5 minute read
The perfect miX for the packaging industry
Color plays such an important role in the packaging industry. But, which are the main color challenges for brand owners to meet customers´ expectations? And, how can they be faced?
Customer and brand owner surveys impressively show both
- why accurate colors play such an important role in the packaging industry and also - which the main color challenges for brand owners are to meet customers´ expectations.
Even a quick look at some numbers highlight the power of color: Up to 85 % of customers´ first impression is based on color. The brand recognition is increased by color by up to 80 %. Only a little percentage is fine with color that differentiates from the image they have in mind. (1)
Color consistency = the key color challenge
The key message is, that color consistency remains the main color challenge of brand owners, even for the real big global player. Decision-maker like Marc Hufschmied from PepsiCo concludes: “Consumers are very color sensitive, and have expectations around brand colors that need to be met consistently in a global marketplace “ (2).
Another brand owner points out the consequences if this is not considered: „Inconsistency puts doubts in the consumer´s mind and brings up concerns about the product inside“ (3).
New design trends even underline that, as minimalistic designs or widely used color gradients, strengthen the need for very accurate color reproduction. Another important task for packaging companies is the efficient reproduction of color and the ability to shorten the time-to-market process of a product.
Brand owners agree, that nowadays packaging companies need to be agile and flexible in all steps of the supply chain like never before. There is no time for any detours, waiting times, or errors.
Manage the three P´s efficiently
Especially for packaging printers spot colors are essential due to several reasons, but working with them causes often lots of challenges:
- Process: Communicating spot colors is not that as easy as it may seem. As surveys show, many brand owner and their supply chain partner struggle with accurate color communication or need to handle inaccurate data which waste resources - Proofing: Many companies still need to work with expensive or inaccurate packaging proofs and mock-ups which slow down the decision-making process and the market entry of new products
- Production: Production costs are high, packaging printers need to invest a lot of resources, waste time for a lot of ink changes, extended make-ready times, or need to deal with long delivery times – to mention just some implications of working with spot colors.
Suitable software solutions help to manage color easily and efficiently from artwork creation to delivery. Standardized processes can be established which build a strong basis to rely on – even in a crisis – and help to avoid errors.
The perfect miX
Easy spot color management, optimization & exchange
Multicolor Printing (CMYK+X)
With its special properties the PackPROOF Clear Shrink Classic Foil allows you to produce perfect shrink sleeves, which can easily be applied to any form or shape, cost effectively, at no time.
CGS Publishing Technologies International GmbH D-63512 Hainburg sales@cgs-oris.com www.cgs-oris.com
Produced by: CGS.ORIS
Tropifrutti
Thickness 70µm Length 30m Width 24/40" Haze 6% Shrinkage (15s, 85°) 50%
Perfectly printed vivid, saturated images Smart software solutions Color your process!
The perfect miX for the packaging industry
Proo ng & prototyping production + small label series
Packaging substrates for any kind of mock up INGREDIENTS:
CXF TOOLS
Smart software solutions Color your process!
www.cgs-oris.com industry in improving the mentioned areas: - CXF TOOLS for easy brand color communication - The FLEX PACK system for the production of professional packaging proofs and prototypes - X GAMUT for perfect spot colors, printed with an extended fixed ink set - + our proofing paper and packaging substrates (MEDIA) – will have a big impact on reducing cleaning time and on sustainability”, says Alvise Cavallari (Nestlé). And Cavallari continuous: “I believe that in future, ECG will become standard.” (5)
in this supply chain and will lead to benefits and profit for all of them.
Digital colors
One very crucial point is what we call the “true digitalization of color” as it is the fundament for successful color management today.
It does not only help to achieve consistent color management globally, but it also speeds up the time-tomarket of a product, improves stock management as well as data collection and evaluation.
Clear objective numbers help to achieve the aim another brand owner expresses: „We want printing to go from an art to science and to rely less on the influence of the operator“ (4).
How to achieve that?
There are three main products in our portfolio that support the packaging
The biggest driver to improve color consistency
Besides the tools which help to communicate and exchange color easily through the entire supply chain with all partners and suppliers anywhere
The biggest driver to improve in the world (CXF TOOLS) and the color consistency system that allows you to produce
Besides the tools which help to color-accurate packaging proofs and communicate and exchange color easily prototypes easily and cost-effectively, through the entire supply chain with X GAMUT gets a lot of attention in all partners and suppliers anywhere the industry. Why? in the world (CXF TOOLS) and the system that allows you to produce A lot of brand owners say that extended color-accurate packaging proofs and gamut printing is the biggest driver to prototypes easily and cost-effectively, improve color consistency, production
X GAMUT gets a lot of attention in efficiency, and environmental impacts. the industry. Why? They are sure, that this approach
A lot of brand owners say that extended ensures color matching of packaging gamut printing is the biggest driver to worldwide, irrespective of the improve color consistency, production geographical location of the printing efficiency, and environmental impacts. facilities or different ability of the press
They are sure, that this approach operators. And they go even beyond ensures color matching of packaging that: „I am convinced that moving worldwide, irrespective of the away from spot colors – where you geographical location of the printing have thousands of inks on a shop floor facilities or different ability of the press – will have a big impact on reducing operators. And they go even beyond cleaning time and on sustainability”, that: „I am convinced that moving says Alvise Cavallari (Nestlé). And away from spot colors – where you Cavallari continuous: “I believe that in have thousands of inks on a shop floor future, ECG will become standard.” (5)
