BUZZWORTHY by Carolyn Pulvino

BURT’S BEES EMPLOYEE MAGAZINE

BUZZWORTHY SPRING 2012

FEATURING

A NEW SIDE PROJECT GOALS FOR 2020 BUILDING HOMES URBAN GARDENING

HERE’S THE BUZZ HERE ARE THE AMAZING STORIES THAT MAKE OUR COMPANY WHAT IT IS

LETTER FROM THE CEO WORDS WE LIVE BY

PG 06

OUR NEW SIDE PROJECT OUR HISTORY

PG 10

PG 04

PG 08

BE GOOD TO BEES OUR GOALS

PG 12

PG 16

BUILDING NEW HOMES GREEN CITIES

PG 20

PG 18

BUZZWORTHY

A LETTER FROM JOHN “WE’RE COMMITTED TO MAKING PEOPLE’S LIVES BETTER EVERY DAY, NATURALLY”

And we know that one lip balm can’t change the world.

including zero landfill waste from all of our facilities

But at Burt’s Bees, we believe that how we make our

and 100 per cent natural products across the board.

products, how we treat the Earth, and how we care for

It’s a tall order. But I believe that each of us has the

our communities can inspire others to care for them-

power to make a piece of this world a better place—

selves, their communities and our planet.

not just by working hard towards certain goals but by

I am inspired by Burt’s Bees products. We are always exploring new ways to make our products work for you by using innovative, natural ingredients and technologies. As people around the world discover and fall

sharing our live, our gifts, and our blessings with our neighbors. It’s what we have been working towards since a beekeeper named Burt met Roxanne and they hand crafter their first candle from beeswax in 1984.

in love with our brand, they come to appreciate that

Finally, I am inspired by the people who make this

our products don’t just give you peace of mind because

company what it is. Beyond a commitment to build-

they’re good for you, they go well beyond. They work

ing our brand; the team at Burt’s Bees volunteers their

incredibly well. They small and feel fantastic. They are

time in our communities around the world, they make

a simple natural luxury in an otherwise complex world.

the right choices every day to meet the highest envi-

All that goodness—packed into a tube of lip balm or a

ronmental standards at the office and at home and

bottle of lotion— may not change the world, but it can

they display an immense caring and passion for their

change how people feel about themselves, making

work and for each other.

them feel more confident and beautiful as they face the world. Throughout products, we hope people recognize the beauty in themselves and the world around

It’s all part of what we call The Greater Good, thank you so much for all of your hardwork.

them; that’s what we call the Beauty of Well Being. I am inspired by positive change. After 25 years of making great natural products we’re still changing for the better. We’ve got big goals to meet by the year 2020

John Replogle SPRING 2012

BUZZWORTHY

WORDS WE LIVE BY, THE GREATER GOOD DOING WHATâ&#x20AC;&#x2122;S BEST FOR YOU, YOUR FAMILY AND THE ENVIRONMENT. Our business model, The Greater Good, is our North Star, guiding daily decisions across the organization and providing the road map to sustainably innovative, ethical, and purposeful choices throughout the organization for our business, our families and the world around us.

CONSTITUENTS CUSTOMERS, COMMUNITY, CONSUMERS, VENDORS, INDUSTRY & GOVERNMENT

NATURAL WELL-BEING INGREDIENTS & PROCESSING

HUMANITARIAN SOCIAL RESPONSIBILITY EMPLOYMENT, FAIR TRADE, HUMAN & ANIMAL RIGHTS

ENVIRONMENTAL SUSTAINABILITY DISTRIBUTION, PACKAGING, MANUFACTURING, MARKETING OPERATIONALLY

SPRING 2012

BUZZWORTHY

A NEW SIDE PROJECT GÜD BY BURT’S BEES NEW BATH AND BODY PRODUCTS IN SMELLTASTIC SCENTS

Burt’s Bees, in search of a younger demographic, has

people watch the video with the cards in hand and, at

posted a 90-second scratch-n-sniff-along animated

various times, are prompted to scratch and sniff the

video on its Facebook page and is using mobile to in-

card at various points as the video plays.

troduce a new natural brand called güd. A major instore program, couponing and a college campus tour are part of an integrated marketing effort to draw attention to the promotion.

