Craig Priestman Industrial Design Portfolio
Perception Final Year Major Project and Exploration Research. Aiming to simply empower the visually impaired on an everyday basis.
Welcome to Perception Please share your problem or an idea that could help‌
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Problem Space Sight-loss affects over 2 million people in the UK on a daily basis. That number is expected to double by 2050 and already many struggle to cope alone. Aids are expensive and awareness is poor for available support.
The Solution The visually impaired have to adapt and over time create their own solutions to daily living. ‘Perception, share the way you see’ provides an opportunity for the visually impaired to now connect with one another and share these unique ideas.
Click Here To Watch Ashleigh’s Story.
Click Here To See The Making Of Perception.
Perception is an audio based communication service, that offers a highly intuitive and natural user experience.
Initial Research At the beginning, various staged components were carried out to explore potential directions for empowerment.
Focus Groups
Product Evaluations
Charity Support
Day In The Life
Insights Technology has been shown to empower the blind with user-friendly Apps replacing many expensive specialist aids.
Technology Revolution
Poor Awareness To Available Support
Younger Generation
Everyday Living Methods
Discovering Life Hacks A key insight from initial research came from a focus group discussion around packaging. A visually impaired person shared her method of using elastic bands to differentiate between similar bottles.
Everyday Problems Each Have Their Creative Solutions...
Opportunity Why not create a platform that facilitates the sharing of these ideas and solutions, allowing the visually impaired to build up this database?
Potential Directions
Product Development?
Designed With The Blind Form followed function when designing the App. After an initial framework, focus groups contributed to the refinement of the overall aesthetic of Perception.
Home
Home
Popular Talks.
Today’s Walk
Today’s Walk
Today’s Walk
Today’s Walk
Today’s Walk
Home
Home
Home
Home
Today’’s Walk
Home Baking
Alarm Clock
Telling Time Kevin Neate 11:35
Talking Watch
Telling Time Kevin Neate
Telling Time
11:35
Kevin Neate 11:35
Home Baking
Telling Time
Telling Time
Telling Time
n the itchen
reeing ood
What is in the tin
Telling Time Kevin Neate 11:35
Profile
In the Kitchen
Add
Search
Add
etrn
Magnets on a knife
Broken Broken Water Level Water Level Indicator Indicator
Home
Return
Search
Home
Storing food in the fridge
Tactile Chopping Board
Telling what is in a tin
Checking out of date food
Checking out of date food
Telling what is in a tin
Tactile Chopping Board
Return
Search
Magnets on a knife
Storing food in the fridge
ro Frozen Food
etrn
In the Kitchen
In the Kitchen
In the Kitchen
Telling what is in a tin
Add
Search
Home
Return
Search
Index Board
Return
Home
Search
Prototype App Testing
Intuitive Interface Perception embraces audio as a navigation tool. Users can use Voice Over and upload voice memos to forums to create a unique social network.
Product Innovation? Thought was given to creating low-tech enablers but, it was decided time should be spent on developing the service behind Perception to make the most of this unique opportunity.
Brand Development
Click Here To Read The ‘Frequently Asked Questions’ about Perception.
Creating an positive and distinctive identity to represent the visually impaired.
Final Logo Refinement Stage
Colour Palette
Brand Identity The eye, for recognition to the visually impaired.
Slogan, that implies a connected community.
Staggered eyes to represent the diversity in peoples approach to solving a problem.
Midnight Blue, bold but welcoming. A highly contrasting colour.
More Than Just An App Perception provides vital information, creates a connected community with external support members and has future potential to expand beyond an interface.
“This sounds like an excellent idea. It is a concept that VI people will definitely benefit from; I think having a broad range of areas to share will be really beneficial to us. I would be happy to share and I would be interested in finding other solutions too.”
Kimberley Burrows, visually impaired. Young Person’s Campaigner, Envision
Reflection From the beginning I have defined my own path and created, through personal innovation, a product that is unrivalled and praised by the people it aims to support.
“This is something the RNIB would certainly consider taking forward. It follows our ethos and would contribute a difference to peoples everyday life. It provides an access point, a portal for people who will struggle to find such valuable information.� Robin Spinks, Principal Manager, Digital Accessibility, Royal National Institute for the Blind.
Click Here To Read My Evaluation & Development Journey of Perception.
Toaster for Life A short four week group project to re-develop a everyday household item. Focusing on product detailing and understanding consumer behaviour.
The Brief Aim to interrogate and improve a toaster with the key aspect of making it last for at least 20 years.
User Focus Researching user interactions and identifying the key components that function in a ÂŁ4.99 toaster.
Key Insights
Project Aims
100+ components Fragile Interaction Poor setting controls
Easier to repair Simpler user interaction Increase customer loyalty
Sketch Models Discussing our individual thoughts for development, we used sketch modelling to understand the form and the internal mechanisms.
Key Features ‘Tennis Ball’ Construction Combining two formed pieces to create an intuitive design that is simple to take apart.
Integrated Controls Slide down to set the time and then simply slide up to check on the toast and remove it.
Single Slot Reducing the parts needed as a single heating element now toasts two slices of bread.
Increased Crumb Tray A full length tray, catching the majority of crumbs, whilst allowing for easy rear access.
Click Here For A Design Features Animation...
Final Outcome A simple and intuitive toaster, created to instil loyalty and longevity.
