Media by Dan Coronado by Centerpoint School of Ministry

ministry

MEDIA dan

ministry

coronado

leadership

curriculum

Dear seekers, I pray this course awakens in you a desire to create as it reveals the details of Godâ&#x20AC;&#x2122;s creation; that it opens your eyes to see God in those details, in the things in this world that have been skillfully and wonderfully made. I pray this course allows you to see art as a unique way to share stories and leads you to know your own story and God-given purpose. The Bible can be viewed not just as a book of rules, but a collection of relatable stories of people seeking God in their journey - the same as you are on your own - a revelation of the heart of God and how He desires you to connect with others through love and leading by example. This course exists to guide you along your own journey as an artist and creator, and to help illuminate how being the light of the world can be that much more interesting by understanding how to capture that light through the lens of an artist. In the next eight weeks, we will discuss basic concepts of art: how to see it, hear it, and feel it, and the various ways it can be implemented in both a church or secular setting. While God has gifted some of us with more artistic talents than others, it is my desire that everyone will complete this course with a new way to view the world around them and be able to understand how to use creative media as a powerful resource in their quiver of knowledge. Dan Coronado

MEDIA Chapter 1: PLANNING AND PURPOSE �� 5 Chapter 2: STORYTELLING THROUGH SIGHT �� 15 Chapter 3: STORYTELLING THROUGH SOUND �� 27 Chapter 4: SEO �� 39 Chapter 5: FOLLOWERS: SOCIAL MEDIA AND INFLUENCE ��53 Chapter 6: PRACTICAL PRODUCTION �� 63 Chapter 7: IT IS GOOD �� 73 Chapter 8: PRIDE AND CONFORMING TO PATTERNS �� 83

PLANNING AND PURPOSE

“Give me six hours to chop down a tree, and I will spend the first four sharpening the ax.” Abraham LINCOLN

“When we consider a project, we really study it – not just the surface idea, but everything about it. And when we go into that new project, we believe in it all the way. We have confidence in our ability to do it right. And we work had to do the best possible job.” Walt DISNEY

MEDIA by Dan Coronado

REVISITING THE ENNEAGRAM Ian Morgan Cron, one of the most well-known modern enneagram teachers, recently explained how knowledge of the enneagram can function as a valuable tool in the workplace, saying: “…your personality type, or number, can act as a trading card of sorts — like in baseball. At a glance, you can gain critical insight and data that gives you context into the performance of your co-workers. Now, humans are not objects, and you certainly can’t boil down the essence of a soul onto a 2.5 by 3.5 in inch piece of paper. However, the Enneagram can give us common language to use as we relate with one another. It’s a starting point, but one in which you accelerate your learning about the other person. I really like that word accelerate because it shows the tangible value of a tool like the Enneagram. When you know each other’s type, you gain insight and understanding about each other in a matter of hours rather than years. The value of the Enneagram, especially in the context of workplaces and relationships, isn’t in knowing your own type — it’s the conversations that happen once we know each other’s types. You begin to have conversations that sound and feel very different than before. Understanding your co-workers’ personality styles can lead to: A reduction in conflict • An increase in communication • People feeling more valued, loved and seen for who they are • A greater sense of peace and well being” 1 In my opinion, knowing your own type is an incredible asset for a creative individual, and understanding the other types is an invaluable tool for building and maintaining healthy creative teams. The challenges that we face both individually and when working toward a shared vision are numerous and complex, but can be unraveled effectively with tools like the enneagram. ENNEAGRAM ACTIVATION List your dominant type (number and title):

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CHAPTER 1 — Planning and purpose

What do you think your type’s strengths are when working on a team?

What do you think your weaknesses are when working on a team?

What are some ways that self-awareness can help you plan and maintain a team well?

“You have to allow your team to be who they are to get the best out of them.” Do you agree or disagree?

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MEDIA by Dan Coronado

REVISITING STORY BRANDING 2 As you step into the world of media creation, you must clarify and understand your brand. If you don’t know (or can’t communicate) your own “why”, it’s going to be hard for you to tell your clients’ stories well. Potential clients are coming to you for a specific reason: they believe that your creative paradigm is the right one for their business. You have to be able to have a meeting and be true to both yourself and the potential client in order to decide if the partnership is a good match. To do the best work, you have to be able to evaluate the dynamic and how your creative filter will benefit their vision. This is largely learned through experience but is also well communicated through Donald Miller’s book on storybranding. 1. Why is someone coming to me specifically? a. They have seen my portfolio i. Social media presence ii. Your responsibility as a company is to understand what your story is. iii. Your responsibility on the media end is to listen to what your client is saying their story is and then communicate that effectively. iv. Hone the skill of being able to discern when someone knows their brand and when they need help getting clarity. b. They want something i. “You have to be known for something, preferably one thing.” c. They have a problem i. “When you define that problem for your customers and offer to resolve it, they’re interested.” d. They’re looking for a guide i. “Are you positioning yourself as the guide?” e. They need a plan i. A plan helps them overcome barriers to their success f. Your “why” calls them to action i. “We have to give our customers something to accept or reject.”

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CHAPTER 1 — Planning and purpose

g. They are compelled to act to avoid failure i. “Heroes are compelled into action because something is at stake.” h. Your work creates success i. You inspire confidence in the life they will be living after using your brand/ product/ services 2. Clarity about your company and story gives you more authority to offer support to your clients who need clarity and/or direction.

“This special secret, it seems to me, can be summarized in four C’s. They are Curiosity, Confidence, Courage, and Constancy, and the greatest of these is Confidence” Walt DISNEY

IN-CLASS DEMONSTRATION OF WIX

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MEDIA by Dan Coronado

WEB PORTFOLIO 1. Home page a. The visual one-sentence “about me”

i. Give visitors a visual first impression

2. About me a. The breakdown of who you are, your brand, and what you offer i. Breaks down the first-impression in words

ii. Where potential clients connect to the heart of your brand

3. Portfolio a. Examples of work

i. Potential clients are shown the heart of your brand 1) Photo 2) Video

a) Audio

4. Contact

a. By the time they get to your contact page, potential clients have seen why they want to hire you i. This is where you are leading all visitors to your site

“If you don’t know where you are going, you’ll end up someplace else.” Yogi BERR A ~10~

CHAPTER 1 â&#x20AC;&#x201D; Planning and purpose

INTRODUCTION TO FILE ORGANIZATION - NOTES

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MEDIA by Dan Coronado

PRACTICAL PIECES 1. What have you learned about yourself from the enneagram that will inform your â&#x20AC;&#x153;About Meâ&#x20AC;? section for your brand?

