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Riyadh Hybrid Logistics Facility

and operations complemented by micro fulfilment centres distributed strategically across the Kingdom. We are committed to driving further innovation in the logistics and supply chain industry in the region and reducing lead time to e-commerce shoppers.” the potential of the country’s non-oil sectors and bolster its role as a transit hub at the heart of the Middle East.

Starlinks has turned to with Geek+, which also works with Nike, Decathlon, and Walmart, for its automation technology. The Fulfilment Centre is run on a hybrid model that employs both robotics and manual picking systems and sortation functions. Adopting a working formula that involves both machines and humans, the company will bring promising employment opportunities to over 500 talented Saudi Nationals.

“We are excited to bring cuttingedge technology and automation solutions for fulfilment to the Kingdom, providing customers with fast and efficient fulfilment services in the KSA, thus reshaping fulfilment services in the KSA by providing our partners with guaranteed quality and instant scale to capacity,” explained Salah Taha, director of operations, Starlinks.

“Our new solution comprises a pallet storage and handling storage system, a manual pick tower as well as a robotics solution allowing us to cater to a wide range of customer requirements

Salah added that advanced automation and big data analytics enable Starlinks to better track and manage inventory, predict demand, and optimise routes for transportation thus helping us to increase efficiency, reduce operating cost and provide “seamless services to our customers.”

Gary Blythe, managing director of Starlinks, added, “Starlinks’ brand promise to innovate and deliver market-leading customer experience is demonstrated in this milestone investment. We are proud to represent the Kingdom’s commitment to the Vision 2030, with our most exciting innovation of 2023.”

The company provides direct and smooth integration with Shopify, Magento, WooCommerce, OpenCart, Amazon, eBay, and a further 60 platforms through direct APIs.

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