TOOLBOX
FINDING A PATH IN PRODUCTION WITH ADAM PITS
INTRODUCTION Navigating a career in music production can be tough. From what equipment to get to grips with first, what music to make to how that record then enters the world, there are enough plates spinning to make even the most creatively equipped feel dizzy. I spoke to Adam Pits, DJ, producer and co-founder of label On Rotation, to get to the bottom of how his journey shaped his approach, and what tips he’d give to budding producers and labels. HOW DID YOU FIRST ENTER THE WORLD OF PRODUCTION? “My musical journey has been slightly unorthodox having come from a relatively strict classical background, but I’m very aware
of the positive benefits that I’ve gained from my training so I don’t regret the path I have taken so far!” TALK US THROUGH YOUR PROCESS OF RELEASING A RECORD. “The aim is to connect first with a distribution company that you trust and can see having a good relationship with. Once you have a good understanding of the deal, then it's actually mostly worked out by them. “The creative side of things is fully down to you and your team; like artwork, musical direction and artists. The current state of pressing plants means that there are many delays on vinyl pressings so it's important to plan ahead and make sure that you've got releases sorted and 34
mastered to keep things ticking along for when spaces clear up. “Once you have a release date it's good to sort out the promotion side of things. Finding YouTube and Soundcloud channels that fit your sound and will reach your target audience is key.
"THIS IS A NEVERENDING GAME OF LEARNING THOUGH SO I'VE ACCEPTED THAT MISTAKES ARE FINE AND THEY ARE ALL PART OF THE JOURNEY." “We tend to do this a month before, staggering track