2. How can you best position yourself as a guide instead of a hero as you continue your work in the world of media?

3. What colors, images, and/or other design elements will communicate a powerful story to those visiting your site or social media?

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CHAPTER 1 â&#x20AC;&#x201D; Planning and purpose

4. What organizational tools have you used successfully in the past? Where can you improve?

5. What is the most important thing for you to communicate about yourself as a creative?

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MEDIA by Dan Coronado

6. Read Jeremiah 29:11-14 NLT.

What is The Lord showing you?

HOMEWORK Start your WIX website and finish your About Me section. ~14~

STORYTELLING THROUGH SIGHT

“I have a way of filming things and staging them and designing sets. There were times when I thought I should change my approach, but in fact, this is what I like to do. It’s sort of like my handwriting as a movie director. And somewhere along the way, I think I’ve made the decision: I’m going to write in my own handwriting.” Wes ANDERSON

“Just because people use instagram and take cellphone pictures, it doesn’t mean the pictures are meaning ful, anymore than a text somebody sends a friend is great literature.” Steve MCCURRY

MEDIA by Dan Coronado

COMPOSITION The Latin root of the word “composition” is componere, which means “to put together”. Essentially, it is the practice of combining parts (or ingredients) to create a whole. Visual composition is, in some respects, taking the aesthetic ingredients present in your environment and putting them together in a way that tells a curated story. You are visually translating the world through your point of view, and inviting your audience to experience it along with you. There are artistic processes and rules which all great media professionals must learn, practice, and master in order to tell stories well. And although we’ll learn more about speaking the language and the basics of production in chapter six, we’ll address the basics here. As we cover these topics, remember that you are learning to distill your vision into relatively tiny, but deeply impactful moments. You are learning how to compose a point of view with artistic intent, tools, and voice. IN-CLASS DISCUSSION: WHAT IS ART?

“The photograph is an undeniably powerful medium. Free from the constraints of language, and harnessing the unique qualities of a single moment frozen in time.” Steve MCCURRY ~16~

CHAPTER 2 â&#x20AC;&#x201D; Storytelling through sight

COMPOSITION IN PHOTOGRAPHY 1. Composing a point of view a. Rule of thirds i. Guideline that applies to the process of visual composition ii. Technique creates visual interest and energy

b. Repetition i. Visually pleasing and a comfortable process for the mind ii. Natural repetition vs man-made repetition

c. Close-up / macro i. Highlights detail in a subject

ii. Lenses

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MEDIA by Dan Coronado

iii. Lighting

iv. Accessories

d. Unique angles i. Low angle

ii. Look up

iii. Look down

iv. Create depth

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CHAPTER 2 — Storytelling through sight

v. Reflections

e. Leading lines i. Composition leads the viewer’s eye

ii. Lines create the movement path

f. Framing

g. Contrast

h. Diagonals

“Sometimes I do get to places just when God’s ready to have somebody click the shutter.” Ansel ADAMS ~19~

MEDIA by Dan Coronado

2. Lighting a. Lighting is a crucial element of composition - how you use light illuminates your unique visual voice. i. Understanding light and using it as a storytelling tool will allow you to compose a compelling story 1) Flat light

2) Broad light

3) Short light

4) Split light

5) Backlight

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CHAPTER 2 — Storytelling through sight

6) Butterfly light

7) Loop light b. Natural lighting gives us the capacity to capture the beauty of God’s creation, while simultaneously communicating our own vision and voice in a single small rectangle.

3. Camera basics: The Exposure Triangle a. Shutter speed i. The amount of time that the shutter is open ii. Measured in seconds iii. “TV (Time Value) Mode” or “S” (Shutter) Mode on most cameras

b. Aperture i. The size of the opening in the lens ii. “AV (Aperture Value) Mode” or “A (Aperture) Mode on most cameras

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MEDIA by Dan Coronado

c. ISO i. Measure of a digital camera’s sensitivity to light ii. Light sensitivity determined by the type of film used in film cameras iii. Shutter speed freezes action and allows less light the faster you set it. iv. A wider/larger aperture means more depth and “Bokeh” (or blur) in the background of the subject, but also a higher risk for something to miss focus. v. A higher ISO means your subject will be brighter, but the higher risk of your image becoming “grainy” will come into play. d. How does changing those settings help you tell stories?

4. Camera Basics for Video a. All composition and lighting rules still apply here. i. This is where your photography skills can truly transfer you into being a “Director of Photography”. b. Know the difference between a wide, medium, and close-up shot. c. Be aware of your “headroom”. i. Don’t leave too much or too little space above your subject’s head, and again the composition rules apply here. ii. Be careful to use composition to help tell your story. Trying to get too many creative shots can sometimes distract from the overall goal of a project. d. Learn how to use composition for b-roll. B-roll is often made up of well-composed shots that help tell a visual story of a narration. This is where creativity really comes into play. e. Use a tripod or some form of stabilization, even if you go hand-held. Learn how to make your shots as smooth as possible. i. Four easy ways to ruin a video: terrible lighting, poor composition, a shaky shot, and bad audio. ~22~

CHAPTER 2 — Storytelling through sight

f. Shutter speeds: The general “rule” for appropriate shutter speed is to simply double your frame rate. For example, at a traditional cinematic frame rate of 23.9/24, your shutter speed should be set around 1/50 or 1/60. But if you are trying to get some super slow-motion shots, you could shoot at a frame rate of 120 fps which would put your shutter speed around 1/250. i. A higher frame rate allows less light through the lens. This will have to be offset by either additional lighting, a wider aperture, or higher ISO.

“Create your own visual style. Let it be unique for yourself and yet identifiable for others.” Orson WELLES

FIGURINE IN-CLASS EXERCISE This is a practical exercise that allows you to learn how to manipulate lighting efficiently. Learning and practicing a creative endeavor generally demands that we balance several different sets of needs. For example, using a live model means that you either have to expend funds to compensate a professional for their time or that you have to expend time to guide a non-professional through the process of posing. Using a figurine allows you to focus your energy on learning and experimenting with lighting styles and techniques without the added element of a live model. Use the space below to record your observations as we play with table-top lighting setups, and how you might transfer those observations to practical application when lighting a set.

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MEDIA by Dan Coronado

PRACTICAL PIECES 1. What elements of composition have you been using intuitively? What does that mean about your point of view as an artist?

