since 2010
2021 GREEN GOOD DESIGNTM AWARD
With her concept for the Rado True Thinline Stillness Lidewij Edelkoort has proven once again to have a seismographic feel for socio-cultural trends. Her idea to express people’s increasing need for sustainability, stillness and clarity in the form of a watch has now been honoured with the Green Good DesignTM Award: the renowned prize was awarded to the first timepiece that Rado and the Dutch trend forecaster have created together. The Green Edition is part of the historic Good Design® award programme. Under the Motto “Build a Better World Now” the programme honours exceptional architecture and product designs that use a “green” concept to follow new paths toward a more sustainable environment. Now Rado and Li Edelkoort, who have known each other for many years, have taken just such a new approach. The flowing forms of the ultra-thin Rado True Thinline in high-tech ceramic served as a model for the unconventional new watch. With the True Thinline Stillness, drawn entirely in white, to check the time of day is a conscious, contemplative act. Li Edelkoort describes this as “knowing, and at the same time forgetting, that time is in our hands.” The idea is “to free us from the hectic pace of everyday life by extending our awareness for a second, recognising the grandeur of a minute and the empathetic nature of an hour.” While the design of the product focused on the desire to slow things down, the packaging was driven mainly by sustainability issues. Its main component, for example, uses recycled plastic in the form of a small box that doubles as a travel case, exemplifying the idea of reusability. It is accompanied by a card holder made from black cardboard, while a QR code replaces the usual instruction booklet. Li Edelkoort is convinced that in the future many consumers will choose to buy fewer, but more beautiful and long-lasting products. In this respect the Rado True Thinline Stillness can certainly be seen as an interpretation of the “less is more” design concept, which complements Rado’s product philosophy. As “Master of Materials” the Swiss watchmaker works with longlasting, scratch-resistant materials and timeless forms with a sensual look and feel. The True Thinline Stillness is 39 mm in diameter and has a 5-mm thin off-white case with a frosted sapphire crystal case back featuring the words “STILLNESS / Lidewij Edelkoort / SINCE 2020”. The white dial appears under a domed white frosted sapphire crystal. White hour and minute hands, a transparent Rado logo and a high-tech ceramic bracelet in matching white complete the entirely monochromatic look.
OPPO Reno6 series, OPPO Enco Air and OPPO Enco Buds wireless headphones on sale now in The Middle East The newly-launched OPPO Reno6 Series, OPPO Enco Air and Enco Buds wireless headphones are now available to purchase in the Middle East. The new series comes with two sleek 5G variations, the Reno6 Pro 5G, and Reno6 Z 5G, each of which are capable of capturing every moment, memory, and emotion with equal ease and elan. Revealed in a comprehensive review with renowned tech influencer Omardizer, and OPPO MEA’s Senior Product Manager, Tarek Zaki, the Reno6 Pro 5G stays loyal to its Reno Series predecessors remaining one of the slimmest and lightest smartphones in its class with the looks to boot! As expected with the Reno6 Series, the Reno6 Pro 5G comes with industry-leading features such as the newly introduced Bokeh Flare Portrait Video, providing professional-quality cinematic portrait effect in real time, the upgraded Flash Snapshot which enables clear quick-capture photos, 65W SuperVOOC 2.0 Flash Charge and pro-gaming engines including the 12GB+256GB mega storage, X-axis linear motor, Ultra Large Vapor Chamber, and many more customized features. Ethan Xue, President of OPPO Middle East and North Africa said, “We are thrilled with the initial response to the Reno6 Series in the GCC which has surpassed Reno5 pre-orders by an incredible 300% since it was first announced on September 7th. We look forward to reviewing the creative entries submitted for the TikTok challenge and as a global technology leader, we will continue to enhance and develop the OPPO experience, ensuring that we offer every user the best in technology, design and features.” Alongside the smartphone launch, OPPO has also introduced two True Wireless Earphones, OPPO Enco Air and OPPO Enco Buds. The Reno6 series is now available for purchase from September 15th, 2021 across OPPO’s e-commerce regional websites and retail partner stores in Kuwait, at a retail price of KWD 245.9 for the Reno6 Pro 5G, and KWD 122.9 for the Reno6 Z 5G.
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SEPTEMBER 2021
