Livingston 2014

The Difference Is Clear

Product Catalog 2014-2015

Livingston Lures’ EBS Technology™ Electronic Baitfish Sound Technology Livingston Lures is the first and only company in the fishing industry to develop a smart bait for anglers.

Livingston Lures feature Electronic Baitfish Sound Technology,

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(EBS™), which is embedded on a smart chip in the internal sound chamber of each lure. This EBS Technology™ makes natural

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sounds mimicking baitfish that bass, walleye, pike, redfish,

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striper, perch and all predatory fish feed on. Natural baitfish sounds call fish from beyond their sight, including dark or

Electronic Baitfish Sound

2 Smart Chip

dirty water. Once fish are called and are in sight range,

3 Advanced

the sounds trigger instinctual survival strikes. The

Rattles

technology is activated when the lure is submerged in water & automatically turns off when out of the water and completely dry. EBS Technology™ attracts more fish and triggers more strikes so you can catch more fish. It’s as close to fishing with live bait as you can get. The best part, just like fishing with live bait, is all you do is throw it and catch.

Livingston Lures prides itself on reaching beyond the boundaries of traditional technology and providing first-of-its-kind technology to anglers all over the world. Livingston’s EBS™ sound technology is based on the natural feeding habits of fish. It’s more than just sight and noise; it’s natural sounds baitfish make. Sensing sound in the water is one of the most important attributes a fish has to locate food or to keep it from becoming food.

“Besides being able to detect sounds, a critical role for hearing is to be able to discriminate between different sounds (e.g., frequency and intensity), detect biologically relevant sounds in the presence of background noises, and determine the direction and location of a sound source in the space around the animal1,” says the Effects of Mid- and High-Frequency Sonar on Fish report.

We focus our technology on how fish hear and design our lures based on that science.

Fish can hear in a few different ways: 1) Fish can detect sound vibrations via a lateral line system, located on either side of their body.

2) All fish have inner ears located near the brain where they pick up higher frequency sounds.

3) They also have an air-filled swim bladder that acts as a resonating chamber, producing and receiving sound.

lateral line inner ear

swim bladder

As all fish can hear, all fish make sounds as well. When fish swim, their gill plates compress their swim bladder, which puts out sounds that entice hungry predatory fish to strike, which is what EBS Technology™ is based on.

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Popper, N. Arthur. “Effects of Mid- and High-Frequency Sonars on Fish,” http://www.navsea.navy.mil/ nuwc/keyport/Environmental%20Documentation/Appendix%20B.pdf (accessed November 26, 2013).

Randy Howell 2014 Bassmaster Classic Champion

The Choice of Champions Livingston Pro Randy Howell came from 11th place on the last day of the Bassmaster Classic to 1st. When it came down to the wire, Randy chose his Livingston Lure with EBS Technology™, crediting it for his recordbreaking comeback. The Livingston Lure prototype he was fishing played the EBS™ Original sound and was named the Howeller Dream Master Classic after the pro himself.

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All of the Livingston Pro Series Lures come equipped with this Bassmaster Classic winning Original EBS Technology™. Livingston is dedicated to continuing innovation and is proud to announce its new Team Livingston Series. The new line includes the Howeller Dream Master Classic with EBS™ Original as well as the Howeller Dream Master Classic Plus with EBS MultiTouch Technology™, an expansion of sound technology from Livingston Lures.

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ALL Livingston Lures are water activated!

About EBS MultiTouch Technology™ EBS MultiTouch Technology™ features four different options of sound: The Original EBS™ sound that Randy Howell used at the Bassmaster Classic, EBS™ Craw which features the sound of snapping shellfish, EBS™ Shad which offers frenzied baitfish sounds, and finally Silent Mode allowing a stealth approach. Livingston Lures’ MultiTouch™ is a programmable feature in which anglers can quickly and easily choose the sound they fish with to match the conditions as they do with color. For the first time in history, Livingston Lures is giving anglers an edge like never before.

Whether the fish are foraging on schooling shad, targeting injured baitfish, crawfish or shrimp, or if the fish prefer a silent presentation, Livingston Lures’ EBS MultiTouch Technology™ makes it all possible in one lure! Simply put, anything that preys on bait will eat a Livingston Lure.

