King $2999

10” Twin $2399 Full $2999 Queen $3199 King $3399

12” Twin $2599 Full $3199 Queen $3499 King $3799

Global Organic Latex Standard (GOLS) certified organic latex featuring our exclusive five-zone responsive support core covered in our signature organic cotton pebble pique stretch knit matelasse fabric (no polyester) quilted to 100% pure New Zealand Wool.

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7”

9”

Twin $2498 Full $2998 Queen $3098 King $3598

Twin $2698 Full $3198 Queen $3398 King $3898

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10” Twin $2798 Full $3398 Queen $3598 King $4298

12” Twin $2998 Full $3698 Queen $3898 King $4598

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Inside a CozyPure® Latex Mattress Organic Cotton Stretch Knit Matelasse Fabric

Pure Wool

1.5” Sculpted Natural Latex

3” Customizable Natural Latex Comfort Layer 6” Natural or Organic Latex Rubber Core (Available in Soft, Medium & Firm)

My Side

Bottom Quilt Organic Cotton with Wool

Your Side Components shown here are featured in our 12” mattresses.

Build Your Own Bed-In-A-Box Skip the Middleman

BUILD YOUR OWN BED and SAVE. Our BYOB component kit includes 3” think 100% natural latex layers in SOFT, MEDIUM, or FIRM which you stack in various configurations to design your own comfort. Includes a 1” thick two-sided organic cotton and wool quilted zipper cover.

2 Layers 7” Plus Cover

My Side

Twin $1898 TXL $1999 Queen $2299 King $2499

Your Side

3 Layers 10” Plus Cover Twin $1999 TXL $2100 Queen $2499 King $2699

2” Sculpted Comfort Latex Twin TXL Queen King

Hotel Collection Accessories Twin $1245 TXL $1265 Queen $1629 King $1899

You Choose Three - 3” Customizable Natural Latex Comfort Layers for Each Side of the Bed Available in Soft, Medium and Firm.

You Pick It. We Ship It. You Save It. 800.229.7571

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CozyPure® Organic Bedding Products CozyPure® offers handcrafted bedding accessories that will enhance your sleep experience, night after night. Designed with quality and value in mind, our products are made to last five to ten times longer than conventional bedding products with proper care, using simple yet luxurious 100% organic and pure ecosmart ingredients from nature that breathe... Just like you do. Experience CozyPure® organic comfort for healthy sleep nutrition.

LaNoodle Cuddle Top Latex Topper Cuddle-up for a good night’s sleep that surrounds you with plush softness and outrageous comfort.

Perfect to create a softer mattress surface that cuddles your curves while providing support.

Pebble Pique Organic Cotton Stretch Knit Mattress Protector It’s a bestseller. Easy care mattress protector from our exclusive Pebble Pique matelasse fabric.

Thick, soft and luxurious CozyPure® organic comfort. Also available: DeVine Organic Cotton Stretch-Knit Protector.

Organic Cotton Matelasse Blanket Fall in love with the classic and simple elegance of our exclusive reversible Matelasse Blankets made from 100% soft organic cotton. Available in Pebble Pique, DeVINE, Wild Stripes Animal Print, and “Three Pigs on a Blanket” patterns.

Organic Cotton Waterproof Mattress Protector Waterproof protection for your mattress.

Fitted sheet style made from super soft 100% GOTS certified organic cotton jersey knit with a non-toxic food-grade micro-thin polyurethane backing to effectively absorb all fluids.

Our breathable protector is comfortable enough to be used as a sheet while still providing ideal protection for your mattress.

CozyPure Hand-Tied Wool Comforter Our best-selling temperature-regulating CozyPure Comforter is made with lofty chemicalfree 100% CozyPure wool which we expertly hand-tuft inside silky organic cotton sateen.

Wool regulates your body temperature so you don’t overheat and become clammy and sweat during sleep. It’s also naturally dust-mite resistant and lowers your heart rate to its optimal level.

Designed to provide years of enjoyment with proper care, our CozyPure organic wool comforter is a favorite to cuddle under every night.

1” Tufted Wool Comfort Pad Ideal for folks who want the benefits of sleeping with wool but don’t want a thick pillowtop to provide the temperature regulation and dust-mite resistant properties on the surface of any mattress without changing the comfort.

3” Wooluptuous Mattress Topper Wool has a natural soft, fluffiness that welcomes you to bed every night. It’s better than a featherbed because wool is smoother, it stays in place and it’s more breathable and resistant to dust mites.

