Quick Links Top Sales & Closed Sales For the Week
Selma Hepp’s Blog
Napa Stats
Weekly Broker Tip
Pacific Union Tools
Concierge
Print Advertising
Digital Marketing
Pacific Union Affiliates
From Olin’s Desk Dear St Helena Colleagues, A common theme in the Real Estate industry is Technology and what it can do for you. Something I have realized in my short time and after attending the Inman Conference, is that Pacific Union is a top brokerage in the US and is always out front of the competition. I agree that technology is improving the way we conduct our business as it has done in every industry on the planet, but I think the subject needs to be kept in perspective. I think of technology as an assistant to our business and helps us be more productive with our time, when it works and when we understand how to use it as a benefit. It is easy to get distracted by all of the data, the systems and processes. I think we need to continually analyze the true benefits. Walking through the vendor hall at the conference it reminded me of sitting on a beach in Hawaii and putting your flag up on your beach chair. All you need to do is stand there and the vendors will come to you. Now all of this technology may or may not be beneficial to you. This is where it is important to find what works for you and work to understand how technology can improve your business. It is important to carry an open mind to what is out there and the different ways with not only technology, but our approach to going about expanding our footprint. Never forget that as cool as technology may be, you’re in the people business first and that technology can only help if you understand it. We are here to assist you with technology, so please do not hesitate to ask for assistance. I can’t promise we know everything, but we will always work to get you the answers to the questions that you have. Private View is coming to Pacific Union Northern California July 31. Since launching in the Southern California region 2 months ago Private View has over $150,000,000 in new listings coming soon. The page views now total over 1800 which is amazing since launch. This is a fantastic way to premarket your new listing while you are getting it ready for the market. This topic will be discussed at our Monday meetings. See you there! -- Olin Russum
License # 01866771
Return To Home Page
MARKET SHARE Angwin
Rutherford
Calistoga
St Helena
Napa
Yountville
Pope Valley
All Cities Market Share
CONCIERGE What marketing items can we help you with? We can take some things off your plate so you can focus on what you do best! -Marketing Materials -Uploading Mailing Lists -Listing Presentations -Grabing Marketshare before your big presentation -Facebook, Instagram, and more!
Taryn Lohr Stacy Bowers Heather Seigler Priscilla Lara Jill Silvas Linda Carroll Olin Russum
SUBMIT YOUR REQUEST HERE
Candy Bertoli
Return To Home Page
Top Sale Of The Week Will Densberger and Pavi Lawson 315 Franz Valley School Road $4,200,000 Tim Hayden 1215 Las Posadas $2,200,000 Tim Hayden 1515 Pine St $2,100,000 Gina Elliot 1650 Spring Mountain Road $1,767,200
Napa Stats
For Sale vs. Sold
Months of Inventory
Avg. Price Per Sq. Foot Days On Market: Sold Market Share By City
Source: Trend Graphic/Charts Bareis MLS (updated on the 6th of every month)
Return To Home Page
Losses of Lower-Paying Jobs Drags Down California’s Employment Growth in June • The Golden State created 800 jobs (seasonally adjusted) in June, which is the lowest number since the recovery began in 2010 and follows an upward revision to 7,200 jobs added in May, according to the latest numbers from the state Employment Development Department. Nevertheless, notable losses in seven California industries dragged down the overall number of jobs added. Interestingly, industries with job losses generally employ lower-paid employees. The four industries that gained jobs added 16,200 positions, with half of them in education and health services, followed by information, government, and professional and business services. Among the seven industries that reported 15,400 job losses, the largest decreases were in leisure and hospitality; construction; trade, transportation, and utilities; and financial activities. Note that these industries have had some of the strongest job growth so far in 2018. In sum, while the overall number of jobs added appears low, the employment picture is very solid and suggests continued strong wage growth for California workers. • Over the year, California created 269,100 jobs, with nine industries adding a total of 272,800 positions and two industries losing a total of 3,400 jobs. The largest job gains were in educational and health services, up by 75,800 jobs; professional and business services, up by 42,200 jobs; and leisure and hospitality, up by 41,700 jobs. Other sectors that added jobs over the year were construction; trade, transportation, and utilities; government; information; manufacturing; and financial activities. Other services and mining and logging posted job declines. • California’s unemployment rate remained at a record-low 4.2 percent in June. Many metropolitan areas showed increases in unemployment rates.
