SS25 UK Brand Retail Guide

Page 1


1.0 | POS

Mens

Mens

Womens

Womens

A3 STRUT - LANDSCAPE (MENS) (420mm x 297mm)
A3 STRUT - PORTRAIT (MENS) (297mm x 420mm)
A3 STRUT - LANDSCAPE (WOMENS) (420mm x 297mm)
A3 STRUT - PORTRAIT (WOMENS) (297mm x 420mm)
RETAIL 2.0 GONDOLA HEADER 3 (600mm x 200mm)
UNITARY INSERT (FRONT & REVERSE) (FITS CRAGHOPPERS GONDOLA AND 4-WAY STAND) (593mm x 107mm)
GONDOLA HEADER (1120mm x 200mm)
RETAIL 2.0 GONDOLA HEADER 1 (566mm x 200mm)
RETAIL 2.0 GONDOLA HEADER 2 (1200mm x 200mm)
SMALL UNITARY SKINS (130mm x 550mm)
LARGE UNITARY SKINS (130mm x 1650mm)

CHQ2642 3D PELMET 1 (CONCESSIONS ONLY) (INSTALL REQUIRED - LETTERS SUPPLIED SEPARATELY) (1200mm x 300mm)

PELMET (CONCESSIONS/RETAIL/WHOLESALE) (1200mm x 300mm)

CHQ2644 3D PELMET 2 (INSTALL REQUIRED - LETTERS SUPPLIED SEPARATELY) (1200mm x 300mm)

3D PELMET 3 (INSTALL REQUIRED - LETTERS SUPPLIED SEPARATELY) (1200mm x 300mm)

*Available to order upon request

WINDOW / MIRROR DECAL (500mm x 400mm)
CHQ2616 OPENING TIMES SIGN (220mm x 240mm)

I’M GUARANTEED FOR LIFE

GUARANTEED FOR LIFE

At

All

Scan to register your Product Guarantee

GUARANTEED FOR LIFE

At Craghoppers, we are so proud of the quality of our garments; we offer a Guarantee For Life on all of our products.

All you need to do is register it with us, keep your proof of purchase and it will be replaced for the same or like-for-like item.

Scan to register your Product Guarantee

The Corey Fleece Versatile, lightweight
rucksack.
Fleece
SMALL BRANDING BLOCK INSERT (REVERSE) (250mm x 150mm)
MEDIUM BRANDING BLOCK INSERT (REVERSE) (240mm x 300mm)
LARGE BRANDING BLOCK INSERT (REVERSE) (200mm x 450mm)
BRANDING BLOCK (VISUAL)
SMALL BRANDING BLOCK INSERT (FRONT) (250mm x 150mm)
MEDIUM BRANDING BLOCK INSERT (FRONT) (240mm x 300mm)
LARGE BRANDING BLOCK INSERT (FRONT) (200mm x 450mm)
BRANDING BLOCK (VISUAL)

UNITARY INSERT (FRONT & REVERSE) (FITS CRAGHOPPERS GONDOLA AND 4-WAY STAND) (593mm x 107mm)

UNITARY INSERT 1

CHQ2650 RETAIL 2.0 UNITARY INSERT 2 (1195mm x 200mm)

RETAIL 2.0
(595mm x 200mm)
WINDOW DECAL (300mm x 300mm)

Our fleece are made using recycled plastic bottles to help reduce the amount of plastic ending up in landfill and our oceans

DECAL (300mm x 300mm)

A4 STRUT (210mm x 297mm)

2

Our fleece are made using recycled plastic bottles to help reduce the amount of plastic ending up in landfill and our oceans mix & match mens and womens

*Selected

STAND HEADER (593mm x 214mm)

300mm)

All of our t-shirts use organic cotton which promotes better standards in cotton farming and practices

x 297mm)

All of our t-shirts use organic cotton which promotes better standards in cotton farming and practices

WINDOW
T-SHIRT
WINDOW DECAL (300mm x
T-SHIRT STAND HEADER (593mm x 214mm)

STRUT (210mm x 297mm)

WINDOW DECAL (300mm x 300mm) HEADER BOARD (800mm x 300mm)

ACCESSORIES STAND HEADER BOARD (615mm x 388mm)

Discover our range of MINDFULLY MADE accessories made for adventures near and far

