about culture
Since 2001 Culture Advertising Design has been forging a new category we call Advertising Design. We parse the aestehtic and strategic aspects of graphic design combined with the experience and insights of advertising to create
Culture Advertising Design splits the difference between traditional Advertising & Graphic Design. We’ve removed as many sperflous layers from relevant visual, tactical & vital marketing tools.
our process as possible in order to make a more intimate creative process. We’ve also found this to create a speedier design cycle. We provide services in the General and African American markets which include creative direction, art direction, brand development [visual + verbal], identity development, graphic design, package design, copywriting and advertising. Our agency is defined by the successful development and execution of concise creative products. We focus on developing strong ideas that will have a profound effect on an audience while ultimately having a positive effect on the bottom line. Culture Advertising Design www.culture-ad.com info@culture-ad.com 659 Auburn Ave. Suite G.12 Atlanta, GA 30312 Phone 404.230.9339 Fax 404.230.9229
capabilities
agency partners
clients
ADVERTISING
MATLOCK & ASSOCIATES
L’OREAL / SOFTSHEEN CARSON
GRAPHIC DESIGN
WEST WAYNE ADVERTISING
COCA-COLA
PACKAGE DESIGN
ARNOLD WORLDWIDE / IMAGES USA
COLOMER USA
CORPORATE IDENTITY
MULLEN / IMAGES USA
PROCTER & GAMBLE
COPY WRITING
IMAGES USA
COLGATE PALMOLIVE
ART DIRECTION
BURRELL COMMUNICATION GROUP
WACHOVIA
CREATIVE DIRECTION
UNIWORLD ADVERTISING
BERMUDA BOARD OF TOURISM
ADVERTISING CULTURAL CONVERSION
COOKERLY PUBLIC RELATIONS
NAMASTE / ORGANIC ROOT STIMULATOR
TRADE SHOW GRAPHICS
KEEN MEDIA
METRO FITNESS
RADIO
BECK GRAPHIC SOLUTIONS
QUIET FEET GOLF
TELEVISION
RYAN PARTNERSHIP
TEXCEL PRODUCTS
THE IMAGE CONSORTIUM
SOUTHCOAST PAPER ARCH CHEMICALS CUFFIE & ASSOCIATES ATTORNEYS JOHN MARSHALL LAW SCHOOL NOVA THERAPY INSTITUTE FONTIS WATER UNIVERSOUL CIRCUS LUSTER PRODUCTS
bios
Brooke Brimm Partner Agency Manager Culture Advertising Design
Craig Brimm Principal Creative Director Culture Advertising Design
Brooke Brimm is Agency Manager and a partner for Culture Advertising Design. She received her Master’s degree in Professional Counseling and completed coursework for a Master’s in Educational Research from Georgia State University. Before joining Culture in 2005, Ms. Brimm spent eight years in the field of Behavioral Science working mostly in the area of research and evaluation.
Craig Brimm is Creative Director and founder of Culture Advertising Design in Atlanta, Georgia. Over the past 15 years his work has included television, video, and radio advertising spots for Ford Motor Company, The Atlanta Football Classic, Levis, and Coca-Cola; print advertising for Wachovia, Bermuda Board of Tourism, Proctor and Gamble, Tylenol; out of- home advertisements for Atlanta Metropolitan College and Bermuda Board of Tourism; and package design for SoftSheen Carson, Lusters, and M&M Products among others. Craig’s approach to design is moving brands ahead through relevant concepts and visuals. He says “Today’s society is moving so fast and we receive messages so quickly and frequently, that it is essential for brands to evolve so they do not fall victim to circumstance.”
She has extensive data management, project coordination, and account liaison experience coupled with a unique understanding of clients and business communication issues. Brooke brings creativity, insights and human behavior expertise to the field of Advertising. She acts as a primary brand and account coordinator. Brooke has been involved in the development and delivery of several campaigns from L’Oreal/Soft Sheen Carson (health and beauty) to Grady Health Care (health screening). She under-girds all of the agencies public relations efforts, brand maintenance, strategic planning, and growth. Ms. Brimm also authors an ezine/newsletter Love’s Gumbo and will release it’s forthcoming book this year.
Craig has worked at agencies such as Roy Advertising, J. Walter Thompson, Nomenudum, and MLT Creative. In 2001 Craig founded Culture Advertising Design and has lead a team which has produced award-winning design. Culture Advertising Design has been honored with three American Graphic Design Awards and was named one of Step Inside Design’s 100. He has been featured on Design Inspiration’s website as a prominent designer and Graphic Design USA has named Craig “One to Watch” in 2006. In 2007 Culture A.D. was the subject of the 8 page cover article “Cultural Conversion” in STEP inside Design magazine May/June issue.
portfolio Culture A.D. is a multiple award winning graphic design agency.
portfolio Arosci: Coming out of the dark, Colomer USA is undergoing a rebirth and this Arosci Professional Hair-care booklet needed to shine brightly. We employed mirrored images, aggressive cropping and laced with colorful typography. The design culminates into a multi-ethnic sales presenter that has to communicate in two languages and across four continents. Art direction/Design: Craig Brimm; Designer: Jamila Caldwell; Photographer: Ron Contarsy
portfolio Bermuda Board of Tourism: This expansive campaign covered print, outdoor and radio to invite tourism to the unique island of Bermuda. We were brought in by a larger agency to create the compelling lead creative. This is a project that really brought our expertise online. We had create within the confines of the existing general market advertising. We introduced imagery that was atypical in African American advertising but not uncommon to this consumer to set the tourist destination apart. Agency Partner: Images USA; Art Director/Writer: Craig Brimm; Writer Ellena Balkcom
portfolio Independent Black Film Festival: IBFF were the ultimate underdog brand with little or no direction. We created from scratch an identity, posters and overall direction for the brand. Art Director: Craig Brimm
portfolio Direct mail capaign for Fontis Water to refresh the company’s market share.
portfolio Governor Sonny Perdue wanted to address Georgia’s litter problem, so he put together a taskforce comprised of The Department of Natural Resources, Georgia’s Department of Transportation, The Department of Community Affairs, and other interested Georgia Stakeholders. We partnered with Cookerly Public Relations and Planet Studio to create a two-prong Television and Radio advertising campaign. The television campaign was designed to target the general population in Georgia, where as the radio campaign was developed to reach the primary target of litters, young men ages 18-25 years. The result was a television commercial that pulled at the heartstrings of Georgians, compelling them to preserve the beauty of the state, and a funny radio campaign that likened litters to nerds or uncool dudes.