Website – Crackaloud.com
WHAT IS GOOGLE ANALYTICS?
It’s a free service offered by Google to allow you to track the behavior and of your visitors on your website, as well as the performance of your website.
It generates detailed statistics about the visitors to a website.
It is launched by Google in November 2005.
Click the link to know How to Setup Google Analytics Tool
It is a place where we can:
Build, track and improve the goals
Stem ideas for SEO & marketing campaigns including newsletters, press releases, etc.
Utilize the data repository for monthly reporting/recommendations.
GOOGLE ANALYTICS TRACKING CODE
Google provides a “page tag” or Google Analytics Tracking Code that needs to be added to each page of a website.
This tag collects data and sends it back to the Google Servers for processing.
Google Analytics Tracking Code (GATC) JavaScript in each page of the site.
WHAT DOES GOOGLE ANALYTICS DO?
Google Analytics is a powerful tool that analyzes:
Website traffic
Where visitors came from
How they are navigating through your site
How they navigated from page to page
Which pages they stayed on longest or left from the most frequently (“bounce rate”)
Conversions
Downloads
Page views
Registrations
E – commerce
Volume of transactions
Dollar value of transaction
Sources of transactions
% complete and % dropped out of sales funnel
AdWords performance
DIFFERENCE BETWEEN GOOGLE ANALYTICS AND GOOGLE SEARCH CONSOLE
Google Analytics tracks and processes your traffic.
Google Search Console (formerly Google Webmaster Tools) tracks your sites index ability and health.
You need both on your website so you can get a complete look at both what your visitors are doing, and how Google really sees your website.
HOW GOOGLE ANALYTICS REPORT AUTOMATION WORKS?
Create a dashboard on Google spreadsheet.
Add Google Analytics Report Automation (Magic Script).
Turn on access to the APIs for your first time. Looking at the tabs on top, Script Editor > Resources > Use Google APIs > Make Sure Google Analytics API is on.
Script Editor > Resources > use Google APIs > click “Google APIs Console” > turn Analytics API on > Agree to Terms.
GOOGLE ANALYTICS ADVANTAGES AND DISADVANTAGES ADVANTAGES Free and easy to install
DISADAVANTAGES
Allows importing data from other sources
Limited widgets per dashboard
Allows cross platform linkage between other google products
Easy to use
Limited number of goals
Easy to implement
Creating custom reports is somewhat limited
Upgrading analytics premium is insanely expensive
Easy to read reports
URL and title based
Easy to understand
Easy to integrate with your website
PDF download only
Allows customized data collection, custom report creation, ecommerce and goal tracking
Limited customization
No data history
Only visitors, no crawlers or bots
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