In the video, a young woman heads to work after applying güd body lotion. At key moments, viewers are prompted to scratch and sniff one of six corresponding aromas—some good, others not so much. In order,

Güd, pronounced “good,” is a line of products that

the scents are Orange Petalooza Body Lotion, diesel

spans eight different personal care product categories

fumes (from a garbage truck, cotton candy, a dirty

and shifts a bit from the brand’s typical earth-friendly

subway, then flowers and strawberry. The tagline is,

natural skin care products. Güd products incorporate scents with such youth-friendly names as Pearanormal Activity (sold exclusively at Target), Orange Petalooza, Floral Cherry Nova and Vanilla Flame.

“Wherever güd goes, güd happens.” “Engagement is a word that gets thrown around a lot about social media, but it’s really about creating experiences,” said David Baldwin, founder of agency

“The goal of our marketing program is to build trial and

Baldwin&, which handles the program. “We know that

awareness and especially to tell people that we are a

these women love sensory experiences, so the idea was

new brand and we’re scent driven. That’s what makes

to bring it to life in as interesting a way as possible. It’s

güd different from any other natural product in the

a challenge to bring scent to the world in advertising.”

category,” Burt’s Bees Marketing Manager Garrett Putman said. “We think there is white space in the category to focus on women with a scent. It really hasn’t been very important to the category to date.”

“It is lower priced than typical natural products, and is intended to attract younger, less earthy, more contemporary consumers to the category,” Putman said. “We conducted a lot of research when looking for this dif-

About 2.6 million scratch-n-sniff cards are being dis-

ferent consumer and found that lots of her purchase

tributed that lead to the video on Facebook. There

motivations were driven by fragrance.” SPRING 2012

BUZZWORTHY

OUR STORY WHERE WE CAME FROM, AND HOW WE GOT TO BE WHO WE ARE TODAY

Loti

a na

pac

1994 Burt’s Bees moves from Maine to North Carolina and decides to focus solely on personal care products and dropped candles.

But the

She

to b

nor

1984 We got our start back in 1984 in

1998

Maine, when Roxanne Quimby

Our new beginning pays off.

and Burt Shavitz teamed up sell-

Sales of Burt’s Bees personal care

ing candles made from the bees

products reach $8 million.

wax created as a by-product of Burt’s honey business.

1991 Burt’s Bees famous Beeswax Lip Balm with natural beeswax and a fresh peppermint tingle is cre-

1989 A New York City boutique falls in love with our candles. Roxanne and Burt expand to an old bowling alley hire 40 new people and ship hundreds of candles.

ated... and it still stands to be our absolute best seller.

2007 We formalize our commitment to natural products, the environment, and our community with the development of The Greater Good business model.

2009 We celebrate our 25th anniversary and launch Natural Acne Solutions, the first and only acne solution certified by the Natural

2008

1999

Clorox acquires Burt’s Bees. We

create Milk & Honey Body

immediately begin to partner

ion, our first body lotion with

with Clorox and other competi-

atural preservative system,

tors on their sustainability initia-

ckaged in post consumer recycled plastic bottles.

Products Association.

tives and The Natural Standard.

2003 Investment group AEA acquires Burt’s Bees. Roxanne decides to leave day-to-day operations but

2002

retains a voice in the company.

t Roxanne hadn’t forgotten company’s roots in Maine.

e used some of our profits

buy 185.000 acres forest in

rthern Maine to preserve them from development.

2006 John Replogle joins Burt’s Bees. He starts our Culture Day, where employees evaluate the corporate mission and values, laying the groundwork for a future in earth-friendly practices.

SPRING 2012

BUZZWORTHY

BE GOOD TO BEES COLONY COLLAPSE DISORDER AND WHAT WE ARE DOING ABOUT IT

Colony collapse disorder (CCD) is a phenomenon in

cally modified crops with pest control characteristics.

which worker bees from a beehive or European honey

Relatively little attention has been given to the artifi-

bee colony abruptly disappear. While such disappear-

cial selective breeding of bees for industrial use, the

ances have occurred throughout the history of apicul-

displacement of and stressors on wild bees, and the

ture, the term CCD was first applied to a drastic rise in

effect of artificial genetic homogeneity on increased

the number of disappearances of Western honey bee

predisposition and uniform susceptibility to disease.

colonies in North America in late 2006. Colony collapse is significant because many agricultural crops worldwide are pollinated by bees.

