6 minute read
Master Media
from PRO50 2017
Quality advice and support for the media industry
Backed by its profound experience, Master Media strives to deliver the best possible solutions and services to help clients achieve and exceed their expectations. The Master Media team has extensive knowledge of broadcasting, media production and creative processes. Working with clients to identify solutions for improved operational efficiencies, Master Media helps with the transition to new business initiatives smoothly and costeffectively.
Master Media was founded by Hasan R. Sayed Hasan, an award-winning broadcast media executive with more than 25 years of experience in the broadcast media industry. Master Media’s team has been on the forefront of utilising and implementing the latest and upcoming technologies in setting up and managing leading broadcasting networks and facilities, or establishing and managing the regional businesses of top international broadcasting manufacturers and solutions providers. Hasan is also chairman of the Arab HDTV Group, part of the ASBU (Arab States Broadcasting Union).
Wide ranGe of services
Master Media delivers a varied portfolio of consultancy and professional services to the media production and broadcasting industry - from consultancy on setting up a TV channel, media production or broadcasting facility, to training and technical/ operational assistance.
technoloGy procurement manaGement
Master Media manages RFPs and tenders from requirements development through vendor selection and contract negotiation, to completion and delivery. In-house executives help clients choose systems or manage services either directly with suppliers or in support of the client’s procurement team.
technoloGy architecture and solution desiGn
Facility planning and analysis, budget preparation, architectural and electromechanical systems review, site survey and analysis and technology and systems analysis. • SYSTEMSDESIGN: Automationand control systems, video and audio systems, media management systems, networking systems, satellite and communication systems. • DOCUMENTATION: Workflow diagrams, operation manuals, schematic diagrams, AutoCAD drawings and floor plans.
proJects delivery
Master Media supplies a complete and comprehensive range of programme and project management services. Specialised teams help clients manage their project lifecycle and the company’s involvement is wholly dependent on a client’s specific requirements. In effect, this can move from part-time assistance to full project ownership.
human capital services
Master Media’s range of recruitment services includes the executive search and selection for senior management, both permanent and interim and recruitment of complete
Hasan R. Sayed Hasan, Managing Director (left) with Hassan Ghoul, Senior Partner.
operational and technical teams for startup organisations and broadcasters. The company provides an expert mix of creative talent on short, medium and long-term placement services especially on projectbasis. Support crew look into various aspects of training covering among others, training plan development, technical, editorial, production and operational training and systems philosophy and familiarisation.
Dedicated teams with decades of experience in global broadcast and media organisations, organise a wide range of technical, creative and operational knowhow in their specialist respective fields, supplying provisional backing on first production, and/ or ‘on-air’ support, and ongoing operational support.
Business development support
With a deep understanding of the Middle Eastern media market, Master Media provides strategic advice and business development support to international companies in media and entertainment and in the professional AV domains – to those interested or planning to enter this market. A number of international companies were supported by Master Media in successfully establishing their presence in the region.
virtual reality studios
Master Media also provides Virtual Reality production services, capitalising on its expertise in high-end VR and stereoscopic 3D production and technologies. Services range from producing a simple 360 video as a second-screen clip for a TV production, an immersive video for a heritage site, to a sophisticated long-form VR film.
select proJects and clients
Master Media’s clients and projects include a variety of regional and international media entities. Some of the projects undertaken and clients served over the last few years are listed below.
al JaZeera media netWorK - Qatar
CONSULTANCY AND PROJECT MANAGEMENT Master Media provides project management, solution design and vendor management for a USD150 million project, AJWT (Al-Jazeera Workplace Transformation), to rebuild the broadcasting infrastructure of Al-Jazeera Media Network in Qatar. (2016 and ongoing) www.aljazeera.net
puBlic authority for radio and tv - oman
OPERATIONAL ASSISTANCE Master Media provided technical and operational assistance to Oman TV. For two years, a team of broadcast technology and operations professionals supported Oman TV in its migration to a new large high-end HD tapeless facility. www.part.gov.om
al-araB neWs channel
BROADCAST TECHNOLOGY AND OPERATIONS CONSULTANCY AND PROJECT MANAGEMENT Master Media provided Al-Arab News channel with broadcast technology and operations consultancy services including technology architecture and design, procurement management (tender development and vendor selection) and overall programme management and launch support. www.alarabtv.net
urdu 1- paKistan
TECHNOLOGY AND OPERATIONS CONSULTANCY AND LAUNCH SUPPORT Master Media provided consultancy to launch the Urdu1 TV channel, which in a few weeks of its launch was rated as the top-watched entertainment channel in Pakistan. Master Media supported the launch covering project management and procurement management including selection of technology systems and service providers. www.urdu1.tv
channel92- paKistan
TECHNOLOGY CONSULTANCY Master Media provided technology consultancy and advisory services to Channel92’s senior management in launching this new TV entrant to the broadcasting scene. Channel92 is a news channel targeting the Pakistani market with headquarters in Lahore and newsgathering operations across the country. www.channel92.tv
fly studio
BUSINESS DEVELOPMENT SUPPORT Fly Studio, a Montreal- based Canadian creative post-production company is renowned for its resourcefulness and creativity, attracting film, projections, TV and advertising clients from around the globe. Master Media helped Fly Studio break into the Middle East broadcast market by actively supporting their business development efforts in the region. In a short period of time, Fly Studio secured many successful contracts for channel branding and creative projects with major regional TV broadcasters. www.flystudio.com
ericsson Broadcast and media services
MARkET ENTRY STRATEGY DEVELOPMENT AND IMPLEMENTATION Master Media advised Ericsson Broadcast & Media Services with a market entry strategy into the Middle East, then provided specialist support to help EBMS implement this strategy and establish their operations in the region. www.ericsson.com
adstream
MARkET ENTRY ADVISORY SERVICES Adstream is an international media company that develops powerful solutions that streamline advertising campaign processes. Master Media acted as an advisor to Adstream in the Middle East while the company was setting up its regional offices. www.adstream.com
youtoo technoloGies
MARkET ENTRY ADVISORY SERVICES Youtoo was establishing its operations in the Middle East in Dubai Media City under the banner Youtoo Middle East. Master Media provided advisory services for Youtoo in addition to recommendations regarding Youtoo’s overall business strategy and direction in the region. www.youtootech.com
other proJects
Master Media has also provided professional services to various other organisations: • Consultancy (feasibility study and budgeting) for a new multi-platform media network targeting the Middle East, to launch from Europe (2015). • Consultancy (feasibility study and business plan) for a new privately-owned media hub in the GCC (2014). • Consultancy (technology and facilities specifications) for setting up the press and media centre for a government entity in the GCC (2013).
contact
master media fZ-llc
Media Zone- Abu Dhabi (twofour54) Park Rotana Bldg, Office 803A PO Box 77915 Abu Dhabi, UAE
Hasan R. Sayed Hasan Managing Director Tel: +971 55 881 7437 Email: hasan@master-media.tv Website: www.master-media.tv
social media
Facebook: master.media.tv Twitter: @Master_MediaTV LinkedIn: master-media