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DESIGN *crabb_e
by:
productions
contents:
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PHOTOGRAPHY 96
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“
I
n art, the hand can never execute anything higher than the heart can inspire.” - RALPH WALDO EMERSON
4
About
_ crabb e Someone once said, “You shouldn’t take life too seriously, you’ll never get out alive.” Taking time to soak up culture around you can enrich your personality, and even help to establish a sense of identity - as you put yourself into perspective. Understanding your own image, is the most important objective for a designer. After all, people don’t create art, personalities do. Label yourself; wear it with pride. In some strange way, art has a way of revealing more about the artist than the subject represented. Being passionate motivates and translates onto the canvas. It tells a story, the places you’ve been, your aspirations, interests, or hobbies. My label? I’m a young professional, traveling student, adviser, editor, intern. I pride
myself on my eagerness to try new things and ability to learn new skills. Designing is a diverse field and, subsequently, requires vast knowledge or a plethora of aptitudes. I document my experiences and adapt to my surroundings. Mostly, I enjoy print media. As editor, I designed award-winning layouts for the University of Michigan’s 2009 Michiganensian yearbook publication. I love learning about graphic design - theory, origins, techniques. And feel privileged teaching absorbent young minds. As educator, I recently advised a high school yearbook class on design and marketing tactics. And as designer, I create freelance advertisements and photograph events that tell their own story. For me, this book tells mine.
U
nderstanding the target audience is essential in marketing and advertising. Ads get one chance to make an impact, and therefore, need to impress. It’s the urgency or finality of the design that animates propaganda.
Following a sustainable approach to marketing, this advertisement paints the 2007 Scion xB in a different color, in an effort to match popular demand, and attract a larger audience - one that includes the environmentally conscious. Meanwhile, current marketing tactics boast, “be the original, not the copy,� a vane attempt to promote originality, and their claim to being one of the first cross-over vehicles.
ICK TIME FOR TTEA
In conjunction with the release ofTTim OC Burton’s take on Lewis Carol’s trippy tale, K this purely vector advertisement attempts to capture the whimsical nature of the story about a young girl who falls down a rabbit hole into a mystical ‘wonderland.’ True to Burton’s eccentric style, the 3D film casts a slew of strong characters and strange happenings. The advertisement attempts to spiral the viewer in, visually, in much the same way an attention-grabber would for an article in a magazine.
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Alice in Wonderland 2010
K C I T
TO
CK
Alic in e WONDERLAND
march 5 follow the white rabbit...
Advertisement
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Element
E
arth, water, air, fire. Classical elements every adventurer must endure. The brand, Element, does an amazing job marketing their products to skateboarders around the globe. This ad uses a combination of vector and raster graphics to achieve a grungy, animated aesthetic while targeting the same audience. The intention: to promote a graphic mood to the viewership. Patrons don skatewear and are instantly transformed into rebelling non-conformists. Image sells, and design has the power to sway buyers favorably.
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Beats by Dr. Dre
A rustic, vector-heavy approach compliments the already successful urban-targeted advertisements, sponsored by Dr. Dre. With the intent to appeal visually to a different market, this strategy subsequently targets multiple audiences at once. Created in part with Monster sound, these headphones are seen in music videos by a range of artists from the Black Eyed Peas, and Lady Gaga, to the All American Rejects and Weezer, and likewise should attack an exclusive, high-end audience.
Advertisement
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Asics
ASICS
et cr
: o S h C I S A
e
Inspired by the iconic representation introduced by the British firm, Design by Build, and translated to reflect the current aesthetic of Asics’ brand running shoes. This vector composition’s playful approach to advertisement intertwines fibers and live-trace elements onto a cohesive artboard. The design, in harmony with its elements, would be completely overpowered by any rasterization.
w le
o c
n r a
n
o f s
e v i rg
. s s ne
Advertisement
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FASHION
FORWARD
Advertised heavily throughout the 2009 fall football season, these futuristic shielding pads give players added flexibility, security, and moisture protection. The thematic green dominating the poster alludes to sustainable qualities within the microfiber technology, that are not necessarily true, but provide an added appeal. The flowing geometric figures and reflective surfaces illustrate fashionable innovation.