2. How can movement within a frame work for you when using a slower shutter speed? How can it work against you?

3. Which compositional element intrigues you? How do you think it might serve your creative point of view?

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CHAPTER 2 â&#x20AC;&#x201D; Storytelling through sight

4. What did you learn about lighting today that you think will impact your practice most?

5. How can you clarify your compositional vision as a media creator?

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MEDIA by Dan Coronado

6. Read Luke 1:79

Jesus came to be the light, and be separate from the darkness; why does light represent hope and darkness represent evil or fear? What do light and posture say about the moment being created?

HOMEWORK Add new photos and continue work on your WIX site. ~26~

STORYTELLING THROUGH SOUND

“Sound is 50 percent of the movie-going experience, and I’ve always believed audiences are moved and excited by what they hear in my movies at least as much as by what they see.” George LUCAS

“Without John Williams, bikes don’t really fly, nor do brooms in quidditch matches, nor do men in red capes. There is no force, dinosaurs do not walk the Earth, we do not wonder, we do not weep, we do not believe.” Steven SPIELBERG

MEDIA by Dan Coronado

SOUND SUPPORTS THE STORY We oftentimes forget what a privilege it is to experience life through our sense of hearing - that feeling you get when you hear your favorite song play, the silence that draws you into a movie followed by the jolt of fear or excitement that hits as the sound kicks back in, the swell of a crescendo while listening to a symphony, or the sounds of nature when you hear the crashing of waves or the wind blowing through the trees. Joe Herrington, the principal media designer for Disney parks in the Imagineering department, says that “half of the storytelling ability is sound.” Danny Boyle, whose early film work is credited with revitalizing modern cinema in Britain, has explained that his team observed and then broke down the difference between American films and British films and found that almost everything hinged on the sound quality. That even if the American films were sub-par in visual elements or plot, they were better films because the sound was well done. He and his team poured their limited budget into sound design and quality, and found their work reached unprecedented levels of success. Across the board, industry experts will tell you again and again that capturing and manipulating sound elements is one of the most important aspects of creating quality content - whether the final product is a testimony video for an Easter service or a feature film for mass consumption.

“Anything can become a musical sound. The wind on telegraph wires is a great sound; get it into your machine and play it and it becomes interesting.” Hans ZIMMER

IN-CLASS AUDIO EXPERIENCE - NOTES

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CHAPTER 3 â&#x20AC;&#x201D; Storytelling through sound

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MEDIA by Dan Coronado

THE RIGHT TOOLS AND PRACTICES 3 Using the right microphone, positioned correctly to account for the environment and capture the best sound, is the largest factor in the quality of your audio. Microphones come in several different sizes and shapes, with different functionality and unique strengths in different situations. Considering these tools and practices in both pre- and post-production will give you the best outcome. PRE-PRODUCTION CONSIDERATIONS 1. Get and use the right microphone4 a. Shotgun

i. Reject sounds to the side and the rear

ii. Prioritize sound in front of the mic

iii. Not suited for very loud environments

b. Wireless

i. Best for mobility

ii. Convenient for performers

c. Handheld

i. Generally used for mobile interviews

ii. Take ambient sound into consideration

d. Boundary/PZM

i. Inconspicuous - can be placed in the environment as needed

ii. Good for situations that require wide coverage

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CHAPTER 3 â&#x20AC;&#x201D; Storytelling through sound

e. Stereo microphones i. Require proper gain adjustments

ii. Capture natural sounding performances and ambient sound

f. Wired Lavalier i. Direct audio pickup of an individual ii. Dynamic 1) All-around solution

2) Robust and captures loud sounds without distortion

iii. Condenser 1) Popular for studio recording

2) Sensitive to fine details

iv. Ribbon 1) Versatile

2) Sensitive and produces clean sound

v. USB 1) Convenient solutions for podcasts, radio, and vocals

2) Plug-and-play

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MEDIA by Dan Coronado

2. Choose the right location a. Scout locations in advance to determine potential sound issues b. You will hear differently through the microphone and headphones than you will with just your ears

3. Use proper wind protection a. Wind noise and other weather sounds are lower frequency and can ruin audio

4. Weigh the benefits of using a separate recorder a. Gives you more control over levels

“WE’LL FIX IT IN POST!” - POST-PRODUCTION CONSIDERATIONS 1. Should you use dedicated audio software? a. Video editing software prioritizes video b. Multi-track applications give you more editing options

2. Applying restoration a. Restoration software can remove the low rumble from electronics and other distracting ambient sounds

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CHAPTER 3 — Storytelling through sound

3. Learn to make smooth audio edits a. Cuts should be virtually unnoticeable b. Be aware of “zero crossing” to remove clicks and pops

4. Familiarize yourself with EQ and mixing concepts a. EQ - boosting or reducing the levels of different frequencies in a signal

“’Hear my heart’ was constructed with the deaf in mind. I wanted a bass line that felt like a heartbeat. I wanted to be able to touch the speakers and feel a clear sense of rhythm” Andy MINEO

ANDY MINEO VIDEO NOTES

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MEDIA by Dan Coronado

MUSIC AND VIDEOS If audio is actually 50 percent of storytelling, then we can begin to see music videos as powerful content, created through the collaboration of artists who desire to tell the best possible story. In this class, we will be working toward the goal of creating a micro-music video. The musician Ryan O’Neal explains a micro-music video as “a tiny, simple and hypnotizing video accompaniment to… songs. Rather than seeing a static image, I loved the idea of having a visual to get lost in while listening.” Through this practice, we can alleviate the pressures of high-cost music video production while still gaining all the practical benefits of creating through the process. Part one: Listen to the song you are assigned. Use the space below to note any images or ideas that come to mind as you listen. Also, note which section of the song you would like the extract — our micro-music videos will be one minute in length.

FREE SPACE TO RECORD IMAGES AND BRAINSTORM

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CHAPTER 3 â&#x20AC;&#x201D; Storytelling through sound

THE BASICS OF MAKING A MUSIC VIDEO - NOTES

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MEDIA by Dan Coronado

PRACTICAL PIECES 1. Have you ever been distracted by the audio in a film? What specifically do you remember? What has that taught you about your own work?

2. Describe a film score that you have found particularly impactful.

3. What considerations will you have to take into account as you start gathering tools and equipment to start creating content? (ie, budget, market, etc)

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CHAPTER 3 â&#x20AC;&#x201D; Storytelling through sound

4. Describe the most beautiful thing you have ever heard. How would you best capture that sound to recreate that experience?

5. Do you agree with the assertion that audio is 50 percent of storytelling? Why or why not?

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MEDIA by Dan Coronado

6. Read 1 Corinthians 13:1. What is God saying to you about the importance of sound in media, being a pleasing sound, loving spirit, and embodiment of Christâ&#x20AC;&#x2122;s love?

