FY2018 Highlights Report April 1, 2017– March 31, 2018
CRADLES TO CRAYONS –NATIONAL
Dear Friends, Cradles to Crayons plays several important roles in communities where we are active; we are a nonprofit leader with a commitment to collaboration; a convener of generous and caring volunteers; and above all, we are a provider of free, critically needed clothing and personal items for children in need. Nationwide, more than 22 million children from birth through age 12 live in low-income households and are at risk for what we call “clothing insecurity”— being without reliable access to adequate, quality, properly fitting, seasonally appropriate, clean clothing. Similar to food and housing, clothing is a basic need that is necessary to sustain life. We respond to this major problem by providing customized “KidPacks” with clothing for a week, one child at a time. We depend on donated clothing and a volunteer workforce, and we distribute our packages through a network of more than 350 community partner organizations. Every day, we see the best of the human spirit in our Giving Factories as people of all ages and backgrounds turn compassion into action and volunteer together to help children. As a result, we have begun to call the amazing group of people who make our work possible an “Army of Empathy.” By making it convenient to donate funds and clothing and enjoyable to volunteer, we have ignited a powerful force for good. We hope you enjoy learning about a few highlights from the past year…in Boston, in Chicago, and in Philadelphia. With appreciation,
Lynn Margherio, Founder and CEO
D ean Athanasia, Chair, National Board of Directors Co-Head, Consumer and Small Business, Bank of America
FY2018 CRADLES TO CRAYONS BY THE NUMBERS*
263,110 KIDS SERVED
364
PARTNER ORGANIZATIONS
65,800 VOLUNTEERS
$8.6M
FUNDS RAISED
*Includes all Cradles to Crayons locations
SINCE OPENING IN BOSTON IN 2002, WE HAVE SERVED 1.4 MILLION CHILDREN AND MORE THAN 365,000 VOLUNTEERS HAVE DONATED THEIR TIME AND ENERGY AT CRADLES TO CRAYONS. LATER WE EXPANDED TO PHILADELPHIA AND THEN TO CHICAGO. WE HAVE BEGUN TO CALL THE AMAZING GROUP OF SUPPORTERS AND VOLUNTEERS WHO MAKE OUR WORK POSSIBLE AN “ARMY OF EMPATHY.” VOLUNTEERS OF ALL AGES AND BACKGROUNDS TELL US ABOUT FINDING GENUINE MEANING IN THEIR EXPERIENCE AND IN SERVING OTHERS. CORPORATE VOLUNTEER TEAMS FEEL POSITIVE ABOUT SERVICE TOGETHER AND APPRECIATE THEIR EMPLOYER’S COMMITMENT TO THE COMMUNITY. PARENTS APPRECIATE THE OPPORTUNITY TO TEACH THE IMPORTANCE OF VOLUNTEERING TO THEIR CHILDREN AND VALUE TIME SPENT DOING SOMETHING POSITIVE WITH THEM. COMMUNITY GROUPS DEVELOP A SPECIAL BOND OF SHARED SERVICE. YOUNG CHILDREN LEARN THAT THEY LIKE HELPING OTHER CHILDREN. TEENS AND COLLEGE STUDENTS LEARN MORE ABOUT THE WORLD AND FEEL EMPOWERED TO STRETCH THEIR WINGS IN A SUPPORTIVE ENVIRONMENT. RETIREES AND SENIORS ENJOY NEW OPPORTUNITIES TO USE THEIR SKILLS AND TO CONNECT WITH THEIR COMMUNITY IN A DIFFERENT WAY. Founder and CEO, Lynn Margherio, presents Building An Army Of Empathy at TEDx Beacon Street in November.
Clothing insecurity can prevent children from engaging in typical childhood
Top 10 Reasons Students Don’t Go to School
Low-income students are four times more likely to be chronically absent than their peers. Through our annual Ready for School initiative, we overcome three of the top 10 reasons for chronic absenteeism.
activities and
1. THEY’RE HUNGRY
achieving their
2. THEY’RE HOMELESS
full potential.
3. THEY FEEL LIKE THEY DON’T FIT IN
It puts affected children at an unfair disadvantage and
1
4. THEY CAN’T SEE THE BLACKBOARD
can have long-term
5. THEY CAN’T GET THERE
educational, economic,
6. THEY’RE IN POOR HEALTH
and health outcomes.
7. THEY NEED SCHOOL SUPPLIES 8. THEY NEED A CARING ADULT IN THEIR LIFE 9. THEY NEED TO SUPPORT THEIR FAMILY
10. THEY DON’T HAVE PROPER SHOES OR CLOTHES 1
Cradles to Crayons has earned Charity Navigator’s highest rating of 4 stars
Communities in Schools National Impact Report
Organizational Financials Donor support enables Cradles to Crayons to assist children in need of everyday essentials. Our commitment to transparent financial operations and sharing with our donors the meaningful impact of their contributions are top priorities.
for sound, transparent financial management for 10 consecutive years—an achievement
EXPENSE BREAKDOWN
(FY2017)
earned by only 1% of organizations evaluated.