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Nike ProCombat
Built to Last the outer fabric surface is durable and smooth to deflect impact and protect against abrasion
Keeps You Dry Dri-FIT fabric wicks away moisture from your body so stay dry and comfortable while the other guy sweats Made to Move Nike Pro-Combat is engineered to give you freedom of movement with lightweight pads that don’t slow you down Keeps You Protected hard plates and foam cells provide added impact protection so you can focus on making the hit, not worrying about taking one
Advertisement
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TELEVISION
OVERLOAD
TiVo uses digital technology to resolve household quandaries, from television programming overlap to scheduling conflicts, and enhance TV viewership among millions of Americans. No need to cancel that dinner date to spend the evening cracking cases with Emily Deschanel from Bones or stealing the spotlight with Lea Michele on Glee, watch those favorite shows at your own convenience. The box does more than record programs, it prevents the television from taking over.
Snapshots of interactive media for web banners. The “s� in metroPCS transforms into an infinity loop, insinuating endless opportunities.
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metroPCS
NO LIMITS
The established wireless communication provider, MetroPCS, has worked its way into the top ten list of favorable wireless services. As a marketing assignment to realize the company’s situation analysis (target audience, environment influences, etc.) currently determining sales. Working in a team, a complete marketing strategy, from establishing brand awareness to using direct marketing tactics gauging consumer reactions of implemented advertisements, was created. Proposed marketing strategies included targeting urbanites (as current service is limited to large cities only), expanding servicing areas, using web 2.0 tools to promote interactivity with website, and visually stressing the underlying foundation of the company: unlimited texting and calling. Advertisement
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T
here’s nothing more provocative than a sanserif font and timeless photos eternalized in print. Thumbing through the subtle embossed magazine text, newspaper ink residue on your fingers or mind-blowing graphics that come to life before you. Their inherent appeal and conveniences will never let this profession die.
Michigan Sports on showcase. Nationally recognized for design, as second best layout of the year by the Associated Collegiate Press, this layout embodies the visual theme of the 113th edition of the Michiganensian yearbook.
Additional divider layouts and sections achieve graphic consistency with rounded corners, reflective surfaces and color replacement.
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2009 Michiganensian
studentjobs
MAKING ENDS MEET
Year after year the University’s tuition rates continued to grow exponentially. Not only did classes cost more, but Ann Arbor continued to dictate and monopolize their book sales. As a result, bank accounts evaporated into the Ann Arbor air, leaving students with mere pennies. A wide variety of University student jobs were a perfect opportunity for students to relieve the burden of tuition while fitting flexibly to each student’s schedule. From recreational facility positions to working in an office setting for the Provost, there were many on-campus jobs to choose from. The
A student works the front desk of the South Quad residence hall. Resident advisors were required to work many hours per week.
D. Hryciw photo
Michigan Union, alone, was a palace for workstudy student jobs. Hannah Goldman, a student working for the Athletic Department Media Relations for the Varsity Hockey team, described, “It’s a great experience to have a job that supports the University, especially the athletic programs, but also provides me with experience that I can take with me when I graduate.” Obtaining a student job while at the University became more and more popular as the benefits of the experience were emphasized. “I am thinking of making Sports Media Relations my career,” Goldman said, “I love hockey and
Seen here doing dishes, one student makes ends meet by working at a local restaurant. There were many other jobs offered around campus that were not affiliated with the University as well.
always have, so getting to work with the hockey team was ideal.” The Career Center held the job fair in the beginning of October to provide jobs and internships to those in search of postgraduation experience, or a specific resume builder. From jobs in retail such as Abercrombie & Fitch, to full or part-time positions at AllState Insurance Agency, the job fair gave University students an opportunity to pay back those student loans and always added to that one page resume we all work for so many years to build. [by: Amy Currier]
A student holds a part-time job at the media center inside the architecture school. The architecture school, much like other University jobs, was very flexible with student schedules.
