FY2018 Highlights Report April 1, 2017– March 31, 2018
CRADLES TO CRAYONS –NATIONAL
Dear Friends, Cradles to Crayons plays several important roles in communities where we are active; we are a nonprofit leader with a commitment to collaboration; a convener of generous and caring volunteers; and above all, we are a provider of free, critically needed clothing and personal items for children in need. Nationwide, more than 22 million children from birth through age 12 live in low-income households and are at risk for what we call “clothing insecurity”— being without reliable access to adequate, quality, properly fitting, seasonally appropriate, clean clothing. Similar to food and housing, clothing is a basic need that is necessary to sustain life. We respond to this major problem by providing customized “KidPacks” with clothing for a week, one child at a time. We depend on donated clothing and a volunteer workforce, and we distribute our packages through a network of more than 350 community partner organizations. Every day, we see the best of the human spirit in our Giving Factories as people of all ages and backgrounds turn compassion into action and volunteer together to help children. As a result, we have begun to call the amazing group of people who make our work possible an “Army of Empathy.” By making it convenient to donate funds and clothing and enjoyable to volunteer, we have ignited a powerful force for good. We hope you enjoy learning about a few highlights from the past year…in Boston, in Chicago, and in Philadelphia. With appreciation,
Lynn Margherio, Founder and CEO
D ean Athanasia, Chair, National Board of Directors Co-Head, Consumer and Small Business, Bank of America
FY2018 CRADLES TO CRAYONS BY THE NUMBERS*
263,110 KIDS SERVED
364
PARTNER ORGANIZATIONS
65,800 VOLUNTEERS
$8.6M
FUNDS RAISED
*Includes all Cradles to Crayons locations
SINCE OPENING IN BOSTON IN 2002, WE HAVE SERVED 1.4 MILLION CHILDREN AND MORE THAN 365,000 VOLUNTEERS HAVE DONATED THEIR TIME AND ENERGY AT CRADLES TO CRAYONS. LATER WE EXPANDED TO PHILADELPHIA AND THEN TO CHICAGO. WE HAVE BEGUN TO CALL THE AMAZING GROUP OF SUPPORTERS AND VOLUNTEERS WHO MAKE OUR WORK POSSIBLE AN “ARMY OF EMPATHY.” VOLUNTEERS OF ALL AGES AND BACKGROUNDS TELL US ABOUT FINDING GENUINE MEANING IN THEIR EXPERIENCE AND IN SERVING OTHERS. CORPORATE VOLUNTEER TEAMS FEEL POSITIVE ABOUT SERVICE TOGETHER AND APPRECIATE THEIR EMPLOYER’S COMMITMENT TO THE COMMUNITY. PARENTS APPRECIATE THE OPPORTUNITY TO TEACH THE IMPORTANCE OF VOLUNTEERING TO THEIR CHILDREN AND VALUE TIME SPENT DOING SOMETHING POSITIVE WITH THEM. COMMUNITY GROUPS DEVELOP A SPECIAL BOND OF SHARED SERVICE. YOUNG CHILDREN LEARN THAT THEY LIKE HELPING OTHER CHILDREN. TEENS AND COLLEGE STUDENTS LEARN MORE ABOUT THE WORLD AND FEEL EMPOWERED TO STRETCH THEIR WINGS IN A SUPPORTIVE ENVIRONMENT. RETIREES AND SENIORS ENJOY NEW OPPORTUNITIES TO USE THEIR SKILLS AND TO CONNECT WITH THEIR COMMUNITY IN A DIFFERENT WAY. Founder and CEO, Lynn Margherio, presents Building An Army Of Empathy at TEDx Beacon Street in November.
Clothing insecurity can prevent children from engaging in typical childhood
Top 10 Reasons Students Don’t Go to School
Low-income students are four times more likely to be chronically absent than their peers. Through our annual Ready for School initiative, we overcome three of the top 10 reasons for chronic absenteeism.
activities and
1. THEY’RE HUNGRY
achieving their
2. THEY’RE HOMELESS
full potential.
3. THEY FEEL LIKE THEY DON’T FIT IN
It puts affected children at an unfair disadvantage and
1
4. THEY CAN’T SEE THE BLACKBOARD
can have long-term
5. THEY CAN’T GET THERE
educational, economic,
6. THEY’RE IN POOR HEALTH
and health outcomes.
7. THEY NEED SCHOOL SUPPLIES 8. THEY NEED A CARING ADULT IN THEIR LIFE 9. THEY NEED TO SUPPORT THEIR FAMILY
10. THEY DON’T HAVE PROPER SHOES OR CLOTHES 1
Cradles to Crayons has earned Charity Navigator’s highest rating of 4 stars
Communities in Schools National Impact Report
Organizational Financials Donor support enables Cradles to Crayons to assist children in need of everyday essentials. Our commitment to transparent financial operations and sharing with our donors the meaningful impact of their contributions are top priorities.
for sound, transparent financial management for 10 consecutive years—an achievement
EXPENSE BREAKDOWN
(FY2017)
earned by only 1% of organizations evaluated.
