Comparable Properties Report Prepared for Bill Meyer and Stori Oates on 01/04/2021 Fairfax
423 Scenic Rd
Lotte and Sarah Sarah 415.464.7484 Lotte:415.412.7471 team@lotteandsarah.com lotteandsarah.com
Pricing Recommendation Prepared for Bill Meyer and Stori Oates on 01/04/2021 Recommended listing price
*
TBD
About Your Listing Price After analyzing your property, comparable properties on the market now, recent sales and comparable properties that failed to sell, I conclude that in the current market, your property is most likely to sell for [price].
* This represents an estimated sale price for this property. It is not the same as an opinion of value in appraisal developed by a licensed appraiser under the Uniform Standards of Professional Appraisal practice. The information contained herein is derived from the local MLS and does not purport to be complete nor, necessarily, accurate and should be independently veriďŹ ed; nor does it represent or constitute a legal analysis or ďŹ nancial advice. Changes in price, condition, sale, or withdrawal may be made without notice. All measurements and square footage are approximate. Equal Housing Opportunity. Compass and its agents disclaim any and all liability for representations and warranties, express or implied, contained in, or for omissions from, the information contained herein or any other written or oral communication transmitted or made available to the recipient. This is not intended to solicit property already listed. Compass is a real estate broker licensed by the State of California operating under multiple entities. License Numbers 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467.
Subject Property Prepared for Bill Meyer and Stori Oates on 01/04/2021 Fairfax
423 Scenic Road Property Information
Transaction Information
Property Type: Single Family Beds: 4 Baths Full / Half: 3.5 Sq. Ft.: 3,077 Lot Size: 7,200 SF / 0.17 AC Year Built: 1927 Taxes: HOA Fees: -
Last Asking Price: $1,025,000 Closing Price: $1,025,000 PPSF: $333 Sold Date: 09/30/2010
Compass is a real estate broker licensed by the State of California operating under multiple entities. License Numbers 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467. All material presented herein is intended for informational purposes only and is compiled from sources deemed reliable but has not been veriďŹ ed. Changes in price, condition, sale or withdrawal may be made without notice. No statement is made as to accuracy of any description. All measurements and square footage are approximate. Equal Housing Opportunity.
Comparables Summary
Prepared for Bill Meyer and Stori Oates on 01/04/2021
Sold BATHS FULL /
ORIGINAL
LAST ASKING
MONTHLY
ADDRESS
BED
HALF
SF
LOT
LISTING PRICE PRICE
CLOSING PRICE PPSF
LISTED
CONTRACT
SOLD
DOM
77 Cypress
4
2/0
1,842
6,499
$1,595,000
$1,595,000
$1,550,000
$841
CHARGES
7/9/20
7/21/20
8/21/20
12
3
2/1
2,507
55,321
$1,825,000
$1,825,000
$1,700,000
$728
5/13/20
6/10/20
6/26/20
28
5
3/1
2,091
$1,750,000
$1,750,000
$1,753,000
$838
9/12/20
9/21/20
10/19/20
9
3
2/0
2,174
11,183
$1,795,000
$1,795,000
$1,850,000
$851
10/16/20
10/22/20
11/19/20
6
2,154
24,33
$1,741,250
$1,741,250
$1,713,250
$815
Dr 70 Madrone Rd 101 San Gabriel Dr 25 Meernaa Ave AVERAGES
14
4
Compass is a real estate broker licensed by the State of California operating under multiple entities. License Numbers 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467. All material presented herein is intended for informational purposes only and is compiled from sources deemed reliable but has not been veriďŹ ed. Changes in price, condition, sale or withdrawal may be made without notice. No statement is made as to accuracy of any description. All measurements and square footage are approximate. Equal Housing Opportunity.
Price & Days On Market Sold (4)
Trend Line
$1,900,000
$1,850,000
4 2
$1,800,000
3
Price
$1,750,000
$1,700,000
$1,650,000
$1,600,000
$1,550,000
1
$1,500,000 5
10
15
20
25
Cumulative Days On Market
1
77 Cypress Dr Fairfax
2 70 Madrone Rd Fairfax
3 101 San Gabriel Dr Fairfax
†Trend Line Based On Sold And Pending Listings Only All information provided is deemed reliable but is not guaranteed and should be independently veriďŹ ed.
4 25 Meernaa Ave Fairfax
Price & Size Sold (4)
Trend Line
$1,900,000
$1,850,000
4 2
$1,800,000
3
Price
$1,750,000
$1,700,000
$1,650,000
$1,600,000
$1,550,000
1
$1,500,000 1900
2000
2100
2200
2300
2400
2500
Size (Sq Ft)
1
77 Cypress Dr Fairfax
2 70 Madrone Rd Fairfax
3 101 San Gabriel Dr Fairfax
† Trend Line Based On Sold And Pending Listings Only All information provided is deemed reliable but is not guaranteed and should be independently verified.