D. Hryciw photo
D. Hryciw photo
26 michiganensian
27 michigan life
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2008 Michiganensian
artfair
UNITING THE ANN ARBOR COMMUNITY While copious amounts of out-oftowners in Ann Arbor were not uncommon, the Ann Arbor Art Fair brought a whole new meaning to crowded. Crowded streets, terrible traffic, packed restaurants, and tourists often left Ann Arborites looking for a quick escape route. The Art Fair first appeared in Ann Arbor in 1960, and being the original of four award winning art fairs, instantly gained popularity. In 2004, it was rated “Number One Art Fair in the country” by American Style readers. As it occurred on the University’s campus, the Ann Arbor Street Art Fair attracted
University students and other members of the Ann Arbor community. Junior English major Jessie Popper explained, “It’s very popular and a lot of people truly enjoy it, but it’s gotten ridiculous. You can hardly walk or drive anywhere for four days because the crowds are so large.” Even those who were only in town for the summer agreed. Senior nursing major Ryan Werblow said, “It’s absolutely crazy! There are so many people here you can’t even begin to imagine. Everyone who didn’t attend the fair has a strong distaste for it.” Despite those who found it frustrating,
L. Deaton photo
34 michiganensian
Job No.: 12456
RCID: None, Black, R=129 G=138 B=49
PFS Date: 11/18/2007 Time: 14:53 ITC Franklin Gothic, Nueva Std, Nueva, Myriad GTS was run also.
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[by: Alicia Benvenuto]
Ann Arbor citizens take transportation in and out of the city to avoid the traffic congestion. During Art Fair weekend many streets were blockaded making it difficult to navigate downtown.
COLOR
26
the fair offered an abundance of activities for families and young artists. In collaboration with the Ann Arbor District Library, this Kid’s Art Fair allowed selected young artists to exhibit their artwork. Though this tremendous summer event seemed to aggravate local residents, it provided too great an opportunity for art lovers to exhibit and appreciate their passion for anyone to shut it down. After almost half a decade of celebrating art, this was certainly an event that had a successful future.
TCID:PP
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studyabroad
LEARNING OUTSIDE OF THE CLASSROOM Students at the University had an amazing opportunity available to them when it came to the study abroad program. The program gave students the chance to pursue their individual fields in countries and environments outside of Ann Arbor. Facilitated by the Office of International Programs and the International Center’s Overseas Opportunities Office, the study abroad program gave undergraduate students 80 different areas to be explored. “I studied abroad in Israel this past semester, and it was one of the most incredible experiences in my life. I am
Citizens pick through contemporary photos in between spurts of rain. A tornado watch shook the art fair on opening day, causing everyone to seek shelter temporarily. L. Deaton photo
interested in pursuing a career in international law and thought this experience would be extremely valuable for that career track,” said senior English major Callyn Weintraub. S t u d e n t s who wished to travel had to go through a certain amount of bureaucratic work as well. However, students gained knowledge and experience that they would have otherwise been unable to attain by simply staying in Ann Arbor. “I gained a type of global understanding you can only achieve from immersing yourself into a completely different culture, and simply absorbing
everything around you,” Weintraub commented. The study abroad program was great way for students to get involved in their studies in an exciting way. Through this program, students were able to expand their knowledge regarding their area of study, and to meet new people who also shared their interests. Overall, the program was simply another wonderful opportunity offered to students at the University.
A group of students huddle underneath one of the French Mosaics while abroad with the Aerospace Engineering program. There were many programs in each major offering study abroad trips, such as this. Photo courtesy Brittany Drenkow
[by: Zach Gasior]
A child enjoys playing with the handmade wooden art for sale. The art fair is known for being open to the entire public, and it was definitely a family affair.
Senior English major and History of Art minor Eileen Hengel overlooks one of the main canals running through downtown Paris, France. Study abroad programs were a great way for students to see the world at a discounted price.
L. Deaton photo
The [Seeing] Switzerland Architecture studio class navigates through the Swiss Alps. This drawing intensive class offered a close look at monuments previously studied throughout the course.
Photo courtesy Eileen Hengel
35 michigan life
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Photo courtesy Eric Crabb
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55 michigan life
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Coordinated images and fabricated layout designs as the 2008 Michigan Life section editor.
Job No.: 12456
Page No.
