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ENGAGING WITH MEMBERS IS AT HEART OF THIS ORGANIZATION
T
he Sales & Marketing Executives of Cleveland ( SME Cleveland) organiz ation aims to offer its members a variety of opportunities, from networking and skill development to building business leads and company awareness. “ You can brainstorm with likeminded professionals within your own industry and other industries,” says R obin D oerschuk, director of learning and development for Alliance Solutions G roup in Independence, and a former D istinguished Marketing & Sales Award ( D MSA) recipient. “ Speakers are always
coming in with new, fresh ideas pushing our industry from a sales and marketing perspective.” SME Cleveland, under executive director Mary Margaret L avelle, supports its more than 300 members and 38 corporate members by maintaining a focus on assisting members in reaching their sales and marketing goals and improving their skills. Mark Owens, chief marketing officer for Skylight F inancial G roup and a 2016 D MSA recipient, says SME Cleveland stands out against other groups for being well-structured in its organiz ational capacity and engagement of its members. “ The variety of events they host throughout
the year are great in that there is always going to be something that appeals to all members at some point, be it a guest speaker or business after-hours event,” Owens said. The 56th annual D MSA Awards will acknowledge excellence in the profession and provide recognition for outstanding sales and marketing achievement. Presented at the annual awards banque t, which this year is F eb. 16 at the W estin Cleveland D owntown, the D MSA program also will honor the B usiness Executive of the Year. Selection criteria are based on the demonstration of the highest business, professional and ethical standards. D ave J ohnson, director of public relations
and communication for the Huntington Convention Center of Cleveland and G lobal Center for Health Innovation, says receiving a 2014 D MSA award was one of his greatest professional achievements in 30 years of working in public relations and marketing. “ The qua lity of my fellow recipients and their accomplishments across widely diverse fields is impressive. It was a wonderful feeling to be recogniz ed by your industry peers – many of whom I’ve worked with directly and all of whom I respect greatly,” J ohnson said. “ Our management team and other civic and community leaders recogniz e the magnitude of the D MSA award.”
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