MEDIAkit CPH POST’s CPH 2021 EDITIONS
CPH POST’s CPH 2021 EDITIONS
The printed edition of the Copenhagen Post newspaper will publish three editions this summer containing extensive content dedicated to Copenhagen 2021.
WHO ARE WE? Since 1998, The Copenhagen Post (CPH POST) has been providing the Danish news in English to readers all over Copenhagen, Denmark and the rest of the world via its website at cphpost.dk and printed editions. It is the only English-language newspaper printed regularly in Denmark. Originally a weekly, the CPH POST printed edition is released fortnightly during peak periods, and monthly over the rest of the year. It offers comprehensive coverage of the news that matters to internationals in Denmark, along with features, interviews, opinion, event listings and streaming choices, and also 30-40 special editions every year. CPH POST has a track record of making special editions previewing major events in Denmark. For example, in 2009 it went daily for 10 days during the UN climate summit COP15. It also regularly publishes special editions previewing the Copenhagen Jazz Festival, Copenhagen Stage, Copenhagen Cooking and St Patrick’s Day. Editions this year have included special previews of Euro 2020 and Easter. And it also regularly publishes country-specific editions and a regular magazine dedicated to the world of diplomacy. Along with a highly-experienced editorial team, CPH POST also has a heavy presence on social media, including close to 48,000 likes on Facebook, of which 70 percent are based in Greater Copenhagen, 12,000+ followers on Twitter, 3,500+ followers on LinkedIn, and 2,500 followers on Instagram. In connection with the Copenhagen 2021 event this year, it is releasing three publications of interest: on July 8, August 12 and August 19.
CPH POST READERS
WHO ARE THEY? Most of our readers are professionals aged 20-65 who work and live in the Copenhagen Capital Region. An estimated 200,000 highly-skilled workers and academics are based in Denmark at any one time. Hired by international companies to do specialist work, very few master the Danish language. They read CPH POST because we provide them with the news that is relevant to their lives: news that will enhance their working lives and recreation, and also of their family. Our readers tend to have a high salary (some even benefit from tax breaks) and to be more open to experiences than the general population. Our readership also includes an estimated 10,000 diplomats, as well as 1,500 at UN City, and 10,000 international students.
COPENHAGEN 2021
WHO ARE THEY? Copenhagen 2021 is the world’s most significant LGBTI+ event taking place in 2021. Between August 12–22, thousands of people will celebrate and advocate for LGBTI+ equality in Denmark and Sweden, countries often cited as being among the most progressive for equality and human rights. It’s the first time WorldPride and EuroGames have been combined, and the first time that either has taken place in two countries. After many years of planning, the global pandemic has forced us to change some of our plans to ensure our events are safe for everyone involved. But whilst COVID19 can dampen our plans it cannot dampen our spirit and our commitment to equality, inclusion and human rights, and we are proud of the program we are still able to offer in August. Copenhagen 2021 is built around a theme of #YouAreIncluded, meaning that everyone who supports LGBTI+ equality and human rights is welcome and included at the event. Through digital channels, we aim to have the broadest possible participation of LGBTI+ people and activists from around the world – even those who can’t physically be at the events. A full brief on the current plans can be found on the Copenhagen 2021 website at copenhagen2021.com.
COPENHAGEN 2021
COPENHAGEN 2021
ATTENDEES:
WHO ARE THEY? The organisers were originally expecting over half a million unique attendees, but this has been revised to 200,000. Hotel booking numbers confirm that many are coming, probably with hope that corona restrictions will be untightened in line with most of the population being vaccinated by August 1. Most attendees are LGBTI+ individuals. Typically, they have a higher salary than average, come from western countries and tend to be experience seekers: from sampling high quality food and drinks to enjoying culture and beauty.