Championship-Winning EBS Technology™: The choice of champions to put more fish in the boat & the easiest advantage for any angler on the water.

Hank Cherry Andy Morgan

Randy Howell

FLW Angler of the Year 2013 & 2014

2014 Bassmaster Classic Champion

2013 Rookie of The Year 2013 Bassmaster Elite Series All-Star Champion

Jacob Powroznik

Jeff Kriet

2014 Bassmaster Elite Series Champion - Toledo Bend

2011 Ultimate Match Fishing All Stars Champion

Stetson Blaylock 2013 FLW Angler of the Year - 2nd Place

Byron Velvick 2010 Bassmaster Elite Series Champion - Clear Lake

Brent Chapman 2012 B.A.S.S Angler of the Year

Pro Series Pro Series lures are equipped with Livingston Lures’ proprietary EBS Technology™ that emulates natural baitfish sounds and “calls” fish to it! Effective in all fishing conditions including dirty or dark waters where predators rely on sound before sight to run or feed. To activate EBS™, simply cast out the lure. As soon as it hits the water, it’s active. When it’s out of the water and dry, it’s off. Final colors and patterns will be determined upon release. See complete specs on the inside back cover of this catalog.

Pro Ripper The Pro Ripper is the evolution of the lipless crankbait with its ability to “call” fish to it by mimicking, not only look and action, but the sound of a baitfish.

Simply cast the Pro Ripper out, let it slow-sink to the desired depth and retrieve at your choice of speed and HANG ON!

Dive Master Jr.

Dive Master 14

Dive Master 20

The DM Jr. square bill dives from 0-4 feet and is deadly when fish are shallow. It’s a great year-round bait with the look, action and sound designed to generate more strikes even while motionless in the water.

The DM 14 is ideal for targeting shallow to mid-depth structures up to 14 feet deep.

With illumination in the eyes, this wide wobble crankbait is designed to come through cover without hanging up.

The DM 20 is ideal for targeting deep water structures reaching depths to 20 feet. The DM 20 features natural baitfish sounds, illumination in the lure’s eyes that fade in and out along with a wide wobble retrieve making it irresistible to predators.

Pro Wake

Pro Sizzle

Pro Sizzle Jr.

The Pro Wake provides an irresistible sub-surface swimming action and wide body design. It has a 90 degree square bill and a tail that illuminates in and out naturally.

The Pro Sizzle covers the water and “calls” up fish, producing explosive surface blow ups and strikes like no other lure. With one twitch of the rod, this bait will let any angler “Walk-theDog” like a pro. Illumination in the tail along with baitfish sounds generate strikes even while motionless.

The Pro Sizzle Jr. offers a hydrodynamic body shape and counter weight system that allows for long casts and great surface action. This top water lure generates strikes even while completely motionless.

Team Livingston Series With EBS Technology™

NEW!

Stick Master The Stick Master casts like a bullet and quickly reaches its desired depth of 4 feet when jerked. This weighted lure sits at an optimal angle in the water and is irresistible to all predatory fish, even catching them on the pause.

Stick Master 127 A staple for everyone’s tackle box, the Stick Master 127 is a versatile lure that can be fished many ways. It features Livingston’s EBS Technology™ & advanced rattles, mimicking distressed baitfish and calling out an easy meal. The Stick Master 127 will generate strikes even while sitting motionless in the water.

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Howeller Dream Master Classic The Howeller Dream Master Classic is the lure that helped Randy Howell win the 2014 Bassmaster Classic. Ideal for targeting medium-depth structures & strike zones, this crankbait has a compact shape with a wide wobble. At 2 ½”, it creates savage strikes with its patented combination of sound technology, visual triggers, and realistic swimming action.

Livingston Lures’ EBS MultiTouch Technology™ Sound Selection Instructions Livingston Lures’ EBS MultiTouch Technology™ is the first lure to offer natural Electronic Baitfish Sound technology, allowing you to match the conditions beyond just the look and action of your lure.

You can select from any of the EBS™ natural baitfish sounds to enhance your presentation on any body of water while increasing your options AND your catches!