HOMEWORK Make a before and after 15-second video for social media - one without sound and one with sound. ~38~

4 SEO

“No website can stand without a strong backbone. And that backbone is technical seo.” Neil PATEL

“First: focus on searcher intent. This should underpin all of your activities - research, creation and distribution. What is the searcher really trying to achieve and how if your content helping them reach this goal?” Simon ENSOR

MEDIA by Dan Coronado

THE POWER OF STRATEGY5 Search Engine Optimization (SEO) is a vital element of your success as both a content creator and a business-person. It will impact the number of viewers who engage with your content, the number of people who hear your message, can increase your financial capacity, and more. The dynamic that exists between Google - an entity that prioritizes its promise to deliver relevant content to users - and website owners is complex and ever-shifting. However, once you understand the rules that govern this relationship, you can increase the financial abundance in your life quickly - and in the world of Christian discipleship and ministry, that translates to more Kingdom givers operating in radical generosity, and a hastening of the revival culture we’re seeking. One of the most fundamental questions to consider in SEO is, “How can I become recognized by others so that they will link to my site?” Trust is one of the highest priorities in SEO, and Google’s algorithms are designed based on linking and volume, mirroring how we make our decisions about who to trust in our daily lives. Often, the most efficient way to make a judgement call about an individual is to ask, “Who are you in relationship with?” Another important piece to consider is doing keyword research. It is possible to waste both time and effort if you use the wrong keywords - you might choose keywords that don’t drive traffic to your site, or keywords that are so competitive it is virtually impossible to rank. But before we get into keywords, let’s go over some of the basics of SEO. 1. What is SEO? a. “The practice of improving your site’s visibility within search engines. i. Includes editing elements such as: 1) Metadata - the stuff you can’t always see, like your page descriptions or alt text for photos. a) Search engines show these descriptions in search results to encourage users to visit your site. 2) Content - high quality, relevant content is key 3) Meta descriptions - also known as search descriptions a) Short pieces of text that describe your site’s content. b) These show below the page title in search results if the search engine doesn’t find content more relevant to a visitor’s search terms. ~40~

CHAPTER 4 — Seo

2. Why SEO seems daunting 6 a. Sifting through the information flooding the Internet about SEO is overwhelming. b. In many cases, the advice published is outdated or misleading. c. Constant updates by Google make it hard for SEO beginners and gurus alike to keep up with what works. 3. What no longer works (and might work against you) a. Flooding your page with keywords i. This strategy resulted in the first Google update ii. Google now updates regularly to continue delivering the most relevant results to users b. Anchor text: the clickable text in a hyperlink i. “Google’s Penguin update [in 2012] punished sites with suspicious amounts of links with the same anchor texts pointing to a page, by completely delisting sites from the search results.” 7 4. What Google’s constant updating teaches us a. “If you want to stay at the top of Google, never rely on one tactic.” b. “Always ensure your search engine strategies rely on SEO best practices.” 5. Spiritual principles are still key in the world of SEO a. Authority i. At one point, this was the single most powerful element in SEO strategy and is still extremely powerful when used in conjunction with the other two principles. 1) Authority is communicated primarily through numbers - ie, social media followers and backlinks

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MEDIA by Dan Coronado

b. Trust i. High-quality content 1) Using data as feedback to refine high-quality content

ii. Backlinks from reputable sources 1) Link from an external site to your site

c. Relevance i. The current key here is contextual relevance 1) Build links from relevant sites

2) Consider what makes you relevant in your local market

â&#x20AC;&#x153;Content is king, but marketing is queen and runs the household.â&#x20AC;? Gary VAYNERCHUK

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CHAPTER 4 â&#x20AC;&#x201D; Seo

RANKING FACTORS According to the Search Metrics Google Ranking Factors study released in 2016, the following are the top ten strongest factors in sites at the top of the search results: 1. Overall content relevance 2. Click-through-rate a. Measures the number of clicks advertisers receive on their ads 3. Time-on-site a. Measures how long visitors have spent on your site 4. Bounce rate a. The percentage of visitors to a particular website who navigate away from the site after viewing only one page. 5. HTTPS a. Hypertext Transfer Protocol Secure - secure version of the standard hypertext transfer protocol i. With standard HTTP, data is sent over the connection in clear text, which means information can be viewed and stolen ii. A secure connection ensures that data is encrypted 6. Font size in the main content area a. The consensus is that visitors prefer and will engage longer with larger font size on the main page 7. Number of images a. Use the right image, in the right size, with the right title, in the format 8. Number of internal links 9. Total social media activity 10. Number of backlinks

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MEDIA by Dan Coronado

SEO CHECKLIST8 1. Optimizing before launch a. Add a site title i. Use a site title even if you are using a logo, as text may be indexed by search engines. 1) Recommended that you keep the title under 60 characters and include one or more keywords b. Add a site description i. If Google and your customers can see your location, you have a better chance of appearing in searches for your area. 1) Create a â&#x20AC;&#x153;Contact Usâ&#x20AC;? page with your address and a map 2) Alternately, you can display your business information on your site. c. Connect a custom domain i. Using a custom domain strengthens your brands and makes finding your site easier for potential customers. d. Connect to social media i. Set up social sharing to link to your social media profiles ii. Push content as you publish it iii. Encourage people to share your pages e. Add social sharing images i. These may display on social networks like Facebook when you share a URL from your site. 1) Optional, but a good way to influence the aesthetics of social posts linking to your site f. Add SEO descriptions i. Ensure each page on your site has a unique SEO description. 1) Short, readable text (50-300 characters) 2) Describe the content of the page g. Check your page and title formats ~44~

CHAPTER 4 — Seo

h. Ensure SSL is enabled i. Sites without SSL may be penalized i. Review your content i. Check for use of best content practices 2. Optimizing at launch a. Verify your site with Google Search Console and Bing Webmaster Tools i. Allows you to manage your site’s presence in search results and see how visitors find you b. Request that Google index your site i. Asks Google’s bots to review your site and update search results with new content 3. Optimizing after launch a. Make updates strategically i. Use keywords well 1) Use text on your site that matches the search terms potential customers will use to find sites like yours ii. Structure your content 1) Use heading to keep your text skim-friendly iii. Add alt text to images 1) Helps visitors who use assistive screen readers and search engines identify the content of a page iv. Link to your site’s content 1) Whenever relevant, use content links to connect the pages on your site to each other v. Customize URL slugs 1) Ensure URLs reflect the content of the page vi. Keep images under 500KB and overall page size under 5MB 1) This ensures your site loads well ~45~

MEDIA by Dan Coronado

KEYWORDS 1. A keyword is “any phrase you would like your site to rank for in Google’s search results.” a. Head-term: keywords with one or two words i. Highly competitive b. Long-tail: keywords with three or more phrases** c. Navigational: keywords used to locate a particular brand or website d. Informational: keywords used to discover on a particular topic** i. “How to…” or “what is the best…” e. Transactional: keywords used by customers wanting to complete a commercial action** [**these kinds of keywords are most likely to lead to more customers] 2. Although Google’s updates have adjusted for keyword-loading on pages, you should

absolutely still include your keywords on your page - just ensure that they appear naturally in the content.