School Name: University of Michigan
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RCID: Process Color Photo, None, , Black
64362-Bt02-1-2
RMCID: Black, None, Registration, Paper
TCID:PP
PFS Date: 12/31/1969 Time: 21:56 ITC Franklin Gothic, Nueva Std, Myriad GTS was run also.
Print Media
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Terragni was interested in the ways that the organ spaces can be used for the fascist party. The Casa sparked interest because it associated itself wit architecture with its stark building design. Fas system of government that is quite forceful and c and shouldn’t give the same emotions that are with modernism. Politics come hand in hand with Del Fascio. This should be the case with most ar Society should be taken into consideration to the p buildings acknowledge and accommodate the so being constructed within.
POLITICS
W
SOCIETY
a d w o a o o ‘b
URBANISM
MEANING
t o o c t o c b it f a
UTOPIA
THEORY/ PRACTICE
Encapsulated responses to influential pieces of Architectural theory, catalogued into a personal notebook of reference.
SITE THEORY
2
IDEOLOGY
4
MEANING
8
POLITICS 12
PLACE
SOCIETY 16 URBANISM 20
CONTENTS
IDEOLOGY
UTOPIA 24
DECEIT
SITE 28 PLACE 32
PHENOMENOLOGY
REPRESENTATION TECTONICS 32
Theory Notebook
BODY
PHENOMENOLOGY 36 BODY 40 TECTONICS 44 REPRESENTATION 48 DECEIT 52 PRACTICE 56
1
s h it T d
fashion best designed for surveillance. Along the same lines, Jeremy Bentham proposes a central tower within a circular plan for surveillance known as a Panopticon. The idea of someone always watching over would indirectly reform morals, preserve health, invigorate industry, and diffuse instruction. The concept of surveillance has been taken into consideration in disciplinary, educational, and industrial institutes to achieve a perfect society. It has been criticized for stripping people of their rights as humans. However, a functioning society should be capable of being successful without a dominant administering force. Production levels should be increased my giving workers incentives instead of fear.
Wallpaper Person Our world today, complete with advertisement, technology and an advanced capitalistic society has created a monster. Neil Leach defines the average person in society as a ‘wallpaper person,’ one who exists within a cocoon, constantly in a dreamlike state based on fantasy and escapism. This person is oblivious to his surroundings and doesn’t seem to be intrigued by the little things in life. The idea of the individual who remains non-responsive due to the abundance of stimulation around him summarizes Simmel’s argument of the blasé’ individual in his “The Metropolis and Mental Life.” This dream state of the wallpaper person is exacerbated through the influences of capitalistic production through conditions of overindulgence. Where a supermarket is “an utter fantasy land of abundance,” (Leach, 8) and tabloids promote fantasy through celebrity obsessions. Leach claims that they are, “invited to imagine themselves in such a situation, to ‘dream themselves’ into the pages of the magazine” (Leach, 9). Technology has also become a large contributing factor to consumer fantasyland as our technology becomes more sophisticated, it increases the dream-like state with ts astonishing feats. The use of the credit card gives consumers a false sense of reality as they are able to purchase things they cannot afford. The luxury of living within a fantasy is purely based on economic status, whether the individual is included or excluded. Architecture has the ability to be, “reduced to an aspect of lifestyling…[with] ts orientation towards the fictive and the imaginary” (Leach, 2). To exemplify, Hollywood fortresses become an ideal model for the dream world many have entered or wish to join. -Neil Leach
13
Walking in the City Michael de Certeau distills the complexity of the urban environment to a simplified concept. A concept in which there exists a distinction between strategy and tactics. Strategies are linked to institutions and structures of power. Institutions such as the government, corporations and industries all have a voyeuristic relationship with the city and its inhabitants. Therefore the city has been known to be produced by these ‘powers that be’ as they are able to describe the city as a unified whole. On the contrary, tactics are methods of survival utilized by individuals to create space for themselves in environments defined by the strategies formally presented. Certeau describes the subjects of the city (who use tactics) as practitioners who, “make use of the spaces that cannot be seen; [as] their knowledge of them is as blind as that of lovers in each other’s arms” (Certeau, 93). In theory both parts coexist in a successful urban atmosphere, however the ‘panoptic power’ of the strategy in place is weakened by the spontaneity of the tactics used by the inhabitants. “Urban life increasingly permits the re-emergence of the element that the urbanistic project excluded” (Certeau, 95). It becomes a problem when the city is developed by a strategy that does not take the tactics into consideration. Certeau’s main argument asserts that everyday life works by a process of using others’ territory and recombining the rules and products that exist in society formerly, in a way that is influenced by not determined by these said rules. -Michael de Certeau
