Craghoppers AW24 Retail Brand Guide

Page 1


1.0 | POS

Mens

Mens

Womens

Womens

A3 STRUT - LANDSCAPE (MENS) (420mm x 297mm)
A3 STRUT - PORTRAIT (MENS) (297mm x 420mm)
A3 STRUT - LANDSCAPE (WOMENS) (420mm x 297mm)
A3 STRUT - PORTRAIT (WOMENS) (297mm x 420mm)

*Available to order upon request

RETAIL 2.0 GONDOLA HEADER 3 (600mm x 200mm)
CHQ2645 UNITARY INSERT (FRONT & REVERSE) (FITS CRAGHOPPERS GONDOLA AND 4-WAY STAND) (593mm x 107mm)
GONDOLA HEADER (1120mm x 200mm)
RETAIL 2.0 GONDOLA HEADER 1 (566mm x 200mm)
RETAIL 2.0 GONDOLA HEADER 2 (1200mm x 200mm)

CHQ2642 3D PELMET 1 (CONCESSIONS ONLY) (1200mm x 300mm)

PELMET (CONCESSIONS/RETAIL/WHOLESALE) (1200mm x 300mm)

CHQ2644 3D PELMET 2 (1200mm x 300mm)

3D PELMET 3 (1200mm x 300mm)

WINDOW / MIRROR DECAL
(500mm x 400mm)

*Available to order upon

CHQ2616 OPENING TIMES SIGN (220mm x 240mm)

PEOPLE

I’M GUARANTEED FOR LIFE

GUARANTEED FOR LIFE

At

All

GUARANTEED FOR LIFE

At

All you need to do is register it with us, keep your proof of purchase and it will be replaced for the same or like-for-like item.

Scan to register your Product Guarantee

*Available to order upon request

SMALL BRANDING BLOCK INSERT (FRONT) (250mm x 150mm)
MEDIUM BRANDING BLOCK INSERT (FRONT) (240mm x 300mm)
LARGE BRANDING BLOCK INSERT (FRONT) (200mm x 450mm)
BRANDING BLOCK (VISUAL)
SMALL BRANDING BLOCK INSERT (REVERSE) (250mm x 150mm)
MEDIUM BRANDING BLOCK INSERT (REVERSE) (240mm x 300mm)
LARGE BRANDING BLOCK INSERT (REVERSE) (200mm x 450mm)
BRANDING BLOCK (VISUAL)

Shelf Strips - Women’s

LUGGAGE TAG 2 (FRONT) (90mm x 200mm)

LUGGAGE TAG 1 & 2 (REVERSE) (90mm x 200mm)

CHANGING ROOM POSTER 1 (MENS) (841mm x 1189mm)

CHANGING ROOM POSTER 2 (WOMENS) (841mm x 1189mm)

SMALL BRANDING BLOCK INSERT (FRONT & REVERSE) (250mm x 150mm) MEDIUM BRANDING BLOCK
(FRONT & REVERSE) (250mm x 300mm)
LARGE BRANDING BLOCK INSERT (FRONT & REVERSE) (200mm x 400mm)
BRANDING BLOCK (VISUAL)

AQUADRY

Designed by Craghoppers. Made with pollution.

SMALL BRANDING BLOCK INSERT (FRONT & REVERSE) (250mm x 150mm)

MEDIUM BRANDING BLOCK INSERT (FRONT & REVERSE) (280mm x 350mm)

Designed by Craghoppers. Made with pollution.

BRANDING BLOCK (VISUAL)
Designed by Craghoppers. Made with pollution.
LUGGAGE TAG 1 (FRONT) (90mm x 200mm)
(REVERSE) (90mm x
CO2Renu Fleece
Designed by Craghoppers. Made with pollution.

CHQ2648 SMALL BLOCK INSERT (FRONT & REVERSE) (250mm x 270mm)

AWARD WINNING KIWI PRO II TROUSERS

CHQ2648 MEDIUM BLOCK INSERT (FRONT & REVERSE) (280mm x 350mm)

CHQ2648 LARGE BLOCK INSERT (FRONT & REVERSE) (280mm x 540mm) BRANDING BLOCK (VISUAL)

KIWI PRO LEGGINGS

KIWI CLASSIC TROUSERS

KIWI CONVERTIBLE TROUSERS

STEFAN TROUSERS

AWARD WINNING KIWI PRO II TROUSERS

STEALL TROUSERS

AIREDALE TROUSERS

AIREDALE II TROUSERS

AIREDALE II TROUSERS

AYSGARTH TROUSERS

| Category Specific

RETAIL 2.0 UNITARY INSERT 2
(1195mm x 200mm)
UNITARY INSERT (FRONT & REVERSE)
(FITS CRAGHOPPERS GONDOLA AND 4-WAY STAND)
(593mm x 107mm)
RETAIL 2.0 UNITARY INSERT 1
(595mm x 200mm)
A3 STRUT - PORTRAIT
(297mm x 420mm)
QUARTER BAY
(500mm x 800mm)
LUGGAGE TAG (FRONT & REVERSE) (90mm x 200mm)
SMALL UNITARY SKINS (130mm x 550mm)
LARGE UNITARY SKINS (130mm x 1650mm)

