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Radio Initiative of the Year
from PRO 2020
2019 ASBU BROADCAST PRO AWARDS RADIO INITIATIVE OF THE YEAR NISAA FM
Broadcasting with a cause… Imagine a radio station that’s driving debates on gender and social issues across Palestine. That’s the brainchild of Maysoun Odeh Gangat - and her station, Nisaa Broadcasting Radio Company. The station uses the power of radio to create social change. It’s also the first radio station run by and for women in Palestine and the Middle East.
For me personally this award has meant a lot as it is the first of its kind on a regional level. Nisaa FM previously was recognised nationally and internationally but with the Pro Broadcast Award this gave us a recognition in the Arab World. The award has given recognition to the first woman radio initiative in Occupied Palestine, and a pioneering effort even in the greater Arab World. This exposure provided us with a marketing tool with local advertisers and international donors, yielding a positive impact on our business, and we continue to prominently feature this prestigious award in all our business outreach programmes and donor-funded proposals.”
Maysoun Odeh Gangat, Founder of Radio Nisaa
2019 ASBU BROADCAST PRO AWARDS OUTSTANDING CREATIVITY IN VIDEO PRODUCTION DUBAI FITNESS CHALLENGE –SOCIAL EYEZ
What better way to promote the Dubai Fitness Challenge than with a Parkour athlete able to leap any obstacle at any time in a video that features every single mode of RTA transport? No surprise that it received coverage across the UAE’s national press. No surprises, too, that the winner here for exceptional creativity in video production is SOCIALEYEZ.
It’s most certainly exciting to see your work being recognised especially for creativity. Because creativity is limitless, and as a young department, we are always looking to challenge our creative outlook with new approaches. And RTA’s Dubai Fitness Challenge video was one of these moments.”