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HUAWEI Sound X The latest tech prowess co-engineered by Devialet a stellar brand in professional acoustic and audio technologies/ HUAWEI

Sony Launches New Wireless Earbuds Sony Middle East & Africa expands its Truly Wireless product range in Kuwait with new WF-XB700

Huawei recently released the HUAWEI Sound X, the interactive dual-subwoofer Hi-Fi speaker, co-designed with Devialet with premium hardware, next level software and a stylish exterior. Featuring a wide range of advanced audio technologies and professional acoustic systems, this new speaker is an ideal companion for an immersive audio experience. Let’s look at some of these audio innovations in detail. In order to deliver a truly immersive audio experience, the HUAWEI Sound X is equipped with two 3.5-inch Devialet subwoofers, which are capable of 60W bass power and up to 20mm amplitude. It also features a symmetrical and inventive Push-Push acoustic design that allows for each subwoofer to cancel out the backwave vibrations from the other, projecting sound that is twice as powerful. On the other hand, Devialet's exclusive SAM® technology (Speaker Active Matching) ensures that the acoustic pressure reproduced by the speaker precisely matches that recorded by the microphone, faithfully restoring low frequencies, preventing the presence of any lag between the bass and the rest of the spectrum. The dual subwoofers deliver a sound pressure level (SPL) of up to 93 dB, rivaling that on far larger speakers. It is also the first-ever Hi-Res-certified speaker, designed to capture the full richness of the original audio. Topping this all off, is the magnetic rare-earth material used in the HUAWEI Sound X that further contribute to crisp and powerful sounds. The HUAWEI Sound X delivers premium sound across the entire audio frequency spectrum, covering a range of 40Hz to 40,000Hz. It produces crisp, detailed high-frequency audio, reproduces the human voice in all of its nuance at medium frequencies, and generates powerful, soulful tones at low frequencies. The HUAWEI Sound X also packs six powerful 8W fullfrequency tweeters at the bottom, which are evenly distributed in a ring, which outputs beautiful surround sound audio that is tailored to the environment. A proprietary sound effect algorithm also provides for endless immersion amidst a lush 360° sound field which further complements its 5.1 immersive stereo effects for an all-around surround audio experience like never before. In addition to its sterling audio quality, the HUAWEI Sound X also supports the convenient Huawei Share1 function, which can be initiated simply by tapping your phone against the NFC icon on the speaker, after which audio played on the phone will switch to the speaker, without a hitch. When users receive a call when the phone is connected to the speaker, the HUAWEI Sound X2 not only pauses the music playback, but allows to answer the call on your phone for privacy. On the other hand a simple tap of the phone on the speaker will initiate an instant connection. Users can cover the top of the speaker with their hand to pause music playback as well, then simply tap again to resume playing. 1.Huawei Share is only available on phones that run Android 5.1.1 or about with screen-on, that support and have enabled NFC. The feature is currently not supported via iOS. 2.Phone sharing with software upgrade planned in summer 2020.

Sony Middle East & Africa announced the latest addition to its truly wireless product range with the new the WF-XB700, providing the perfect hassle-free with EXTRA BASS™ earbuds for people on the go in Kuwait.

Experience Punchy Sound with the WF-XB700’s EXTRA BASS™ Featuring Sony’s EXTRA BASS™ technology, the XB700 headphones create precise, punchy rhythms that lift every track and maintain vocal clarity for a superbly rich, well-rounded listening experience.

WF-XB700 BLUETOOTH® technology removes the need for wired connections for ease of use while the Ergonomic Tri-hold structure creates a comfortable fit. Users can enjoy up to 18 hours of listening thanks to the handy charging case , while just 10 minutes quick charging provides 60 minutes of music playback. Additionally, an IPX4 rating for water resistance means protection against splashes and sweat so customers can keep moving to the music while on the streets in the rain and at the gym.

Godaddy Arabic Website Launched For The Middle East And North Africa

GoDaddy, the company that empowers everyday entrepreneurs around the world, has launched a beta version of the new GoDaddy Arabic website. The GoDaddy website experience, marketing, and award-winning customer support will be available in Arabic, to help local small businesses and entrepreneurs across the Middle East and North Africa (MENA) build an online presence. GoDaddy’s Arabic website will enable local entrepreneurs to utilize various GoDaddy products and services to help boost their company’s online presence and grow their venture. This beta version offers customers the ability to share feedback, which will be used by GoDaddy developers to help further enhance the customer experience across the website. Although Arabic is the fourth most used language on the internet, with more than 273 million Arabic speakers, studies have shown that the Arabic content penetration on the internet is around 5% with low quality. A majority of websites depend on ‘automatic translation’ for viewing the content in their local languages, as a result Arabic website content is often translated inaccurately. Therefore, many Arabic businesses do not consider creating company websites due to the timeconsuming nature of creating content in Arabic language and the struggle to find correct, useful information in their native language. The need to support Arabic businesses comes as the MENA region has observed a significant growth of small businesses. According to research, up to 80 to 90 percent of businesses in MENA are comprised of Micro, Small and Medium Enterprises (MSMEs). Concurrently, the MSMEs sector in the GCC region presents a potential of 156% growth in the next five years, employing 22 million people, according to a study by MENA Research Partners (MRP). With a vision to support everyday entrepreneurs and small business owners across the MENA region, GoDaddy’s Arabic website aims to provide them with easier access to useful digital tools, solutions, content, and customer support in the local language, to help meet business needs, and provide guidance to help them in their online journey.

