Printing Innovation Asia Issue 9 2021
28
The perfect miX for the packag Color plays such an important role in the packaging industry. But, which are the main color challenges for brand owners to meet customers´ expectations? And, how can they be faced?
The perfect miX
Easy spot color management, optimization & exchange
Customer and brand owner surveys impressively show both - why accurate colors play such an important role in the packaging industry and also - which the main color challenges for brand owners are to meet customers´ expectations. Even a quick look at some numbers highlight the power of color: Up to 85 % of customers´ first impression is based on color. The brand recognition is increased by color by up to 80 %. Only a little percentage is fine with color that differentiates from the image they have in mind. (1) Color consistency = the key color challenge The key message is, that color consistency remains the main color challenge of brand owners, even for the real big global player. Decision-maker like Marc Hufschmied from PepsiCo concludes: “Consumers are very color sensitive, and have expectations around brand colors that need to be met consistently in a global marketplace “ (2). Another brand owner points out the consequences if this is not considered: „Inconsistency puts doubts in the consumer´s mind and brings up concerns about the product inside“ (3). New design trends even underline that, as minimalistic designs or widely used color gradients, strengthen the need for very accurate color reproduction. Another important task for packaging companies is the efficient reproduction
Multicolor Printing (CMYK+X)
With its special properties the PackPROOF Clear Shrink Classic Foil allows you to produce perfect shrink sleeves, which can easily be applied to any form or shape, cost effectively, at no time. CGS Publishing Technologies International GmbH D-63512 Hainburg sales@cgs-oris.com www.cgs-oris.com
Tropifrutti Thickness
70 µm
Length
30 m
Width
24/40"
Haze
6%
Shrinkage (15s, 85°)
50%
Produced by:
CGS.ORIS
Perfectly printed vivid, saturated images of color and the ability to shorten the time-to-market process of a product. Brand owners agree, that nowadays packaging companies need to be agile and flexible in all steps of the supply chain like never before. There is no time for any detours, waiting times, or errors. Manage the three P´s efficiently Especially for packaging printers spot colors are essential due to several reasons, but working with them causes often lots of challenges: - Process: Communicating spot colors is not that as easy as it may seem. As surveys show, many brand owner and their supply chain partner struggle with accurate color communication or need to handle inaccurate data which waste resources
Smart sof Color - Proofing: Many companies still need to work with expensive or inaccurate packaging proofs and mock-ups which slow down the decision-making process and the market entry of new products - Production: Production costs are high, packaging printers need to invest a lot of resources, waste time for a lot of ink changes, extended make-ready times, or need to deal with long delivery times – to mention just some implications of working with spot colors. Suitable software solutions help to manage color easily and efficiently from artwork creation to delivery. Standardized processes can be established which build a strong basis to rely on – even in a crisis – and help to avoid errors. Correct color communication is not just of great importance for large brand owners – it is important for anyone