UNITARY INSERT (FRONT & REVERSE) (FITS CRAGHOPPERS GONDOLA AND 4-WAY STAND) (593mm x 107mm)

UNITARY INSERT 1

RETAIL 2.0 UNITARY INSERT 2

CHQ2650
(1195mm x 200mm)
RETAIL 2.0
(595mm x 200mm)
WINDOW DECAL (300mm x 300mm)

Our fleece are made using recycled plastic bottles to help reduce the amount of plastic ending up in landfill and our oceans

DECAL (300mm x 300mm)

A4 STRUT (210mm x 297mm)

2 FOR £45

Our fleece are made using recycled plastic bottles to help reduce the amount of plastic ending up in landfill and our oceans mix & match mens and womens *Selected

STAND HEADER (593mm x 214mm)

All of our t-shirts use organic cotton which promotes better standards in cotton farming and practices

All of our t-shirts use organic cotton which promotes better standards in cotton farming and practices

WINDOW
T-SHIRT
WINDOW DECAL (300mm x 300mm)
T-SHIRT STAND HEADER (593mm x 214mm)

ACCESSORIES STAND HEADER BOARD (615mm x 388mm)

Discover our range of MINDFULLY MADE accessories made for adventures near and far

STICKER (21mm x 21mm)

Discover our range of MINDFULLY MADE accessories made for adventures near and far

*Selected lines only. T&C’s apply. Lowest priced item FREE

*Selected lines only. T&C’s apply.
A1 POSTER (594mm x 841mm)
*Selected lines only. T&C’s apply.
A0 CHANGING ROOM POSTER (841mm x 1189mm)
*Selected lines only. T&C’s apply.
SANDWICH BOARD (609.6mm x 914.4mm)
*Selected lines only. T&C’s apply.
LUGGAGE TAG (FRONT & REVERSE) (90mm x 200mm)
CHQ2633 UPRISERS (73.5mm x 187mm)
RAIL DIVIDERS (190mm x 490mm)

FINAL CLEARANCE

CHQ2636 UNITARY INSERT (FRONT & REVERSE) (FITS CRAGHOPPERS GONDOLA AND 4-WAY STAND) (593mm x 107mm)

2.0 UNITARY INSERT 1 (595mm x 200mm)

RETAIL 2.0 UNITARY INSERT 2 (1195mm x 200mm)

RETAIL
CHQ2638 QUARTER BAY (500mm x 800mm)
CHQ2640 A6 ARM CARD (105mm x 148mm)
CHQ2641 TOPPER (105mm x 198mm)
CHQ2637 T-SHIRT STAND HEADER (593mm x 214mm)
WINDOW DECAL (300mm x 300mm)

FINAL CLEARANCE

COMPRESSLITE

COMPRESSLITE

LIGHTWEIGHT INSULATION MADE FROM RECYCLED MATERIALS

2.0 | Unitary

Hangers

Suitable for all accounts.

TOP HANGER CHQ409 (Box of 50)

TROUSER HANGER CHQ950 (Box of 50)

Ply Shoe Risers

Available on request.

Wooden Branded Blocks

CHQ2628

(Approximately £25.00 each)

N.B. Images can be selected from the hub for specific clients - ordered through the Marketing Department.

Trusted by adventurers in the most extreme environments

A5 Pricing Stand

CHQ2606

Available on request.

Contact marketing@craghoppers.com for the inserts template, printed in store.

Luggage Stand (In 4 parts)

CHQ2550, CHQ2551, CHQ2552, CHQ2553

Width 1600mm

Depth 700mm

Height 1800mm 1200mm (rail to floor)

Please note this unit must be ordered in 4 parts. You must order all 4 parts CHQ2550 back panel, CHQ2551 column, CHQ2552 arch and shelves, CHQ2553 base with the assembly instructions attached.

HEAVY - This unit must be lifted by at least 2 people. If it is being moved over a large distance or upstairs/downstairs, please open the box and carry the component parts. Handle with care.

Accessory Display Unit

CHQ2196 / CHQ2197

(Approximately £268.00 each)

Width 615mm

Depth 500mm

Height 1732mm

When ordering unitary cost must be approved.

Supplied with 25 off hooks at 200mm per unit.

NosiLife Sock

Consists

NosiLife Sock CTU Stand

CHQ2623

Holds:

Consists

3.0 | Additional Resources

Further resources that are available to help bring the Craghoppers Brand Story to life through the Retail experience.

Videos

Bespoke Requests

At Craghoppers we have an in-house design team and are more than happy to create bespoke assets for retail and concession accounts.

E-Learning Myagi

Myagi has been adopted throughout the outdoor industry and is used by most of the larger brands and retailers. Craghoppers training videos are an excellent way for staff to learn our products, however nothing beats a good old face to face visit.

To book training please contact: Dave Sewell, DSewell@craghoppers.com 07458 023966 for the North Or Richard Marples, RMarples@craghoppers.com 07738329600 for the South

Craghoppers Retail Marketing For marketing queries please contact: Clare Grimshaw, CGrimshaw@craghoppers.com

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