Livingston Lures’ EBS™ Sounds 1 EBS™ ORIGINAL: Electronic Baitfish Sound, the Bassmaster Classic winning sound [DEFAULT] 2 EBS™ CRAW: snapping shellfish sounds [NEW] 3 EBS™ SHAD: frenzied baitfish sounds [NEW] 4 SILENT MODE: stealth approach [NEW]

Team Livingston Models Featuring EBS MultiTouch Technology™ Howeller DMC Plus Primetyme SQ 2.0 Primetyme CB 2.0 Howeller DMC SQ Primetyme CB 1.5 JerkMaster 121 Walk N Pop 77

Walking Boss Walking Boss Part II Deep Impact 18 School Master Howeller Deep Howeller Deep+

Your MultiTouch Livingston Lure gives you four options of sound to choose from. Follow the steps below to select your sound!

MultiTouch Sound Selection Your Livingston Lure has eyelets that are used as MultiTouch contact points to select the sound for your lure. (These are the same eyelets used for securing hooks and attaching line to the lure–see below.) Before choosing your sound, locate Contact Points 1 & 2. (Fig. 1)

Fig. 1

Contact Point 1 Line Tie Eyelet

Contact Point 2 Front Hook Eyelet

Your MultiTouch Livingston Lure must be powered on before sound selection.

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Fig. 2

1. To power on: submerge the lure in water for 5 seconds and remove. Touch & hold Contact Points 1 & 2 (Fig. 2).

After a few seconds, your lure will default to playing the sound Randy Howell used at the Bassmaster Classic: EBS™ ORIGINAL.* To select this sound, simply release the Contact Points. *In order to select another sound, continue to hold Contact Points 1 & 2 (Fig. 2).

2. By continuing to hold, you will hear a brief pause followed by the second sound, EBS™ CRAW. To select this sound, simply release the Contact Points.

3. By continuing to hold, you will hear a brief pause followed by the third sound, EBS™ SHAD. To select this sound, simply release the Contact Points.

4. By continuing to hold, you will hear no sound, EBS™ SILENT MODE. To select Silent Mode, simply release the Contact Points after 4 seconds.

You are now at the end of the cycle. In order to select another sound, repeat steps 1-4.

Water amplifies the volume of sound. To best hear your lure, power on and carefully hold lure up to your ear, keeping hooks away from your face.

Your MultiTouch Livingston Lure will go into sleep mode if left motionless longer than 3 minutes. This includes in the water, in your tackle box, and hanging from your rod. To power off your lure sooner than 3 minutes, simply dry thoroughly and lure will turn off.

To reactivate your lure, simply go fishing! Your lure will awaken from sleep mode in the same sound that was last selected.

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Team Livingston Series Team Livingston lures are NEW for 2015 featuring all new original designs and NEW EBS MultiTouch Technology™. Now anglers can add sound selection to the choice of colors and actions they fish with. EBS MultiTouch Technology™ brings an artificial lure to life that can match the conditions wherever you fish. Team Livingston lures also feature premium Daiichi® hooks and are available in any color found on the color chart in this catalog. See complete specs on the inside back cover of this catalog.

Howeller Dream Master Classic Plus The Howeller DMC Plus is a slightly larger version of the Classic winning Howeller Dream Master Classic. At 2 5 /8” it runs at medium depths and produces a wide, strong wobble with fast, enticing action that game fish cannot resist.

Primetyme SQ 2.0

Howeller Dream Master Classic SQ

Walking Boss & Walking Boss Part II

The Primetyme SQ 2.0 puts the action of a mid-range, erratic running baitfish together with Livingston’s new EBS MultiTouch Technology™.

Anglers will present an enticing action produced by this lure’s thin square lip along with their choice of baitfish sounds to call them in.

The Howeller DMC SQ is the championship winning design of the Howeller with a thin square bill designed for erratic actions at shallow to mid-range depths.

It can be fished with 3 different sounds or completely silent for the right conditions. You make the choice to match the conditions of your environment—perfectly!

The Walking Boss is a top water lure, designed with perfect balance and weight for effortlessly producing the right actions and casting ease. Walking Boss Part II features the same action and look of the Walking Boss with the added exaggeration of the distress baitfish provided by the jointed body.