Natural Latex LaNoodle Pillow Collection Our LaNoodle Pillow is made from pure natural latex noodles which provide soft and resilient support, with the flexibility to uniquely cradle your head and neck. Also available in our Pure Performance Zippered LaNoodle Pillow Collection.

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Just in time for cool autumn evenings www.cozypure.com

Pure Performance Zippered LaNoodle Latex Contour Pillow Our wonderful LaNoodle Contour pillow is hand-tufted to provide a gentle contour for folks that need proper head and neck support all night long. Customizable.

Bed-Buddy Body Pillows The versatile, flexible support can relieve lower back stress, improve hip, shoulder and spine alignment and helps relieve bones from compressing due to gravity. Replace the use of multiple pillows with this therapeutic body pillow.

Available in Twin, Queen, and King sizes.

NEW! Baa-Noodle Latex-Wool Customizable Pillow Combining the very best of our most popular pillows, our Baa-Noodle is the perfect twoin-one pillow handcrafted with different materials to offer the sleeper dual-comfort.

Supple, squishy and flexible on one side filled with latex lanoodles wrapped under organic cotton stretch knit. Smooth, soft and flat on the other side with tufted wool batting under silky organic cotton sateen.

Organic Bedding for Babies Provide baby with a safe and healthy sleep crafted from nature’s finest ingredients. Our collection includes crib mattresses, blankets, sheets and more.

Pure as a newborn baby.

Zippered Organic Cotton Pillow Protectors Protect your organic pillows with our zippered pillow protector cover. They are made from woven organic cotton sateen fabric with a zipper closure at the side edge.

Pure Organic Sleep Pillow Our organic pillows are handcrafted and made to order. They are available in wool, kapok, organic cotton and buckwheat fills, wrapped inside 100% pure organic cotton.

Organic Neck Roll Pillow with case - Small Neck Roll Pillows can help provide contouring support to the natural cervical spine curve while lying on the back.

Organic Cotton 280 Thread Count Sateen Sheets, Pillowcases & Duvet Covers Classic ivory color linens are both elegant and timeless allowing you to add splashes of color with blankets, shams or toss pillows. This fine quality organic cotton offers a light-weight that won’t compromise the feel. Organic Cotton 280 thread count sateen sheets proudly made in America.

Lumbar-Neck Organic Pillow with Pillow Case Neck Roll pillows can help provide contouring support to the natural cervical spine curve while lying on the back and Lumbar pillows help give support to lower back. This pillow does both.

Organic Cotton 400 Thread Count Damask Sateen Stripe Linen Collection Our Luxury Damask Sateen Sheets are made from a high quality 400 thread count using 100% organic cotton sateen and woven smooth as silk in classic stripe pattern. Proudly made in the USA.

Visit our showroom 2308 Granby St., Norfolk, VA or go to www.cozypure.com 800.229.7571

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Solid Wood Platform Bed Frames Handcrafted in the USA

CozyPure only uses nature’s finest ingredients

Our platform bed frames have been a customer favorite for over 20 years.

Constructed with sturdy poplar wood slats which provide wonderful support and allows air to flow through and around your mattress. Simply place your mattress directly on the slats, completely replacing the need for a boxspring. All of our platform beds are made from the finest sustainable hardwoods and hand rubbed with non-toxic natural Danish oil, or request unfinished natural.

Canopy Bed Frame

Our masterful tongue-and-groove woodworking technique allows for easy assembly using a rubber mallet, with concealed connectors to provide a clean aesthetic eliminating unsightly hardware.

Timeless and classic designs in beautiful solid woods (American Oak or Hard Maple) for optimum durability and strength.

Quaker Bed Frame

ORGANIC COTTON - Our certified organic cotton fabric is milled in the USA and is featured on all our mattresses. This luxurious matelasse stretch knit fabric MOVES with your body and the natural latex mattress.

Our organic cotton fabric enhances the natural latex underneath, so you receive all the benefits of a CozyPure Sleep.

PURE WOOL - We specifically use a small amount of wool quilting in our covers so you can get close to the comfort of our latex yet still receive the wonderful benefits of wool. Combined with our soft organic cotton, both fibers naturally BREATHE - just like we do - to resonate with your body and provide the best regulation during sleep.

Studio Bed Frame NATURAL LATEX - We source our natural latex direct from the beautiful island of Sri Lanka where you’ll find the highest quality rubber in the world.