NOTES ON KEYWORDS

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CHAPTER 4 — Seo

ON-PAGE SEO 1. Create a clean URL a. http://www.workbookexample.com/~chapterfour8/entry778.asp?q=5 b. http://www.workbookexample.com/onpage-SEO 2. Consider your internal navigation choices a. Industry-standard is to have a menu at the top of the page or down the left-hand side of the window i. Avoid animation or intro before access is granted to the site ii. Making it easier for users to access and navigate your site also makes it easier for Google to do the same b. Navigation must be made of real text links - not images i. Image navigation renders your internal pages nearly invisible to search engines 3. Site load speed a. Quick load speed is a positive ranking factor b. “For every second shaved off a site, there is an average increase of 7% to the site conversion rate”, which means the faster your site loads, the more likely visitors are to stay and engage with your content.

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MEDIA by Dan Coronado

CONTENT MARKETING 1. Post fresh content regularly a. Consistent increases in search ranking b. Grows a loyal audience 2. Use your social media accounts to drive traffic to your site a. Post new content across all accounts b. Post the same content a few days apart to ensure exposure to different segments of fans, increase engagement, and get higher rankings 3. Submit your site to a blog directory a. Easy opportunity for high-quality backlinks b. Only applicable if your site has a blog LINK CREATION Returning to the element of trust and the value of relational currency, links are the online metric used to measure and communicate the relevance and trustworthiness of your site. This means that creating strong links is incredibly important if you want to achieve a high ranking through Google’s algorithm. 1. Work toward building links on authoritative, relevant, and high-quality sites. 2. Avoid spammy behavior, like building thousands of links from link directories 3. Strive toward acquiring links consistently and organically. a. “In fact, Google has made its approach with assessing link acquisition in relation to time public knowledge. Patent US20050071741 outlines how Google analyzes the age of links and the rate they are acquired and then uses this information to calculate the search results.”9 4. Don’t purchase links. 5. Create a Twitter profile. a. List your website in both the “website” and “bio” field 6. Link to blogs in your industry (look for .edu and .gov links) with pingbacks enabled. 7. Build relationships with others in your industry and create links ~48~

CHAPTER 4 â&#x20AC;&#x201D; Seo

SOCIAL MEDIA AND SEO 1. Share content regularly from your site to your Facebook page, Twitter and Instagram feeds, and YouTube a. Ensure that you also post engaging, non-commercial content to maintain loyalty, excitement, and connection b. Include a Facebook follow button on your site, email signature, and thank you page 2. Using Facebook ads

~49~

MEDIA by Dan Coronado

DEVELOPING A WORKABLE STRATEGY 1. Think of ways to create partnerships with other websites. Who might link to your site?

2. Check rankings on Alexa.com and monitor what does and doesnâ&#x20AC;&#x2122;t work.

3. Write PR releases with links to your site.

4. Source freelance SEO experts on upwork.com

5. Partner with bloggers and influencers online.

6. Write news articles around your subject full of live links to your site.

7. Write articles on webpages in your specialized field.

8. Create funnel pages around your subject.

~50~

CHAPTER 4 â&#x20AC;&#x201D; Seo

NOTES

~51~

MEDIA by Dan Coronado

PRACTICAL PIECES 1. Which aspect of Search Engine Optimization makes the most sense to you? Which elements do you find confusing or intimidating?

2. After considering the associated cost of outsourcing SEO and the potential benefits, do you see yourself doing the work yourself or hiring a company? Why?

HOMEWORK Use an app like Planoly to create a web upload schedule for Instagram and use specific keyword targeting in your websiteâ&#x20AC;&#x2122;s meta-data. ~52~

FOLLOWERS: SOCIAL MEDIA AND INFLUENCE

“Stop imitating the ideals and opinions of the culture around you, but be inwardly transformed by the Holy Spirit through a total reformation of how you think. This will empower you to discern God’s will as you live a beautiful life, satisfying and perfect in His eyes.” Romans 12:2, TPT

“Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage.” Amy Jo MARTIN

MEDIA by Dan Coronado

SHARING STORIES When I was growing up, sharing a video with friends and family was truly a production. Video was still commonly captured on film, as digital video didn’t become mainstream until the midto-late 90’s. This meant we had to capture video on a clunky camera with a tape cassette inside, which we then played on a VCR. For this reason, it was a special occasion when the camera came out: Christmases, birthdays, school performances… each one got dedicated space on our tapes. If you weren’t in the room when we played it on the TV later, you missed out on the experience. The first phone with digital camera capabilities wasn’t introduced until the year 2000, and almost two decades later, YouTube videos and Instagram stories are simply a part of our daily lives. As a creative who will be sharing content online, it is important to have a good grasp on these platforms, what works and what doesn’t, and how to keep yourself rooted in your God-given identity as your social media success grows. YOUTUBE10 1. What’s your reason for being on YouTube? a. There are more topics to explore - and therefore there is more content - on YouTube than we could possibly explore in the time given to us b. YouTube is an excellent creative outlet where you can build a following and hone your craft c. Know your desired market as a creative i. Are you building a comedy channel where you make humorous observations about daily life? ii. Are you offering valuable information to people seeking instruction? iii. Are you sharing lighthearted content to engage a wider audience? 2. Connect YouTube to your business a. Clear, concise, engaging titles i. Easily searchable b. Remember metadata i. Use a detailed description and appropriate keywords c. Include your contact info on the video i. Add business and/or personal brand to both the video and the description fields. ~54~

CHAPTER 5 — Followers: social media and influence

3. There are no formulas, but there are shared successful traits a. Authentic and often spontaneous content i. Think “a moment you couldn’t recreate, but were fortunate enough to capture” b. Lighthearted experience i. Most viewers connect to and will share content that makes them laugh, think, or touches their heart c. Share it on social media i. Share on Twitter, Facebook, and Instagram ii. Consider an announcement on alternative sites like Reddit 4. Choosing a channel name a. Related to your content b. Avoid profanity and inside jokes i. You want people to share your video, and a sophomoric channel name might deter them c. Make it catchy and easy to spell i. Test this by calling a friend and directing them to your channel by speaking the name to them — see if they can find it easily THE YOUTUBE VLOG If you are creating a video blog, you will have a good deal of competition in the YouTube market. Here are some ways to make the most of your effort. 1. Use a good quality camera. 2. Use a separate microphone. 3. Be consistent. a. Format and setting should remain visually consistent 4. Use great lighting.