THREE ‘COPENHAGEN 2021’ SPECIAL EDITIONS
JULY 8 Publication: A normal CPH POST newspaper with a Copenhagen 2021 special edition. Content: Event previews, expert guides to the best events and venues, news and opinion, food, drink and activity experience tips, and insight into why Denmark’s LGBTI+ history makes it the perfect choice to co-host Copenhagen 2021. Will also include maps and tourism suggestions. Shelf life: five weeks (July 8-Aug 12) Target reader: our normal readers (just 75 percent of the Copenhagen population are Danes, meaning 25 percent are foreign - overall, 800,000 non-Danes live in Denmark), tourists, Danes in Copenhagen Print run: minimum 10,000 Distributed: via our channels
AUGUST 12: Publication: A normal newspaper, but with a Copenhagen 2021 front page photo to attract passers-by, the event will have a general presence (Copenhagen 2021 have taken two pages to advertise key events, but CPH POST is wary that it will be distributing its own official guide, so we are not directly competing with it. Content: Copenhagen 2021 news, Copenhagen 2021 events, opinion Shelf life: two weeks (Aug 12-26) Target reader: our normal readers, an estimated 200,000 people from the worldwide LGBTI+ community, other tourists, Danes in Copenhagen Print run: minimum 10,000 Distributed: via our channels
AUGUST 19: Publication: ‘The Copenhagen 2021 Post’ - a dedicated newspaper to the event, covering all events up until lunchtime of Aug 18. Content: News, opinion and a great number of photo stories including event reviews, street interviews, VIP interviews, LGBTI+ theatre reviews Shelf life: Until the end of Copenhagen 2021 (Aug 19-22) Target reader: Copenhagen 2021 event attendees - an estimated 200,000 people from the worldwide LGBTI+ community Print run: minimum 10,000 Distribution: with the permission of Copenhagen 2021, from their distribution points
DISTRIBUTION CPH POST IS PRIMARILY DELIVERED IN GREATER COPENHAGEN AT THE FOLLOWING LOCATIONS: A large number of major companies with international employees, including Maersk, Novo Nordisk, UN City and UNICEF. A large number of international schools and language schools The city’s higher education establishments A large number of four and five star hotels A large number of Anglophone bars A selected number of restaurants. Via the Anglo food delivery company Abigail’s The central tourism office Many local government outlets Most city libraries and several hospitals All embassies in Denmark A selected number of supermarkets
ADVERTISING RATES CPH POST is offering nine potential packages to advertisers. The cost of each package depends on how many publications the advertiser chooses to have a presence in, along with the size of the advert. All prices is ex. VAT
ONE FULL PAGE: 9,000 KRONER
1/1
TWO FULL PAGES: 15,000 KRONER THREE FULL PAGES: 20,000 KRONER
ONE HALF PAGE AD: 6,000 KRONER
1/2 1/4
TWO HALF PAGE ADS: 10,000 KRONER THREE HALF PAGE ADS: 13,000 KRONER
ONE QUARTER PAGE AD: 3,500 KRONER TWO QUARTER PAGE ADS: 6,000 KRONER THREE QUARTER PAGE ADS: 8,000 KRONER
ADVERT SIZES
FULL PAGE:
210 x 280mm
HALF PAGE HORIZONTAL:
HALF PAGE VERTICAL:
210 x 140mm
105 x 140 mm
QUARTER PAGE HORIZONTAL
QUARTER PAGE VERTICAL:
210 x 70mm
103 x 140 mm
Colour: 4+4 CMYK Paper: 40g Material requirements: Print-optimised PDF with fonts embedded Images: 240-300 dpi Screen Resolution: 150 All ads have a bleed of 10mm
DANISH NEWS IN ENGLISH VOL 23 ISSUE 10
Enjoy 24 pages of news, features, opinion, events and community focus. This week’s cover story considers the impact and future of the Wolt delivery service
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Aug/Sep 2019 CPHPOST.DK
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lights, – Selected high concert venue guide, ations recommend and much more
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TH E CO P ENH AGEN PO ST TO U R I SM M AGA Z I N E • AU G UST/ SE PT E MB E R 2 0 1 9
On ice: India freezes relations
The International Guide
VISIT DENMARK: THOMAS RAUSING
TAKE A DIP IN DENMARK ITS HIDDEN DEPTHS WILL LEAVE YOU HUNGRY FOR MORE
COPENHAGEN
COOKING
Special section INSIDE!
WORTH THE EXTRA MILE!
AL FRESCO’S THE BEST, YO!
TAKE YOUR
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SPECIAL EDITION
SPECIAL EDITION
Free to do it! Four times as many foreigners are learning Danish since the government reversed its predecessor’s decision!
Many countries are described as unique, but few live up to the billing like Iceland, an island of extraordinary landscapes and crazily creative people
INSIDE
INSIDE
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TASTY TREATS FOR TEENS
FEATURE
SPECIAL EDITION
In the wake of the Atlanta Shootings, people of East Asian appearance share their experiences living in Denmark – good and bad
Summer schools have a proven track record in helping creatives to realise their talents. Eurovision winner Benjamin Rosenbohm is one such proud graduate
4-5
INSIDE
AND TOTS
19 - 25 August 2011 | Vol. 14 Issue 33
Festival - 19 - 28
August 2011
Denmark’s only English-language newspaper | cphpost.dk
DANISH NEWS IN ENGLISH CPHPOST.DK VOL 23 ISSUE 17 11 Dec 2020 - 14 Jan 2021
FACEBOOK/SPEAK
Copenhagen Cooking
DANISH NEWS IN ENGLISH CPHPOST.DK VOL 24 ISSUE 04 29 April - 20 May 2021
SCIENCE
LOCAL
Striking oil ... off
The Copenhagen Post: New and Improved
Talk radio’s English accent
No more North Sea drilling licences from 2050 onwards
With a new look and a new focus, Denmark’s only English-language newspaper enters a new era
Tune into community station Absalon for Anglophone content
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2
OPINION | 8
NEWS
NATIONAL
COVID-19
Second lockdown in place as youth testing escalates
A mural vandalised, a black eye: city not very welcoming for US artist
10
Expert warns full vaccination might take until Christmas
6
OSCAR
8
BUSINESS SPORT
FEATURE
Budget boosts biodiversity
Swimming in sewage
Government fulfilling green spending election pledge
Vile harassment of women in sport a growing problem
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11
Teenage brothers emerging as stars on the international scene
14
‘Reptilicus’ terrorises Copenhagen An ancient beast comes to life in Denmark’s only ever monster movie, which has a backstory as unbelievable as its script
HISTORY | 19
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ME TOO? NEJ TAK!
