PREMIER SERVICE
@pacificunion
BEST BUYER REPORT Proprietary program that identifies the best buyer for a property using third party data sources. The Best Buyer Report is used in conjunction with a listing presentation to offer clients a targeted plan to market to this buyer segment in print and online.
SEGMENTS
LIFESTYLE SEGMENTS
WE DESIGN PRECISE MARKETING THAT OUTPERFORMS TRADITIONAL ADVERTISING.
DATA-DRIVEN MARKETING
We use big data to design precise marketing that outperforms traditional advertising by quickly attracting and engaging your buyer. We can predict who your likely buyers are and how to capture their attention. Factoring in consumer analytic data from multiple sources including Acxiom and Esri; location intelligence from Facebook, Foursquare and Google; and property data from the surrounding neighborhood, we’ll create a custom Best Buyer Report that identifies the likely buyer profile for your home. It will reveal your property’s top buyer profile segments based on interests, buying habits and demographics. We’ll use this information to deploy a highly targeted digital marketing campaign on the websites most visited by your likely buyer.
TARGETING THE BUYER NG THE BUYER
WE DESIGN WE DESIGN PRECISE PRECISE PACIFIC UNION INTERNATIONAL MARKETING THAT MARKETING THAT OUTPERFORMS Using our best buyer report segmentation dataOUTPERFORMS on Pacific Union San Francisco buyers, we see an extreme conce TRADITIONAL g our best buyer report segmentation data on Pacific Union San Francisco buyers, we see an extreme concentration among a few lifestyle groups. TRADITIONAL ADVERTISING. yle groups. ADVERTISING. The pie chart shows that 8 segments that constitute 80% of transactions; on a value basis these groups constitute 93%
pie chart shows that 8 segments that for constitute 80% of on a value basis these groups constitute 93% with only the top four accounting 53% of value, ortransactions; $823M. unting for 53% of value, or $823M. While all likely buyers share some home preferences, the four top buyer groups have somewhat divergent preferences w e all likely buyers share some home thefeatures, four top and buyer have somewhat divergent preferences it comes to certain home andpreferences, neighborhood willgroups respond differently to alternative messaging, when staging, and marketing events. e and neighborhood features, and will respond differently to alternative messaging, staging, and marketing events.
CONTACTUALLY An automated, intelligent CRM that helps you get the most from your relationships, including closing more new business and getting more referrals and repeat business from your existing network. • • • • •
Ease-of-use, intuitive interface Simple contact migration from multiple sources Mobility and automatic Syncs with PUI email seamlessly Multiple integrations including MailChimp and RealScout
DISCLOSURES.IO Create clean, professional disclosure packages quickly. Share disclosures with buyer agents, your clients, and your team. Track who has access to your disclosure package(s).
DOCUSIGN PROFESSIONAL Unlimited access and application of electronic signatures for you and your clients.
LISTING SYNDICATION Property marketing exposure on many of the most respected luxury real estate sites as well as FinancialTimes.com, pacificunion.cn, and China social media channels (Weibo, WeChat and Youku).
MARKETSPACE One stop shopping for print, digital and direct mail marketing in addition to placing advertising, signage, business card and photography orders.
MOXI PRESENT Responsive, digital, and print CMA with dynamic data. Customize and create buyer or seller presentations, marketing presentations, and neighborhood updates in minutes.
OUR LOCATIONS
In January 2018, Pacific Union International joined forces with three powerhouse Los Angeles brokerages, John Aaroe Group, Partners Trust, and Gibson International to become the leading independent firm in the market with $14.13 billion in annual sales, 50 offices, and 1,700 closely connected real estate professionals from the beach to the foothills. NORTHERN CALIFORNIA Alameda County Contra Costa County Silicon Valley Sonoma County
Lake Tahoe Marin County
SOUTHERN CALIFORNIA Westside Los Angeles San Fernando Valley
Napa County
San Francisco
50+ OFFICES
1,700+ REAL ESTATE PROFESSIONALS
San Gabriel Valley
Northeast Los Angeles
$14.13
BILLION IN SALES*
*REAL Trends
REACHING CHINESE INVESTORS
Our reach extends throughout China — second only to the U.S. in international buying power. Based in our Beijing office, Pacific Union’s Mandarin-speaking Concierge maintains close ties with a group of Chinese investors and assists them in all facets of U.S. real estate investment. Your property will be featured on pacificunion.cn, a fully translated site hosted in China on local servers giving direct access to Chinese investors. Our Beijing office actively promotes our listings on Chinese social media and through our monthly newsletter. Our Concierge personally responds to all online inquiries from Mandarin-speaking buyers.
PACIFIC UNION INTERNATIONAL
PACIFIC UNION INTERNATIONAL
ONE LOGIN Single Sign On Dashboard for desktop and mobile. All of your Pacific Union apps in one place with just one password.
PACIFICUNION.COM Our website includes a choice of four personalized mobile optimized agent microsite templates, CRM/lead management tool, weekly property Web Traffic Reports, and dynamic Quarterly Newsletter.
PROFESSIONAL SERVICES All Pacific Union listings are professionally photographed. Pacific Union pays a $200 credit per listing for any professional service (photography, video, drone, Matterport, virtual staging, property websites, and more).
There are currently 50+ vendors contracted with Pacific Union and each of our regions are fairly represented. Press-ready images are delivered in MarketSpace by 9am the next business day following the photo shoot.
REALSCOUT Agent branded property alert and search platform. Customize property alerts and searches on web and mobile while engaging with your client. Includes a dedicated agent website that can be emailed directly to clients.
THE LOOP The Loop for Pacific Union replaces internal emailing, shared drives, and intranets with a more intuitive, all-in-one communications app accessible via desktop or mobile (app available for iOs and Android). Our real estate professionals will have access to All Company News, Agent Forum, Listings Promotion between NorCal and SoCal, Bay Area, and New Listings loops. There is also a way to view the company shared events calendar!
THEO An interactive app that provides our clients real time information, transparency, and direct connectivity with their real estate professional. Features include live data updated from MLS every 15 minutes including agent-only comments, customizable broker tours, personal property notes, and easy to share listings.
VOICESTORM Social media content library for Facebook, LinkedIn, and Twitter users. Post to social media accounts by choosing content based on region or interest, or even create posts. Can be scheduled in advance and customized to each social media account.
ZIPFORM BROKER PLUS Zipform Broker Plus is accessible via desktop or mobile. The program includes an online Pacific Union Library which contains all company disclosures for easy access and entry of information.