~55~

MEDIA by Dan Coronado

SETTING UP FOR A SHOOT NOTES

~56~

CHAPTER 5 — Followers: social media and influence

WHO ARE YOU FOLLOWING? If you were to gather all the people who have influence over you together into a room, what would that group look like? What would the atmosphere feel like? How would the conversations sound? Imagine seating those people at a table according to the level of their influence over you — who would have the best seats? Would the seating chart tell you something about your priorities? Who are you surrounding yourself with? Is the energy within your group positive? It it successdriven? Is it status driven? Is it spiritually driven? What is it? What is at the core of the relationships that you are surrounding yourself with, the relationships you are seeking, and the future of that friend group? How does that align with who you know God created YOU to be and will it help you live out your purpose? As you move into the world of media production, you will have to spend some time thinking about a practical and realistic approach to how your work can intentionally point to God without alienating non-Christian consumers. How do we navigate that balance as Christians?

“Preach the Gospel at all times. When necessary, use words.” St. Francis of ASSISI ~57~

MEDIA by Dan Coronado

TIPS FOR CHRISTIAN CREATIVES 1. Maintain an accountability partner. This applies in every aspect of life: creatively, spiritually, mentally, physically, socially… we are meant to do life together. This is why church and building community is so important.

2. Rules/“Bro-code” in the Creative Arts a. Be aware and conscious of moments that move you away from being the light through the operation of your integrity. Whether it be through your language, your attitude, or the content of your art, remember who you represent. Not everyone will use their skills in a church setting which may allow for more opportunities for the Holy Spirit to guide your moral compass. b. Don’t be afraid of being a light in dark places, but be cautious of the situations/ environments you allow yourself to be in. c. Try to be a ninja. This even comes down to wearing black. If you are behind the lens or on stage - especially when you aren’t in charge - you should not be seen or heard, but be alert and responsive when it’s your time to do your job. Use long lenses, hide, be elusive get your shot but always try your best not to distract. It’s not about you. d. Don’t be easily offended. Sometimes productions can get heated, especially when there are a lot of creatives involved. You don’t have to be a pushover, but getting easily offended often times means your pride has been hurt. Be humble, be happy, and represent Christ. If you’re easy to work with, you’ll most likely continue to get work. e. Don’t poach other people’s clients. If you aren’t the director or lead photographer of a project you’re working on, you shouldn’t be handing out your business card or contacts to everyone you meet. Take the opportunity to learn, but try your best to make your own connections outside of productions. You want to make friends not enemies. It’s all about who you know and how much you and your work can be trusted.

~58~

CHAPTER 5 â&#x20AC;&#x201D; Followers: social media and influence

3. For most people, perception is reality a. Stay connected to your storybrand, and to the truth of your identity

HASHTAGS 1. Branding-specific hashtags

2. Category-specific hashtags

INTERVIEW NOTES

~59~

MEDIA by Dan Coronado

~60~

CHAPTER 5 â&#x20AC;&#x201D; Followers: social media and influence

PRACTICAL PIECES 1. Do you see yourself using YouTube as a media platform? Why or why not?

2. How do you primarily use YouTube? How do you primarily use other social media platforms?

3. How does your use of social media inform which platforms you will choose to use as a content creator?

4. Evaluate who you are currently following on social media. Do you feel that the list accurately represents who you are to potential clients?

5. Why is it important to be mindful of our sphere of influence on social media?

~61~

MEDIA by Dan Coronado

Read 2 Corinthians 8:21 in The Passion Translation.

How can you apply this brief passage to your presence on social media?

HOMEWORK: Create branding-specific and category-specific hashtags for your work. ~62~

PRACTICAL PRODUCTION

“Theater-makers are aware of the ephemerality of what they’re making… in the end, everything is only going to exist in the memories of people.” Es DEVLIN

“Never stop learning… everything you learn you will use somewhere.” Marty SKLAR

MEDIA by Dan Coronado

PRACTICAL PRICING CREATION What is your time worth? This is the question under the question when a potential client asks you for your price-list. For many creatives, quantifying the cost of their work and setting a monetary value on their art is challenging at best. It’s easy to literally sell yourself short if you plan to simply give it your best guess and “hope it’s not too much”. Here is a practical outline for creating your pricing if you want to be your own boss, or need to evaluate if your time is being honored according to your talent. 1. First, consider your financial goals. a. “I would like to make x” b. Take your target financial goal, and divide it by the number of weeks you want to work per year i. 52 or less ii. Most jobs give two weeks of vacation, so start with 50 weeks or less iii. This gives you your weekly goal. iv. Take that weekly goal and divide it by the hours you are wanting to work, and that’s your value. 2. Now getting your clients to believe you are worth that evaluation is key. a. Re-evaluate your goal i. Do you need more talent, more clients, a smaller goal, or a bigger goal? ii. Pray about it, dream about it, and truly ask God about that target goal. iii. “Lord, what is it that you would have me make (physically and monetarily) with the talent you have given me?”

3. Mini-goals vs macro-goal a. If you’re looking at the millions you want to make, you’re going to get discouraged. b. This is one of the reasons it is so hard to price and evaluate art. ~64~

CHAPTER 6 — Practical production

PRACTICING PRODUCTION - SEEK NIGHT AT CENTERPOINT This week, we will be working with the production team at Centerpoint Church as they produce their monthly seek night. First, we will go over some of the fundamental roles, terminology, and equipment that we’ll be using. The last few pages of this chapter will be set aside for notes you can take as you learn “on-the-job.” CHURCH PRODUCTION TEAM 1. Tech Director