87% PROGRAMS 5% ADMINISTRATIVE 8% FUNDRAISING
View FY2017 financials online: cradlestocrayons.org/what-we-do/audited-financials
Cradles to Crayons not only builds hope but it restores faith in families. Many people cannot believe that there is a wonderful organization out there that loves to help others. Just by providing resources to families, Cradles to Crayons service partners are also mentoring and widening families’ horizons, their views of life, and their ability to give back to others.� –Partner, Greater Roslindale Medical Center
CRADLES TO CRAYONS –BOSTON
Dear Friends, Our Giving Factory was busy this past year—our 15th—and we are happy to share that, with the help of thousands of volunteers and supporters like you, we provided more than 145,000 backpacks, KidPacks with clothing for a week, and other essentials to children across Massachusetts who live in need and face the challenge of clothing insecurity. Each package made a tangible difference in the daily life of a child, enabling them to go to school, increasing their selfesteem, and letting them play with friends in any weather. We want to thank our amazing community-based partners and the teachers, social workers, and therapists who go the extra mile to put all kids first, one child at a time. Together, we are working to find new, collaborative solutions that will expand our impact and help children prosper. We look forward to seeing you at The Giving Factory this year! With great appreciation,
Lynn Margherio, Founder and CEO
M ichael Ewald, Chair, Boston Board of Directors Managing Director, Bain Capital Credit
IN MASSACHUSETTS, MORE THAN 268,000 CHILDREN UNDER THE AGE OF 12 LIVE IN POVERTY OR LOW-INCOME SITUATIONS.1 IN THE CITY OF BOSTON, 50% OF CHILDREN UNDER THE AGE OF 12 ARE LIVING IN POVERTY OR LOW-INCOME SITUATIONS.2 BOSTON IS RANKED AS THE NUMBER ONE CITY IN THE UNITED STATES FOR INCOME DISPARITY. HOUSEHOLDS AT THE 95TH PERCENTILE EARN $266,224, WHILE HOUSEHOLDS AT THE 20TH PERCENTILE EARN $14,942. 3
FY2018 BOSTON BY THE NUMBERS
145,660 KIDS SERVED
137
PARTNER ORGANIZATIONS
30,700 VOLUNTEERS
1 2
$4.9M
FUNDS RAISED
U.S. Census Bureau, 2012-2016 American Community Survey, BPDA Research Division Analysis U.S. Census Bureau, 2012-2016 American Community Survey, BPDA Research Division Analysis 3 Brookings Institute, 2014
Students in Worcester with their new backpacks
Gateway Cities Strategy Through our new initiative to increase services in targeted Gateway Cities in Massachusetts, we provided 2,300 backpacks for children in Holyoke, Lawrence, and Revere. We have also formed new partnerships with the Worcester and Holyoke Public School Districts to implement a pilot program to test the impact of a new, predictable service model for families in low-income and poverty situations.
Mobile Food Pantries
Student at Mobile Pantry
When Hurricane Maria forced thousands of families to relocate to Massachusetts from Puerto Rico last fall, supporters enabled us to provide 4,320 children with backpacks and winter essentials for these families who experienced their first winter in New England.
Our Mobile Pantry Program continues to grow and enables us to serve more children. In partnership with food banks and other feeding programs, we collect orders from families and then return to deliver KidPacks with one week’s worth of clothing and other everyday essentials directly to families. This past year, we partnered with five agencies and were able to serve a total of 9,894 clothing and food insecure children. This multi-site, one stop service initiative helps us connect with families who may not have known about Cradles to Crayons—while also allowing us to comprehensively serve some of the most vulnerable children in our community.
Neighborhood devastation left from Hurricane Maria
CRADLES TO CRAYONS IS A GREAT ORGANIZATION. THE BEST PART IS THE AMOUNT OF PRODUCT THAT GOES OUT THE DOOR DIRECTLY INTO THE HANDS OF THE PEOPLE YOU’RE SERVING. IT’S GIGANTIC. THIS IS AN ORGANIZATION THAT PEOPLE REALLY APPRECIATE BEING PART OF THE COMMUNITY— AND THE COMMONWEALTH—THAT PROVIDES A TON OF BASIC SUPPORT.” – Charlie Baker Governor of Massachusetts, 2018
OUR MISSION is to provide children from birth through age 12, living in homeless or low-income situations, with the essential items they need to thrive—at home, at school, and at play. We supply these items free of charge by engaging and connecting communities. OUR VISION is that one day every child will have the essentials they need to feel safe, warm, ready to learn, and valued.
