Woman of the Year in Broadcast

2019 ASBU BROADCAST PRO AWARDS WOMAN OF THE YEAR IN BROADCAST ZAHRA ZAYAT

With a strong profile in launching new businesses and working in challenging markets, and with extensive experience in regional pay TV and OTT, and most recently leading the strategy on the digital and streaming business at OSN – Zahra Zayat has played a pivotal role in some of the region’s largest media organisations.

Zayat won for successfully launching YuppTV in the MENA region and positioning it as the leading OTT platform and one-stop shop for all south Asian content. As Vice-President and head of MENA of YuppTV, Zayat was responsible for the subsequent traction that the company enjoyed since quietly stepping into a highly creative, congested and influential market. Zayat’s responsibilities at the channel included launching the business, content acquisition and production, rolling out the product across retail, telcos and dealers, and securing funding. She brokered partnerships and was instrumental in making YuppTV part of several platforms.

Having joined OSN at the start of

2020, Zayat has spearheaded the growth of the network’s OTT platform, the OSN streaming app. She was at the forefront of major launches which includes the introduction of Disney+ Originals content into the MENA region and the new OSN streaming app. Zayat has been instrumental in growing OSN’s streaming service by forging key strategic partnerships with regional telcos and expanding the reach of the OSN streaming app into different industries and sectors.

Zayat is an active member in the Lebanese Business Council in Dubai and continues to be a strong advocate for diversity in the workplace and is a vocal contributor to regional and international forums.

Contact

OSN Dubai Media City PO Box 502211 Dubai, UAE Tel: 04 3677777 Website: www.osn.com Streaming Website: www.stream.osn.com

Social Media

facebook.com/osn instagram.com/osn twitter.com/osn youtube.com/osn linkedin.com/company/osn