STICKER (21mm x 21mm)

Discover our range of MINDFULLY MADE accessories made for adventures near and far

*Selected lines only. T&C’s apply. Lowest priced item FREE

String to be supplied with luggage tags

*Selected lines only. T&C’s apply.
A1 POSTER (594mm x 841mm)
*Selected lines only. T&C’s apply.
A0 CHANGING ROOM POSTER (841mm x 1189mm)
*Selected lines only. T&C’s apply.
SANDWICH BOARD (609.6mm x 914.4mm)
*Selected lines only. T&C’s apply.
LUGGAGE TAG (FRONT & REVERSE) (90mm x 200mm)
CHQ2633 UPRISERS (73.5mm x 187mm)
RAIL DIVIDERS (190mm x 490mm)

FINAL CLEARANCE

CHQ2636 UNITARY INSERT (FRONT & REVERSE) (FITS CRAGHOPPERS GONDOLA AND 4-WAY STAND) (593mm x 107mm)

2.0 UNITARY INSERT 1 (595mm x 200mm)

RETAIL
CHQ2638 QUARTER BAY (500mm x 800mm)
CHQ2640 A6 ARM CARD (105mm x 148mm)
CHQ2641 TOPPER (105mm x 198mm)
CHQ2637 T-SHIRT STAND HEADER (593mm x 214mm)
WINDOW DECAL (300mm x 300mm)

FINAL CLEARANCE

FINAL CLEARANCE

LUGGAGE
CHQ2639 UPRISERS (73.5mm x 187mm)
RAIL DIVIDERS (190mm x 490mm)

1.1 | Technology

We pride ourselves on our technical innovation that our product teams are always striving to improve year after year. The following POS helps explain our technologies and can we used as a selling aid, please display next to relevant product.

SMALL UNITARY SKINS (130mm x 550mm)

LUGGAGE TAG 1 (FRONT) (90mm x 200mm)

LUGGAGE TAG 1 & 2 (REVERSE) (90mm x 200mm)

LARGE UNITARY SKINS (130mm x 1650mm)

AQUADRY

CHQ2661 SMALL BRANDING BLOCK INSERT (FRONT) (250mm x 150mm)
CHQ2661 MEDIUM BRANDING BLOCK INSERT (FRONT) (250mm x 300mm)
CHQ2661 LARGE BRANDING BLOCK INSERT (FRONT) (200mm x 400mm)
BRANDING BLOCK (VISUAL)
LUGGAGE

CO2RENU

CO2RENU

CO2RENU

The carbon is captured and converted into ethanol before it enters the atmosphere, this ethanol is then converted into the chemicals needed to make polyester fibres. The remaining 70% of the fabric is made from recycled polyester, while the labels and zip-tape are all 100% recycled materials.

All clothing is guaranteed for life.

Made using pollution

30% of our CO2RENU fleece is made of Bio3 carbon smart polyester made from captured CO2 emissions.

String

LUGGAGE TAG 1 (FRONT) (90mm x 200mm)
LUGGAGE TAG 2 (REVERSE) (90mm x 200mm)
QUARTER BAY (500mm x 800mm)

1.2 | Legwear

It all started with our tweed breeches and since then we have continued to build on our position as the leaders in outdoor legwear. As our legwear is at the heart of the brand it’s important we sell all of the features, benefits and sustainability credentials the range offers. Please use all of the following POS along with our VM guidelines document to create a trouser wall destination within your store.

Britain’s Favourite Walking Trouser

1 SOLD EVERY 30 SECONDS

BRITAIN’S FAVOURITE WALKING TROUSER

1 SOLD EVERY 30 SECONDS

LUGGAGE TAG (FRONT & REVERSE) (90mm x 200mm)
PELMET (1200mm x 300mm)
LIGHTBOX (800mm x 2000mm)

AWARD WINNING

KIWI PRO LEGGINGS

| Category Specific

LUGGAGE TAG (FRONT) (90mm x
LUGGAGE TAG (REVERSE) (90mm x
THIRD WINDOW PANEL 1 (300mm x 1200mm)
THIRD WINDOW PANEL 2 (300mm x 1200mm)
THIRD WINDOW PANEL 3 (300mm x 1200mm)
TOTEM (FRONT) (500mm x 1900mm)
TOTEM (REVERSE) (500mm x 1900mm)

We make a contribution to the DofE charity for every purchase made, helping young people get outdoors.

