CRAIN'S LIST | COMPREHENSIVE MULTIYEAR CAMPAIGNS Ranked by campaign goal ORGANIZATION NAME CAMPAIGN NAME
CAMPAIGN GOAL ($000,000)
AMOUNT RAISED AS OF SEPT. 2021 ($000,000)
1
JEWISH FEDERATION OF METROPOLITAN DETROIT/UNITED JEWISH FOUNDATION
$250.0
$259.4
Jan. 1, 2012 Jan. 1, 2022
To endow the next century of the Jewish community
2
THE HENRY FORD (THE EDISON INSTITUTE INC.)
$150.0
$121.0 1
Oct. 10, 2018
June 1, 2023
Will help The Henry Ford build digital and experiential learning tools, programs and initiatives to advance innovation, invention and entrepreneurship and launch the workforce of tomorrow
2
DETROIT RIVERFRONT CONSERVANCY
$150.0 2
NA
NA
NA
In the quiet stage of a $100 million-$150 million campaign that will include the money to redevelop 5.5 miles of the riverfront from Gabriel Richard Park to the Ambassador Bridge, beginning with West Riverfront Park.
2
OAKLAND UNIVERSITY
$150.0
$104.0
July 1, 2016 June 30, 2024
The campaign has five focus areas: Student success; teaching research and discovery; campus expansion; community collaboration; and innovative programs
5
DETROIT SYMPHONY ORCHESTRA
$125.0
$60.0
Jan. 1, 2014 Jan. 1, 2023
The goals are to raise at least four times the operating budget and maintain no lingering capital debt
5
DETROIT INSTITUTE OF ARTS
$125.0
$45.0
July 1, 2018 Dec. 31, 2022
Unrestricted operating endowment; Phase II of long-term, endowment campaign 3
7
SAMARITAS
$100.0
$66.5
April 1, 2018
Build, renovate and consolidate buildings and programs where Samaritas serves. Affordable living community developments. Senior living community development.
7
EASTERN MICHIGAN UNIVERSITY FOUNDATION
$100.0
$81.0
July 1, 2016 June 30, 2023
Will support student success, advance programs of distinction and help students excel in and beyond the classroom.
9
MOTOWN MUSEUM
$55.0
$32.0
Oct. 17, 2016
The Motown Museum expansion will grow the museum to a nearly 50,000-square-foot worldclass entertainment and education tourist destination featuring dynamic, interactive exhibits, a performance theater, recording studios, an expanded retail experience and meeting spaces designed by renowned architects and exhibit designers. When completed, the new museum campus will have a transformative impact on the surrounding Detroit neighborhoods, providing employment, sustainability and community pride by serving as an important catalyst for new investment and tourism in the historic area.
10 10
UNIVERSITY OF DETROIT MERCY
$50.0
$10.9
Jan. 1, 2020 NA
Focused fundraising effort on facilities improvement and building the endowment
MICHIGAN OPERA THEATRE
$50.0
NA
July 1, 2016 June 1, 2020
Operating funds for five years, support for paying off the $4.5 million mortgage remaining on the opera house, updates to the historic building, endowment and expanded community and artistic programming.
12 13
SCHAAP CENTER
$33.0
$0.0
NA
NA
To cover capital costs.
FISHER HOUSE MICHIGAN
$20.0
$10.0
NA
NA
A "home away from home" for the families of military service members and veterans, while the veteran is in medical treatment at the John D. Dingell VA Detroit Medical Center
CAMPAIGN START DATE
TARGETED ENDING DATE
Centennial Campaign
The Innovation Project
Comprehensive Campaign
ASPIRE.ADVANCE.ACHIEVE. The Campaign for Oakland University
DSO Endowment Campaign
DIA NOW, The Campaign for the Detroit Institute of Arts Endowment Giving Hope
April 1, 2023
Give Rise: The Campaign for Eastern Michigan University Motown Museum Expansion Campaign
Bridge Campaign for the University of Detroit Mercy Historic Path to a Bold Future Campaign
Capital Campaign
Fisher House Detroit
NA
WHAT THE CAMPAIGN IS PAYING FOR
Researched by Sonya D. Hill: shill@crain.com | This list is an approximate compilation of the largest comprehensive multiyear campaigns in Wayne, Oakland, Macomb, Washtenaw and Livingston counties. It is not a complete listing but the most comprehensive available. Unless otherwise noted, information was provided by the organizations. NA = not available. NOTES: 1. Since campaign started. 2. As reported by Crain's. 3. The DIA Open Forever was Phase I of an unrestricted operating endowment campaign and ended June 30, 2018. It raised $65 million as of September 2018.
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DECEMBER 20, 2021 | CRAIN’S DETROIT BUSINESS | THE BOOK | 81
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