Primetyme CB 1.5 & Primetyme CB 2.0

JerkMaster 121

Walk N Pop 77

Primetyme CB 1.5 is a hot shot lure that’s perfect for almost any fishing condition. Its tight, fast wiggle is produced by a narrow circuit board bill that targets fish down to 5 feet. The Primetyme CB 2.0 dives up to 6 feet and like the CB 1.5, gives anglers more than a choice of look and action. They can also match the conditions with sounds!

JerkMaster 121 offers a most enticing darting action along with great color patterns for all water types. Perfectly weighted & balanced, this jerkbait is designed to throw a mile.

Targeting the active 5 to 8 foot range and using Livingston’s new EBS MultiTouch Technology™, it offers the best combination of features just short of a live bait.

The Walk N Pop 77 is an awesome upgrade to traditional poppers with its L face design to maximize water spray and sound. Its unique weight moving and balancing system allows it to cast far & sit perfectly in the water.

Deep Impact 18

School Master

Howeller Deep & Howeller Deep+

When the fish are deep, Deep Impact 18 gets you to them and then instigates the strike. Since light cannot travel very deep, fish rely more on sound and vibration than sight. EBS™ lets you pick the right baitfish sound to call and capture them.

Throw the School Master in schooling fish and do nothing but engage your reel. Walk the dog with this bait at any depth in the water column, pause, and it shimmies back to the desired depth.

The Howeller Deep is a larger version of the Howeller Dream Master Classic. At 3 1/4”, it runs at 25’+ depths and produces a wide, super strong wobble with fast, enticing action that game fish hiding in the deeper water cannot resist. The Howeller Deep+ is longer, at 41/4”, and runs at extreme 30’+ depths.

Colors

HAVE IT YOUR WAY! All lures are available in the colors you choose.*

13 Chartreuse Sunrise Shad

*For low-volume colors, lead times and minimums may apply.

01 Baby Bass

14 Clearwater Shad

02 Beauty Shad

15 Bluetreuse

03 Chartreuse Shad

17 Blue Pearl

04 Bluetreuse Shad

20 Ginrin

05 Black Back Chrome Shad

21 Purple Haze

06 Splatter Back Pearl

22 Purple C Shad

07 Blue Back Chrome Shad

23 Threadfin Shad

08 Tennessee Shad

24 Pure Bone

09 Bleeding Tennessee Shad

25 Real Shad

10 Candy Shad

31 Chrome XXX Shad

11 Melon Shad

32 Speckled Trout

12 Chartreuse Splatter Shad

33 XXX Shad

34 Gold XXX Shad

67 Sexy Melon

35 True Bream

68 Tiger Spots

36 Money Gill

72 Gold Shad

37 Copperhead

73 Gold Digger

38 Speck Shad

85 Red Rum

42 Orange Craw

93 Black Zombie

43 Guntersville Craw

94 Bone Croaker

44 Yellow Craw

95 Bubble Gum

50 Spring Craw

96 GC777

54 Citrus Sparkle

97 Red White And True

55 Hawaiian Punch

98 Chicken Zombie

64 Money Clown

99 Chicken Bubble Gum

Livingston Lures Event Map* BASS Nations Western Trout Creek, MT

4 ABA Events Missouri 6 FLW Events Missouri

Bass Pro Shops Northern Open #3 Detroit, MI

40 Joe Bass Events Missouri

ICAST 2013 Las Vegas, NV

Big Bass Tour Grove, OK FLW Western Lake Havasu, AZ

8 FLW Events Oklahoma

Western BASS Conf. Regional Clear Lake, CA

5 FLW Events California

Bassmaster Elite Series Philadelphia, PA

Bass Pro Shops Northern Open #2 Plattsburgh, NY

College Central Ft. Madison, IA

Bassmaster Classic 2015 Greenville, SC

2 BASS Events Oklahoma

FLW Forrest Wood Cup 2014 Columbia, SC

Bassmaster Classic 2014 Birmingham, AL

2 Oakley Events Texas Toyota Texas Bass Classic 2014 Quitman, TX

*Map is only a small sample of Livingston Lures’ event participation and does not include every event.