Human By Nature An RSA competition brief set to design a means of encouraging people to care for their own microbiome health. (The beneficial microbes that live in our bodies).
Problem Space Humans in the developed world spend 90% of their time indoors. Studies show that many indoor environments are polluted and can leave a damaging effect on human health.
The Opportunity In-depth research showed many offices have a restricted eco-system, but we need to live in a diversity of bacteria to be fit and healthy.
According to a landmark NASA study, every 24 hours, indoor plants remove upto of volatile organic compounds.
Controlled office environments, with poor air quality can be the cause of an illness 43% of the the time.
The Solution A new way to intergrate plants into the workplace to encourage and also improve our own eco-system, our microbiome.
The System A ‘buy-in’ business package, supporting the use of a natural air circulator to improve health and raise awareness of the bacterial atmosphere in your office.
Upon ‘sign in’ a pulse of light will circulate the device throughout the day. Acting as a visual reminder, symbolising healthy ventilation for each individual.
Implemented workplace service
Connecting with the system will allow for particularly selected plants to gradually improve air quality through natrual ventilation.
Education
Community
Product Range
“Workspaces enhanced with office plants, increase well being by 47%, creativity by 45% and productivity by 38%.� Dr Craig Knight - Psychologist at the University of Exeter
Water Water Everywhere A four week competition brief to improve urban water management. A proposal to educate children to value and understand their everyday water usage.
The Brief Help improve or manage water usage in today’s built-up urban environments.
The Insight Poor education for water management has resulted in many people consuming far more water than needed and unaware of the consequences. Why do we not integrate water saving habits at a younger age?
CAD concept development
The Solution A ‘slide on’ water flow meter, using light to indicate a child’s poor water consumption. Supported by a school programme; educating, providing and encouraging the device, which will be funded by councils and agencies.
Application Inspired by a Tamagotchi, a simple concept of nurturing a ‘Fish’ was developed, with the use of quick sketch ideation and Solidworks.
Through The Day...
Each time the child uses the device, the light fades, indicating to stop their task.
Using the application, children develop a greater understanding of when to turn the tap off.
Realising the light is ‘dying’, the child will understand saving water will save the fish.
Service Platform Devising an implantation strategy and understanding how users would use the device for greater effect.
With Schools...
In school the child would be given a device and guidance. of how to use the ‘Fish’.
For 6 weeks the child will be encouraged to attach the portable device to any tap.
Completing a ‘diary log’ to help develop their water awareness.
Lacoste Court Shoe A live competition brief in collaboration with Lacoste. Working in groups, we finished 3rd with our concept for Spring/Summer 2014.
The Brief Design a new court shoe for the Lacoste Sport product range, encompassing Lacoste brand values.
Brand & Market Research Identifying market forecasts and conducting consumer research, highlighted ‘Transparency’ and ‘Neon’ as future trends.
Sketch Ideation Aiming to capture the essence of the Lacoste identity in the concept, through trademark styling features and material finish
Final Outcome Using Photoshop renderings and a silicon sole to present the concept, Lacoste Arc. A court shoe for the Lacoste Sport range that uses a dynamic sole to bring the shoe to life.
Miscellaneous Northumbria University and industry placements have taught me to be diverse and adapt to various projects and to strive to continually develop my own skill set.
Product Innovation
Non-Literal Form
CAD
Model Making
Animation
Sketch-work
Packaging Design
Conceptual Thinking User Interface
Craig Priestman Industrial Design - Curriculum Vitae
Profile...
An ambitious, conscientious graduate willing to learn and develop to build for a future with determination and confidence.
Skills...
3D CAD: Rhino, Solidworks, PowerShape. Autodesk Showcase and Keyshot.
Aspiring to excel, whether collaborating in a team or striving individually on a project, always aiming to produce a successful outcome. Currently situated in Newcastle.
Education...
Animation: Adode After Effects. iMovie, PowerDirector. Experienced with both Windows and Mac operating systems.
Northumbria University - 2011/2015 BA Honours - First Class - Design For Industry Brinkburn 6th Form College - 2009/2011 Product Design Psychology Business Studies Physics Manor College of Technology - 2004/2009 13 GCSE’s including; Product Design, Graphic Design, Art
Adobe Suite; InDesign, Photoshop, Illustrator, Flash.
Practical skills with card modelling, foam, plastic and wood making.
Attributes...
A hard working, team player. Passionate and level headed, with an enthusiasm to discover and understand new possibilities. Possesses a full UK Driving Licence.
Experience...
Nissan Motor Manufacture Plant, UK. Part-time Fire Maintenance Engineer.
Freelance work with Uutensil (2 months) Helping develop unique cooking utensil concepts for a range of markets.
The Expanded Metal Company (2 months) Specified CAD Intern, helping develop and produce in house machinery and technical documentation.
References...
Coveris Flexible Packaging (5 months) Junior Intern, working on multiple live projects and contributing to the design process at a range of stages, such as concept development, CAD visuals, branding and client presentations.
Contact...
Carl Petrie: Coveris Product Design Manager. carl.petrie@coveris.co.uk Tanfield Lea Industrial Estate, Stanley.
+44 (0) 7584060725 craig.priestman@gmail.com
Thank you +44 (0) 7584060725 craig.priestman@gmail.com www.craigpriestman.com