NORTHERN CALIFORNIA
SELLER'S GUIDE
KATRINA KEHL Northern California is one of the most desirable real estate markets in the world, and we understand that navigating the property buying process can seem challenging. However, with the expertise and breadth of knowledge of your Compass agent, you are in trusted hands. We will guide and advise you during every step of the selling process to help you sell your home at the highest price in the least amount of time. My many years of real estate experience across the spectrum of the industry make me uniquely qualified to help my clients, whatever their needs. An impeccable reputation with other agents, my community and my clients is an important aspect of my brand. Clear, concise and consistent communication throughout the process and even after the transaction. I continue to be available as a resource and a good neighbor! Let me show you why I am the right agent for you.
Your Transaction Timeline Compass Coming Soon Review/Accept offer Escrow Closing
Notes to Consider Escrow fees Title fees Home warranty Property insurance
Katrina Kehl
DRE 00891615 Broker Assoc. 415.378.9267 katrina.kehl@compass.com katrinakehl.com katrinakehl
1.
Let’s Talk
2. Setting the Stage 3. Spreading the Word 4. Making Connections 5. On the Market 6. Communication 7. Negotiations 8. Escrow 9. Closing 10. The Future
Compass Concierge
CompassComing Soon
Selling Your Home a step-by-step overview
1. Let’s Talk Let's meet to discuss your plans and goals, trends in the current marketplace, and assess your property’s qualities and characteristics. Your Compass agent will analyze comparable property sales, assess the competition, work with you to determine pricing strategy, and outline a strategic plan to achieve the best possible result for you as a seller.
2. Setting the Stage From applying a fresh coat of paint to rearranging furniture, your agent ensures that your property is visually ready for showing. Using only the best and thoroughly vetted local vendors, we will schedule a professional photoshoot and prepare a detailed listing description to showcase your property in its best light. At this time we will also sit down together and complete the Seller Disclosure documents that will be necessary for the transaction.
3. Spreading the Word To prepare for a successful launch, I will develop and execute an intelligent and effective marketing plan to make sure your property is reaching targeted potential buyers. Leveraging our in house marketing specialists and tools, our Compass marketing and design team works with your agent to produce beautiful print and digital collateral that supports the marketing strategy.
4. Making Connections I continuously leverage my professional contacts and the Compass Network Tool to find ideal buyer brokers. Using our proprietary software your Compass agent can connect with agents who have, or have had similar properties for sale, and network with them to search for Buyers that were looking in your neighborhood and/or price range.
5. On the Market
8. Escrow
Once your property is live in the MLS, it is ready to show to brokers and buyers. The listing is broadcast on Compass.com and sent across our 100+ partner sites for the duration of the selling process. All scheduled marketing pieces are launched, including social, print, email and website communication.
Once a contract has been agreed to and signed by all parties, an escrow will be opened and the buyer’s contingency period will begin.
6. Communication We will establish the best method and frequency of communicating as the process unfolds. Your agent will provide you with regular feedback and will keep you updated with continuous traffic metrics and information from the market.
7. Negotiations Once we receive an offer, I will contact you to review the terms of the offer and analyze the pros and cons. Together you will decide how to respond to the Buyer in one of several ways: by accepting the offer, rejecting the offer, or making a counter offer.
Timelines for the completion of buyer and seller responsibilities will be listed in the purchase contract and adhered to in the escrow. I will keep a close eye on the timelines and ensure that you are in compliance with your responsibilities, while also holding the buyer’s side to task to keep the process moving.
9. Closing During the closing I will monitor and coordinate all the details necessary to get you to the finish line. Once the Buyer has performed their inspections, removed their contingencies, and the loan (if any) is ready to fund, your agent will arrange the final walk-thru. At or near this time the escrow will close, payment will be made, and the keys will be handed over to the Buyer.
10. The Future Consider me and Compass ongoing resource for the future.
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Whether you're ready to sell, buy, or looking for answers, let Compass guide you!
Compass Concierge The Compass Concierge program is the latest in a suite of services designed to prepare your home for the market. From deep-cleaning to cosmetic improvements, we will work together to assess opportunities to elevate your home's value. How It Works: • Our team will develop a tailored project plan with suggested home improvements and updates to prepare your home for the market.
Before
• You will contract directly with home improvement service providers. • Compass Concierge will pay the associated cost for home improvement work performed subject to your agreements with home service providers. • At the closing of the property, Compass Concierge will collect a fee that covers the cost of the work performed.
After
Coming Soon Create Early Demand Listing your property first on Compass Coming Soon can build anticipation among potential buyers, drive up its value, and shorten the sales timeline.
