CP Journal

since 2010

2021 GREEN GOOD DESIGNTM AWARD

With her concept for the Rado True Thinline Stillness Lidewij Edelkoort has proven once again to have a seismographic feel for socio-cultural trends. Her idea to express people’s increasing need for sustainability, stillness and clarity in the form of a watch has now been honoured with the Green Good DesignTM Award: the renowned prize was awarded to the first timepiece that Rado and the Dutch trend forecaster have created together.

The Green Edition is part of the historic Good Design® award programme. Under the Motto “Build a Better World Now” the programme honours exceptional architecture and product designs that use a “green” concept to follow new paths toward a more sustainable environment.

Now Rado and Li Edelkoort, who have known each other for many years, have taken just such a new approach. The flowing forms of the ultra-thin Rado True Thinline in high-tech ceramic served as a model for the unconventional new watch. With the True Thinline Stillness, drawn entirely in white, to check the time of day is a conscious, contemplative act. Li Edelkoort describes this as “knowing, and at the same time forgetting, that time is in our hands.” The idea is “to free us from the hectic pace of everyday life by extending our awareness for a second, recognising the grandeur of a minute and the empathetic nature of an hour.”

While the design of the product focused on the desire to slow things down, the packaging was driven mainly by sustainability issues. Its main component, for example, uses recycled plastic in the form of a small box that doubles as a travel case, exemplifying the idea of reusability. It is accompanied by a card holder made from black cardboard, while a QR code replaces the usual instruction booklet.

Li Edelkoort is convinced that in the future many consumers will choose to buy fewer, but more beautiful and long-lasting products. In this respect the Rado True Thinline Stillness can certainly be seen as an interpretation of the “less is more” design concept, which complements Rado’s product philosophy. As “Master of Materials” the Swiss watchmaker works with longlasting, scratch-resistant materials and timeless forms with a sensual look and feel. The True Thinline Stillness is 39 mm in diameter and has a 5-mm thin off-white case with a frosted sapphire crystal case back featuring the words “STILLNESS / Lidewij Edelkoort / SINCE 2020”. The white dial appears under a domed white frosted sapphire crystal. White hour and minute hands, a transparent Rado logo and a high-tech ceramic bracelet in matching white complete the entirely monochromatic look.

OPPO Reno6 series, OPPO Enco Air and OPPO Enco Buds wireless headphones on sale now in The Middle East

The newly-launched OPPO Reno6 Series, OPPO Enco Air and Enco Buds wireless headphones are now available to purchase in the Middle East. The new series comes with two sleek 5G variations, the Reno6 Pro 5G, and Reno6 Z 5G, each of which are capable of capturing every moment, memory, and emotion with equal ease and elan.

Revealed in a comprehensive review with renowned tech influencer Omardizer, and OPPO MEA’s Senior Product Manager, Tarek Zaki, the Reno6 Pro 5G stays loyal to its Reno Series predecessors remaining one of the slimmest and lightest smartphones in its class with the looks to boot!

As expected with the Reno6 Series, the Reno6 Pro 5G comes with industry-leading features such as the newly introduced Bokeh Flare Portrait Video, providing professional-quality cinematic portrait effect in real time, the upgraded Flash Snapshot which enables clear quick-capture photos, 65W SuperVOOC 2.0 Flash Charge and pro-gaming engines including the 12GB+256GB mega storage, X-axis linear motor, Ultra Large Vapor Chamber, and many more customized features.

Ethan Xue, President of OPPO Middle East and North Africa said, “We are thrilled with the initial response to the Reno6 Series in the GCC which has surpassed Reno5 pre-orders by an incredible 300% since it was first announced on September 7th. We look forward to reviewing the creative entries submitted for the TikTok challenge and as a global technology leader, we will continue to enhance and develop the OPPO experience, ensuring that we offer every user the best in technology, design and features.”

Alongside the smartphone launch, OPPO has also introduced two True Wireless Earphones, OPPO Enco Air and OPPO Enco Buds.

The Reno6 series is now available for purchase from September 15th, 2021 across OPPO’s e-commerce regional websites and retail partner stores in Kuwait, at a retail price of KWD 245.9 for the Reno6 Pro 5G, and KWD 122.9 for the Reno6 Z 5G.