2. Set Designer

3. Stage Hands

4. Lighting (live and pre-production)

5. Camera operators (stationary and mobile)

6. ProPresenter and Video Editor

~65~

MEDIA by Dan Coronado

7. Live Video Director

8. Video Editor

9. Live Streaming Director

10. Social Media Lead

11. Live Photographers

12. Musical Director (onstage)

13. Worship Leader/Pastor

14. Musicians/Singers/Techs

~66~

CHAPTER 6 â&#x20AC;&#x201D; Practical production

PRODUCTION TERMINOLOGY

~67~

MEDIA by Dan Coronado

STUDIO EQUIPMENT TERMINOLOGY 1. C-Stand a. metal stand that holds items in place 2. Scrim a. screen-like material that reduces the amount of light on a subject b. reduces the amount of light without reducing the quality of light 3. Barn doors a. black metal flaps that change the shape of a light source b. usually used with hot or other types of focused light sources 4. Gridspot a. honey-combed shaped modifier used over a strobe light to focus the light into a single spot 5. Softbox a. a box with black sides and a soft diffused material on the end that fits over a light source b. changes/modifies the light source into a very soft diffused â&#x20AC;&#x153;windowâ&#x20AC;? light 6. Snoot a. black metal tube that changes the shape of a light source 7. Umbrella a. a light modifier that is used with a strobe light b. can be used to shoot through or bounce light off of c. typically has a silver or white interior 8. Flash/Strobe a. much brighter light that can be used to freeze movement 9. Continuous Lights a. constant light that can be focused into a very hard, direct light 10. Spider lights a. fluorescent softbox with multiple layers of diffusion which produce a very soft light source ~68~

CHAPTER 6 â&#x20AC;&#x201D; Practical production

TERMINOLOGY NOTES

~69~

MEDIA by Dan Coronado

SEEK NIGHT PRODUCTION TEAM ASSIGNMENT 1. My team

2. My responsibilities

3. Defining the win

ON-THE-JOB NOTES

~70~

CHAPTER 6 â&#x20AC;&#x201D; Practical production

~71~

MEDIA by Dan Coronado

PRACTICAL PIECES 1. What is the most important take-away from your experience working on seek night?

2. What is one thing you would do differently the next time that you work on a production team?

3. Did you enjoy your role? Did it pull on your natural creative giftings, or was it a stretch?

4. Did you find yourself listening well? Wanting to lead more? Executing tasks effectively?

5. What was the most challenging experience you had as a team member? How can you turn that experience into a lesson that will make you a better media creator?

~72~

IT IS GOOD

“You need time. And that doesn’t mean necessarily even working full-time on it itself; it means time to throw some ideas together and then let them sit, go off and do something else, come back and see what still feels right and everything.” Christopher NOLAN

“Even though I worked hard at times, it was always magical. I have to confess I enjoyed every minute of it. Even the down times I enjoyed, because we were creating something.” Floyd NORMAN

MEDIA by Dan Coronado

SELF-EVALUATION AND PERSPECTIVE Art is caring so much about the details that you have to revisit them through another medium, so that the non-creatives can see, hear, taste - experience - how something makes you feel. Art is the bridge to connecting to your senses. As we all know, the same reason that art is wonderful to experience is the same reason that it can be difficult to evaluate: it is subjective. It is an attempt by a creative mind to communicate a moment in time, an emotion, a sensory experience. Artistic expression always navigates the tension between being accessible to an audience and unique to the creator. It’s not a good thing, but one reason I shy away from reading books is the fact that I don’t like the thought that someone could say my thoughts aren’t my own. I don’t ever want to leave myself open to the accusation that I “read that somewhere”, or “took it from someone”… enneagram 4 creative hard-headedness at its worst. It’s often a creative’s worst fear that they can’t actually have an original thought, or that their art is just a copy of someone else’s art, when in fact we’re all trying to mimic some aspect of God’s original creation. This is one of the many multifaceted reasons why self-evaluation, perspective, and a willingness to step away and/or edit your work is so vitally important. The creation story in Genesis 1 is a model for the creative process for us to study. 1. After every act of creation, God “saw that it was good”. a. He is fully capable of seeing the beauty of His work, celebrating the truth of His identity reflected in everything He made

b. Is it possible that we - as creatives - are also encouraged to celebrate what we make because it reflects something true about us?

~74~

CHAPTER 7 — It is good

c. Consider the importance of stepping back from your work and appreciating the creative gift you have been given by appreciating the work that gift produces.

d. Additionally, be willing to step away and then return with fresh eyes, to discover elements of your creative work that can be edited to reveal an even more true reflection.

2. God rested on the seventh day, but His rest is also an act of creation - God created the Sabbath. a. John Mark Comer discusses the importance of the Sabbath in his book “Garden City” - one important element he references is that keeping the Sabbath was an act of defiance against the Egyptian culture of consumerism.11

b. Our current cultural model looks very similar to the ancient Egyptian model, and as always, the Sabbath is a crucial piece to our creative wellness.

~75~

MEDIA by Dan Coronado

c. A day of rest is an act of worship. It safeguards the creative mind from its own myopic tendencies, and reminds us to turn our vision upward to the ultimate Creator, to be refilled and influenced by His Spirit.

THE DANGERS OF BURNOUT Thinking like a creative can both dramatically enhance your life and how you observe God’s creation; it can also distract you and cause you to not be fully present if your creative wheels start to turn. It is both a blessing and a curse. “Burnout” is a term that we throw around casually, but it is actually a real danger that many people in our modern culture face. Part of the problem is that so many people use “being on the edge of burnout” as a way to communicate that they are “hustling” or working very hard. Creatives are particularly susceptible because we have difficulty turning our minds off for any length of time. But burnout isn’t a kind of medal — it’s not something we should be covertly celebrating. It’s something we need to actively guard against by honoring a Sabbath and relying on God to keep us renewed and rejuvenated. SYMPTOMS OF BURNOUT12 1. Self-doubt a. Heal by focusing on developing skills that boost your confidence

2. Perfectionism a. Heal through play - which has failure built in, but overrides the fear of failure with the joy of fun

~76~

CHAPTER 7 â&#x20AC;&#x201D; It is good

3. Defensive mode a. Heal by using breathing techniques

4. Feeling stuck a. Heal by creating new habits in other areas of your life to get energy flowing again

5. Physical symptoms (brain fog, back pain, stomach ache) a. Heal by taking regular walks

6. Youâ&#x20AC;&#x2122;ve stopped enjoying art a. Heal by engaging others in the creative process

7. Feeling frustrated or angry a. Heal by brainstorming in a unique way, harnessing the frustration

8. Creative block a. Heal through rest

~77~

MEDIA by Dan Coronado

INTERVIEW NOTES

~78~

CHAPTER 7 â&#x20AC;&#x201D; It is good

~79~

MEDIA by Dan Coronado

ONE-ON-ONE WEBSITE CRITIQUE

~80~

CHAPTER 7 â&#x20AC;&#x201D; It is good

PRACTICAL PIECES 1. How helpful was the evaluation you received on your website today? What do you wish you had gotten more of? What feedback will you disregard?

