Bedrock outsources o ce leasing for more than 15 buildings

Dan Gilbert’s real estate company has outsourced much of its o ce leasing to a pair of brokerage houses.

Detroit-based Bedrock LLC tapped the local o ce of New York City-based Newmark and Farmington Hills-based Friedman Real Estate to market more than a dozen of the billionaire’s o ce properties for lease.

It’s a marked departure for Bedrock, which prior to retaining Newmark and Friedman has almost exclusively handled office leasing in house, although one notable exception is the Hudson’s site. For awhile, that was run by the New York City-office of Chicago-based brokerage JLL. Those duties are now handled by Newmark.

e buildings now marketed by Newmark and Friedman — run by Gilbert’s childhood friend David Friedman — range from the under-construction Hudson’s o ce building to the century-old First National Building on Campus Martius Park. Other trophy assets like Ally Detroit Center and One Campus Martius are outsourced now, too. ere are also smaller lower Woodward buildings, Capitol Park buildings and east riverfront buildings in the mix.

e two companies were selected in the last several months, although the precise time frame is not known.

I sent emails to Bedrock spokespeople seeking additional information on the decision. Newmark declined to comment. I emailed Friedman Real Estate seeking comment, as well.

Here are the listing assignments for both rms:

 Newmark: e Hudson’s site at 1208 Woodward Ave.

 Newmark/Friedman Real Estate:

Chrysler House (formerly the Dime Building) at 719 Griswold St.

 Newmark: e Traver Building at 1217 Woodward Ave.

 Newmark: e Fowler Building at 1225 Woodward Ave.

 Newmark: Book Tower at 1265 Washington Blvd.

 Newmark: e former Detroit Free Press building at 321 West Lafayette.

 Newmark: e Kresge Building at 1201 Woodward Ave.

 Newmark: e Arts League Building at 1528-1530 Woodward Ave.

 Newmark: e Bamlet Building at 1265 Griswold St.

 Friedman Real Estate: Ally Detroit Center (formerly One Detroit Center) at 500 Woodward Ave.

 Friedman Real Estate: e First National Building at 660 Woodward Ave.

 Friedman Real Estate: e One Woodward building at 1 Woodward Ave.

 Friedman Real Estate: One Campus Martius at 1000 Woodward Ave.

 Friedman Real Estate: 1001 Woodward Ave.

 Friedman Real Estate: A former Comerica Bank branch at 201 W. Fort St.

 Friedman Real Estate: 300 River Place Drive on the Detroit riverfront.

Another award for Mosey

Sue Mosey, executive director of Midtown Detroit Inc., was honored earlier this month with the Urban Land Institute Michigan chapter’s Lifetime Achievement Award.

An event honoring Mosey — the rst woman to earn the award — was held recently at the Fisher Building in Detroit’s New Center area, raising what a spokesperson said was a record-breaking $600,000-plus for ULI.

Mosey has headed up the in uential Midtown Detroit Inc. nonpro t for more than 35 years.

Contact: kpinho@crain.com; (313) 446-0412; @kirkpinhoCDB