Sensitron celebrates impending 35th anniversary through a rebranding exercise

Manufacturer of gas detectors says the milestone is an opportunity to launch its new brand, which reflects its strategy and current identity

By CCME Content Team

ANNOUNCING that it is turning 35 in 2023, Sensitron, manufacturer of gas detection systems and part of the Halma Group, said it is marking the occasion with a rebranding exercise. Making the announcement through a January 17 Press release, Sensitron said it has sold over 12,250,000 gas detectors and control panels, worldwide, and that the 35th anniversary is an opportunity to launch its new brand, which better reflects the company’s strategy and current identity.

Daniele Cresseri, CEO, Sensitron, said: “In 1988, Sensitron was a pioneer in the field of gas detection. This spirit continues to drive us, especially by investing in innovations that can meet the challenge of time. At our customers’ side, we find answers to the energy transition, which we address both in terms of product development and in terms of pre- and aftersales support. For this, our logo changes: In the handshake, we see commitment made, but also collaboration, doing together the best we can without compromise.”

Marco Penso, Head of R&D, Sensitron, said: “We are continually researching new technologies and methodologies to ensure our customers are as safe as possible when using ever-changing gases for needs related primarily to environmental conservation.”