Natural latex rubber is proven to be the very best component in mattresses and can last for decades.

We use only natural rubber milk.

NO fillers, NO foams, NO lies.

Made to order with a five year warranty and handcrafted in the USA.

Organic Sofa Day Beds

Cuddle-Up Club

Mix and match your fabrics Perfect for the family room to comfortably relax, read or watch TV, our sofa day bed easily transforms into an inviting bed. Choose your fabric and design your own ensembles.

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Enjoy 20% lifetime bedding discounts with the purchase of a mattress www.cozypure.com

You eat organic...

But how do you sleep?

“Why are we willing to accept poisons and harmful chemicals in our bedding, when we are actively rejecting harmful ingredients in our food?”

Besides water, there are TWO essentials in life: food and sleep. A lot of attention is paid to eating healthier, eating organic and ridding the body of harmful and unhealthy ingredients in our food.

The importance of the food we eat makes sense because it’s how our body gets the vitamins and minerals we need. We eat nutrient-dense superfoods like fruits, vegetables, beans and nuts to ward-off (and even reverse) disease.

The other (often overlooked) necessity of life we must have is sleep.

Unfortunately, it’s something most of us don’t think about, yet the consequences are great. A good night’s sleep is vital to our health and wellbeing. Our healing and recovery. Our vitality and energy. Our restoration and rejuvenation. All this repair of both your body and mind takes place during that night-time shut-eye we call sleep.

Quality deep-sleep requires optimum comfort which includes temperature regulation, proper support and pressure relief. Restorative healing-sleep requires an environment free of harmful toxins because our bodies shut-down and we’re vulnerable to dermal and airborne elements from the synthetic compounds which outgas and decompose in the bedroom.

Perhaps with something as basic as our bedding, we often fall into the old assumption that if it’s for sale, it must be safe. But we are a more informed consumer, with more information and options available to us than ever before.

What’s true of our food, should be true of our bedding too. After all, our bedding is one of the most intimate products we use every day!

That’s why here at CozyPure® we liken ourselves to an organic “Farm to Table” eatery by presenting ourselves as a “Farm to Bed” workshop serving-up handmade organic mattresses and bedding. We too use farm fresh ingredients and we make everything to order, right here in Norfolk, Virginia, USA. Visit our website at www.cozypure.com to view the menu of organic bedding “superfoods” we offer for a healthy, comfortable night’s sleep.

— by Cheryl Hahn

DO YOU KNOW WHAT INGREDIENTS ARE IN YOUR BED? With a little research by any consumer, it’s easy to draw the parallel that the chemicals and proprietary formulas being buried in our sleep surfaces is not too different from the additives and preservatives many food companies are being pressured into removing from their products.

We’ve learned to read the labels in our food.

Shouldn’t we read the labels in our bedding?

We love reading articles by Vani Hari, otherwise known as the Food Babe. She writes investigative reports about conventional foods, how they’re processed with wicked ingredients, as well as the marketing of “fake” healthy food. So many of her posts about hidden and potentially dangerous ingredients are strikingly similar to the bedding industry - everything from the processing, to the chemicals, to the marketing.

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Organic Comfort Made Fresh Daily with Farm Fresh ingredients NATURAL LATEX RUBBER SUPERIOR MATTRESS MATERIAL In 1931, the world’s first latex mattress was made.

The features of not having to be flipped, staying fresh, responsive, supportive and keeping its shape made the mattress a huge success.

PROVEN TO PROVIDE HEALTHIER SLEEP The year 1954, latex foam is proven to contain exceptionally high anti-bacterial properties by Dr. Theo Lammers from the Institute of Hygiene Gutenburg University, making it the hygienic ideal for mattresses, superior to all other materials: unsurpassed in comfort and support, exceptional durability, stays cool, and is the healthiest choice due to its high anti-bacterial and allergy-free properties.

IDEAL FOR ASTHMA AND RESPIRATORY DISORDERS Further work in 1956 by Drs Fuchs & Gronemeyer at the Asthma Clinic, concluded, “the advantages of latex foam mattresses have been outlined by health and surgical authorities and the bacteriostatic (capable of killing bacteria), as well as fungus and mite resistant properties of latex material found by Lammers is confirmed.”

It starts with RUBBER MILK Rubber milk tapped from the trees of Sri Lanka yields the world’s finest rubber.

That’s what goes into CozyPure® mattresses. 100% pure organic rubber is handcrafted into mattresses that are extremely comfortable and durable.