It has also been suggested that it may be due to a combination of many factors and that no single factor is the cause. The most recent report states that â&#x20AC;&#x153;based on an

European beekeepers observed similar phenomena in

initial analysis of collected bee samples reports have

Belgium, France, the Netherlands, Greece, Italy, Por-

noted the high number of viruses and other pathogens,

tugal, and Spain,and initial reports have also come in

pesticides, and parasites present in CCD colonies, and

from Switzerland and Germany, albeit to a lesser de-

lower levels in non-CCD colonies. This work suggests

greewhile the Northern Ireland Assembly received

that a combination of environmental stressors may

reports of a decline greater than 50%. Possible cases

set off a cascade of events and contribute to a colony

of Colony Collapse Disorder have also been reported

where weakened worker bees are more susceptible

in Taiwan since April 2007.

to pests and pathogens.â&#x20AC;? Applying proteomics-based

The cause or causes of the syndrome are unknown. In 2007, some authorities attributed the problem to biotic factors such as Varroa mites and insect diseases. Other proposed causes include environmental change-related stresses, malnutrition, pesticides, and migratory beekeeping. More speculative possibilities have included both cell phone radiation and geneti-

pathogen screening tools in 2010, researchers announced they had identified a co-infection of invertebrate iridescent virus type 6 and the fungus Nosema ceranae in all CCD colonies sampled. However, subsequent studies have questioned the methodology used in these proteomic experiments.

SPRING 2012

BUZZWORTHY

Burt’s Bees, in search of a younger demographic, has

people watch the video with the cards in hand and, at

posted a 90-second scratch-n-sniff-along animated

various times, are prompted to scratch and sniff the

video on its Facebook page and is using mobile to in-

card at various points as the video plays.

troduce a new natural brand called güd. A major instore program, couponing and a college campus tour are part of an integrated marketing effort to draw attention to the promotion.

Güd, pronounced “good,” is a line of products that

the scents are Orange Petalooza Body Lotion, diesel

spans eight different personal care product categories

fumes (from a garbage truck, cotton candy, a dirty

and shifts a bit from the brand’s typical earth-friendly

subway, then flowers and strawberry. The tagline is,

“The goal of our marketing program is to build trial and

Baldwin&, which handles the program. “We know that

awareness and especially to tell people that we are a

these women love sensory experiences, so the idea was

new brand and we’re scent driven. That’s what makes

to bring it to life in as interesting a way as possible. It’s

güd different from any other natural product in the

a challenge to bring scent to the world in advertising.”

About 2.6 million scratch-n-sniff cards are being dis-

ferent consumer and found that lots of her purchase

tributed that lead to the video on Facebook. There

motivations were driven by fragrance.” SPRING 2012

BUZZWORTHY

MOVING FORWARD OUR GOALS FOR NEXT YEAR AND YEARS TO COME

2012 WATER REDUCTION WE WANT TO REDUCE OUR USE OF NON-PRODUCT WATER TO LESS THAN 900,000 GALLONS PER YEAR

ENERGY REDUCTION WE WANT TO REDUCE THE ELECTRICITY USED TO LESS THAN 4.5 MWH PER YEAR

WASTE REDUCTION WE WANT TO REDUCE OUR AMOUNT OF WASTE TO LESS THAN 45 TONS AND GET UP TO A 93% COMPLIANCE WITH OUR YEARLY GREEN DERBY AUDITS.