87% PROGRAMS 5% ADMINISTRATIVE 8% FUNDRAISING
View FY2017 financials online: cradlestocrayons.org/what-we-do/audited-financials
I CANNOT TELL YOU THE EMOTION I FELT TODAY WHEN ONE FIRST GRADER GOT HER CRADLES TO CRAYONS PACKAGE! I OPENED THE BAG AND HER MOUTH DROPPED IN EXCITEMENT. SHE COVERED HER FACE IT WAS SO HARD TO BELIEVE. She loved every single thing the volunteers picked out. Her book bag—somehow out of true coincidence— had one of her favorite books that she gets at the library! The skort made her strike a pose. The flip-flops made her jump up and down for joy. Everything was a complete blessing. A year and a half ago her father was pulled from her life into incarceration. Her mother tried her best to find community housing and to be there for her, but less than two months ago she was also incarcerated. This little girl was going to be sent to live with other family members/church community, but her 20-year-old sister stepped in and said she would care for her. Together they are taking everything one day at a time. Thank so much for all that Cradles to Crayons does—watching a child's excitement over new books, skorts, and flip-flops is priceless and powerful!” –Partner, Catapult Learning—Gesu School
CRADLES TO CRAYONS –PHILADELPHIA
Dear Friends,
Having completed our 10th year in Greater Philadelphia, we celebrate that, thanks to you, we have provided everyday essentials to more than 450,000 vulnerable children since we opened our Giving Factory. In addition, we have engaged over 120,000 volunteers from all walks of life in supporting our mission to provide children with what they need to thrive, play, and learn. Communities coming together to ensure that a child has the clothing, shoes, books, and school supplies they need is the core of what we do. Sadly, our services are desperately needed. While Philadelphia has an exciting first in football—Go Eagles—it also ranks first for having the highest rate of deep poverty among large cities in our nation. While you helped us reach more than 70,000 children last year, there are more than 300,000 children in our region who live in poverty. There is still much to be done and we look forward to another year of working together. THANK YOU!
Michal Smith, Executive Director
John Marcante, Co-Chair, Philadelphia Board of Directors; Chief Information Officer and Managing Director, Vanguard-Information Technology Division
Lee Yohannan, Co-Chair, Philadelphia Board of Directors; Managing Member, Yohannan Capital, LLC; Founding Partner, LiquidHub
IN PHILADELPHIA, 63% OF CHILDREN UNDER THE AGE OF 12 ARE LIVING IN POVERTY OR LOW-INCOME SITUATIONS.1 IN THE GREATER PHILADELPHIA REGION, THERE ARE MORE THAN 300,000 CHILDREN UNDER THE AGE OF 12 LIVING IN POVERTY.2 AMONG MAJOR U.S. CITIES, PHILADELPHIA HAS THE HIGHEST RATE OF DEEP POVERTY, DEFINED AS A FAMILY OF FOUR LIVING ON LESS THAN $12K A YEAR. 3
FY2018 PHILADELPHIA BY THE NUMBERS
73,020 KIDS SERVED
182
PARTNER ORGANIZATIONS
23,900 VOLUNTEERS
1
$1.9M
FUNDS RAISED
U.S. Census Bureau, 2012-2016 American Community Survey, BPDA Research Division Analysis 2 Extrapolation from: Data Center, Kids Count 3 Pew Charitable Trusts, Poverty in Philadelphia, November 2018
Cradles to Crayons— Philadelphia celebrated Martin Luther King Jr. Day 2018 by partnering with 30+ collection sites. First responders, schools, and community centers throughout the Greater Philadelphia region accepted vitally needed essentials for more than 4,000 vulnerable children.
The Giving Factory was buzzing when Philadelphia Eagles players stopped by for a volunteer shift to honor Dr. King’s Legacy of Service in the community!
(From left) Torrey Smith and Mack Hollins from the Philadelphia Eagles stop by our Giving Factory
We honored our
Celebratory confetti flies in honor of Cradles to Crayons—Philadelphia’s tenth year
10th anniversary at the Annual UnGala Preview Night and Family Day on November 10 and 11. Celebrating 450,000+ children served and 120,000+ volunteers engaged since we opened in 2007, more than 380 supporters gathered in The Giving Factory for two days of fun and raised enough funds to serve another 11,400 children to start our next decade of service.
OUR MISSION is to provide children from birth through age 12, living in homeless or low-income situations, with the essential items they need to thrive—at home, at school, and at play. We supply these items free of charge by engaging and connecting communities. OUR VISION is that one day every child will have the essentials they need to feel safe, warm, ready to learn, and valued.