No fillers. No foams. No lies.

Throughout the decades, the cost of this premium material made it more expensive for manufacturers to produce and consumers often didn’t want to buy this higher priced option, thus latex mattresses were soon overshadowed by beds made with synthetic batting and petroleum foams placed over innerspring coils.

BOUNCING BACK In 1991, our flagship mail order catalog, Tomorrow’s World, was one of the first companies to offer a selection of natural latex mattresses made with organic cotton and wool. Consumers are beginning to understand the value equation of their purchases and realize that investing in a quality latex mattress will pay for itself many times over the lifetime of use it provides.

DECEPTIONS The popularity of latex mattresses comes with a price to consumer research. Many “so called” latex mattresses often only contain a small layer surrounded by foam and/or coils. Some “natural” latex really only contains a percentage of natural. Even materials such as “organic cotton” are being advertised on certain mattresses when in fact the fabric is blended with synthetic polyester. In this era of popularity for latex mattresses it’s

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imperative for the consumer to do thorough research so they can be 100% sure they are getting the product they think they are purchasing.

and other synthetic fibers had no effect on (and sometimes increased) the sleeper’s heart rate. A lowered heart rate induces a deep, relaxed sleep.

HOW OUR NATURAL LATEX RUBBER IS MADE Rubber tapping is the process by which rubber is harvested. An incision is made in the bark of a rubber tree, which cuts through the bark so the latex drips into a collecting cup.

The work is done at night or in the early morning before the day’s temperature rises, so the latex will drip longer before coagulating and sealing the cut.

Rubber tapping does not hurt the trees and it’s a great way for the indigenous people to make a living using their natural resources. Each rubber tree weeps about one tablespoon of latex daily and a Queen size 6” core needs the daily output of 2500 trees, spread over 12 acres of rubber plantation, providing a living to eight rubber tappers. Interestingly, these rubber trees account for the removal of 143 metric tons of carbon dioxide from the environment every year.

Natural latex rubber is proven to be the very best component used for mattress support, comfort, durability, as well as offering a healthier sleeping environment. It’s naturally dust mite resistant; it’s breathable so you don’t sleep hot; it’s resiliency is known to last for decades; it’s responsive support offers comfort and proper alignment.

Our natural latex is made from 100% natural rubber direct from the beautiful island of Sri Lanka, known for the finest rubber plantations in the world. No synthetic latex. No poly foams. No fillers. No lies.

THERAPEUTIC PURE WOOL TEMPERATURE REGULATING AND HELPS KEEPS YOU DRY Wool provides a temperature controlled sleep environment that’s perfect for your body. No matter the season, wool is able to maintain the perfect body temperature. In the winter wool produces warmth without overheating and has the ability to keep you comfortable and in the summer you don’t overheat because of its moisture wicking process.

The average sleeper looses a pint of moisture every night and wool is able to absorb this moisture without feeling damp. The cells of wool fibers are able to quickly and efficiently absorb and evaporate moisture. Due to the natural crinkled structure, wool has an enormous capacity to store air. This property allows your skin to breathe as you sleep surrounded by natural, dry warmth without the clammy feeling associated with synthetic materials. You’ll wake up well rested and refreshed. It’s the perfect ingredient for your mattress and comforter.

CALMS THE HEART FOR DEEPER SLEEP Studies show that the heart rate is significantly lower when sleeping with wool. Feathers, down, polyester 800.229.7571

NO DUST-MITES, MOLD OR MILDEW People with allergies are able to use wool products because it is resistant to bacteria, mold and mildew which can trigger allergic reactions. Wool is also dust-mite resistant because it evaporates moisture rapidly and dust-mites can’t thrive in a dry environment.

Our wool is not chemically acid-washed, and it’s also completely covered in organic cotton, so even people with wool allergies can enjoy sleeping with a CozyPure® mattress and comforter.

NATURALLY FLAME RESISTANT Using ONLY WOOL we passed Federal Regulation PART 1633 - Standard for the Flammability (Open Flame) of Mattresses - so we don’t need to add any FR barrier or chemicals.

Because healthy bedding materials are becoming more popular, many manufacturers are now adding wool as a marketing tool - but that doesn’t mean the wool is the actual fire barrier. In most cases you’ll find they add wool under the fire barrier just so they can “claim wool” simply to sell their mattress.

