20140526-NEWS--1-NAT-CCI-CL_--
5/23/2014
2:55 PM
Page 1
$2.00/MAY 26 - JUNE 1, 2014
CUYAHOGA RIVER
Value runs deep Nearly 45 years after its most infamous fire, waterway serves as shipping channel, recreation hub and much more By DAN SHINGLER dshingler@crain.com
cost $360,000,” he added, shaking his head with the disbelief of someone who had known the neighborhood for a long time and could recall its bad old days. une 22 marks the 45th anniversary of the Cuyahoga River’s most famous fire — its The lower part of the river is the area most 13th, actually — which many credit with people think of when they think of the Cuyasparking the U.S. environhoga, and it’s arguably the mental movement and the most important part. It’s not nation’s Clean Water Act. It “In my view, that 30 only the part that trendy put Cleveland on the map, but Tremonters and other West acres is one of the not in a good way, and the Side residents pay to view, it’s most important town was the butt of “burning also the part of the river that river” jokes for years afterlinchpins to further serves as a shipping channel, ward. will run through new upscale development in the Today, however, the Cuyadevelopments in the Flats and downtown area, and hoga largely has cleaned up its which, increasingly is used for act. In doing so, it has retained it’s near Ohio City, recreation. its role as a critical transportawhich we all know is It needs some work, but it’s tion route for industry and has not in as bad of shape as some booming.” also become a recreational might think, said Jim White, hotspot that few could have – Jim White imagined in the 1960s. director of sustainable director of sustainable infraPeople pay big bucks for a infrastructure, structure at the Clevelanddaily view of the river from Cleveland-Cuyahoga County Cuyahoga County Port AuPort Authority thority and his boss, Port places like Tremont, while in Authority president and CEO the Flats others are preparing William Friedman. to occupy new homes and offices that count the “As part of our strategic planning, the Port river as a key amenity. “That’s a house,” a cop on patrol said of a Authority invested in an underwater digital asparticularly nice, ultra-modern house on a sessment of the entire river channel,” White bluff overlooking the river a little upstream said. from a spot called Irishtown Bend. “That thing See VALUE Page 28
DAN SHINGLER
J
Indians taking new look at potential ad partners
21
Tobii Technology’s eye-tracking glasses
By KEVIN KLEPS kkleps@crain.com
Eye-tracking study is believed to be first of its kind in MLB
Steven Shin was a senior at Northwestern University when he was asked a question during a job interview that impacted his future and, on a broader level, that of Progressive Field. In April 2012, Ted Baugh, the Cleveland Indians’ senior director of corporate partnerships,
told Shin, the interviewee, how the Indians were expanding the use of their analytics department from baseball to business. “I said, ‘Hey, if we were to ask you how many times somebody looks at the scoreboard, tell me your process and how you would do that,’ ”
Baugh said. Shin told Baugh he would do an eye-tracking study that measured how fans at baseball games look at various things throughout the ballpark. See INDIANS Page 13
0
NEWSPAPER
74470 83781
7
PHOTOGRAPHY
BATTLE LOOMS Unmanned aerial photography is getting noticed by business competitors and FAA ■ Page 5
Entire contents © 2014 by Crain Communications Inc. Vol. 35, No. 21