GENESIS LAUNCHES SPECIALEDITION “STARDUST” G90 MODEL

Panasonic Introduces LUMIX G100 The Best Mirrorless Camera Ever for Vlogging and Creative Video Content Featuring High Sound and Image Quality

Genesis has announced the launch of its flagship G90 luxury sedan as a special-edition “Stardust” model. The G90 tops the Genesis brand’s luxury car line-up, and is highly regarded for its cutting-edge technology, refinement and luxurious appointments. The special edition G90 “Stardust” arrives specifically for this year, taking inspiration from a scene with night sky full of stars hanging above a red carpet event where celebrities are showered with flashing camera lights. Only 50 of the G90 Stardust models will be sold for the first time ever primarily in South Korea. This image directly inspires the special carbon metal paintwork featuring a sparkling pearl effect. This contrasts with the lower half of the exterior featuring Vik black paint work. This bespoke twotone paintwork requires specialized craftsmanship procedures that naturally limits production quantity. The interior receives Stardust specific bespoke seats featuring two-tone leather and metallic pore Ash wood resulting a special environment exclusively tailored for the select few. “The G90 Stardust represents the ultimate form of elegance,” said SangYup Lee, the head of Genesis Global Design. “In that moment when you arrive at a red-carpet event, nothing less is expected.”

Meet the S-Class DIGITAL – first insights into the new luxury saloon Mercedes-Benz is expanding its digital information platform with an additional news format on the new S-Class, which celebrates its digital world premiere in September. In a series of three episodes, starting on the 8th of July 2020, Meet the S-Class DIGITAL will provide the first insights into some of the groundbreaking innovations that will ensure the new luxury saloon further cements its leading position as the best car in the world. Markus Schäfer, Member of the Board of Management of Daimler AG and Mercedes-Benz AG; responsible for Daimler Group Research and Mercedes-Benz Cars COO, kicks off the new series on the Mercedes me media digital platform right now with a glimpse of the exterior and interior of the new S-Class. The video is now available in a media special on media.mercedes-benz.com/s-class, which is also where all three episodes of Meet the S-Class DIGITAL and its associated content will be published. To avoid missing any of the episodes, media representatives can register for push messages. “The new S-Class is packed with groundbreaking innovations and takes individual mobility in the luxury segment to a whole new level. We developed the Meet the S-Class DIGITAL series to provide media representatives with information on the key highlights in advance of the world premiere,” says Katja Bott Head of Global Communications Mercedes-Benz Cars & Vans. “It enhances the successfully established Meet Mercedes DIGITAL news format, which will present other new products and company developments in further episodes published in parallel.” The Meet the S-Class DIGITAL news format likewise consists of moderated shows with studio interviews as well as reports from location and test tracks. Each show is accompanied by indepth information in the form of videos, graphics, press texts and images for download. There is also the chance to chat with Mercedes-Benz experts.

Panasonic is proud to announce the launch of a new Digital Single Lens Mirrorless camera, the LUMIX G100, designed and developed for creating versatile video content represented by Vlog (Video+Blog). Although these types of video content are open to everyone, video quality is required to acquire maximum viewing. However, it is not always necessary to have a bulky video camera with more features and functions than you can manage. The new LUMIX G100 packs an assortment of attributes that is just right for vlogging into a remarkably compact and lightweight body. Combining assured photo quality as a camera and high sound quality, the LUMIX G100 dramatically enhances your video quality and experience with easy operation.

The Future is Electric: Cadillac Keeps Pushing the boundaries of

Innovation

Building on more than a century of innovation, the Cadillac LYRIQ marks the beginning of a new chapter for the brand – one that is all-electric and redefines the boundaries and limits of mobility and connectivity. Today, Cadillac is laying the groundwork for this brighter future by rethinking the interaction between the driver and the vehicle. This is evident in the all-new Escalade with impressive technologies like the first curved OLED in the industry, the industry’s first AKG studio reference system and Super Cruise. Join Cadillac on Thursday, August 6, 2020 at 7 p.m. ET for the virtual debut of the Cadillac LYRIQ show car and introduction of the next chapter for the brand. The brand will go behind the scenes and hear from the extraordinary team making Cadillac’s vision a reality. As Cadillac looks ahead to this momentous reveal, take a moment and view the Cadillac LYRIQ teaser video, which celebrates Cadillac’s spirit of innovation and hope for the future.

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