THANK YOU FOR YOUR SUPPORT.
www.cradlestocrayons.org Cradles to Crayons–Philadelphia | The Giving Factory | 30 Clipper Road, P.O. Box 799 | West Conshohocken, PA 19428
FY2018 Highlights Report: National Leadership BOARD OF DIRECTORS Dean Athanasia (Chair), Co-Head, Consumer and Small Business, Bank of America Stuart Davies, Retired Managing Director, Bain Capital Credit Gerard du Toit, Partner, Bain & Company Jack Greenberg, Chairman of the Board, Innerworkings; Retired Chairman, Western Union; Retired Chairman and CEO, McDonald’s Jason Hancock, Managing Partner and Practice Leader, Spencer Stuart Jordan Hitch, Senior Advisor, Bain Capital Lynn Margherio, Founder and CEO, Cradles to Crayons William Matson, Retired Vice President of Human Resources, Analog Devices Neil Nicoll, President Emeritus, YMCA of the USA Phyllis Yale, Advisory Partner, Bain & Company
ANNUAL CORPORATE PARTNERS
FY2018 Highlights Report: Philadelphia Leadership BOARD OF DIRECTORS John Marcante (Co-Chair), Chief Information Officer and Managing Director, Vanguard–Information Technology Division Lee Yohannan (Co-Chair), Managing Member, Yohannan Capital, LLC; Founding Partner, LiquidHub Debbie Cohen, General Counsel, Accolade, Inc.; Retired Partner, Pepper Hamilton Steve Croney, Executive Vice President and Chief Financial Officer, Comcast Cable Joan Docktor, President, Berkshire Hathaway HomeServices Fox & Roach, Realtors Lisa Fleischer, Chief Legal Officer, United States, De Lage Landen Financial Services, Inc. Christopher Miller, Managing Director and Market Executive, Merrill Lynch Global Wealth Management Greg Rigdon, Executive Vice President, Content Acquisition, Comcast Rich Rumer, Retired Vice President, Business Services, Temple University Steven Singh, Director of Electric Operations, PECO Kristen Vieira Traynor, Partner, PwC Gary Zimmer, MD, Chief Medical Advisor, Digital Health, Comcast; Principal, HedDI, LLC
CORPORATE ADVISORY COUNCIL Rich Rumer (Chair), Retired Vice President, Business Services, Temple University Philip Amoa, Associate, McCarter & English, LLP Gregory Basile, Senior Regional Sales Manager, Director of Sales and Marketing, TRU connect Matt Blank, Business Development Manager, Friedman LLP John Cochrane, Executive Vice President/Chief Financial Officer, PMA Companies Ryan Conner, Broker, Tactix Real Estate Advisors, LLC Christopher D’Angelo, Director of Corporate Finance, Hartford Funds Rob Dugger, Director–Human Resources Operations and Benefits, DLL Kim Dula, CPA/Partner, Friedman LLP David Heins, Mortgage Consultant, Mortgage Network, Inc Julian Jenkins, Vice President–Innovation Performance and Technology, GSK Anton Makharynets, Agency Operator, Avis Budget Group; Owner, ANTVAL Rentals David Prince, Retired Financial Specialist David Russo, Vice President, Executive Client Director, AIG
FY2018 Highlights Report: Philadelphia Leadership FAMILY ADVISORY COUNCIL Kris Kent (Co-Chair), Bryn Mawr, PA; Owner, Kris Kent Interiors Trupti Trivedi (Co-Chair), Berwyn, PA; Vice President, Adaptimmune Sheri Feinberg, Philadelphia, PA; Cradles to Crayons Ambassador Gayle Gowen, Villanova, PA; Patent Attorney, Schott, P.C. James Gwynn, Chester Springs, PA; Assistant Vice President–Area Manager, Liberty Mutual Tessa Jenkins, Chester Springs, PA; Studio Manager, Bulldog Yoga Kelly Kupper, Huntingdon Valley, PA; Cradles to Crayons Ambassador Erin Lievins, Media, PA; Managing Partner, HeadRoom; Founder, Kids for Their Community Robin Marcante, Lansdale, PA; League Coordinator, Frog Hollow Racquet Club Elizabeth Musewicz, Exton, PA; Child & Family Therapist, Private Practice Mark O’Donnell, Philadelphia, PA; Cradles to Crayons Ambassador Marjorie Portnoy, Radnor, PA; Founder, Portnoy Disability Practice, LLC Shami Shenoy, Rye, NY; Cradles to Crayons Ambassador Elizabeth Koch Singh, Chadds Ford, PA; Cradles to Crayons Ambassador Amanda Strine, Media, PA; Director, Center for Educational Services Kara Todd, Chester Springs, PA; Cradles to Crayons Ambassador
ANNUAL CORPORATE PARTNERS