2020 ZERO WASTE ALL NATURAL PRODUCTS LEED CERTIFIED BUILDINGS 100% EMPLOYEE ENGAGEMENT ALL RECYCLED PACKAGING USE RENEWABLE ENERGY NO CARBON FOOTPRINT SPRING 2012

BUZZWORTHY

EMPLOYEES BUILDING GREEN HOMES TEAMING UP WITH HABITAT FOR HUMANITY TO BUILD HOPE FOR A CLEANER ENVIRONMENT One of the efforts nearest and dearest to our heart is

Bees past CEO, John Replogle, Building the Walls was

our partnership with Habitat for Humanity. Burt’s

a guest mixologist at the popular Durham restaurant

Bees has a longstanding commitment to both Habitat

Revolution serving Habitat supporters, Burt Bee’s em-

for Humanity and preserving the environment.

ployees and restaurant patrons cocktails. Revolution

Burt’s Bees and Habitat for Humanity welcome the Lyons Family home with the completion of their fourth eco-friendly home in Durham, NC. Building the Walls Most Burt’s Bees employees helped build the home as part of their commitment to live The Greater Good™. The home, at 1102 Calvin Street, is made possible with support from Burt’s Bees. Burt’s Bees with a longstanding commitment to both Habitat for Humanity and preserving the environment, will celebrate the dedication of its fourth Habitat home. “Burt’s Bees is a wonderful example of community partnership,” says Miguel Rubiera, Habitat of Durham’s Executive Director. “Burt’s Bees built the first house in Hope Crossing in 2007, partnered with Habitat and KaBOOM! to build a playground and community garden the summer of 2008, and subsequent houses in 2008 and 2010. They are advocates on improving Durham.” Burt’s Bees support of Habitat of Durham includes

donated 20% of proceeds generated by the evening’s fund-raising effort. Teresa Anile, an owner of Revolution, shared, “We were thrilled to be able to partner with Burt’s Bees in their fundraising efforts for Habitat of Durham”. A check from the event will be presented during the Lyon’s home dedication. Habitat of Durham certifies its homes “green” in partnership with the Home Builders Association of Durham, Orange and Chatham Counties. Habitat works with Raleigh-based Advanced Energy to ensure the monthly heating and cooling costs of Habitat home buyers do not exceed $34 a month. Burt’s Bees added more green construction components. “One of the reasons we moved our offices to downtown Durham was to deepen our roots in this community, and Habitat enables us to do that by literally walking out and building a home. We have nearly 150 employees that have worked on the home each Friday for the past few months,” said Burt’s Bees CEO, John Replogle.

more than construction activities. Recently Burt’s

SPRING 2012

BUZZWORTHY

PAINTING THE TOWN GREEN BURT’S BEES HELP TO BRING SOME GREEN TO DURHAM, NORTH CAROLINA Burt’s Bees has teamed up with NEEM (Natural En-

All of our excitement led us to create three separate

vironmental Ecological Management) to bring some

gardens all linked by our mission to make people’s

green to Durham, North Carolina.

lives better, naturally.

Every year, we here at Burt’s Bees dedicate one day

Set on 1.5 acres, Oganoponico Hazel is a unique urban

away from work to celebrate our culture. This year

garden features a mushroom house, beehive, and a

and in the past we have shut our doors and all of our

fresh produce store. The site will promote employ-

NC employees, nearly 400 people, work to improve

ment by hiring within the direct community and

the local community with a volunteer service project.

through an established ex-offender program.

This year we’ve built three new urban gardens around downtown Durham with NEEM.

The Urban Agroecological Research Station, set on a 10 acre tract, the agro-forestry project features a

“NEEM is thrilled to partner with Burt’s Bees and these

greenhouse, nursery, and farm that will grow vegeta-

three urban gardens would not be coming to life with-

bles and specialty items to be sold at NEEM’s store and

out their support, especially the volunteerism of their

main headquarters.

entire NC workforce. I cannot imagine the resources it must take for a global company to completely shut down operations for one day,” said Jeff Ensminger, Director of NEEM. “It will make a big difference in the future of these communities.”

The Rolls Gardens, a historic preservation of the old “Rolls Gardens” where Duke Chapel operates a community outreach house in Lakewood Park Community and NEEM’s main headquarters located in the one hundred and ten year old florist shop and greenhouse.

The project was inspired by the agricultural methods

Fred Rolls was the Duke family horticulturist and

used by the Organoponicos of Cuba. 90% of the veg-

opened here in 1899 across from the then Lakewood

etables eaten in Havana, Cuba are grown right in the

Amusement park.

city, and both Burt’s Bees and NEEM envision a future for Durham where fresh produce is just as readily available as well as providing new jobs for the locals.

SPRING 2012