5 minute read
CP Journal
from CP March 2021
by CPmagazine
since 2010
LANVIN INTRODUCES THE NEW SS21 EYEWEAR AD CAMPAIGN Fatafeat, launches its world-first Arabic cooking app in Kuwait
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Luxurious and vintage-inspired details characterize the new Lanvin sunglass design included in the Spring/Summer 2021 advertising campaign featuring Paris Hilton, shot by Mert Alas and Marcus Piggot.
This sophisticated frame fuses modern finishes with a 1980’s inspired aesthetic. Details on the thick temples highlight the emblem of the French Maison, the mother and child gold plaque. The emblem represents the special bond between Jeanne Lanvin and her daughter, Marguerite, and is featured in jewelry, accessories and ready-to-wear items in Lanvin collections
The leading Arabic cooking channel – Fatafeat – today announces the launch of its famous worldfirst Arabic cooking course app – the Fatafeat App. Building upon Fatafeat’s mission of making the much-loved brand more accessible to everyone, the application hosts a roster of Fatafeat inspiring content. Fatafeat’s live television feed for the channel will be available within the Fatafeat App, airing at the same minute as content is being aired on linear TV The app is now available across the GCC, Jordan & Egypt The app houses 20 cooking courses, 10,000+ recipes, 2,000+ ‘hands & pans’ videos, technical episodes to aid in improving kitchen skills, as well as 300+ hours of some of Fatafeat’s mostloved programs A ‘Fatafeat Classics’ section can be accessed within the app, which boasts 500+ episodes of vintage content A variety of engaging Ramadan-tailored content will be added to the app’s premium subscription package with five ‘hands & pans’ and ‘how-to’ videos uploaded each week, in addition to two new 10-lesson cooking courses hosted by Fatafeat’s Chef Souha Abdallah and Assia Othman The daily meal plan feature will be available. Taking the form of a calendar, the plan provides a daily dose of recipe inspiration every day throughout Ramadan.
Spring into the Season with Rasasi Perfumes Huawei launches all-new FreeBuds 4i in Kuwait
As the season of winter bids us adieu and the freshness of Spring begins to set in, it’s that time of year again to celebrate the tireless efforts, appreciation, and unconditional love provided by mothers. Share more everlasting moments through the gift of scent this coming March and harmoniously encapsulate the essence of the celebration through a mixture of subtle yet charismatic scents that are fresher, more floral, and more natural.
OPPO’s most innovative camera smartphones and first-ever “all-5G” Reno5 series launches in Kuwait
Global technology brand, OPPO, broke new ground today by introducing 5G-only models at the grand launch of its latest Reno5 series of smartphones in Kuwait. At an engaging virtual event themed ‘Featuring You’, OPPO announced the regional launch of its new, first-ever, all-5G Reno5 series comprising Reno5 Pro 5G, Reno5 5G and Reno5 Z smartphones, that are equipped to deliver industry-leading portrait videography and photography, and superior video quality to capture every memory. The event also saw the regional debut of OPPO Band - a smartwatch-size device with 1.1 inches 2.5D curved AMOLED display, which helps track the physical activities of the user for a healthier lifestyle. Held on the evening of Tuesday, 16 March 2021, the virtual launch event of the new Reno5 Series took the audience on a sensational journey through OPPO’s avant-garde innovations and technologies from design, performance and screen, to camera, hardware, and software. The event saw five of the region’s prominent figures in their respective domains including leading Arab Technology Experts and YouTubers - Faisal Alsaif, Omardizer, Mr Q from Raqami TV, Android Basha and Ahmad Boarki (Slorks), who joined the OPPO launch event, and demonstrated the capabilities and features of the Reno5 Pro 5G smartphone in a real-life set up.
New earphones bring high-quality sound with longest battery life and active noise cancellation
Huawei has today announced the whole-new earphones, the HUAWEI FreeBuds 4i, which offers high quality sound, a powerful 10-hour battery life and active noise cancellation (ANC), all in a fashionable and comfortable design. The HUAWEI FreeBuds 4i inherits the superb features from HUAWEI FreeBuds Series, including comfortable ANC, remarkable battery life, and crystal clear audio, allowing all users to enjoy an unprecedented audio experience. The HUAWEI FreeBuds 4i will be available on Huawei’s official website and across select retailers in Kuwait starting 8th April 2021 priced at 24.900 KWD in colour variants of Ceramic White, Carbon Black and Red, and will be available for pre order starting from 1 April 2021
High Quality Audio HUAWEI FreeBuds 4i features customised components including 10 mm large dynamic drivers to offer larger amplitude for a powerful bass performance. At the same time, the superb wind noise reduction structure ensures the consistency of the sound effects to make them comfortable to listen.
HUAWEI FreeBuds 4i is designed to cater user’s music needs for pop music. The professional tuning team combined different instruments, rhythms, and vocal styles to adjust the audio quality to fit the frequency of pop music, offering a balanced audio output that is suitable for most users’ daily needs. Together with the noise cancellation, HUAWEI FreeBuds 4i allows users to enjoy crystal clear audio even in noisy environment. 10-hour battery on a single charge Battery life is a key consideration for consumers. HUAWEI FreeBuds 4i adds a large, high energy density battery into the compact frame, brining longer battery life a smaller package. When ANC is turned off, HUAWEI FreeBuds 4i offers 10 hours of continuous music playback or 6.5 hours of voice call. Together with the charging case, it can achieve 22 hours of music playback or 14 hours of voice call. If the ANC is turned on, it can offer 7.5 hours of continuous music playback and 5.5 hours of voice call . Moreover, the industry-leading quick charge technology provides 4 hours of audio enjoyment from a 10-minute charge, so users do not need to worry about the battery level when they are out and about or in a hurry. Active Noise Cancellation (ANC) HUAWEI FreeBuds 4i detects ambient noise through the microphones and generates a reverse sound wave to reduce the noise. The noise cancellation algorithm targets typical noisy scenarios such as a busy mall, loud public transportation, a train station, the office, or human voice for ANC optimisation, providing users a comfortable noise cancellation experience. HUAWEI FreeBuds 4i also features the Awareness Mode, allowing users to hear the surroundings without taking off the earbuds. By simply pressing and holding the earbud, HUAWEI FreeBuds 4i will switch between Awareness Mode and Active Noise Cancellation Mode automatically.