2. Do you currently keep a Sabbath? If so, how do you protect it? If not, how can you plan to start?

3. How often do you step back from your work and experience gratitude? How might that practice change you as a creative?

~81~

MEDIA by Dan Coronado

4. Have you ever experienced burnout? How did you recover?

5. How do you rest well? Describe your resting habits below.

~82~

PRIDE AND CONFORMING TO PATTERNS

“A proud man is always looking down on things and people; and, of course, as long as you are looking down, you cannot see something that is above you.” C.S. LEWIS

“Stop imitating the ideals and opinions of the culture around you, but be inwardly transformed by the holy spirit through a total reformation of how you think. This will empower you to discern God’s will as you live a beautiful life, satisfying and perfect in His eyes.” Romans 12:2 TPT

MEDIA by Dan Coronado

MARRYING ART WITH HEART If too much of my identity gets caught up in “who I am” as a creative, or “what I do” with my gifts — if any of that “status” or ability gets taken away, I’m left with the reality of Who I actually belong to. If the core of my identity is grounded in faith in Jesus, then I will always have a hope far greater because of who the “i am” says He is - and who I am in Him is far greater than who I am by myself. As you continue on your creative journey, remember to ground yourself always in the transforming love of Jesus. Keep His heart present in your art, and don’t lose the balance in the techniques and technical aspects of production. Remember that your creative capacity was given to you so that you could worship God with it, and your efforts are always pleasing to the King. 1. What we’re doing should always be pointing people back to Jesus. a. Don’t take for granted that God gave you this gifting b. Use your gift like the servant who was entrusted with five talents c. Infuse your faith into your work NAVIGATING FAILURE AND REJECTION 1. Your identity isn’t wrapped up in what you do, it’s rooted in whose you are

a. Story of Thomas Edison’s failed experiments

b. Revisit the enneagram — the more you know yourself and who God designed you to be, the easier it is to push through those tough moments i. What parts of your heart are most deeply impacted by failure? Rejection? ~84~

CHAPTER 8 â&#x20AC;&#x201D; Pride and conforming to patterns

WEBSITE / PORTFOLIO PRESENTATION NOTES

~85~

MEDIA by Dan Coronado

~86~

CHAPTER 8 â&#x20AC;&#x201D; Pride and conforming to patterns

MICRO-MUSIC VIDEO PRESENTATIONS

~87~

MEDIA by Dan Coronado

~88~

CHAPTER 8 — Pride and conforming to patterns

BALANCING PRIDE AND PROFESSIONALISM If we give our best effort in the work that we do, as if we’re doing the work to present to God, then we abide in the understanding that it is His gift to us that has helped create the great work. We are less likely to experience a prideful arrogance - “Look what I’ve done.” 1. “Put your heart and soul into every activity you do, as though you are doing it for the Lord himself and not merely for others. For we know that we will receive a reward, an inheritance from the Lord, as we serve the Lord Yahweh, the Anointed One! A disciple will be repaid for what he has learned and followed, for God pays no attention to the titles or prestige of men.” Colossians 3:23-25 TPT

NOTES

~89~

MEDIA by Dan Coronado

PRACTICAL PIECES 1. What do you think will be the most effective way for you to balance pride and professionalism?

2. Think back to a time when you navigated rejection in the creative world. How did you cope with the experience? What, if anything, would you do differently?

3. Who does God say that you are outside of your creative gifting? How can you stay rooted as a son/daughter while still enjoying the fact that He gave you these gifts?

~90~

CHAPTER 8 — Pride and conforming to patterns

4. Do you view your creative work as worship? Why or why not?

5. How do you feel about the work you’ve created in this class?

~91~

END NOTES 1. Cron, Ian Morgan. Accelerate your understanding. EnneaApp, 2019 2. Adapted from from The Framework That Makes Marketing Easy: Interview with Donald Miller and J.J. Peterson. http://buildingastorybrand.com/episode-65/ 3. Adapted from Mallery, Sam. 10 Tips for Better Audio in Digital Video Production. B&H Explora. https://www.bhphotovideo.com/explora/video/tips-and-solutions/10tips-better-audio-digital-video-production 4. https://www.bhphotovideo.com/c/browse/Microphones/ci/14929/N/4291081685 5. Adapted from Clarke, Adam. SEO 2019. Simple Effectiveness Publishing, 2019 6. Clarke, Adam. SEO 2019. Simple Effectiveness Publishing, 2019. p.8 7. Clarke, Adam. SEO 2019. Simple Effectiveness Publishing, 2019. p.14 8. Adapted from support.squarespace.com 9. Clarke, Adam. SEO 2019. Simple Effectiveness Publishing, 2019. P.77 10. Adapted from Ciampa, Rob et al. Youtube Channels for Dummies. John Wiley & Sons, 2015 11. Comer, John Mark. â&#x20AC;&#x153;Garden City: Work, Rest, and the Art of Being Human.â&#x20AC;? Zondervan, 2017 12. Adapted from https://www.bustle.com/. Creative Burnout and How to Fix it According to Mental Health Professionals. https://www.bustle.com/p/8-symptoms-of-creativeburnout-how-to-fix-it-according-to-mental-health-professionals-9709490

MEDIA Over 65% of the population are visual learners. What we see dramatically impacts our lives. In this course, you will learn the importance of God’s original design and how creativity is a key part of who He is. You’ll learn how to create content, plan for visual creation, use equipment, frame images, look through different lenses, and fi nd new perspectives. You will also experience a holistic overview of cinematography from creation to production. No matter what skill level you are currently at, this course will elevate your work in the medium of the visual arts to the next level.

KEY OUTCOMES  To develop a deep understanding of what God sees and why it's important

 To gain an in-depth understanding of the arts

 To learn how to use cinematography as a medium to communicate your story

 How to build credibility

 To gain a technical understanding of what equipment you will need  To think holistically in the planning process

 To understand what the journey of an influencer looks like  To discover your potential as a visual storyteller

DAN CORONADO Dan Coronado is a freelance photographer and cinematographer. Originally from San Diego, CA, he currently lives in Murrieta, CA with his wife and three children. He works throughout Southern California, and also works throughout the year in Colorado Springs, CO, Ruidoso, NM, Las Vegas, NV and Melbourne, Australia. He has been capturing photography since 2000 and has worked for companies such as Red Bull, Osiris Shoe Company, and non-proﬁts such as Simply Youth Ministries, Youth Specialties, Catalyst Racing Team and local churches and schools in San Diego, CA. Dan is also the creative director at Epik Films. He loves making documentaries and music videos.

C E N T E R P O I N T S C H O O L O F M I N I S T RY

PRICE: $20.00