Read more Here We encourage you to share Pacific Union’s daily blog posts via email, your own blog, or social media. All blog content is updated daily in VoiceStorm, which allows you to share posts to the most popular social networks with just a few clicks. Additionally, our team sends out a weekly Content Hit email each Monday, which contains everything you need to promote Pacific Union content on Facebook, Twitter, or your own blog. Check it out at blog.pacificunion.com
Weekly Broker Tip
Return To Home Page
Sales of Property Held in a Trust PART 1: Basic Issues and Forms Q. Our office is taking listings on many homes where the Property is held in a Trust. Can you provide us with some practical steps to help us determine who should sign the Listing Agreement and whether the TDS is required? Are we required to use a Trust Advisory? Should I send the Trust documents to Broker Risk Management for review? A. We receive many inquiries about selling Property held in Trust. Because there are so many issues involving Trusts, we are answering these questions in two parts. This Weekly Tip (Part 1) will focus on the basic issues and forms. Next Week’s Tip (Part 2) deals with the Disclosure Process. As is true in many areas of the law, part of the problem with understanding how to deal with Trust Property is the terminology that should be used; so, let’s start with some basics: 1. TERMINOLOGY: A. All Trust Are Trusts: This seems logical, but some real estate licensees erroneously believe that if the Trust is revocable and the original creators of the Trust are still the Trustees, then somehow this is not to be treated as a Trust; that is incorrect. B. If a Property is “held in a Trust” and it is to be sold by the Trustee(s), this is not a “Trustee Sale.” A Trustee Sale” is the term used when the Trustee of a Deed of Trust (usually a Title Company) is selling the Property as part of a foreclosure sale. 2. FORMS: A. Trust Advisory: The C.A.R. Trust Advisory (Form “TA”) or the PRDS® Trust Advisory are not “required” by any statute or contractual agreement but most Brokers make it a required element of their Broker file because the form succinctly explains that Trustees have certain legal obligations that must be met regardless of whether the Seller is “exempt” from completing the TDS. PRACTICE TIP 1: Always provide a Trust Advisory to your client regardless of the type of Trust that holds the Property and regardless of which side you represent. Provide the TA at the earliest and most logical point in time (with Sellers at the time they sign the Listing). Click here to read more ... DO NOT FORWARD TO CLIENTS. This Weekly Practice Tip is for the exclusive use of clients of Broker Risk Management and their agents. It may not be reproduced or distributed without the express written consent of Broker Risk Management. The advice and recommendations contained herein are not necessarily indicative of standards of care in the industry, but rather are intended to suggest good risk management practices. PRACTICE TIPS All Weekly Practice Tips are available at BrokerRiskManagement.com User ID: clientaccess, password: yard
Return To Home Page
2018 Advertising Online & Print Distribution, deadlines, and rates
*Some details will be updated as information becomes available. Advertising rates are subject to change. If you are interested in a specific publication that is not on this list, please contact your Marketing Coordinator directly. Co-op advertising rates are at your manager’s discretion.
Return To Home Page
PREMIER SERVICE
@pacificunion
Product Trainings Topic: Moxi Listing Presentations When: 7/30/18 Time: 10:00-11:30am Trainer: Ashley Jennings Where: 575 Redwood Hwy, Mill Valley Let us know if you can make it!
What is Moxi: Create a listing presentation that will help you stand out from your competitors. This program displays your content in a digital interactive way that keeps your clients engaged!
See you there! If you have any questions about the trainings please send an email to: ashley.jennings@pacunion.com
Return To Home Page
Affiliate Resources The Mark Company The Mark Company is the authority on urban residential real estate sales and marketing. Using The Mark Method, our unique approach aligns developer goals with buyer insights to deliver unbeatable results. Visit: themarkcompany.com
Property Management Pacific Union Property Management offers full-service property management to property owners, landlords and investors throughout the SF Bay Area, helping your clients to maximize luxury real estate investments. Visit: pacunionpm.com
Commercial Backed by Pacific Union’s strong name recognition and marketing foundation, our Commercial Brokerage specializes in buying, selling, and leasing commercial properties- apartments, office, retail, and industrial- for a mix of clients. Visit: pacificunion.com/commercial-real-estate
Rentals Gain access to the Bay Area’s most exceptional rental properties with the helpof our rental experts. Visit: pacificunion.com/leasing-rentals
Relocation Whether you are moving to or departing from the Bay Area ... whether your move is job-related or personal ... whatever your move, we’ve got you covered. Visit: pacificunion.com/relocation
ProInsurance In addition to homeowner’s coverage, ProInsurance provides competitive pricing on a full range of personal insurance needs. Visit: pacificunion.com/pro-insurance INTERNATIONAL PROINSURANCE SOLUTIONS, LLC.
To obtain more information and quote, contact Adrianne Peixotto at 415-223-5543 or email adriannep@proinsurance.com
The Benefit of Knowledge