4 25 Meernaa Ave Fairfax
423 Scenic Rd Sold A.
77 Cypress Dr
B.
70 Madrone Rd
C.
101 San Gabriel Dr
D.
25 Meernaa Ave
Compass is a real estate broker licensed by the State of California operating under multiple entities. License Numbers 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467. All material presented herein is intended for informational purposes only and is compiled from sources deemed reliable but has not been veriďŹ ed. Changes in price, condition, sale or withdrawal may be made without notice. No statement is made as to accuracy of any description. All measurements and square footage are approximate. Equal Housing Opportunity.
Subject Property
Comparable Property A
Comparable Property B
Comparable Property C
423 Scenic Rd
77 Cypress Dr
70 Madrone Rd
101 San Gabriel Dr
Fairfax, CA
Fairfax, CA
Fairfax, CA
MLS: 22014958
MLS: 22015181
Status Beds Baths Full / Half Sq. Ft. Price per Square Foot Original Listing Price Last Asking Price Closing Price HOA Fees Condo/Coop Fees Taxes Listed Date Contract Date Sold Date DOM Lot Size Property Type Year Built Total Adj Total Adj Value
Sold 4 Bed 3.5 3,077 SF $333 $1,025,000 $1,025,000
9/30/10 0.17 AC / 7,200 SF Single-Family Homes 1927 $1,025,000
Adj
MLS: 22021586 Adj
Adj
Sold 4 Bed 2/0 1,842 SF $841 $1,595,000 $1,595,000 $1,550,000
Sold 3 Bed 2/1 2,507 SF $728 $1,825,000 $1,825,000 $1,700,000
Sold 5 Bed 3/1 2,091 SF $838 $1,750,000 $1,750,000 $1,753,000
7/9/20 7/21/20 8/21/20 12
5/13/20 6/10/20 6/26/20 28
9/12/20 9/21/20 10/19/20 9
0.15 AC / 6,499 SF
1.27 AC / 55,321 SF
Single-Family Homes
Single-Family Homes
Single-Family Homes
1958 $0 $1,550,000
1923 $0 $1,700,000
1956 $0 $1,753,000
* This represents an estimated sale price for this property. It is not the same as an opinion of value in appraisal developed by a licensed appraiser under the Uniform Standards of Professional Appraisal practice. The information contained herein is derived from the local MLS and does not purport to be complete nor, necessarily, accurate and should be independently verified; nor does it represent or constitute a legal analysis or financial advice. Changes in price, condition, sale, or withdrawal may be made without notice. All measurements and square footage are approximate. Equal Housing
Opportunity. Compass and its agents disclaim any and all liability for representations and warranties, express or implied, contained in, or for omissions from, the information contained herein or any other written or oral communication transmitted or made available to the recipient. This is not intended to solicit property already listed. Compass is a real estate broker licensed by the State of California operating under multiple entities. License Numbers 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467.
Subject Property
Comparable Property D
423 Scenic Rd
25 Meernaa Ave Fairfax, CA MLS: 22024670
Status Beds Baths Full / Half Sq. Ft. Price per Square Foot Original Listing Price Last Asking Price Closing Price HOA Fees Condo/Coop Fees Taxes Listed Date Contract Date Sold Date DOM Lot Size Property Type Year Built Total Adj Total Adj Value
Sold 4 Bed 3.5 3,077 SF $333 $1,025,000 $1,025,000
9/30/10 0.17 AC / 7,200 SF Single-Family Homes 1927 $1,025,000
Adj Sold 3 Bed 2/0 2,174 SF $851 $1,795,000 $1,795,000 $1,850,000
10/16/20 10/22/20 11/19/20 6 0.26 AC / 11,183 SF Single-Family Homes 1912 $0 $1,850,000
* This represents an estimated sale price for this property. It is not the same as an opinion of value in appraisal developed by a licensed appraiser under the Uniform Standards of Professional Appraisal practice. The information contained herein is derived from the local MLS and does not purport to be complete nor, necessarily, accurate and should be independently verified; nor does it represent or constitute a legal analysis or financial advice. Changes in price, condition, sale, or withdrawal may be made without notice. All measurements and square footage are approximate. Equal Housing
Opportunity. Compass and its agents disclaim any and all liability for representations and warranties, express or implied, contained in, or for omissions from, the information contained herein or any other written or oral communication transmitted or made available to the recipient. This is not intended to solicit property already listed. Compass is a real estate broker licensed by the State of California operating under multiple entities. License Numbers 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467.
