OPPO EXCITES GAMERS IN THE GCC AND KUWAIT
since 2010
OMEGA - Landing for the Moon Anniversary (Speedmaster)
Landing for the Moon Anniversary!
51 years ago this July, the astronauts of Apollo 11 were taking the first ever human footsteps onto the moon. Inside the crew’s OMEGA Speedmaster watches, was the now-famous Calibre 321, a movement that not only became legendary that day, but also returned for every lunar landing in history. This year, OMEGA has expertly recreated the Calibre 321 in its 2nd generation form, and included it in a very special timepiece known as the Speedmaster Moonwatch 321 Stainless Steel. While this exciting news was released earlier in 2020, OMEGA is proud to announce that the watch is now ready to wear on Earth. The non-limited timepiece offers a genuine connection to space history, as well as a movement that has long been cherished and sought-after by watch collectors and aficionados around the world. The 39.70 mm case has been crafted in stainless steel, and is influenced by another piece of Speedmaster space heritage - the 3rd generation style that was worn during America’s first space walk in 1965. The design also includes a bezel ring in polished black ceramic [ZrO2] with a tachymeter scale in white enamel, as well as the iconic “Dot over Ninety”. Gracing the black step dial are the familiar Moonwatch hands, along with a vintage OMEGA logo. Of course, through the sapphire crystal caseback, owners will be able to admire the Calibre 321 itself. It took two years of extensive research and reconstruction to bring this movement back to life, including the use of tomography (a digital scanning method) to see inside the true OMEGA Speedmaster worn by astronaut Eugene “Gene” Cernan during the Apollo 17 mission in 1972. Each of today’s new movements has been recreated to the authentic specifications of the original, and assembled within OMEGA’s dedicated Calibre 321 workshop. There’s perhaps no better way for watch fans to celebrate humankind’s most famous achievements beyond Earth.
Global smartphone brand OPPO lives up to its brand promise of supporting youth trends. In sync with the growing popularity of gaming and eSports in the GCC, OPPO continues to engage its young audience across the region by creating exciting moments for gamers. OPPO always has a finger on the pulse of youth culture in every region in which it operates. Research shows that the GCC has the fastest growing online gaming population in the world with 25 per cent year-on-year growth in 2019 where the GCC gaming market is expected to hit US$ 821 million by 2021. Kuwait’s user penetration is at 14.7% and is expected to reach 29.8% in 2025 . In addition, Arabic language streams on Twitch - the world's leading live streaming platform for gamers - more than doubled during March and April this year as online gaming emerged as one of the best stay-at-home entertainment options during the COVID-19 pandemic. Hugh Xiu, Kuwait’s Country Manager said, “Our brand and its technology are continuously inspired by the passions of young people around the world, whether it is photography or gaming. As the gaming market in GCC is growing twice as fast as the global average, gaming is a huge passion point in Kuwait, and we are doing our part to drive momentum for young gamers with state-of-the-art phones that will enable them to stay ahead of the game, not just on a regional but an international level. We are always looking to launch events and activations that will create exciting OPPOrtunities for gamers in Kuwait.” Recognizing the burgeoning gaming culture in the GCC, OPPO has consistently supported young gamers over the years. In 2019, OPPO sponsored the PUBG MOBILE MENA Championship that received an overwhelming response across Egypt, KSA, Kuwait, Morocco and the UAE. This year, OPPO continues its legacy of driving gaming passion by organizing the OPPO Gaming Challenge in the UAE, headlined by regional gaming superstars Ahmed Al Nasheet (@dvlzgame), Amr Nassouhy (@nsoo7y), Osama Marwah (@ossymarwah) as well as other surprise guests. Participants in the OPPO Gaming Challenge will go head-to-head with some of the world’s most acclaimed FIFA gamers. Throughout the festival, gaming enthusiasts will get a chance to play alongside regional celebrity gamers including Ahmed Al Nasheet, Amr Nassouhy and Osama Marwah and compete for the ultimate prize of a virtual finals match with a surprise international gamer on 29th August between 5-8PM Kuwait time.
Volkswagen Teramont
Customers across the Middle East like to have plenty of space in their vehicles. This is also true of the luggage compartment. Because 7-seater SUVs make even big objects really easy to transport, and help large families travel together, many residents are downright crazy about them. It is not just out in the wide open spaces that these vehicles help people enjoy life to the fullest, but they provide value to everyday family activities, hence becoming the go-to segment for families across the region. The large SUV segment is an ever-growing segment in the GCC and across the rest of the Middle East in general. More and more customers prefer the high seat position and the comfort of a large Sport Utility Vehicle to that of a saloon. While the latter still accounts for the second-largest vehicle segment in the Middle East, sales volumes and the share of notchback models are currently in decline. The trend clearly points to SUVs. Volkswagen introduced the Teramont in the Middle East in 2018 with spacious adventures in mind. A vast region with a spectrum of terrain to explore, a love of driving and discovery are part of this region’s culture and everyday lifestyle. It therefore makes sense that the Teramont became the ultimate family car, and this was reflected in Volkswagen sales across the region. In fact, the Teramont became the best-selling model of the brand, accounting for a 1/3 of overall sales for Volkswagen Middle East in 2019.
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AUGUST 2020