Find out more at craghoppers.com/dofe-recommended-kit

UNITARY SKINS

UNITARY SKINS

LUGGAGE TAG (FRONT) (90mm x 200mm)
SMALL
(130mm x 550mm)
LARGE
(130mm x 1650mm)
Ideal for the Bronze DofE Award
LUGGAGE TAG 1 (REVERSE) (90mm x 200mm)
Ideal for the Silver DofE Award
LUGGAGE TAG 2 (REVERSE) (90mm x 200mm)
Ideal for the Gold DofE Award
LUGGAGE TAG 3 (REVERSE) (90mm x 200mm)

RECOMMENDED EXPEDITION KIT LIST

Jacket/coat (waterproof and windproof)

WE RECOMMEND: Craghoppers: Vanth and Ossus Waterproof Jackets

Waterproof overtrousers

WE RECOMMEND: Craghoppers: Ascent Overtrousers

2 fleece tops (or similar)

WE RECOMMEND: Craghoppers: Esk Half Zip, Tarvos and Tarvos Jacket

2-3 t-shirts (thermal optional)

WE RECOMMEND: Craghoppers: Charon T-Shirt

2 walking trousers (warm, NOT jeans)

WE RECOMMEND: Craghoppers: Brisk Trousers, Mimas Trousers and Alex Leggings

1 pair shorts (if appropriate)

WE RECOMMEND: Craghoppers: Verve Shorts

Proud to be the recommended kit for the Duke of Edinburgh’s Award since 2010

BAY (500mm

2.0 | Unitary

Hangers

Suitable for all accounts.

TOP HANGER CHQ409 (Box of 50)

TROUSER HANGER CHQ950 (Box of 50)

Ply Shoe Risers

Available on request.

Wooden Branded Blocks

CHQ2628

(Approximately £25.00 each)

N.B. Images can be selected from the hub for specific clients - ordered through the Marketing Department.

A5 Pricing Stand

CHQ2606

Available on request.

Contact marketing@craghoppers.com for the inserts template, printed in store.

Luggage Stand (In 4 parts)

CHQ2550, CHQ2551, CHQ2552, CHQ2553

Width 1600mm

Depth 700mm

Height 1800mm 1200mm (rail to floor)

Please note this unit must be ordered in 4 parts. You must order all 4 parts CHQ2550 back panel, CHQ2551 column, CHQ2552 arch and shelves, CHQ2553 base with the assembly instructions attached.

HEAVY - This unit must be lifted by at least 2 people. If it is being moved over a large distance or upstairs/downstairs, please open the box and carry the component parts. Handle with care.

Accessory Display Unit

CHQ2196 / CHQ2197

(Approximately £268.00 each)

Width 615mm

Depth 500mm

Height 1732mm

When ordering unitary cost must be approved.

Supplied with 25 off hooks at 200mm per unit.

NosiLife Sock

FSU Stand

CHQ2622

(Approximately

Holds:

Consists

NosiLife Sock

CHQ2623

(Approximately £83.25 each)

Width 370mm

Depth 370mm

Height 440.8mm

Holds:

Consists of 6 arms. Holding approximately 36 units per stand (assuming single sock packs).

3.0 | Additional Resources

Further resources that are available to help bring the Craghoppers Brand Story to life through the Retail experience.

Videos

We have a range of video assets perfect to use on digital screens within store. These are available on our Vimeo account or by contacting Rebecca Luke, RLuke@craghoppers.com

Bespoke Requests

At Craghoppers we have an in-house design team and are more than happy to create bespoke assets for retail and concession accounts.

E-Learning Myagi

Myagi has been adopted throughout the outdoor industry and is used by most of the larger brands and retailers. Craghoppers training videos are an excellent way for staff to learn our products, however nothing beats a good old face to face visit.

To book training please contact: Dave Sewell, DSewell@craghoppers.com 07458 023966 for the North Or Richard Marples, RMarples@craghoppers.com 07738329600 for the South Scan for Myagi E-Learning

Craghoppers Retail Marketing For marketing queries please contact: Clare Grimshaw, CGrimshaw@craghoppers.com

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