Fairfax
77 Cypress Dr Comparable Property Details Prepared for Bill Meyer and Stori Oates on 01/04/2021
Property Status Sold Transaction Information Original Listing Price: $1,595,000 Last Asking Price: $1,595,000 Closing Price: $1,550,000 PPSF: $841 Listed Date: 7/9/2020 Contract Date: 7/21/2020 Sold Date: 8/21/2020 DOM: 12 Listing Brokerage: Compass
Property Information Property Type: SingleFamily Homes Property Subtype: Single-Family Homes Beds: 4 Baths Full / Half: 2 / 0 Sq. Ft: 1842 Lot Size: 6,499 SF / 0.15 AC Year Built: 1958
Located on an exquisite, tree-lined street in the coveted flats of Fairfax, this updated 4 bed 2 bath home offers the best of the Marin lifestyle. Just a few short level blocks to vibrant downtown Fairfax, features include a sparkling, solar heated, 30' salt water pool, hardwood floors, radiant heat, living room w gas fireplace & a sleek updated kitchen. Upper level includes a spacious bedroom with vaulted ceilings & 2 additional bedrooms. The flexible floor plan offers a legal, en suite junior accessory dwelling unit on lower level (for a home office, rental, 4th bedroom or family room!) opening to the gorgeous pool area & gardens. Beautiful outdoor space for entertaining & relaxing. Attached garage, storage & laundry. Fantastic Fairfax schools. You're literally steps to redwoods and world class hiking/biking trails. Easy access to the beaches & open spaces of West Marin. Freshly painted. This is a special home in the ultra desirable Cascades neighborhood, not to be missed.
Compass is a real estate broker licensed by the State of California operating under multiple entities. License Numbers 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467. All material presented herein is intended for informational purposes only and is compiled from sources deemed reliable but has not been verified. Changes in price, condition, sale or withdrawal may be made without notice. No statement is made as to accuracy of any description. All measurements and square footage are approximate. Equal Housing Opportunity.
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77 Cypress Dr
Comparable Property Details Prepared for Bill Meyer and Stori Oates on 01/04/2021
Fairfax
Compass is a real estate broker licensed by the State of California operating under multiple entities. License Numbers 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467. All material presented herein is intended for informational purposes only and is compiled from sources deemed reliable but has not been veriďŹ ed. Changes in price, condition, sale or withdrawal may be made without notice. No statement is made as to accuracy of any description. All measurements and square footage are approximate. Equal Housing Opportunity.
Fairfax
70 Madrone Rd Comparable Property Details Prepared for Bill Meyer and Stori Oates on 01/04/2021
Property Status Sold Transaction Information Original Listing Price: $1,825,000 Last Asking Price: $1,825,000 Closing Price: $1,700,000 PPSF: $728 Listed Date: 5/13/2020 Contract Date: 6/10/2020 Sold Date: 6/26/2020 DOM: 28 Listing Brokerage: Vanguard Properties
Property Information Property Type: SingleFamily Homes Property Subtype: Single-Family Homes Beds: 3 Baths Full / Half: 2 / 1 Sq. Ft: 2507 Lot Size: 55,321 SF / 1.27 AC Year Built: 1923
Built in 1923, this timeless home was updated and expanded in 1991. The charming character of the original cottage was maintained with the stone fireplace and open beams. The divided light windows are repeated as often as possible providing captivating views of the tranquil gardens from every room. The versatile floorplan includes two separate suites with attached office/sitting rooms separated by the gracious living space. The large kitchen/great room feature a large butcherblock island, white subway tile backsplash and heated Italian tile floors designed with entertaining in mind. The inviting stone patio with built in grill and natural waterfall accented with native ferns calls you to retreat to the shade of the native oaks. The original pool with adjacent changing rooms nods to the glorious past of the property. It's not hard to envision the stylish gatherings that have been hosted here. A charming caretakers cottage sits tucked in the trees just below the pool.
Compass is a real estate broker licensed by the State of California operating under multiple entities. License Numbers 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467. All material presented herein is intended for informational purposes only and is compiled from sources deemed reliable but has not been verified. Changes in price, condition, sale or withdrawal may be made without notice. No statement is made as to accuracy of any description. All measurements and square footage are approximate. Equal Housing Opportunity.
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70 Madrone Rd
Comparable Property Details Prepared for Bill Meyer and Stori Oates on 01/04/2021
Fairfax
Compass is a real estate broker licensed by the State of California operating under multiple entities. License Numbers 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467. All material presented herein is intended for informational purposes only and is compiled from sources deemed reliable but has not been veriďŹ ed. Changes in price, condition, sale or withdrawal may be made without notice. No statement is made as to accuracy of any description. All measurements and square footage are approximate. Equal Housing Opportunity.