Comparison: Both stories paint a vivid picture of what they perceive society has become. The idea that society has continued to transform itself based on the interactions of the individual. It gives a sense of power to the individual as he has the opportunity to become involved in forging new paths in society, ultimately resulting in a changed city, or conversely, sitting back and dreaming. While each pathway leads to a clear outcome, the benefits of becoming an active participant in society are greater. If the individuals in a city forging their way through are imagined to be the said “blasé” person, the city created would be nothing short of a utopia. However, there is a difference between the dreamers in society and the doers. The dreamers are distracted by the ambience out the city around them. They do not better society, they do not change the city – they leach onto what has already been previously established. The ‘dreamers’ of society will do exactly that, but there will be no progress without the doers. There are many models of utopia that differ extremely because,as time goes on, societal views change and what may seem like a good idea at the time can reveal mistakes that the future must deal with. In particular, the “Taken for a Ride” lecture exemplifies how bad a “good idea” can go. However, a utopia should never be established upon propaganda. Certeau’s “Walking in the City” describes a city that has been developed from the 110th floor of a sky-rise building. The question of efficiency arises within the urban area as the nonresponsive individuals go about their daily lives in the only ways available instead of forging their own efficient paths.
UTOPIA
nization of Del Fascio th modern scism is a controlling associated h the Casa rchitecture. point where ociety it is
Response: Our idea of the urban environment has continued to evolve as our lifestyles change and our technology becomes greater. With the ability to accomplish more efficiency, the urban environment in which society interacts should be much more efficient than it is currently. In both articles the individual is given the burden of making a difference the better himself. However, if the efforts of the individual were joined by others, the solutions would be monumental. Individuals must work together on a larger scale for the common good of society and indirectly achieving what they need to survive.
make use of the spaces that cannot be seen; their knowledge of them is as blind as that of lovers in each other’s arms. -Certeau
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Print Media
33
S
uccessful typography incorporates text into a graphic layout or theme. While the objective is to use text in a creative manner to highlight or accentuate the codependent raster image, a good typographical layout presents both text and image with reciprocity as one shall not overpower the other.
ANN ARBOR SUMMER ROC SATURDAY / JULY 18 / PERFORMANCES BY //
MY DEAR
MASON PROPER // FAREWELL REPUBLI
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Ann Arbor Rock Show
NING LOVE // HECK // STARLIN // FOLLOW
14 //
ALGERON
21st ANNUAL CK CELEBRATION / 2009 / 7p - 11p
DISCO //
IC // LIGHT-
NG ELECTRIC
N // MANY MORE
welcome to the rock show. Sumvigt, Switzerland
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sophisticated // VIBRANT // “a boost to productivity and a pleasure to use” -WALL STEET JOURNAL // microsoft // wireless // COMPATIBLE // “a far superior product to the previous Microsoft operating systems” -iYOGi // efficient // PHOTOSHOP // ICON-BASED TOOLBAR // Windows 7 presents a stable platform that can compete comfortably with OS X, while reassuring the world that Microsoft can still turn out a strong, useful operating system” -CNET // NETWORKING // e-mail // notebook // “the
easiest upgrade I’ve ever seen “ -INFOWORLD //
start-
up speed // “Win-
dows 7 has patched up the holes and feels like a tight, unified mechanism” -ENGAD-
GET // graphics // // // “Apple will
video
gaming TECHNOL-
OGY
have to scramble now that the gift of a flawed Vista has been replaced with a reliable, elegant version of Windows” -WALL STREET JOURNAL // RESOURCES
edgy// design // “Windows 7 is the //
biggest step forward in usability since Windows 95” - GIZMODO // SLEEK
38 Sumvigt, Switzerland
the is f
- MICR
e wait finally over.
