SAM (Snell Advanced Media

IntellIgent SolutIonS for the entIre medIa Spectrum

Snell Advanced Media (SAM) has the vision to deliver businesstransforming solutions across the media production ecosystem. Future-ready systems enable broadcasters, content owners and service providers to evolve their business models to succeed in the consumer-driven era. The company understands that it is not just about the future, and that today’s needs are equally paramount. SAM’s smart, agile technology maximises efficiency and productivity in the current rapidly changing media landscape. The company delivers technology across production, live production, editing and finishing, playout and delivery, infrastructure and image processing, all running under enterprisewide management and workflow automation.

SAM has been investing heavily in the Middle East, especially over the last 18 months. The company has moved to a new facility in Dubai and has hired several key personnel including Managing Director, Naresh Subherwal, Regional Sales Heads, Ibrahim Akkad, Sherif Shaker and Mustafa Unsal. This investment is proof of SAM’s unparalleled commitment to broadcast and production customers in the region. In addition to a regional business team, the company has recruited a technical sales and support team in Dubai along with an extensive range of demonstration and support kits.

The marketplace for workflow solutions in the Middle East has been growing over the past couple of years. Broadcast customers have been opting for end-to-end

workflow solutions to implement more cost-effective production environments across their news and sports operations. In addition there has been an increased requirement of integrated playout as additional channels are being launched in the region.

SAM has a strong heritage in fastturnaround news production, its technology has been powering some of the world’s largest news and sports operations for years. The SAM News Solution provides support for any format of video, ultra-fast editing, automated versioning and multi-platform publishing, delivering the fastest-to-air workflow from ingest to screen.

Built on the same server technology, SAM’s LiveTouch offers the fastest, most efficient sports highlights and replay workflows in the market today. Where LiveTouch 4K is built on a network architecture, the system offers a unique level of flexibility and can scale to meet the needs of productions of any size. Inter-server streaming allows multiple servers to act as a single production pool, giving users instant, transparent access to recordings and highlights anywhere on the network.

SAM’s established ICE family of playout solutions including ICE LE for entry level automated channel playout, ICE SDC software defined channel solution for virtualised IP playout and ICE IP automated channel playout over IP are suitable for all integrated playout applications including direct-to-home, video-on-demand and streaming applications. ICE is integrated with SAM’s Morpheus playout automation system, which is perfect for enterprise-scale use for national broadcasts, sports, network origination, central casting and business continuity.

SAM’s Kahuna remains the flagship medium to large production switcher in the market.

Kahuna’s FormatFusion3 technology raises the bar for multi-format operations, supporting any combination of SD, HD, 1080p (level A & B) and 4K, eliminating the need for external conversion.

The newly launched Kula 1-2M/E production switcher also holds a lot of potential in the region. It combines a powerful feature set with a market leading price point. Ideal for multiple applications, from live events (flyaway packs, OB vehicles), broadcast production, sports to entertainment and conference/ events, Kula has been designed to meet a wide range of production needs.

SAM’s Vega routing series is a powerful suite of routers that delivers superior functionality at cost-effective price points. It is divided into the Vega 10 series and the Vega 100 series, both offering audio and video routing, embedding and de-embedding, clean and quiet switching

Vega hybrid routing and processing from 6 × 6 to 144 × 288

ICE Channel-in-a-Box

outputs and line synchronisers. Vega is ideal for small to mid-size applications, and is available in a series of frame sizes, from simple fixed hardware for smaller budgets to flexible dynamic routing architecture for complex productions.

SAM has recently announced a complete new lineup of MultiViewers, available in sizes from quad splits to enterprise monitoring solutions, featuring high quality image monitoring with IP and 4K UHD options. The new MultiViewers include features that support a full range of industry applications including playout, signal monitoring, live production and OB/ mobile environments.

Snell Advanced Media is renowned for its image processing and edit, colour and finishing solutions. Its Alchemist technology offers the best quality frame rate conversion in both software and real-time hardware. Irrespective of the application, realtime conversion for 4K streams or resolution-independent file-based workflows, the Alchemist range is the benchmark for quality. SAM’s Quantel Rio edit, colour and finishing system delivers the ultimate post production workflow at any resolution – 2K, 4K or 8K.

Keeping in view pressures faced by customers with changing monetisation patterns combined with key technological shifts, and the move to IP on production and playout, SAM offers its customers fresh ideas and concepts. Looking at the direction that the industry is taking and the challenges facing it – from transition to IP, the move to virtualised services, cloud technologies (in general), 4K and HDR, SAM stands poised to lead the technology run.

contact

Snell advanced media

1603, JBC2, Cluster V Jumeirah Lake Towers, Dubai, UAE PO Box 337060 Tel: +971 4 456 9699 Email: sales@s-a-m.com Website: www.s-a-m.com

managing director

Naresh Subherwal

Social media

Facebook: SnellAdvancedMedia Twitter: SnellAdvMedia Linkedin: snell