Fairfax
101 San Gabriel Dr Comparable Property Details Prepared for Bill Meyer and Stori Oates on 01/04/2021
Property Status Sold Transaction Information Original Listing Price: $1,750,000 Last Asking Price: $1,750,000 Closing Price: $1,753,000 PPSF: $838 Listed Date: 9/12/2020 Contract Date: 9/21/2020 Sold Date: 10/19/2020 DOM: 9 Listing Brokerage: Compass, Compass, Compass
Property Information Property Type: SingleFamily Homes Property Subtype: Single-Family Homes Beds: 5 Baths Full / Half: 3 / 1 Sq. Ft: 2091 Year Built: 1956
Experience this beautifully updated sunny home in the coveted Marinda Oaks neighborhood just minutes from downtown Fairfax. With two separate sleeping wings and all living on one level this ideal family home will surpass all your needs from the gourmet eat-in kitchen to the solar heated pool to the green views out nearly every window. Fully remodeled in 2012, this bright Fairfax oasis features an open floor plan with the kitchen, living and dining rooms at the heart of the home, kids/guest wing to the south and the Primary wing to the north. The seamless indoor/outdoor flow draws you out to the elegant blue stone patio and pool with thoughtful drought resistant landscaping. Don't miss this rare opportunity to live in a thriving community with award winning schools world class hiking and biking, dining, shopping and live music.
Compass is a real estate broker licensed by the State of California operating under multiple entities. License Numbers 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467. All material presented herein is intended for informational purposes only and is compiled from sources deemed reliable but has not been verified. Changes in price, condition, sale or withdrawal may be made without notice. No statement is made as to accuracy of any description. All measurements and square footage are approximate. Equal Housing Opportunity.
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101 San Gabriel Dr
Comparable Property Details Prepared for Bill Meyer and Stori Oates on 01/04/2021
Fairfax
Compass is a real estate broker licensed by the State of California operating under multiple entities. License Numbers 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467. All material presented herein is intended for informational purposes only and is compiled from sources deemed reliable but has not been veriďŹ ed. Changes in price, condition, sale or withdrawal may be made without notice. No statement is made as to accuracy of any description. All measurements and square footage are approximate. Equal Housing Opportunity.
Fairfax
25 Meernaa Ave Comparable Property Details Prepared for Bill Meyer and Stori Oates on 01/04/2021
Property Status Sold Transaction Information Original Listing Price: $1,795,000 Last Asking Price: $1,795,000 Closing Price: $1,850,000 PPSF: $851 Listed Date: 10/16/2020 Contract Date: 10/22/2020 Sold Date: 11/19/2020 DOM: 6 Listing Brokerage: Compass
Property Information Property Type: SingleFamily Homes Property Subtype: Single-Family Homes Beds: 3 Baths Full / Half: 2 / 0 Sq. Ft: 2174 Lot Size: 11,183 SF / 0.26 AC Year Built: 1912
Located on an exquisite, tree-lined street in the coveted flats of Fairfax, this updated 3 bed 2 bath home sits on a double lot & offers the best of Marin's indoor-outdoor lifestyle. Just a few short level blocks to vibrant downtown Fairfax, the property features an expansive level yard, sparkling pool & lush mature gardens with fruit trees. The interior features hardwood floors, living room w fireplace, a spacious updated chefs' kitchen opening to the pool & lounge area, great for entertaining or relaxing at home. The upper level includes a primary bedroom suite w fireplace opening to a private patio overlooking the gorgeous pool area & gardens. Plus 2 bedrooms on the main level & a great work from home office space with studio in the basement provide flexibility for today's current unique needs. Garage, storage & laundry. Highly regarded Fairfax schools. This is a special home in the ultra-desirable Deer Park neighborhood. A rare offering, not to be missed.
Compass is a real estate broker licensed by the State of California operating under multiple entities. License Numbers 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467. All material presented herein is intended for informational purposes only and is compiled from sources deemed reliable but has not been verified. Changes in price, condition, sale or withdrawal may be made without notice. No statement is made as to accuracy of any description. All measurements and square footage are approximate. Equal Housing Opportunity.
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25 Meernaa Ave
Comparable Property Details Prepared for Bill Meyer and Stori Oates on 01/04/2021
Fairfax
Compass is a real estate broker licensed by the State of California operating under multiple entities. License Numbers 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467. All material presented herein is intended for informational purposes only and is compiled from sources deemed reliable but has not been veriďŹ ed. Changes in price, condition, sale or withdrawal may be made without notice. No statement is made as to accuracy of any description. All measurements and square footage are approximate. Equal Housing Opportunity.