OUR MATERIALS ARE NATURAL, RENEWABLE AND SUSTAINABLE Organic Cotton Organic Cotton means the crop is organically-grown and processed from start to finish. From the soil and seed to the growing and harvesting - no chemical sprays, insecticides or pesticides are introduced. During the final stage of processing and production, no chemical treatments are administered.

Most consumers are unaware of the abundant textiles available to manufacture “green goods” and the opportunity to market products deceptively, otherwise known as “greenwashing”. A perfect example is mattress ticking, the fabric used on the outside of a mattress.

Many mattresses offered today are marketed with “organic cotton” or “bamboo” fabric, however they neglect to tell you the content breakdown.

Mattress knits are comprised of three components: the face (top side), the fill (inside), the back (bottom). The majority of “organic cotton” knits feature organic cotton only on the top side. That is, the inside and bottom of the knit is made from polyester. These fabrics are advertised misleadingly to the consumer as “organic cotton” even though only 33% of the fabric is really organic.

CozyPure® never uses polyester blends in our fabrics. Adding synthetics would defeat our purpose of creating a natural sleep system that breathes.

Man-made synthetic materials can trap heat and moisture which won’t allow breathability of the fabric. We also don’t process our organic cotton with chemical finishes such as formaldehyde, which is often used on wrinkleresistant sheets.

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Undercover

KILLING US SOFTLY

A look at the ingredients inside mattress components

YOU ARE WHAT YOU EAT... AND SLEEP.

hot.” It should also be noted that the temperature of your bedroom can lead to the mattress becoming “too soft” or “too hard.” Most of these attributes are contributed directly to the chemical composition used to make memory foam.

Besides food, our mattress and bedding are probably the most intimate products we use everyday. Not only are we up-close and personal with our sleep products, keep in mind we spend a 1/3 of our lives sleeping.

DON’T BE FOOLED BY SOY-FOAM

Collectively that’s a solid four months every year we spend in bed. Because we rarely give it thought, most of us are more concerned about the food we put in our mouth rather than the pillow we have up against our nose for eight hours every night.

Consumer awareness is growing and chemical manufacturers are developing marketing gimmicks which fool consumers into believing certain foams are safer, healthier and eco-friendly.

MEMORY FOAM Memory foam, such as Tempurpedic, is a petroleum-based polyurethane with additional unregulated “proprietary” chemicals which increase the viscosity and density of the foam. The proprietary formula is what “sucks you in” as you lay helplessly trapped inside a squishy sink-hole of toxic chemicals.

A class action suit has been filed in California courts alleging that Tempurpedic’s memory foam mattresses contain harmful VOCs. They believe the company has minimized the problem when advertising their products by stating that the odors will dissipate and that products are VOC-free, when formaldehyde and other odors may continue to be released for months.

POLYURETHANE FOAMS AND FIRE RETARDANTS Large amounts of unregulated chemicals can be found in almost all synthetic foams (including soy-foam). The basic ingredients include polyols, isocyanates, blowing agents, and other additives including flame retardants. Although PBDEs have finally been phased out due to documented health hazards, new alternative chemicals are now being used in their place during the manufacture of flexible polyurethane foam. In addition, many fabrics are coated with both stain-resistant chemicals and flame retardant chemicals.

To date, there’s been no resolution; the suit is still active.

The claim on the attorney’s website states that formaldehyde, a strong VOC and known carcinogen, has been identified in laboratory testing of Tempurpedic products. Manufacturers are not legally required to disclose the chemicals in mattresses.

Memory foam can help reduce pressure points which is why it’s a popular choice for mattresses and pillows, however its low resiliency doesn’t offer total full-body support for your entire body and heavier parts of your body will sink in more. The deeper you sink into the mattress, the more likely you’ll “sleep

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Take for example soy-based or bio-based foam. What they don’t tell you is that the foam contains very little soy. In fact, it is more accurate to call it polyurethane based foam with just a little soy added for marketing purposes.

In fact, to date, the highest percentage of soy used in foam is only 20%. Since polyurethane foam is made by combining two main ingredients — a polyol and an isocyanate — in approximate equal parts, “20% soy based” translates to a mere 10% of the foam’s total volume and 90% as polyurethane.

According to a recent EPA report released in August of 2015, most of these newer chemicals still have “limited data” with notes such as: “There is uncertainty due to lack of data for this substance. XYZ is estimated to have uncertain potential for carcinogenicity based on analogy to a closely related confidential analog and professional judgment; carcinogenic effects cannot be ruled out.”