Coming Soon
Drive Buyer and Seller Excitement By creating visibility for your home early on, you can start engaging your network. 2.4x more potential buyers will attend the open house of a Compass Coming Soon listing. Get More Exposure Tap into our Google search advertising to build momentum. We reach prospective buyers precisely when they’re searching to help maximize traffic.
"Katrina Kehl was the perfect project manager and marketing strategist" My value to you in selling your home for the highest price in the shortest time frame is using my personal resources, agent network relationships, and my excellent project management skills to drive the transformation of your home and to bring it to the market ready for today's buyer. From May through November 2020, I have sold four homes with double digit returns in your neighborhood. If you are considering selling your home, let me help you maximize your return on your investment.
Helping Everyone Find Their Place in the World Recent Transactions
92 Laurel Grove Ave, Ross 5 Bed | 4 Bath | 2 Half Bath | 5,457 SF Sold price — $6,900,000
24 Glen Drive, Sausalito 3 Bed | 3 Bath | 1,790 SF Sold price — $2,004,000
1217 Waterview Drive, Mill Valley 3 Bed | 2.5 Bath | 1,918 SF Sold price —$1,500,000
29 Roosevelt Avenue, Mill Valley 5 Bed | 4.5 Bath | 3,734 SF Sold price — $3,925,000
24 Somerset Ln, Mill Valley 3 Bed | 2 Bath | 1,755 SF Sold price — $2,026,000
6 Glen Drive, Mill Valley 3 Bed | 3 Bath | 1,724 SF Sold price — $1,470,000
10 Gilmartin Drive, Tiburon 4 Bed | 3.5 Bath | 3,592 SF Sold price — $3,747,500
102 McRae Road, Mill Valley 4 Bed | 3 Bath | 2243 SF Sold price — $1,925,000
13 Presidio Ct, Corte Madera 3 Bed | 2.5 Bath | 2,059 SF Sold price — $1,450,000
94 San Carlos Avenue, Sausalito 4 Bed | 3 Bath | 3,145 SF Sold price — $3,300,000
19 El Camino Bueno Way, Ross 2 Bed | 3 Bath | 2,005 SF Sold price — $1,801,000
102 Mcrae Road, Mill Valley 3 Bed | 3 Bath | 2,243 SF Sold price — $1,450,000
206 Chapman Road, Mill Valley 3 Bed | 3.5 Bath | 2,950 SF Sold price — $3,100,000
1019 Trillium Lane, Mill Valley 4 Bed | 3 Bath | 2,863 SF Sold price — $1,797,000
107 California Ave, Mill Valley 4 Bed | 3 Bath | 1,570 SF Sold price — $1,405,000
12 Manzanita Place, Mill Valley 4 Bed | 3.5 Bath | 3,504 SF Sold price — $2,425,000
115 Stadium Avenue, Mill Valley 3 Bed | 3 Bath | 2,090 SF Sold price — $1,725,000
115 Stadium Avenue, Mill Valley 3 Bed | 3 Bath | 1,789 SF Sold price — $1,351,000
1010 Melaleuca Lane, Mill Valley 4 Bed | 3 Bath | 3,195 SF Sold price — $2,350,000
17 Ethel Avenue Mill Valley 3 Bed | 2 Bath | 1,515 SF Sold price — $1,719,500
23 Montevideo Way, San Rafael, 4 Bed | 2 Bath | 2,084 SF Sold price — $1,282,000
14 Madrone Park Circle, Mill Valley 4 Bed | 3 Bath | 2,710 SF Sold price — $2,100,000
146 Hazel Avenue, Mill Valley 4 Bed | 4 Bath | 2,821 SF Sold price — $1,635,000
67 Parkview Circle, Corte Madera 3 Bed | 2.5 Bath | 1,446 SF Sold price — $985,000
736 Sequoia Valley Road, Mill Valley 5 Bed | 3.5 Bath | 3,449 SF Sold price — $2,100,000
108 Morning Sun Avenue, Mill Valley 3 Bed | 2 Bath | 1,615 SF Sold price —$1,557,000
6 Tennyson Drive, Mill Valley 3 Bed | 2.5 Bath | 1,374 SF Sold price — $970,000
Home. It's Handled. Katrina Kehl DRE 00891615 Broker Assoc. 415.378.9267 katrina.kehl@compass.com katrinakehl.com katrinakehl
Compass is a real estate broker licensed by the State of California operating under multiple entities. License Numbers 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467. All material is intended for informational purposes only and is compiled from sources deemed reliable but is subject to errors, omissions, changes in price, condition, sale, or withdrawal without notice. No statement is made as to the accuracy of any description or measurements (including square footage). This is not intended to solicit property already listed. No financial or legal advice provided. Equal Housing Opportunity.