423 Scenic Rd Fairfax, CA 94930
Our mission is to help everyone ďŹ nd their place in the world.
A message from our founder My earliest inspiration for Compass came from someone I greatly admire who is now an agent at Compass: my mother. Growing up, it inspired me to see how hard she worked and how much she cared about the people she served. Today, the thousands of incredible entrepreneurs who make up our coast-to-coast community of real estate agents continue to inspire me and guide our vision for an industry reimagined at Compass. We invite only the most talented, highest-integrity professionals in the country to join Compass and then we give them what my mother never had: the same incredibly high level of support, care, and expertise that they provide to sellers like you. Partnering with top technology, business, and marketing leaders, we’ve developed a fleet of these world-class entrepreneurs to ensure every step of your experience is seamless. As you’ll find in the pages that follow, we’ve made it our mission to invest in our agents so that they can invest in you, from granting buyers an exclusive first look at your home to empowering you with interest-free loans to make improvements to your property for a faster, more lucrative sale.
Like you, I understand the importance of choosing an advisor with the utmost integrity and skill. Buying or selling a home is often the most important financial decision a person will make in their lifetime; it can help make the future you imagine for yourself and your family possible. But it’s also about finding a property, a neighborhood, a community that makes you feel like you truly belong — which is why at Compass, we know that the key to selling your home is to help its next owner fall in love with it, the same way you did. The agents of Compass inspire me daily, but the community we’ve built together is wholly inspired by you. I want to thank you for providing this opportunity to the agent in front of you, and by extension, to all of us at Compass. Your trust is something we don’t take lightly and I am personally committed to providing every resource at our disposal to achieve your goals. Our mission is to help everyone find their place in the world and we’re honored to help you embark on your next chapter, wherever it may lead. Sincerely,
Robert Reffkin Founder & CEO
About How my expertise will optimize your seller experience
Lotte and Sarah 415.464.7484 sarah@lotteandsarah.com 415.412.7471 lotte@lotteandsarah.com
Meet Team Lotte and Sarah Lotte and Sarah are a super dynamic team of world-class realtors with a deep knowledge of the unique, high-stakes luxury market in San Francisco and Marin County. Longtime San Francisco- Marin residents, the team has fantastic resources and connections within the Bay Area community. With extensive backgrounds in business before beginning respective careers in real estate and an international perspective, they pride themselves on working tirelessly for their clients, with a unique blend of light-hearted humor and ďŹ erce negotiating strategy.Team Lotte and Sarah are members of Top Agent Network and were Partners and Top Producers at McGuire Real Estate. We recently made the move and joined Compass, a technology-driven real estate company. Fusing the best of a brokerage and startup, it will allow us to elevate our business and provide you with the best service possible. Ranked Top 3 Marin Team Top 20 team between SF and Marin $92+ Million in Sales in 2019
Stats
$84M
48
16
Total sales 2020
Transactions 2020
Collective years in real estate
About
Featured Listings Not For Sale
423 Scenic Road 4 Bed 3.5 Bath
Representing Your Home How I'll seamlessly manage every facet of your sale
Your Transaction Timeline Backed by a proven process, Compass listings spend 19 fewer days on market than the industry average. A swifter sale means a more seamless seller experience and greater value for you.
1-2 Days
1-2 Days
1-2 Days
1-2 Days
1
2
3
4
Position
Pre-market
Prepare
Launch
Evaluate comparable homes Analyze market trends Competitively price Recommend lawyer Discuss closing costs
Launch as a Coming Soon listing Monitor trafďŹ c Evaluate pricing Gather qualitative feedback
Marketing strategy Listing preparation (staging, oorplan, photography) Inspections Surveys Client questionnaires
MLS and syndication Networking Signage
1-2 Days
1-2 Days
1-2 Days
1-2 Days
5
6
7
8
Market
Show
Update
Negotiate
Print and digital advertising Print collateral Targeted mailers and email campaigns
Broker events Open houses Lead follow-up
Client progress reports Listing statistics Price assessment
Acceptance Contingency removal
1-2 Days
1-2 Days
9
10
Escrow
Close
Inspections Title Disclosures
Sales report
Representing Your Home
Representing Your Home
Marketing Your Property
Your Marketing Timeline Working with our in-house marketing and advertising agency, I will target the right audience across the most effective channels — all to elevate the style and story of your home.
