Panasonic

RAISING THE BAR IN BROADCAST AND AV PRO SEGMENT

Panasonic, one of the global leaders in consumer electronics and technology, has been providing the discerning broadcast and professional audio-video community for over 30 years. Its products and solutions have been actively serving a diverse set of categories within business communities around the world – in news (ENG), studios, sports and live events, broadcast stations, OB Vans, film making, concerts, government, education and more. The brand’s wide network of agents, distributors and resellers, specifically in the AV professional category have been strongly supporting in reaching out to deserving customers.

With a view of the unprecedented change in the world of broadcasting and electronic media at present, Panasonic has plans to make a radical shift in the kind of existence it has in the Middle East and Africa region. Panasonic’s three decades of expertise have achieved several milestones including the prestigious Emmy awards which got the brand’s pioneering presence under spotlight in large-scale video monitoring systems, broadcast digital VTR, Digital Production Switcher, Variable Frame Rate Camcorder “Varicam” and many more.

Says Masa Kitamura, “We see a promising future in the region due to the advent of

Masa Kitamura, General Manager, Broadcast Division (Sub-division of System Solutions & Communication Division), Panasonic.

the most anticipated upcoming global events; hosting Expo 2020 and World Cup 2022 will provide ample scope to invest in quality products. As governments are initiating and emphasising on smart administration it is the responsibility of companies like ours to support, innovate and take ahead the vision of governments and at large, the people of the region.

Panasonic is coming with the next wave of innovation in professional 4K broadcast and professional solutions and patrons in the business will start taking note of advancements that we are bringing which will definitely support this growth drive in the industry.”

Expansion Plans Panasonic, as a people-focussed company, trusts in the fact that people make the organisation and make it successful. By expanding its operations in the Middle East and Africa, Panasonic is thereby upsizing its broadcast team in the region taking

a strategic leap for improving customer engagement and experience.

24 Years, 11 Games – Panasonic’s Olympic Run Starting 1984, Panasonic began its involvement with the Olympic Games in Los Angeles as the supplier of the professional sound system and large video display for the main stadium. Soon Panasonic became the Worldwide Olympic Partner and joined the TOP (The Olympic partner) programme (It is also the first oartner to sign for the 2024 Games). Since then it has been providing the Olympic Games with its state-of-the-art digital audio/video equipment.

Panasonic’s success to serve as Official Host Broadcast Equipment Supplier for several past editions of the Olympic Games is proof of the brand’s pathbreaking technology, which plays a vital role in delivering the sights, sounds and unique excitement of the Games. Right from the field of play to the spectators, Panasonic products and solutions capture every moment flawlessly through large on-site video screens and professional audio systems, and broadcasting the same to people around the world with solid digital broadcast equipment.

The P2 Lineup Star – Varicam - Changing the Way Emotion is Created The VariCam line of cameras has been used on a wide variety of movies, commercials and TV programmes, and is known for its colour reproduction, look and for bringing progressive workflow to the production industry. The latest VariCam 35 helps users create emotion with its amazing latitude, wide colour gamut and 4K resolution. It also revolutionises workflow with the addition of dual-codec recording, incamera colour grading and modular design.

Features: • High-resolution 0.7 type(1280x720

pixels) OLED panel shows wide field angle with viewfinder magnification of 0.78x. • Large-diameter 38 mm eyepiece lens offer comfortable viewing with minimum vignetting. • Optical zoom and advanced focus assist function. • Detachable control panel for enhanced camera flexibility. • 3.5 type LCD display panel for live preview. • Direct access to frequently used menu.

Studio Handy Camera – Featuring B4 Mount 4K Model 1080p High-speed Model The B4 mount gives superior usability and mobility for existing Panasonic Studio Handy Cameras and has opened a new door in production industry.

The Studio Handy Camera is nurtured in actual production exporting the superior Panasonic imaging. Product

Other key products in the switcher/ mixer category include Live Switchers, Compact Live Switchers, Digital AV Mixers and more.

Broadcast Division team at Panasonic.

lineup includes 1080p high-speed system camera and a built-in special conversion lens that allows to use existing 2/3-type lenses for 4K shooting with high-quality video and excellent operability. There are two versions of the Studio Handy Camera:

AK-UC3000 - 4K Studio Handy Camera The AK-UC3000 is equipped with a newly developed large-format 4K MOS sensor and allows using two shooting modes. In High Sense Mode, while also achieving F10 at 59.94p high sensitivity, it is possible to obtain an S/N ratio of 60 dB or higher when noise reduction has been switched off. The result is low-noise and high-imagequality video.

AK-HC5000 - HD Studio Handy Camera The AK-HC5000 is equipped with a 2/3-type 3MOS sensor and also has two shooting modes to choose from. In High Sense Mode, it achieves F10 59.94p and F11 50p high sensitivity and low noise with an S/N ratio of 60 dB or higher. Skew reduction can be realised through highspeed scans plus flash band compensation.

2ME Production Switcher - AV-HS6000 In addition to wipe, mix and cut transitions, the 2ME Switcher performs DVE transitions with 3D DVE 2ch, such as size reduction and sliding. Diverse rendering of image effects such as mosaic or defocus is possible. It has 32 SDI and two DVI inputs and 16 SDI outputs, with a wide variety of keyers and DVEs. The intuitive operation is realised by a multi-selection panel, cross point buttons with colour grouping function and a OLED source name display panel.

Multi Format Live Switcher This high-performance switcher handles the switching needs of broadcast studios, OB vans and multi-camera systems anywhere. Comprising 16 SDI Inputs, 4 SDI Outputs and 2DVI-D Outputs, it has a wide range of optional boards plus luminance and chroma keying. World’s First 4/3-type Large Format Camcorder with Integrated Zoom Lens – The DVX200 Launched recently in the UAE, DVX200 is an ideal product for independent film and documentary production as well as event videography. It offers many top-end features including 4K/60p* recording, a 13X optical zoom and a V-Log L gamma curve. Delivering a shallow depth of field and a wide field of view, the DVX200 is the ideal companion camera to the company’s groundbreaking VariCam 35 4K camera/ recorder. DVX200 shares the esteemed VariCam family characteristics of filmic tonality and colourimetry with natural, subtle rendering of skin flesh tones and a V-Log curve emulating the natural greyscale rendition of the VariCam 35. It also incorporates a newly-developed 4/3” largeformat MOS sensor and offers variable frame rate recording up to 120fps in FHD mode, enhancing the DVX200’s utility in sports and VFX production as well as optimising 4K/HD quality.

CONTACT

Panasonic Panasonic Marketing Middle East & Africa FZE PO Box 17985 Jebel Ali Tel: +971 4 886 2142 Email: customercare@ ae.panasonic.com