MANUFACTURER
RAISING THE BAR IN BROADCAST AND AV PRO SEGMENT
P
anasonic, one of the global
prestigious Emmy awards which got the
the most anticipated upcoming global
leaders
consumer
brand’s pioneering presence under spotlight
events; hosting Expo 2020 and World
electronics and technology,
in large-scale video monitoring systems,
Cup 2022 will provide ample scope to
in
has been providing the
broadcast digital VTR, Digital Production
invest in quality products. As governments
discerning broadcast and professional
Switcher, Variable Frame Rate Camcorder
are initiating and emphasising on smart
audio-video community for over 30 years.
“Varicam” and many more.
administration it is the responsibility of
Its products and solutions have been
Says Masa Kitamura, “We see a promising
companies like ours to support, innovate
actively serving a diverse set of categories
future in the region due to the advent of
and take ahead the vision of governments
within business communities around the
and at large, the people of the region.
world – in news (ENG), studios, sports
Panasonic is coming with the next wave
and live events, broadcast stations, OB
of innovation in professional 4K broadcast
Vans, film making, concerts, government,
and professional solutions and patrons
education and more. The brand’s wide
in the business will start taking note of
network of agents, distributors and
advancements that we are bringing which
resellers, specifically in the AV professional
will definitely support this growth drive in
category have been strongly supporting in
the industry.”
reaching out to deserving customers. With a view of the unprecedented change
Expansion Plans
in the world of broadcasting and electronic
Panasonic, as a people-focussed company,
media at present, Panasonic has plans to
trusts in the fact that people make the
make a radical shift in the kind of existence it has in the Middle East and Africa region. Panasonic’s three decades of expertise have achieved several milestones including the
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Masa Kitamura, General Manager, Broadcast Division (Sub-division of System Solutions & Communication Division), Panasonic.
organisation and make it successful. By expanding its operations in the Middle East and Africa, Panasonic is thereby upsizing its broadcast team in the region taking
