Peugeot Landtrek

launches in the Middle East

The New PEUGEOT LANDTREK officially goes on sale across the Middle East. The New LANDTREK marks the return of PEUGEOT to the pick-up segment and builds on the brand’s strong heritage in this growth sector. Available in double cab 2WD and 4WD with the 150 hp Diesel turbo engine with a 6-speed manual transmission and a 210hp petrol turbo engine available with a 6-speed manual and automatic transmission, the New LANDTREK reinforces the PEUGEOT range in the Middle East and will help the Lion Brand connect with new and existing customers. The New LANDTREK’s robustness, attractive style, adaptability and technology are assets to boost the Brand’s sales in the region and as well as in the international Light Commercial Vehicle (LCV) market.

PEUGEOT is becoming increasingly global with the new PEUGEOT LANDTREK, which enters the OneTon Pick-up segment with the goal of becoming a new benchmark in a market that represents around 120,000 annual sales units in the Middle East Africa region. The Middle East is an important market for PEUGEOT. The brand has opened 3 new dealerships in the past 24 months and boasts one of the freshest product ranges on the market today, with 90% of the passenger car range refreshed in the last year alone, and an expanding Electric Vehicle (EV) offering. During 211 years of history, PEUGEOT has entrenched core values in its products that showcase the Power of Allure and share the resilience of the Brand: robustness, durability and adaptability have made PEUGEOT particularly well-suited to the Middle East market. The New LANDTREK enables the Brand to make a strong comeback in a Pick-up market where it has a very strong heritage, including legendary models such as 404 wagon and the 504 Pick-up. The New PEUGEOT LANDTREK is available in 4x2 and 4x4 Diesel and Petrol Double Cab, meeting both professional and family needs, with one of the most accommodating bodies in its category ,, responding to the most discerning demands of the Middle East Pick-up truck market. It offers up to three tons of towing capacity and a payload that exceeds one ton. What's more, the new PEUGEOT LANDTREK has the largest cargo bed in the segment. In terms of comfort, LANDTREK comes with state-of-the-art on-board technology, advanced adaptability and SUV-like driving pleasure. The PEUGEOT brand worked closely with the best international suppliers from Europe, Japan, and the USA, amongst others, to design this vehicle. As a result, LANDTREK targets the best standards on the market. More than two million test kilometers were covered, across all terrains and in all conditions, including Middle East roads. The regional teams made major contributions to the test and development programme, confirming the robustness and adaptation of the New PEUGEOT LANDTREK to the uses and needs of customers in the Middle East.