THANK YOU FOR YOUR SUPPORT.
www.cradlestocrayons.org Cradles to Crayons–Boston | The Giving Factory | 155 North Beacon Street | Brighton, MA 02135
FY2018 Highlights Report: National Leadership BOARD OF DIRECTORS Dean Athanasia (Chair), Co-Head, Consumer and Small Business, Bank of America Stuart Davies, Retired Managing Director, Bain Capital Credit Gerard du Toit, Partner, Bain & Company Jack Greenberg, Chairman of the Board, Innerworkings; Retired Chairman, Western Union; Retired Chairman and CEO, McDonald’s Jason Hancock, Managing Partner and Practice Leader, Spencer Stuart Jordan Hitch, Senior Advisor, Bain Capital Lynn Margherio, Founder and CEO, Cradles to Crayons William Matson, Retired Vice President of Human Resources, Analog Devices Neil Nicoll, President Emeritus, YMCA of the USA Phyllis Yale, Advisory Partner, Bain & Company
ANNUAL CORPORATE PARTNERS
FY2018 Highlights Report: Boston Leadership BOARD OF DIRECTORS Michael Ewald (Chair), Managing Director, Bain Capital Credit Joshua Beer, Managing Director, Charlesbank Capital Partners Renee Boynton-Jarret, MD, ScD, Associate Professor, Boston University School of Medicine; Pediatrician, Boston Medical Center; Executive Director, Vital Village Network Todd Cook, Managing Director, Bain Capital Michael Croke, Partner, Audit and Enterprise Risk Services Partner, Financial Services Practice, Deloitte & Touche Michael DeSanto, Senior Vice President of East Coast Field Operations, Staples, Inc. Tamar Dor-Ner, Partner, Bain & Company Jason Glass, Senior Managing Director, CVC Growth Partners Barbara Goose, Chief Marketing Officer, John Hancock Carolyn Hastings, Managing Director, Bain Capital Credit Aidan Riordan, Executive Vice President & Head of Affiliate Management, BrightSphere Investment Group Elizabeth Roaldsen, Executive Vice President, State Street Boston Sharon Scott-Chandler, Executive Vice President, Action for Boston Community Development Monica Shah, Associate, Zalkind Duncan & Bernstein LLP Newcomb Stillwell, Senior Partner, Ropes & Gray LLP Yolanda Taylor, Managing Director, Seaward Asset Management; Owner, Lexington Power Yoga
CORPORATE ADVISORY COUNCIL Aidan Riordan (Chair), Executive Vice President, Head of Affiliate Management, BrightSphere Investment Group Brian Bilello, President, New England Revolution Alison Connell, Senior Director of Media, Comcast Anne Cornell, Senior Portfolio Operations Director, AvalonBay Lucy Darragh, Director, Corporate Citizenship, Blue Cross Blue Shield of MA Stephen DiPrete, Senior Vice President, Commercial Banking, Eastern Bank Margaret Dunlap, Marketing Director, Northeast Division, UPS Ilyse Greenberg, Director, EF Education First Jim Holzman, President and CEO, Ace Ticket Bjorn Jakobsen, Partner, KPMG William Matson, Retired Vice President of Human Resources, Analog Devices Brandi Morris, Senior Director, Commercial Training, Sanofi Colleen Richards Powell, Vice President, Corporate Citizenship and Diversity, MFS Investment Management Elizabeth Roaldsen, Executive Vice President, State Street Boston Jennifer Rosenbaum, Vice President, Senior Portfolio Manager, BNY Mellon Wealth Management Randy Shelly, Vice President, Hospitality Group, Shawmut Design and Construction Ashley Swenson, Vice President of Customer Marketing, Staples, Inc. Alicia Verity, Senior Vice President, Bank of America–Boston
FY2018 Highlights Report: Boston Leadership FAMILY ADVISORY COUNCIL Charles Rudnick (Chair), Needham, MA; Director of Advancement, Dedham Country Day School Victoria Sullivan (Vice Chair, Programs), Lexington, MA; Philanthropist and Volunteer Yolanda Taylor (Vice Chair, Recruitment), Lexington, MA; Managing Director, Seaward Asset Management Kate Agarwal, West Newton, MA; Marketing and Advertising Consultant Katie Burgener, Charlestown, MA; Attorney, Krokidas & Bluestein Julia Clarkson, Brookline, MA; MBA Admissions, Harvard Business School Kevin Conn, Newton, MA; Cradles to Crayons Ambassador Beth Cook, Wellesley, MA; Assistant Professor, UMass School of Public Health Todd Cook, Wellesley, MA; Managing Director, Bain Capital Aliette Estrada, Boston, MA; Strategic Marketing Executive, Global Marketing, Bank of America Cindy Greene, Newton, MA; Cradles to Crayons Ambassador Wendy Kraft, Newton, MA; Clinical Consultant, Quality Rehabilitation Services Heather Krauss, Medfield, MA; Cradles to Crayons Ambassador Renée Kwok, Newton, MA; President, TFC Financial Management Jeff St. Mary, Hingham, MA; Managing Director, Seaward Asset Management
ANNUAL CORPORATE PARTNERS