ROSOFT
WINDOWS WINDOWS WINDOWS WINDOWS WINDOWS WINDOWS
// WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WIN
WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WIN- // WINDOWS // WINDOWS // WINDOWS // WIN// WINDOWS D O W S DOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // // WINDOWS WINDOWS // WIN// WINDOWS // WINDOWS DOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // // WINDOWS WINDOWS // WIN// WINDOWS // WINDOWS DOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // // WINDOWS WINDOWS // WIN// WINDOWS // WINDOWS DOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // // WINDOWS WINDOWS // WIN// WINDOWS // WINDOWS DOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // WINDOWS // Typography 39 WINDOWS // WINDOWS // WINDOWS
T
ypography, unlike matter, can be created or destroyed. When matter is morphing into buildings, sidewalks, or lampposts, typography appears in glimpses and traces amongst our built environment. As an architectural assignment, this project embodies life on a university campus. From ‘A’ to ‘Z,’ letters of the English alphabet have been taken from the University of Michigan’s campus in Ann Arbor. Quite possibly over-looked by the common passer-by, when taking a closer look, the life of a student is revealed through bike racks, basketball courts, dorm rooms, and barber shops.
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Alphabet
CRVDF SDAFSAFVE HNSGADFAXFAV IBNRIQOUT AXRASTY PMLEZ ASFASFASFW SDFASFA HOIJWENNNON SDAFOIJVOE Typography
41
CEPNARIVNEWRYOANVW WOPALHFJGFSAFVSDATQ DFAXFAVASDHNSGAKBZ IQOUTEIRNOPNJUY OUMKDHIGHAPNEFAXRA AJBEOVHLPKDAPMLEZ DIOSFWRUVOWNAOPW SDFASFAASWIENVOEPW HOIJWENNNONADSOOPR SDAFOIJVOEWOVNPUVR KNIEDRWVCA 42
Alphabet
WIVDF QN ZEONPLRK
ASTPB
WQIRSVBMU WHORN RNFCVMPONJ RTLIHG Typography
43
I
n opposition to print media and advertisement, the conceptual practices behind architectural design lead the development to be continuously on-going. The dashed line responds to the project as a work in progress, and invites adaptations to be made from over-looked observations or encountered complications.
border
partner: Andy Wolking
46
patr
ol
on d uty
design studio_IV: backstage, sideshows & undergrounds
Conceptual Design
47
border patrol station positioned on border between Laredo, Texas and Nuevo Laredo, Mexico
+25’
Unit
ed States
+20’ +15’ +10’
Mex ico
+5’ +15’
+5’ +10’ +15’
+20’
+25’
site plan international boundary: Laredo, TX and NL, Mexico
+25’ +30’
border patrol on duty Between the cities of Laredo and Nuevo Laredo, the Rio Grande constitutes the international boundary between the United States and Mexico. On the map this political boundary falls directly in the middle of the river.
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Border Patrol on Duty
view of interstitial territory the inner tube used as a recreational decoy
Conceptual Design
49
form derivation: interaction between adjacent surfaces
RIO
GRANDE
influx of river re-directs pool surfaces creating access to riverfront adjacent surfaces create ambiguous zones along international boundary
lower level plan pool activity in adjacent territories
East-West section 1/16” = 1’ -0”
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Border Patrol on Duty
altitude of pools helps to distinguish connected and disconnected surfaces
pool inset into river gives access to both sides [under recreational terms only] and blurs border
border patrol on duty Politically, the neighboring countries are segregated by an imaginary line down the middle
border patrol officer policing waterways
of the river, however, in occupation the river has no such division. Recreational users, of any citizenship, are permitted free access to the entire width, so long as they do not touch the land of the other side. In contrast, users of the river deemed as illegal crossers are given no access whatsoever and are removed from the water upon notice.
