3 minute read
FormatEast
from Pro 2021
DISH IS ALIVE
Show title: Dish is Alive Run time: Paper Format Producer: FormatEast Cast: 2 Hosts + 6 Celebrity Chefs + 4 Judges Exec Producer: IlJoong Kim Writer: HyoJin Kim Genre: Entertainment Demographics: All ages
ELEVATOR PITCH
World’s best celebrity chefs with wonderful cooking skills battle in a cooking competition that’s never existed in the world - not with the dishes in the real world, but with dishes from the animation - ‘Dish is Alive’!
FULL SYNOPSIS
Everyone would have once dreamed of eating food from an animation or from a cartoon. ‘Dish is Alive’ has come to realise that imagination! Six celebrity chefs compete each other on synchronising not only the visual but also the taste of the prescribed ani-food with their imaginations. The winner then gets an opportunity to produce and sell a meal-kit package of the ani-food which provides opportunity for the viewers to easily follow the recipe and bring their imagination into a reality. It aims to target all ages by giving the pleasure of reminding the familiar food to the children, while giving the pleasure of trying to cook and eat the imaginary, yet probably reminiscent food to the adults. Anifood that were inside the animation have ripped up the cartoon and appeared in front of you! ‘Dish is Alive’
COMPANY PROFILE
FormatEast, a 100% subsidiary company of SBS, was founded in December 2018 to create more business opportunities, to expand the market for Korean creators, and to become a Hub of Format IP Development and Distribution. FormatEast is one of the official operating companies of the “KOCCA Format Lab Project”, which is a government-funded project with the objective of creating new Korean original entertainment show formats.
FormatEast
CONTACT
Fay Zhang, Producer Email: zfaym@sbs.co.kr
FORMATEAST
WHO ARE YOU
Show title: Who Are You Run time: Paper Format Producer: FormatEast Cast: 1 Host + 6 Celebrities + Audience Judge Exec Producer: IlJoong Kim Writer: HeeSu Kim Genre: Entertainment Demographics: All ages
ELEVATOR PITCH
Music competition shows where celebrities’ ‘alternative characters’ full of imagination fight for the best character, ‘Who Are You’. It reflects the current “alternative-character” boom in Korea, which is the concept Korean celebrities use to broaden their broadcast spectrum.
FULL SYNOPSIS
‘Who Are You’ is a music competition show with celebrities’ ‘alternative character’, which refers to celebrities appearing on shows using their alternative characters as a way to broaden their broadcast spectrum. Celebrities wishing to challenge themselves as their alternative characters gather to perform on stage as their different alternative characters each round, which in other words suggest that it is a music competition show without any elimination of the actual singer in the show, but the elimination of their alternative characters. Providing an opportunity and anticipation to see favourite celebrities in unexpected, and thus surprising characters, ‘Who Are You’.
COMPANY PROFILE
FormatEast, a 100% subsidiary company of SBS, was founded in December 2018 to create more business opportunities, to expand the market for Korean creators, and to become a Hub of Format IP Development and Distribution. FormatEast is one of the official operating companies of the “KOCCA Format Lab Project”, which is a governmentfunded project with the objective of creating new Korean original entertainment show formats.
FormatEast
CONTACT
Fay Zhang, Producer Email: zfaym@sbs.co.kr
