About Advertising

ABOUT

BS ADVERTISING

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Advertising is not just about promoting a certain product or service, it is a form of science and art in bridging a communication between a brand and its target audience.

ot many people truly know what the advertising course is all about, let alone the industry itself. And yet, many would still argue that advertising is the backbone of how a brand or a business can grow both within and outside itself. The advertising industry is all about creating, nurturing, and building a brand. It gives a vast audience the awareness, knowledge, and understanding of a brand’ s or business ’ existence, identity, and image.

Advertising is not just about promoting a certain product or service, it is a form of science and art in bridging a communication between a brand and its target audience. There is a wide range of work you can do if you choose to make advertising your career– you can be a copywriter, art director, event planner, researcher, producer, director, videographer in Advertising. Cinematographer, photographer, editor, filmmaker, graphic designer, social media manager, marketing manager, SEO manager, digital marketing analyst, and many more.

With an advertising degree, you are given the flexibility and fluidity in choosing your job, for your skills and talent are honed, developed, and improved in the BS Advertising course of the College of Business and Accountancy in CPU. Although many would argue that advertising is simply a marketing tactic to bring attention to the business in order to get the money in, professional advertising practitioners will tell you that our work is more meaningful than that.

Our primary purpose is to get a point or message across to the audience in the most creative, effective, and impactful way that will influence, persuade, and inspire them to do a certain action for a good cause, campaign, or promotion. As students of BS Advertising, we are passionate about not only our course, but more so of the work we produce either as individuals or as a team. So, as you continue to read our portfolio, we hope that it will inspire you to consider joining us in our journey to create meaningful campaigns and work by enrolling in Bachelor of Science in Advertising.