Conceptual Design
51
52
design studio_III: interstice / artifice
sandusky, OH
casino
performan ce
l l
a h
Conceptual Design
53
Floor 4
Terraced Performance Space
>> Theater >> Stage
Floor 3
Floor 2
Floor 1
density diagram certain areas of program facilitate concentrations of patrons and promote anonymity
hub of hedonism Density, camouflage, and Gaming sensory stimulations were used as Hot-Spots vehicles to achieve anonymity within the space. The phenomenology of the interior facilitates anonymous interaction between patrons, allowing them to feel comfortable in acting ways they normally would not consider. The complex geometries give the illusion the physical space is transformed by the energy within. Circulation
Performance Space
amaximum interaction occurs as circulation is directed through dense nodes
Entrance
54
Casino / Performace Hall
physical model built at 1/32” = 1’ -0”
section A-A 1/32” = 1’ -0”
Transverse Section 1/16” = 1’-0”
exterior view of main entrance tourists and locals are drawn into the exciting atmosphere
Parking Stores
Parking Ferry Terminal
Lobby
Performance Hub
Security High Stakes
Stores
Performance Hub
Security
Casino
Parking Stores Ferry Terminal Lobby
Ferry Terminal
Lobby
Restaurants
Performance Hub
Security High Stakes
Casino
Restaurants
Restaurants Casino
circulation becomes program Parking system of blended program promotes efficiency and free-flowing circulation Stores Performance throughout complex Lobby
Security
Hub
Ferry Terminal
Conceptual Design
Restaurants Casino
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56
sional
profes
experi
ence
Conceptual Design
57
[work developed from projects during schematic design phase]
mass model energy city headquarters Commercial and retail buildings surrounding central courtyard create an inviting complex for those with international business as well as civilians of Doha, Qatar.
final presentation model buildings constructed of acrylic floorplates enveloped with laser-cut museum board. cooling towers represented as copper spraypainted chip board. central courtyard up-lit with wooden lightbox.
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Professional Experience
working model building made from laser cut gray chip board, greenscreen spray-painted. layered chipboard base.
east facade
the gallery on fulton A multi-use, LEED Silver certified project in Grand Rapids, Michigan comprised of a contemporary arts center, retail space, rental apartments, a rooftop garden and city/private parking. Attempts to activate the street by creating an urban plaza and providing excitement to its urban location.
northwest entrance
Conceptual Design
59
l ta gi di 60
Digital Fabrication
n catio fabri
Conceptual Design
61
Derived from a polygon mesh, it becomes apparent where the individual polygons have detached to allow for openings in the structure.
mesh cantilevers over water to create dock
62
[renders and virtual models created using 3d studio max]
Digital Fabrication
interactive pavilion Comprised of a single continuous surface, it serves as a sun-shading device with different porosities. Designed to be looked at, walked in, and climbed on.
y minar preli
parametric surface
Manipulation of surface using 3d studio max parametric modifiers.
[Model digitally printed from plaster on ZCorp Z310 3d printer]
Conceptual Design
63
O
ther than documenting travels or captivating memories, the role of the camera is most precisely used to perceive emotions and translate the apparent mood to the audience. A successful photo is truly worth a thousand words when it allows the spectator to live vicariously through the lens. With every intention, it absorbs the viewer and reveals an untold adventure.
66
Fatigue overcomes aspiration.
Sumvigt, Switzerland
68
Luscious greens mock the aged and beaten castle walls. Bellinzona, Switzerland
Patriotism flying high in the Swiss countryside. Bellinzona, Switzerland
Rickety rustic-bound train. Vrin, Switzerland
69
View from the Campanile in San Marco’s square. The warm, summer sun extinguished by narrow, winding alleys. Opposite Page: Rush hour on the canals.
70
Venice, Italy
Sumvigt, Switzerland
71
72
Las Vegas, Nevada
Neon instigated hedonism in Sin city.
73
74
Avant-garde reflects a traditional skyline.
Chicago, Illinois
Sumvigt, Switzerland
75
76
Chicago, Illinois
Chicago’s oldest restaurant juxtaposed to modern marvels. 77
78
Activity on Liberty Street
79
80
Ann Arbor, Michigan
Opposite Page: Through the looking glass. Caked paint layers are proof to decades of student life sport. The University of Michigan campus perpetually evolving with every changing season.
81
The Big House filled with zealous fans, a 235 member marching band, and a nationally renowned team of wolverines.
82
More than a pastime.
Michigan Football
83
84 Sumvigt, Switzerland
An American flag flies amongst the uninterrupted natural landscape and commercialized hiking trails. Water cascades vertically down the mountainside.