Livingston Lures in the Media Livingston Lures covers the nation, participating in over 1,000 events! From fishing tournaments to shows and promotions, the Livingston team—along with 300 hand-picked Pro Staff—bring our message to anglers everywhere! You can also find us represented in Bassmaster and FLW magazines, along with other major publications and on TV programs such as Guides’ Eyes, Bassmaster, FLW, Major League Fishing & many more! Follow our tournament trail on Facebook, Twitter, Instagram, Google Plus or YouTube to see what’s new!

Bassmaster Classic 2013 Tulsa, OK

ICAST 2014 Orlando, FL

FLW 2014 Everstart Series Championship Florence, AL

2 Oakley Events Florida

Livingston Lures Product Specifications Item Code

Lure

Type

Depth

Action

Weight

Length

0100

Pro Ripper

Lipless Crank

--

Sinker

1/2 oz

2 1/2 in

EBS™

SC

R

0200

Dive Master Jr.

Crankbait

4 ft

Shallow Diver

9/16 oz

2 1/4 in

EBS™

SC

R

0300

Dive Master 14

Crankbait

14 ft

Medium Diver

15/16 oz

3 in

EBS™

SC

R

IL

0400

Dive Master 20

Crankbait

20 ft

Deep Diver

1 oz

3 in

EBS™

SC

R

IL

0500

Pro Wake

Crankbait

Inches

Subsurface

15/16 oz

3 in

EBS™

SC

R

IL

0600

Pro Sizzle

Top Water

--

Walking

7/8 oz

4 1/4 in

EBS™

SC

R

IL

0700

Pro Sizzle Jr.

Top Water

--

Walking

5/8 oz

3 5/8 in

EBS™

SC

R

0800

Stick Master

Jerkbait

4-6 ft

Shallow Diver

5/8 oz

4 1/2 in

EBS™

SC

R

0900

Howeller DMC

Crankbait

10 ft

Medium Diver

5/8 oz

2

1 /2 in / 63 mm

EBS™

SC

R

1000

Howeller DMC Plus

Crankbait

10 ft

Medium Diver

5/8 oz

2

5 /8 in / 66 mm

EBS MT™

SC

R

1100

Primetyme SQ 2.0

Crankbait

6 ft

Shallow Diver

9/16 oz

2

5 /8 in / 66 mm

EBS MT™

SC

1200

Primetyme CB 2.0

Crankbait

6 ft

Shallow Diver

9/16 oz

2

/8 in / 66 mm

EBS MT™

SC

1300

Howeller DMC SQ

Crankbait

7 ft

Shallow Diver

1/2 oz

/ in / 63 mm

EBS MT™

SC

1400

Primetyme CB 1.5

Crankbait

5 ft

Shallow Diver

1/2 oz

3 /8 in / 60 mm

EBS MT™

SC

1500

JerkMaster 121

Jerkbait

6 ft

Shallow Diver

5/8 oz

4 3/4 in / 121 mm

EBS MT™

SC

1600

Walk N Pop 77

Popper

--

Popper

1/2 oz

3 1/8 in / 77.8 mm

EBS MT™

SC

R

1700

Walking Boss

Top Water

--

Walking

11/16 oz

/8 in / 119 mm

EBS MT™

SC

R

1800

Walking Boss Part II

Top Water

--

Walking

15/16 oz

4 5/8 in / 120 mm

EBS MT™

SC

R

1900

Deep Impact 18

Crankbait

18 ft

Deep Diver

3/4 oz

1 /8 in / 80 mm

EBS MT™

SC

R

2500

School Master

Lipless Crank

30 ft

Sinker

13/16 oz

4 in / 102 mm

EBS MT™

SC

2600

Stick Master 127

Jerkbait

4-6 ft

Shallow Diver

1 oz

5 in / 127mm

EBS™

SC

R

2700

Howeller Deep

Crankbait

25 ft

Deep Diver

1 1/8 oz

/ in / 82 mm

EBS MT™

SC

R

2800

Howeller Deep+

Crankbait

30 ft+

Deep Diver

1 7/8 oz

/4 in / 114 mm

EBS MT™

SC

R

2

5

1 2

2

4

5

3

3

4

1 4

1

Features

EBS™: Electronic Baitfish Sound Technology EBS MT™: EBS MultiTouch Technology™ SC: Smart Chip R: Advanced Rattles IL: Illumination

LIVINGSTON LURES 4310 West Avenue San Antonio, TX 78213

1.800.678.7841