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From Ed’s Desk Dear Marin Colleagues,
This last week was the Inman Conference held in San Francisco. I know many of you attended and I hope you walked away with the same feeling as I did. Pacific Union is a top brokerage in the US and is always out front of the competition. This year’s focus was all about technology and how it is revolutionizing our industry. I agree that technology is improving the way we conduct our business as it has done in every industry on the planet, but I think the subject needs to be kept in perspective. I think of technology as an assistant to our business and helps us be more productive with our time, when it works and when we understand how to use it as a benefit. It is easy to get distracted by all of the data, the systems and processes. I think we need to continually analyze the true benefits. Walking through the vendor hall at the conference it reminded me of sitting on the beach in Cabo. All you need to do is stand there and the vendors will come to you. After 10 minutes of sales pitches on why I can’t live without this new product, the question I ask myself is, how is this going to increase our business or more importantly, how is this product going to enhance the experience for our buyers and sellers? As Carole Rodoni says, “at the end of the day”, is this technology building a wall between you and your clients? Technology has certainly impacted the way we communicate with each other and not always for the positive, in my opinion. Text and emails are often misinterpreted and instead of picking up the phone and talking directly to the person we respond with another text that says “Huh?” We are in the people business and in my opinion the best time spent is in front of your client building a relationship that cannot be communicated in a text, email or a new app that continually reminds them of something they probably don’t want to be reminded of. Call me old fashioned and for now I will get off the soapbox on this subject. Private View is coming to Pacific Union Northern California July 31. Since launching in the Southern California region 2 months ago Private View has over $150,000,000 in new listings coming soon. The page views now total over 1800 which is amazing since launch. This is a fantastic way to pre-market your new listing while you are getting it ready for the market. This topic will be discussed at Tuesdays Estates Meeting which is at Piatti’s 9:30. See you there! Ed
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MARKET SHARE Mill Valley
Novato
Belvedere
San Anselmo
Corte Madera
Greenbrae
Fairfax
San Rafael
Larkspur
Ross
Kentfield
Sausalito
Tiburon Marin County Market Share
CONCIERGE MARIN CONCIERGE TEAM
Lisa Srisavat
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Amy Bowes
Jerri Cohen
Joan Simone
Ashley Jennings
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Top Sale of the Week $2,800,000 16 Garden Road, Ross
Tina McArthur Listing Agents
Victoria Love Listing Agents
Based on Information from 02 19 18 Noon - 03 23 18 Noon Please note that even though a sale closed during this time frame it may take longer to process.
Marin Stats For Sale vs. Sold
Weekly Market Update
Avg. Price Per Sq. Foot
Months of Inventory
Days On Market: Sold
Average Price For Sale vs Sold
Market Share By City
1974- 2017 Ave Sale Price
Open House Graph
Source: Trend Graphic/Charts Bareis MLS (updated on the 6th of every month)
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Losses of Lower-Paying Jobs Drags Down California’s Employment Growth in June • The Golden State created 800 jobs (seasonally adjusted) in June, which is the lowest number since the recovery began in 2010 and follows an upward revision to 7,200 jobs added in May, according to the latest numbers from the state Employment Development Department. Nevertheless, notable losses in seven California industries dragged down the overall number of jobs added. Interestingly, industries with job losses generally employ lower-paid employees. The four industries that gained jobs added 16,200 positions, with half of them in education and health services, followed by information, government, and professional and business services. Among the seven industries that reported 15,400 job losses, the largest decreases were in leisure and hospitality; construction; trade, transportation, and utilities; and financial activities. Note that these industries have had some of the strongest job growth so far in 2018. In sum, while the overall number of jobs added appears low, the employment picture is very solid and suggests continued strong wage growth for California workers. • Over the year, California created 269,100 jobs, with nine industries adding a total of 272,800 positions and two industries losing a total of 3,400 jobs. The largest job gains were in educational and health services, up by 75,800 jobs; professional and business services, up by 42,200 jobs; and leisure and hospitality, up by 41,700 jobs. Other sectors that added jobs over the year were construction; trade, transportation, and utilities; government; information; manufacturing; and financial activities. Other services and mining and logging posted job declines. • California’s unemployment rate remained at a record-low 4.2 percent in June. Many metropolitan areas showed increases in unemployment rates.