1
2
3
4
Coming Soon
Staging
Imagery
Floorplan
Coming Soon sign Digital ads Email outreach Direct mail campaign
Appliance upgrades Furnishings Virtual staging
Daytime photography Twilight photography Aerial footage Lifestyle video
Traditional oorplan Virtual walkthrough
5
6
7
8
Listing Launch
Signage
Email Campaign
Print Campaign
Compass.com MLS Syndication
Townhouse sign Window decal Open house sign
Property announcement Open house invitations Company email inclusions
Postcards Brochures Advertising Public relations
9
10 Digital Campaign
Events
Paid social media promotion Feature on Compass channels Advertising
Brokers' open house Open House Special events
Representing Your Home | Marketing Your Property
Staging When prospective buyers evaluate a home, they seek a space that they can make their own. A few simple shifts can dramatically impact your listing's perceived appeal.
before
after
Representing Your Home | Marketing Your Property
Maximize the value of your home with Compass Concierge Compass Concierge is the hassle-free way to sell your home faster and for a higher price. From staging to renovation, our exclusive Concierge program transforms your home with zero upfront costs and no interest. By investing in your home’s potential, we aim to provide a swifter, more profitable sale.
↓ AF TER / BEFORE ↑
Key services include: Fresh paint Strategic staging Updated HVAC Updated plumbing Cosmetic renovations Decluttering Landscaping improvements Custom closets Moving support Storage support Roofing repair Upgraded electric Structural fencing
Representing Your Home | Marketing Your Property
“Compass Concierge was a true gift. Suddenly I had the finances to get my home of 18 years ready to sell, with no upfront cost to me. It ought to be called the ‘Concierge stress relief program.’ It exceeded all my expectations of the home-selling process.” Jo Ann, Seller | San Francisco Bay Area
$200k
4
above list price
days on the market ↑ BEFORE / AF TER ↓
How it Works 01
02
We will work together to decide which home improvement services can increase your home’s value the most and set an estimated budget for the work.
Once approved, I will be by your side as you engage vendors and commission work.
03
04
Once the transformation is complete, your home will go on the market.
You’ll begin repayment for the services rendered when your home sells, your listing agreement terminates, or 12 months pass from your Concierge date.
Learn more at compass.com/concierge (terms and conditions apply) Representing Your Home | Marketing Your Property
Photography Proponents of powerful imagery, Compass invests in visuals editors, creative producers, and the industry's most respected photographers to capture your home's ďŹ nest selling points.
Our photographers' work has appeared in such publications as:
Representing Your Home | Marketing Your Property
Pre-Marketing Your Home Drive buyer interest and buzz with Compass Coming Soon, which affords prospective buyers a glimpse of your home before it officially comes on the market.
Early to list means early to sell
Get twice the exposure
Get feedback, fast
Listing your property first on Compass Coming Soon can build anticipation among potential buyers, drive up its value, and shorten the sales timeline.
Coming Soon creates two separate opportunities to launch your property: First on Compass.com, and then later when the listing goes live on the MLS and aggregate sites.
Testing the market with Coming Soon helps your listing to perform even better, once it opens to the public. You’ll gain invaluable insights on pricing, photos, and positioning.
Compass is a licensed real estate broker. All material herein is for informational purposes only, was compiled from sources deemed reliable but is subject to errors and omissions. Compass makes no representation or guarantee that Coming Soons are available in your region, or that its use will result in the benefits described herein. This is not intended to solicit property already listed. Equal Housing Opportunity.
Representing Your Home | Marketing Your Property
Sourcing Your Buyer The next owner of your home could be searching for properties anywhere. That’s why I’ll pair predictive data with a multifaceted marketing plan — to ensure your listing is seen by each and every prospect.
51% Buyers who found their home online
30% Buyers who found their home by working with a dedicated buyer's agent
19% Buyers who found their home via signage, networking, print ads, or other method Source: National Asssociation of Realtors, 2018
Representing Your Home | Marketing Your Property
Bridge Loan Services Creating new buyers for your home.
How does it work? I share your listing with prospective buyers, who can use Compass Bridge Loan Services to put a down payment on your home, prior to selling their existing one. With more prospective buyers, we can position your home to sell faster and for more money.
Representing Your Home | Marketing Your Property
This exclusive offering for Compass clients is a loan provided by Notable Finance, LLC, NMLS# 1824748 and is available to all eligible Compass clients working with the Bridge Loan lender of their choice. Loan eligibility is not guaranteed and all loans are subject to credit approval and underwriting by Notable Finance. Loans made or arranged pursuant to a California Finance Lenders Law license. Compass is not a lender and is not providing loans as part of the Compass Bridge Loan Services.
Tap into to an exciting new pool of buyers when you work with me. Compass Bridge Loan Services gives homeowners the purchasing power to make an offer on a new home without waiting to sell their existing one. That means I can help access buyers who are ready and able to move quickly when they see a house like yours on the market.