Most exposure to flame retardants occurs after the chemicals migrate out of a product’s foam and settle into household dust, which then enter our bodies. The chemicals are constantly dispersing into the air, then settling. Exposure comes primarily from ingesting contaminated dust.

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“Additive flame retardants are expected to be more mobile during the consumer use phase, and have been widely identified in air and house dust, supporting the idea that additive flame retardants can mobilize from a plastic or foam into the local micro-environment.”

Natural latex rubber (NR) is derived using 100% of the milk from the hevea brasiliensis rubber tree. Additional ingredients (less than 5% combined) include soda ash, zinc and soap which are whipped together with the rubber milk. The frothy mixture is then poured into a pan and baked — just like a cake!

-EPA Report 8/15

Most latex offered in mattresses is either 100% synthetic or a blend of 80% synthetic and 20% natural. Manufacturers, like CozyPure(R), who specialize in organic and natural materials offer only 100% natural latex rubber mattresses, with no synthetics, fillers or blends.

Mattresses made with foams that have the CertiPUR® label are marketed as a safer foam with a certification from “The Alliance for Flexible Polyurethane Foam”. The Alliance is made up of foam manufacturers who certify their own foam to their own standards.

One such standard is the foam is made without PBDEs, TDCPP or TCEP (“Tris”) flame retardants. PBDEs (Polybrominated diphenyl ethers) have been phased out and Chlorinated Tris is banned in many states. The chemical industry is replacing the banned FRs with newer, untested chemicals.

According to Heather Stapleton, Ph.D. in environmental chemistry and authority figure on the toxicity of flame retardants, “The (Certipur) label... is simply an advertisement for the Certipur program. This is a program developed

by US polyurethane foam manufacturers to demonstrate environmental stewardship. It means that the foam used in that product has been tested for several known toxins including VOCs, metals and a few flame retardants. But the product can certainly still contain a flame retardant and have the Certipur label. There are many (FR chemicals) in use on the market today that are not tested in the Certipur program and for which we have concerns about health effects (for example, Firemaster 550, etc.).”

Trying to determine what kind of latex is in a mattress can be very difficult for consumers because of confusing wording or phrasing. For instance terms like “pure latex” many times refers to 100% synthetic man-made chemical latex because it is pure (solid) latex. Terms such as “made from natural latex” often refers to blended versions that have only a portion of natural, hence they can say “made from” even if it’s only made from 20% natural. Confusing right? We agree. And trying to find the correct answers, can be challenging.

Unfortunately most salespeople, especially in larger retail stores, often don’t know the difference so there’s a huge probability you’ll receive inaccurate information (we know because we’ve visited most of them). Be aware also, that many retailers will label a mattress as being a latex mattress even if it has as little as 1” of latex in its construction. If you’re not sure about the latex in a certain mattress, ask to see the certifications or check the law label. To find mattresses made only from solid 100% natural latex rubber, the best bet is a smaller manufacturer who specializes in using only natural materials, like CozyPure®.

WHY CHOOSE NATURAL LATEX RUBBER?

“We don’t know as much about the health effects of replacement flame retardants,” according to Stapleton, “but few studies have shown that these new chemicals may also disrupt hormone function.”

Read about the benefits on page 12

CozyPure® doesn’t use polyurethane foam, soy-foam, memory foam, chemical flame retardants or treated fabrics. Our natural rubber latex is wrapped inside organic cotton quilted to wool which passes the Open Flame Federal Regulation. Wool self-extinguishes and doesn’t burn black toxic smoke when ignited. Why toss and turn all night worrying about unknown chemicals and flame retardants when you can sleep soundly on a mattress made exclusively from organic and natural ingredients?

SYNTHETIC LATEX, BLENDED LATEX, NATURAL LATEX Synthetic latex (SBR) is derived mainly from the industrial chemicals styrene and butadiene. These copolymers are emulsified, and other chemical agents are added as stabilizers for polymerization and vulcanization.

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Real natural latex rubber will have labels showing contents and certifications.

For example, CozyPure latex, shown here, featured the GOLS certificate (Global Organic Latex Standard).

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The Luxury Hotel Collection

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Our Bestseller! Collection includes a 10� Solid Natural Latex Mattress with Dual Custom Comfort, Organic Cotton Stretch-Knit Mattress Protector, LaNoodle Cuddle-Top Latex Topper, a Hand-tufted Wool Comforter, two LaNoodle Latex Pillows, Organic Cotton Sheet Set with Duvet Cover.

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