CHRISTMAS
We’re here. We’re queer.
What use is it? stUDIEstArt sEptEMBEr 2011
As the Pride party kicks off, some ringLGBT på 38 15 60 21 og læs mere www.cbs.dk/flexemba activists ask if the fun obscurespå the message 4
The Executive MBA from Copenhagen Business School is ranked as the best in Northern Europe and among TOP 50 in the World by the Financial Times’ ‘World’s 100 Best Executive MBA Programs’. And we are still accepting applications. NExt clAss stArts 15 sEptEMBEr 2011 Call us to learn more on +45 3815 6021 and read more on www.cbs.dk/flexemba
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HISTORY
Snow stopping Santa
14 years for brothers
Hard to settle in
No world-beaters here
LOCAL HISTORY
The mouse that implored
DENMARK has a 7.5 percent chance of having its first White Christmas since 2010. To be fair, it has only had eight in the last century. But it has a 100 percent chance of Father Christmas visiting, according to Søren Brostrøm, the head of Sundhedsstyrelsen, who has given him “an exemption from quarantine rules”. Being based in Greenland is also handy, Brostrøm added, as there are “neither entry restrictions nor isolation requirements”.
MADS AND Magnus Møller, two Bornholm men in their 20s, were last week found guilty of murdering Phillip Johansen, a friend who they claimed raped their mother, and sentenced to 14 years in prison. The judge also ruled they are liable to pay compensation to the victim's family. The murder took place on the island in late June. BLM marched in protest in Rønne on the same day as the verdict, as Johansen’s mother was Tanzanian.
COPENHAGEN is one of the hardest places for expats to settle in, according to InterNations’ survey of 66 cities. Some 59 percent of expats struggle to make new friends (compared to 33 globally), 72 percent are unhappy with the cost of living (36) and 16 percent are 'very much unhappy’ (8). However, they did concede it is easy to live here without speaking the local language. Overall it ranked 46th out of 66 cities in the Expat City Ranking.
DENMARK has landed its easiest ever World Cup qualifying group, drawing Austria, Scotland, Israel, Faroe Islands and Moldova. In perspective, none of their opponents have qualified for the tournament this century, with Scotland the last to take part in 1998. Denmark, benefitting from being a top seed for the first time, will look forward to its first competitive matches against the Faroes, a self-governing archipelago that is part of its kingdom, since 1991.
Lubricating of the 5,000
Dogme 95's impact still felt quarter of a century later
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OSCAR
GUEST OPINION Columnist shares lessons learned on journey from Hong Kong
16-19
20-21
Northern Europe’s best Executive MBA is in Copenhagen – you can do it part-time in 25 months
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Home to play a bigger role this Xmas than ever before
The year was 1973. New to the EU, Danfoss went recruiting in Ireland PRINT VERSION ISSN: ONLINE VERSION ISSN:
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2446-0184 2446-0192
OSCAR
In a galaxy far, far away … ... There’s an alternative Denmark that launched a vaccine program in April 2020 BEN HAMILTON
T
HE GOVERNMENT has announced plans to produce its own COVID-19 vaccines in 2022. No, you haven’t just fallen down an alternative time loop and read last April’s headline.
In its infinite wisdom, Denmark sold its vaccine-producing capabilities to a Saudi firm in 2016, but it has taken over a year for the penny to drop. Given the recent debacles involving the AstraZeneca and Johnson & Johnson jabs, it’s regrettable the government didn’t take this action last year. But prescience is a preserve of the fantasy genre.
Eternally waiting NOBODY knows for sure when the population of Denmark will be fully vaccinated – much will depend on whether J&J is approved – or indeed when school-children and university students will be able to return to their studies. This past week has seen large numbers of them congregating in cafes to study. If that’s acceptable, then why not their
classrooms, they’ve been asking. Overall, the public have been happy with the recent reopening measures, flocking to restaurants and bars last weekend to enjoy their first proper night out since early December. But their mood will quickly turn if a substantial delay to the vaccine program is announced. For now, it’s just a matter of waiting.
Contact For all matters related to ADVERTISING contact Hans Hermansen +45 2420 2411 hans@cphpost.dk
For all other matters, contact the editor Ben Hamilton +45 6126 7302 ben@cphpost.dk