Networking Capabilities Aided by state-of-the-art Compass technology, I'm strategically connected to the market's entire brokerage community.
Unprecedented reach Using the Network tool, I can analyze your property across 350+ parameters to determine similar sold listings, identify the right brokers, and correspond with ideal prospective buyers through a series of email campaigns and targeted outreach.
Representing Your Home | Marketing Your Property
Innovative Signage Illuminating and interactive, our reimagined real estate sign engages prospective buyers and surfaces the most resonant information regarding your listing.
Motion and proximity sensors prompt a soft glow when activated to provide listing details with better visibility.
Agent Name
In-range Compass app users will receive a push notiďŹ cation with your listing details; nonusers can simply scan the QR code to ďŹ nd out more.
xxx-xxx-xxxx
Thanks to a partnership with Waze, your home could be featured as a desirable property for sale when Waze users are in range.
Representing Your Home | Marketing Your Property
Digital Presence At the forefront of modern marketing, Compass takes a multi-pronged approach to the digital promotion of your property.
1.9M+
800+
Average monthly page views on Compass.com, where your property's critical selling points are presented via an intuitive, searchable platform
Partner websites to which your listing is automatically syndicated for maximum digital coverage
Representing Your Home | Marketing Your Property
Email Marketing Communication plays a critical role in the swift and successful sale of your home. Compass pairs well-designed email design with data-driven targeting to ensure your listing arrives in precisely the right hands.
On the Market
Eye-catching design Our crisp, clean aesthetic beautifully frames your images and listing details.
Intelligent targeting A variety of layouts lends itself to both consumer-facing and broker-facing messaging.
Property Address 4 Bed | 3.5 Bath | $3,350,000 Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut
Mobile optimization With so many buyers viewing email on their phone, our scrolls are designed for both platforms.
Representing Your Home | Marketing Your Property
Social Media We engage brokers and buyers every day across five dynamic platforms. With this suite of promotional opportunities, your home will be spotlighted in a real-time, relatable, and quantifiable way.
7M+ Instagram impressions in 2018
2M+ Views on Compass YouTube channel
160K+ Our following across all social media platforms
Unmatched Resources
Strategic Audiences
Dynamic Storytelling
Supported by a dedicated, in-house social media team, I'm able to stay on the leading edge of social media strategy.
I have access to an exclusive list of social media stars, putting your home in front of their influential followers.
With listing promotion accounting for 75% of our company's social content, we highlight our exclusives with a mix of interior images, press mentions, listing videos, and client features.
Representing Your Home | Marketing Your Property
Your Media Plan Your property deserves an advertising strategy as unique as it is. Employing print, digital, and social channels, here’s how we’ll effectively reach your prospective buyer base.
Type
Description
Notes
Magazine Title
With 65% of its readership generating $250,000+ in HHI, we’ll be able to reach qualified buyers with confidence.
Wall Street Journal
With 65% of its readership generating $250,000+ in HHI, we’ll be able to reach qualified buyers with confidence.
New York Times
With 65% of its readership generating $250,000+ in HHI, we’ll be able to reach qualified buyers with confidence.
Timeout Magazine
With 65% of its readership generating $250,000+ in HHI, we’ll be able to reach qualified buyers with confidence.
Digital
Wired
This site’s traffic has climbed 100% YoY, representing high visibility at a great value.
Social
As a primarily visual platform, Instagramwill allow me to show off your home’s mostcompelling features.
Representing Your Home | Marketing Your Property
Advertising Our in-house media team has fostered relationships with key print and digital publications. Based on your buyer proďŹ le, I'm able to craft an effective, targeted campaign strategy unique to your listing.
Representing Your Home | Marketing Your Property
National Advertising Our in-house media team has fostered relationships with key print and digital publications. Based on your buyer proďŹ le, I'm able to craft an effective, targeted campaign strategy unique to your listing.
Representing Your Home | Marketing Your Property
Driving Tra c to your Listing We attract prospective buyers to Compass.com, then leverage their site activity and saved preferences to position your listing in front of the right audience.
Your prospective buyer decides they're interested in purchasing a property.
They arrive on Compass.com via paid ads on Google or Facebook, social media, press coverage, or organically.
Once on the Compass site, they determine their search criteria, including price point, neighborhood, and desired layout
We track these browsing preferences and use them to form your listing's buyer proďŹ le.
We then deploy digital listing campaigns, targeting users based on these characteristics.
Representing Your Home | Marketing Your Property
Intelligent Digital Marketing We can promote your listing on platforms like Facebook and Instagram, using data and industry experience to showcase your property to the right people at the right time.