Chimney Rock, N. Carolina 85
A sustainable, organicgrowing, art-conceiving community, residing among the mountains, draws an eclectic crowd of visitors.
86
Asheville, N. Carolina
Sumvigt, Switzerland
87
Once united cities, Laredo, Texas and Nuevo Laredo, Mexico, drastically suffer from international jurisdiction and hours of border-crossing traffic.
88
Nuevo Laredo, Mexico
89
90 Sumvigt, Switzerland
Marfan rural blight. Marfa, Texas
91
Sparsely inhabited, and personified by works of onceresident and minimalist, Donald Judd.
92
Marfa, Texas
Sumvigt, Switzerland
93
94
Retreating sun gives mood to passengers of a day-long voyage.
Marfa, Texas
Sumvigt, Switzerland
95
EDUCATION
UNIVERSITY OF MICHIGAN • Ann Arbor, MI
august 2007 - may 2009 may 2007 - july 2007
Taubman College of Architecture and Urban Planning • B.S. in Architecture GPA 3.52
[Seeing] Switzerland • Summer study abroad course
Freehand drawing course stationed in Zurich, Switzerland
College of Literature, Science, and Arts
september 2005 - may 2007
experience
NAPOLEON HIGH SCHOOL • Jackson, MI
november 2009 - present
Secondary Education Instructor • Semi-permanent position teaching high school English
and yearbook design. Responsible for making lesson plans, grading, and hosting design
workshops for layout (yearbook) during current teacher’s maternity leave.
BUILT FORM ARCHITECTURE • Chicago, IL
june 2008 - september 2008
Architectural Intern • Worked on team updating drawings through schematic design phase for
domestic and international multi-use commercial projects. Constructed iterative massing
models for projects and a presentation model for a LEED gold certified business hub, Energy
City, located in Doha, Qatar.
MICHIGANENSIAN YEARBOOK PUBLICATION • Ann Arbor, MI
february 2008 - april 2009 april 2008 - april 2009
october 2006 - march 2008 summers 2009, 2006, 2005
Editor-in-Chief • Published and designed graphic theme for 368 page documentation of
student life. Led monthly staff meetings and assisted staff and customers on a daily basis.
Student Publication Board Member • Participated in monthly board meetings. Relayed financial
information as Michiganensian liaison, and developed marketing strategies for increasing sales
on campus.
Section Editor • Used InDesign and Photoshop to design and manipulate page layouts
HABITAT LANDSCAPE • Somerset, MI
Skilled in construction and design of residential and commercial landscaping.
FREEDOM BY DESIGN
•
activities
Westland, MI
AIAS Committee Cochair • Led a team of five students and worked with local contractor to
enclose a basement bedroom for underprivileged family in community. Used stud-frame
may 2008 - may 2009
construction to frame and drywall walls, installed drop ceiling, and finished room with trim, moldings, carpet and furnishings.
AMERICAN INSTITUTE of ARCHITECTURE STUDENTS (AIAS) • Ann Arbor, MI
may 2007 - may 2008
Chapter Vice President • Administered student committee affairs. Helped lead bimonthly
executive board meetings. Attended Grassroots leadership conference and AIAS national forums
in 2008 and 2009.
Member
awards awards
september 2005 may 2009
2009 YEARBOOK DESIGN of the YEAR • Associated Collegiate Press october 2009
Awarded second place in national competition for a graphic layout/spread published in a
collegiate yearbook. http://studentpress.org/acp/winners/design09.html
WINTER 2009 WALLENBERG FINALIST • University of Michigan may 2009
Project chosen to display work in final studio exhibition.
may 2009
Awarded for significant contribution to the architecture program by a combination of exceptional
academic excellence and fostering community building activities.
PROGRAM DISTINCTION AWARD • University of Michigan
skills
PHOTOSHOP, ILLUSTRATOR, and INDESIGN CS4, RHINOCEROS 4.0, autoCAD 2009, 3D STUDIO MAX 2010, LASER CUTTING, 3D PRINTING
contact >>
eric james crabb •
•
7008 country view blvd. jackson, mi • 49201 crabb.eric@gmail.com • 517.917.2076
*