Outstanding Initiative from a Satellite Company

2020 ASBU BROADCAST PRO AWARDS OUTSTANDING INITIATIVE FROM A SATELLITE COMPANY EUTELSAT FOR SAT.TV

The 7/8° West video neighbourhood is the number one broadcasting position in the MENA, reaching 90% of TV homes in the region. It is one of the most dynamic neighbourhoods in the global satellite TV market, with a rapidly growing audience of 60 million homes equipped for DTH reception.

Eutelsat operates two of the three satellites at 7/8° West, and recently launched Sat.tv, an innovative new solution enhancing freeto-air broadcasting at the video neighbourhood, and which won them the Outstanding Initiative award.

Sat.tv is an enhanced electronic programme guide for free-to-air (FTA) TV channels, broadening content visibility and giving TV audiences an unparalleled FTA user experience. Viewers can easily navigate through 7/8° West’s huge content offer of 1000 channels, discover content that best matches their preferences, and set alerts to avoid missing programmes from different time zones.

FTA broadcasters can benefit from unique innovations to maximise their reach and ability to target specific viewers. Channels are presented consistently with their logo, Arabic name, predefined channel genres and standard channel number that can be communicated to audiences. Content discovery options enable content to be promoted to the most relevant audiences. And regionalisation of TV channels is facilitated by driving specific audiences to dedicated channels.

Sat.tv compatible set-top boxes are already available for retail in a number of markets in the region, with more launching every month.

Contact

Eutelsat SA Dubai Middle East FZ-LCC Dubai Media City Thuraya II Tower 2003A PO Box 502239, Dubai, UAE www.eutelsat.com/contact For more info: www.eutelsat.com/sat-tv

Robert Lakos receives the award on behalf of Eutelsat.