Craig Maltby: Corporate and Client Communications Portfolio

CRAIG MALTBY Marcomm P o r t f o l i o

CRAIG MALTBY Marcomm P o r t f o l i o

I devise communication strategy, create content, and monitor results for companies and executives who need to better connect with stakeholders in a cost-efficient efficient way.

My work showcases brands, integrates with business plans and makes a bottom-line difference rence.

Craig Maltby, APR Planning & Writing LLC 5550 Wild Rose Lane – Suite 400 West Des Moines, Iowa 50266 515-321-4741 4741 craig@planningandwriting.com www.planningandwriting.com

CRAIG MALTBY Embria Health Sciences – Monthly consumer email campaign

CRAIG MALTBY Exemplar Genetics – News release writing and placement

Supplement makers, however, say lutein supplements could reduce the risk of developing age-related macular degeneration. Craig Maltby, a spokesman for Kemin Foods in Des Moines, which makes the FloraGLO Lutein used in the majority of lutein-containing supplements, cited an unpublished yearlong study of 90 macular degeneration patients in which visual sharpness improved among those taking lutein.

CRAIG MALTBY Kemin Health – Media relations; spokesperson assignment

CRAIG MALTBY Kemin Health – Ad copy for B2B nutrition industry trade publication

CRAIG MALTBY Kemin Health – Ad copy for ophthalmic professional journal

CRAIG MALTBY FastGrade – Scripting and production management for bank software online overview.

Digital presentation is viewable at http://www.fastgrade.com/fastgrade_demo.cfm

er to the rescue The pacifier All hail the pacifier. It may save our collective global health.

Parents licking their babies’ pacifiers–rather rather than washing them off with water–may may help strengthen the infants’ immune health.

The microbes in mom mom’s or dad’s saliva might help train the kiddies’ immune cells’ memories at a very early age, thereby cutting down on immune triggered childhood conditions like eczema and asthma. Such conditions are aided by an over over-active, active, out-ofout balance immune system that is not properly identifying and retreating from certain microbes that do not warrant an all out assault from attacking immune cells.

So says a new study from Sweden published in the journal Pediatrics this week. It’s not quite as gross as Aliciaa Silverstone’s method–chewing chewing her baby’s food first before feeding it to the baby.

But is does make one think.

Who knew? Those immune cells are fascinating, but man, they can lead to some crazy stuff.

CRAIG MALTBY Blog post from Balancedimmunehealth.com Embria Health Sciences sponsored blog

Some of the best health infographics out there Infographics are hot now. Will they be 5 years from now? Or 5 months? Who knows? But not all infographics are created equal. Some have too much information and can’t fit inside a standard infographic format size without looking more crowded than a Robert Smith festival. Others have a great mix of information and are well written, but lack innovative design. In n my book, a good infographic should present relevant, interesting information (always accurate) in a design template that illustrates and embellishes the topic in an innovative way. In other words, don’t drop in PowerPoint charts and call it an infographi infographic.

Here are several health and immune immune-health-related related infographics that I think stand out: Vitamin B B-12 Deficiency – A graphic that is targeted, concise and informative. formative. Illustrates problems that can emerge if you’re not getting enough B B-12.

Scenic Route To Longer Life – This packages the whole thing nicely. From stress to chocolate to anger management.

Your Guide to Sugar – Wow. This puts the sugar storm in perspective. Sugar is an enemy to immune health, reducing the activity tivity of white blood cells in just a matter of hours.

Health Benefits of a Mediterranean Diet - This lists the foods and the health advantages of the Meddy diet. Not enough sourcing, though.

History of Spices – Spices have health health-promoting promoting properties. This infographic is packed full of information laid out in a vibrant, eye-catching eye way.

Sitting is Killing You – Eeeeeeek! The sedentary lifestyle is depicted in this dynamic graphic, showing how sitting for long periods of time damages your yo health.

CRAIG MALTBY Blog post from Balancedimmunehealth.com – Embria Health Sciences

CRAIG MALTBY Kemin Health – Content for B2B manufacturing sell sheet

CRAIG MALTBY Meredith Corp. – Media relations; spokesperson assignment

CRAIG MALTBY ConAgra Foods – Media relations; news release writing/distribution

2007 FLORAGLO® LUTEIN SCHEDULE JAN

FEB

MAR

APR

ExpoWest

Ophthal. Times

MAY

JUNE

SSE Show how

JULY

AUG

SEPT

OCT

AOA

NOV

DEC

Ocular Surg. News

Bausch & Lomb – Del Webb – with Ogilvy

SSW Show S ADAFNCE FNCE

AOA News

AOA News

NutraIngredients NutraIngredients-USA.com – eye category search

Nutra – news banner

Nutra – news banner

Lutein/eye health brochure fulfillment from ad response

Low vision Univ.

Low vision Univ.

Synovate OD/MD questionnaire dev.

Synovate OD/MD questionnaire drop

Synovate OD/MD data and report

Synovate consumer questionnaire dev.

Synovate consumer questionnaire drop

Synovate cons. data and report

Low vision Univ.

Low vision Univ.

Low vision Univ. - AOA

Low vision Univ.

Low vision Univ.

Low vision Univ.

Low vision Univ.

Low vision Univ.

Leavenworth WA

Morganti study published

Agency test market proposals and pitches

Morganti study presentation Beyond Beauty Paris

Agency test market DM presentations

CRAIG MALTBY Kemin Health – Promotion/PR flow chart for FloraGLO Lutein brand