Precise targeting
We ďŹ nd the most likely buyers for your property using exclusive data.
Optimized performance
In-Depth Analytics
We perform continuous testing to deliver the most successful ads.
We track and measure the results of every campaign for continued optimization.
Why paid advertising matters Reaches passive buyers Drives more private tour requests Brings more open house visitors Accelerates the transaction timeline Improves chances of competing offers Can drive a higher purchase price
Representing Your Home | Marketing Your Property
Representing Your Home
Supporting Your Sale
Bridge Loan Services A simple solution to bridge the gap between the home you have and the home you want. With Compass Bridge Loan Services, you can access bridge loans from industry-leading lenders without the burden of out-of-pocket costs. Enjoy competitive rates and dedicated service, with the exclusive option to get up to six months of your loan payments fronted when you sell your home with me. Already working with a lender you love? No problem. This unique offering lets you choose the provider that works best for you.
01 Work with me to ďŹ nd your next dream home.
02 Apply and get approved for a bridge loan with the lender of your choice.
03 Work with me to get the ďŹ rst six months of your bridge loan payments fronted.*
04 Move into your new home while I work to sell your current home faster and for more money.
05 When your old home sells, simply use the proceeds to pay back the bridge loan and any fronted monthly payments. Learn more at compass.com/bridge-loan-services
Representing Your Home | Supporting Your Sale
*This exclusive offering for Compass clients is a loan provided by Notable Finance, LLC, NMLS# 1824748 and is available to all eligible Compass clients working with the Bridge Loan lender of their choice. Loan eligibility is not guaranteed and all loans are subject to credit approval and underwriting by Notable Finance. Loans made or arranged pursuant to a California Finance Lenders Law license. Compass is not a lender and is not providing loans as part of the Compass Bridge Loan Services.
How it Works
Monitoring the market Called the Pinterest of real estate, Collections allows us to track the local landscape for the duration of your sale in a centralized, visual space.
Collections Together, we can keep a close eye on homes similar to yours, keeping tabs on the competition in order to make strategic decisions based on price and status updates.
Representing Your Home | Supporting Your Sale
Assessing strategy Using our digital dashboard, I can remain fully accountable for the key metrics you need to know and deliver regular performance updates throughout the selling process.
Insights The Insights dashboard grants me access to real-time data about your listing’s traffic, so I'm able to refine marketing and pricing strategy and discover new leadgeneration opportunities.
Representing Your Home | Supporting Your Sale
Representing Your Home
Analyzing the Market
Pricing Your Property Intelligent pricing is among the most crucial determinants of a successful sale. By considering both timing and value, I’m able to strategically assess your home and price it for maximum impact.
80%
7 Days
9%
The percentage of buyers who purchase their home at its fair market value
The period of time during which your home receives peak attention once it's been listed
The average percentage below market value that homes sell for after 24+ weeks on the market
Representing Your Home | Analyzing the Market
Discovering Compass How we’re building the ďŹ rst modern real estate platform
The Compass Advantage Compass takes a tech-driven, personalized approach, combining a collaborative agent community, in-house creative agency, and the industry’s most tenured leadership team.
Our leaders hail from the world's most innovative companies:
#1
1.9M+
Our rank as the nation’s largest independent brokerage
Average monthly page views on Compass.com
$6.4B
100K+
Our company valuation, with $1.5B in ďŹ nancing raised
Transactions closed across the country in 2019
Discovering Compass
A Nationwide Network Since our launch in 2012, we’ve been simplifying the real estate process one community at a time. Today, we have more than 300 offices extending from coast to coast.
15k+
130+
Compass agents nationwide
Compass cities
300+
$88B+
Compass offices
Total sales volume in 2019
Discovering Compass
National Rank In just six years, Compass has swiftly ascended to become the nation's #3 brokerage by volume and the #1 largest independently owned brokerage.*
#1 Largest Independent real estate brokerage*
#3 Real estate brokerage in the nation
*Compass 2019 sales volume is reective of partnership with PaciďŹ c Union and Alain Pinel. Source: REAL Trends 2019
Discovering Compass
Compass Cares Service is the heart of who we are and what we do at Compass — whether we’re serving agents, buyers and sellers, or our communities.
Compass Cares is our way of empowering agents and employees to give back to local communities with our time, resources and skills — because no one knows a community better than the agents and employees who serve it. Through Compass Cares, 100% of our transactions lead to a donation back to the communities we serve. We turn local knowledge into local impact by supporting meaningful local causes. Compass Cares
connects the generosity and compassion of our people to a giving platform of over 1 million nonprofits to create a regional and national community of givers. Because here at Compass, we believe it’s our responsibility to make the world a little better, one place at a time.
Discovering Compass