Huawei announces the one and only 2K HUAWEI MateBook 14 laptop in Kuwait

Huawei Consumer Business Group (CBG) announced today the launch of the new HUAWEI MateBook 14 in Kuwait. The 2K all-rounded sleek laptop shares the MateBook series’ design, innovation DNA; featuring a 2K eye-comfort FullView display, 11th Gen Intel® Core™ Processor, Super Devices features, Large battery with 65W SuperCharge in addition to the new and improved HUAWEI Shark fin cooling system to deliver classleading performance. The rich suite of Super Device features offers enhanced all-scenario multi-device experiences that will help users excel in any office scenario. The HUAWEI MateBook 14 will both be available on Huawei’s official website for pre order in Kuwait, starting 30th September 2021 priced at KWD 349.900 alongside a range of accessories, the gift value is KWD 38.900 . Launched together with the HUAWEI MateBook 14 is its smaller iteration – the HUAWEI MateBook 13 with differences in display size and battery capacity

The HUAWEI MateBook 13 | 14 2K eye-comfort FullView display Featuring a 2K resolution 2160x1440, a pixel density of 185 pixels per inch (ppi), and support for 100 percent of the sRGB colour space, 1500:1 contrast ratio and peak brightness of 300 nits , the 14-inch FullView Display brings high-res images and Blu-ray films to life while providing great colour accuracy for colour sensitive tasks such as image and video editing. The highly accurate multi-point touchscreen on HUAWEI MateBook 14 lets users control the notebook as they would a smartphone, or multiple devices at once with Multi-screen Collaboration. Capturing screenshots is as easy as ever with the Huawei-pioneered Finger Gesture Screenshot feature. The FullView display also supports DC Dimming to eliminate flicker, and is certified by TÜV Rheinland for Low Blue Light emissions.

Powerful performance delivers smooth experiences HUAWEI MateBook 14 offers 11th Gen Intel® Core™ Processor i7-1165G7 to deliver powerful performance in a lightweight body. Built on the advanced 10nm SuperFin process, the new processor supports fast and stable performance for users to fully express their creativity, whether they are multitasking or handling computation heavy tasks.

Super Device capabilities enabling a true smart office experience The HUAWEI MateBook 14 falls under the range of Super Device Products Huawei recently launched. This laptop can connect wirelessly with compatible tablets like the all-new 12.6-inch HUAWEI MatePad Pro and with monitors like the HUAWEI MateView via a USB-C cable providing you with futuristic multi-device collaboration and crossdevice file sharing with simple drag and drop between the trio.

MICHAEL KORS UNVEILS FALL 2021 MICHAEL MICHAEL KORS AND MICHAEL KORS MENS AD CAMPAIGN

Michael Kors is pleased to announce the release of a new Fall 2021 ad campaign for MICHAEL Michael Kors and Michael Kors Mens, starring Bella Hadid, Cindy Bruna and Geron McKinley. The campaign is a continuation of the brand’s 2021 theme, “the eye has to travel,” a line borrowed from celebrated editor and fashion icon Diana Vreeland. While Spring focused on dreaming and Summer on escape, the Fall 2021 campaign is all about adventure, discovery and reconnecting with friends.

Shot in Brooklyn and Queens by photographer Sean Thomas and video director Shane Sigler, the campaign captures Bella Hadid and friends meeting up and joyfully journeying across the boroughs for fun, much-missed experiences—from walking the Brooklyn Bridge and biking the boardwalk to taking a moped ride in Long Island City and toasting on a fabulous rooftop.

“As life starts getting back to normal, I think everyone is looking forward to venturing out and exploring,” says Michael Kors. “For fall we’re taking our fans on a journey just outside of Manhattan and reminding them of all the things we’ve missed over the past year and half. You can feel the energy and excitement of a fresh start in the air.”

The campaign highlights a versatile range of chic dresses and casual separates in a neutral palette of camel, ivory and moss green. Outerwear is a major focus, with the campaign featuring everything from a classic puffer to a tailored wool-blend coat. Key handbags for the season include the new Karlie and Lina bags, as well as the Hamilton Legacy satchel in Signature print and croc-embossed leather. For men, urban essentials like oversized outerwear and Signature print backpacks with graphic stripes are must-haves for fall.

The global campaign will debut in August, with print ads running in fall issues worldwide. The images will also appear in digital outlets, as well as social media platforms and traditional outdoor media placement.