Read more Here We encourage you to share Pacific Union’s daily blog posts via email, your own blog, or social media. All blog content is updated daily in VoiceStorm, which allows you to share posts to the most popular social networks with just a few clicks. Additionally, our team sends out a weekly Content Hit email each Monday, which contains everything you need to promote Pacific Union content on Facebook, Twitter, or your own blog. Check it out at blog.pacificunion.com
Weekly Broker Tip
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Attribute, Disclose, Disclaim, or Best Practices for Handling Unwelcome Information from a Neighbor QUESTION: Our Brokerage just took a listing and the Seller instructed us not to communicate with his neighbor; the Seller has described the neighbor as being “untrustworthy.” We thought this request was odd but we had no intention of contacting the neighbor. Right after our “For Sale” sign went up, I received an e-mail from that neighbor describing a long list of problems that she has had with the Seller, including disputes regarding fence location, noise and tree root issues. She stated she expected me to “ensure potential buyers are notified of these problems before they buy.” I printed her e-mail and showed it to the Seller who became irate; he ordered me to burn the e-mail and never speak about that e-mail message again to anyone. I know from past Legal Seminars that we must give Buyers any documents that we have in our possession which relate to the Property but if we burn the e-mail as the Seller has instructed, do we still have to tell the actual Buyer anything about it? What is the best practice when a Listing Agent receives bad news from neighbors? ANSWER: Buyers need to be told when a neighbor has raised complaints, whether oral or written, about the Property, the neighborhood or other information negatively affecting value or desirability. Here, the best practice is to provide the Buyer with a copy of the neighbor’s e-mail. The reality is that the neighbor’s e-mail exists and not only in your computer/phone system, but in the neighbor’s e-mail server as well. Thus burning the copy you showed the Seller and even erasing that communication from your own e-mail server does not mean that the e-mail does not exist and/or it does not eliminate your obligation to disclose what you know; which, as described above, is that the neighbor has raised multiple allegations in writing about the Property listed for sale. Click here to read more ... DO NOT FORWARD TO CLIENTS. This Weekly Practice Tip is for the exclusive use of clients of Broker Risk Management and their agents. It may not be reproduced or distributed without the express written consent of Broker Risk Management. The advice and recommendations contained herein are not necessarily indicative of standards of care in the industry, but rather are intended to suggest good risk management practices. PRACTICE TIPS All Weekly Practice Tips are available at BrokerRiskManagement.com User ID: clientaccess, password: yard
Product Trainings
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Topic: Moxi Listing Presentations When: 7/30/18 Time: 10:00-11:30am Trainer: Ashley Jennings Where: 575 Redwood Hwy, Mill Valley
Let us know if you can make it! What is Moxi: Create a listing presentation that will help you stand out from your competitors. This program displays your content in a digital interactive way that keeps your clients engaged!
See you there! If you have any questions about the trainings please send an email to: ashley.jennings@pacunion.com
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2018 Advertising Online & Print Distribution, deadlines, and rates
*Some details will be updated as information becomes available. Advertising rates are subject to change. If you are interested in a specific publication that is not on this list, please contact your Marketing Coordinator directly. Co-op advertising rates are at your manager’s discretion.
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PREMIER SERVICE
@pacificunion
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Resources - Forms, Vendors, Services • Inspection Checklist and Forms • Pacific Union Marin Vendor Guide • FEMA: Marin Flood Zone Update
• Sewer City and Fire Inspections
Pacific Union Leaders Brent Thomson & Pat Heller to Speak at Industry Conference Pacific Union Chief Operating Officer Brent Thomson and Vice President and Branch Manager Pat Heller will be among the featured speakers at the second California Association of Realtors’ WomanUP! Conference on June 28-29 at the JW Marriott LA Live in Los Angeles. The two-day conference is part of CAR’s women’s outreach program to bring together a community of mentors and leaders to communicate, collaborate, and support one another in the real estate industry. For its program, CAR earned a nomination for an Inman Innovator Award from Inman News, which saluted the organization’s commitment to helping elevate women in the industry. Thomson oversees all aspects of Pacific Union operations, including the recruitment and performance of top real estate professionals. She also leads the executives of the firm’s Northern California region. “Women make up the majority of the real estate industry, yet they’re underrepresented in brokerage leadership,” she says. “This conference seeks not only to heighten awareness of these opportunities, but to inspire women to move toward them.” Thomson continues, “Building self-confidence and learning to trust myself has been a by-product of many successes, as well as failures. Learning to appreciate that a failed attempt was far better than no attempt gave me more freedom to express myself, think big, and respect the same in others.” Heller, who heads four Pacific Union Westside Los Angeles locations (Brentwood East, Marina Del Rey, Pacific Palisades, and Santa Monica), has led every office she’s managed over the last two decades to top five national revenue-production status. She sees the conference as an invaluable opportunity for women to gather both input from experienced brokerage owners and support from the real estate community as they pursue their leadership careers. “This is an empowering event for women across our field,” she says. CAR data shows that 60 percent of real estate professionals in California are women but only about one-third of leadership positions in brokerage firms with more than 100 professionals are led by women — a statistic that has been virtually unchanged in recent years. CAR held its inaugural WomanUP! Conference in Pasadena last year. More than 300 women and men attended the full day of professional development devoted to giving powerful women bold tools to take their careers to the next level.
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Affiliate Resources The Mark Company The Mark Company is the authority on urban residential real estate sales and marketing. Using The Mark Method, our unique approach aligns developer goals with buyer insights to deliver unbeatable results. Visit: themarkcompany.com
Property Management Pacific Union Property Management offers full-service property management to property owners, landlords and investors throughout the SF Bay Area, helping your clients to maximize luxury real estate investments. Visit: pacunionpm.com
Commercial Backed by Pacific Union’s strong name recognition and marketing foundation, our Commercial Brokerage specializes in buying, selling, and leasing commercial properties- apartments, office, retail, and industrial- for a mix of clients. Visit: pacificunion.com/commercial-real-estate
Rentals Gain access to the Bay Area’s most exceptional rental properties with the helpof our rental experts. Visit: pacificunion.com/leasing-rentals
Relocation Whether you are moving to or departing from the Bay Area ... whether your move is job-related or personal ... whatever your move, we’ve got you covered. Visit: pacificunion.com/relocation
ProInsurance In addition to homeowner’s coverage, ProInsurance provides competitive pricing on a full range of personal insurance needs. Visit: pacificunion.com/pro-insurance INTERNATIONAL PROINSURANCE SOLUTIONS, LLC.
To obtain more information and quote, contact Adrianne Peixotto at 415-223-5543 or email adriannep@proinsurance.com
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