5 minute read
Canon
from PRO50 2015
An ecosystem of best solution cameras
From cameras to lenses, from standards to software, 2014 was a year of significant breakthroughs for the video market and Canon in particular. There have been exciting advances at all ends of the spectrum – for the adventurer looking for a capable camcorder to bring on his or her next expedition or a cinematographer looking to push the boundaries of digital cinema - the tools have become more powerful and the possibilities more plentiful.
Canon is already a global leader in the broadcast lens market and it has played an important role in fuelling one of the biggest trends in the broadcast industry – the shift to large sensor cameras. The popularity of this new category with broadcast professionals underscored the need for the development of a full ecosystem of products to ensure camera operators get the best out of every situation.
For those single camera operators interested in producing top quality video footage, there are the compact, lightweight designs that allow for talented shooters to make films, shoot news or even capture wedding videos without the help of a team. Video being a dynamic medium, it can be pretty challenging to keep a moving subject in focus while following the action. For such eventualities, Canon has introduced the C100 Mark II to give single camera operators more flexibility and with a range of features (Dual Pixel CMOS Auto Focus (AF) technology, Face Detection AF, Dual Recording Formats and wi-fi connectivity to name a few) that make it easier to keep subjects in focus as well as offer greater freedom in terms of how footage is processed and shared.
The C100 Mark II also borrows technology from the top of the range EOS C500, combining a Canon Super 35mm 8.3MP CMOS sensor and DIGIC DV 4 processor with a new image processing system, reducing moiré and aliasing. Add it up, and it becomes a potent tool, which supports creativity while delivering sharper, clearer images.
Canon has also had great success with its XF line of camcorders amongst video professionals who need a small, versatile camera that is robust and easy to handle. Building on the blueprint of previous models, the two cameras - the XF205 and XF200 - offer superior video and audio functionality as well as new recording
Canon EOS C500
modes and wireless connectivity. Optical zoom was doubled to 20X and works alongside Canon’s HD CMOS Pro imaging sensor and powerful DIGIC DV 4 processor. Camera operators who need to shoot both broadcast and the web are given the option of simultaneously recording high definition MXF files to CF cards as well as MP4 files to an SD card.
The camera was also made easier to handle and use with a new rotating grip, individual lens rings for focus, zoom and iris, as well as an 8.8cm OLED display. In other words, it’s the core design that video professionals have come to love with a range of enhancements they’ve told us they’d want.
At the upper end of the market, Ultra High Definition started to gain real traction with consumers. Right across the industry, there is increased demand for lenses that deliver optical quality necessary to handle 4K footage but also offer camera operators the versatility they are used to with traditional broadcast
CANoN EURopE LTd.
Canon Europe is the regional sales and marketing operation for Canon Inc., represented in more than 116 countries across Europe, the Middle East and Africa (EMEA). Canon is a world-leading innovator and provider of solutions and services for business imaging (IT products, solutions and services for office and professional print environments), consumer imaging (consumer photo and video, printers, scanners, fax machines and consumer multi-function devices), medical imaging (digital radiography and ophthalmology) and professional imaging (professional photo and video, projectors, photofinishing, network cameras and broadcast solutions).
Canon CN7x17 KAS S
cameras. The National Association of Broadcasters conference in 2014 saw the launch of Canon’s first cine-servo lens, the CN7x17 KAS S with impressive focal range of 17-120mm. In the autumn of last year, Canon went yet further with the powerful new 4K cine-servo ultra-telephoto lens which set a new bar for focal length. The CN20x50 was the first lens of its type to combine a built-in 1.5x extender, 20x magnification and a removable servo drive. Its native 50-1000mm focal range expands to a huge 75-1500mm.
As 4K TV continues to become more popular, many within the TV industry are stressing the importance of adding further definition to what exactly constitutes ‘Ultra High Definition’. It is not just about offering four times the pixels, but things like colour and frame rates. Canon’s 4K camera (EOS C500) and 4K reference display (DP-V3010) have added support for the International Telecommunications Union’s new standards known as BT.2020. So in capture and display, Canon ensures that shooters and editors can deliver 4K video to the standards expected across the industry. Canon’s heritage in making top quality cameras and lenses combined with an enduring commitment to research and development to ensure they stay on the cutting edge of a fast moving sector has helped the company win the attention of some of the top brands in TV and entertainment.
The video market is evolving at all ends of the market, which means the company needs to stay both ambitious and agile. Canon recently marked the 80th anniversary of its first prototype camera, named ‘Kwanon’. Camera
technology has undergone a fundamental reinvention from that time, but what has not changed is Canon’s commitment to building powerful tools that help people capture and share visual records of meaningful moments.
The company philosophy Kyosei, a Japanese term that means living and working together for the common good is one the company celebrates as they look to the future. CoNTACT
Canon Middle East Dubai Internet City Building No. 9, First Floor PO Box 50007, Dubai UAE Website: www.canon-me.com Facebook: CanonME Twitter: @Canon Pro Network
Canon EOS C100 Mark II
