Quick Links Top Sales & Closed Sales For the Week
Selma Hepp’s Blog
From Olin’s Desk Dear St Helena Colleagues,
Napa Stats
Weekly Broker Tip
Pacific Union Tools
Concierge
Print Advertising
Digital Marketing
Pacific Union Affiliates
I was reading an article called “Your Website is a Battlefield” and while the article was centered around privacy, accessibility, pay to play and how engaging home buyers and sellers is getting complicated. I realized that for the most part, your websites are a battlefield, an internal one. While it is about the challenges of reaching as many buyers and sellers as possible, we need to crawl before we can walk and then run. Our focus once we have our new marketing person on board will be to sit down with each of you and help develop a strategy that is suited to your business. It can be as simple as adding buzz words in an already “running” website or it can be as challenging as giving birth (can’t say that I have done that, but I have seen it three times and it looks challenging) when developing a new site. Our commitment to you is that we will work to help create, fine tune and add to your digital footprint. As part of this, we will be making recommendations for those that want to expand their social media presence. We will look to help you post on Instagram, have a presence on Facebook, Tweet out listings or sales, make your mark on Linkedin and be more hands-on in your management of social media accounts. We are coming into a time where print readership is declining and online videos and photos are rising. You can make your mark and be relevant to your clients in so many ways. Let’s take advantage of all of them! Private View has arrived to Pacific Union Northern California! Since the launch we have over $200,000,000 in new listings coming soon (take that SoCal!). We have more than $30,000,000 from our office alone, with more on the way. Marketing will be out Monday August 6th to give some early statistics as well as discuss marketing as a whole. Please come prepared with questions. Looking forward to Monday! -- Olin Russum
License # 01866771
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MARKET SHARE Angwin
Rutherford
Calistoga
St Helena
Napa
Yountville
Pope Valley
All Cities Market Share
CONCIERGE What marketing items can we help you with? We can take some things off your plate so you can focus on what you do best! -Marketing Materials -Uploading Mailing Lists -Listing Presentations -Grabing Marketshare before your big presentation -Facebook, Instagram, and more!
Taryn Lohr Stacy Bowers Heather Seigler Priscilla Lara Jill Silvas Linda Carroll Olin Russum
SUBMIT YOUR REQUEST HERE
Candy Bertoli
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Top Sale Of The Week
$4,485,000 Tim Hayden 1296 Dealy Ln
Napa Stats
For Sale vs. Sold
Months of Inventory
Avg. Price Per Sq. Foot Days On Market: Sold Market Share By City
Source: Trend Graphic/Charts Bareis MLS (updated on the 6th of every month)
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Losses of Lower-Paying Jobs Drags Down California’s Employment Growth in June • The Golden State created 800 jobs (seasonally adjusted) in June, which is the lowest number since the recovery began in 2010 and follows an upward revision to 7,200 jobs added in May, according to the latest numbers from the state Employment Development Department. Nevertheless, notable losses in seven California industries dragged down the overall number of jobs added. Interestingly, industries with job losses generally employ lower-paid employees. The four industries that gained jobs added 16,200 positions, with half of them in education and health services, followed by information, government, and professional and business services. Among the seven industries that reported 15,400 job losses, the largest decreases were in leisure and hospitality; construction; trade, transportation, and utilities; and financial activities. Note that these industries have had some of the strongest job growth so far in 2018. In sum, while the overall number of jobs added appears low, the employment picture is very solid and suggests continued strong wage growth for California workers. • Over the year, California created 269,100 jobs, with nine industries adding a total of 272,800 positions and two industries losing a total of 3,400 jobs. The largest job gains were in educational and health services, up by 75,800 jobs; professional and business services, up by 42,200 jobs; and leisure and hospitality, up by 41,700 jobs. Other sectors that added jobs over the year were construction; trade, transportation, and utilities; government; information; manufacturing; and financial activities. Other services and mining and logging posted job declines. • California’s unemployment rate remained at a record-low 4.2 percent in June. Many metropolitan areas showed increases in unemployment rates.
Read more Here We encourage you to share Pacific Union’s daily blog posts via email, your own blog, or social media. All blog content is updated daily in VoiceStorm, which allows you to share posts to the most popular social networks with just a few clicks. Additionally, our team sends out a weekly Content Hit email each Monday, which contains everything you need to promote Pacific Union content on Facebook, Twitter, or your own blog. Check it out at blog.pacificunion.com
Weekly Broker Tip
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Sales of Property Held in a Trust PART 2: Disclosures DETERMINING IF A TDS IS REQUIRED: To understand whether or not the Trustee must complete the Real Estate Transfer Disclosure Statement (“TDS”) is not always easy. To better understand this issue, the historical perspective may prove to be useful. The original 1987 statute (Civil Code Section 1102.2) made ALL TRUSTEES exempt from completing a TDS. The statute was later modified to create an exception to the Trust exemption. The exception to the exemption was designed to require that some, but not all, Trustees fill out and sign the TDS when transferring the Property. It was the creation of this “exception” that leads to most of the confusion. As it is currently written, the Trustee exemption does not apply if “the Trustee is a NATURAL PERSON who is the SOLE Trustee of a REVOCABLE Trust and he or she is a FORMER OWNER of the Property or an OCCUPANT IN POSSESSION of the Property WITHIN the PRECEDING YEAR.” (Emphasis added.) To work through this muddled exception, it is easiest to ask four (4) simple questions. If all four (4) questions are answered “YES,” then the exception applies and the Trustee fills out and signs the TDS; however: If there is one (1) or more “NO” answers to these 4 questions, then the Trustee(s) are exempt and the TDS is not completed or signed. 1. Is it a revocable Trust?
If “NO,” then the Trustee is exempt from completing the TDS.
It is important to recognize that the key words are “revocable Trust” (not a “Living” or “Family Trust”) which is sometimes in the title of the Trust, but that status can change over time. Most Living and Family Trusts originate as a revocable Trust but these Trust often become an “irrevocable Trust” when the original Trustee dies. If you cannot determine whether the Trust is revocable or irrevocable, the Title Company can assist with that. If the Property is held in an irrevocable Trust, then you have a “NO” as to 1 of the 4 of the required elements and you do not need to go any further – the Trustee(s) are exempt from completing the TDS.
Click here to read more ... DO NOT FORWARD TO CLIENTS. This Weekly Practice Tip is for the exclusive use of clients of Broker Risk Management and their agents. It may not be reproduced or distributed without the express written consent of Broker Risk Management. The advice and recommendations contained herein are not necessarily indicative of standards of care in the industry, but rather are intended to suggest good risk management practices. PRACTICE TIPS All Weekly Practice Tips are available at BrokerRiskManagement.com User ID: clientaccess, password: yard
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2018 Advertising Online & Print Distribution, deadlines, and rates
*Some details will be updated as information becomes available. Advertising rates are subject to change. If you are interested in a specific publication that is not on this list, please contact your Marketing Coordinator directly. Co-op advertising rates are at your manager’s discretion.
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PREMIER SERVICE
@pacificunion
Product Trainings Topic: Moxi Listing Presentation When: 8/13/18 Time: 10:00-11:30am Trainer: Ashley Jennings Where: Larkspur Office 490 Magnolia Ave Larkspur, CA 94939
Let us know if you can make it!
What is Moxi: Create a listing presentation that will help you stand out from your competitors. This program displays your content in a digital interactive way that keeps your clients engaged!
See you there! If you have any questions about the trainings please send an email to: ashley.jennings@pacunion.com
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Affiliate Resources The Mark Company The Mark Company is the authority on urban residential real estate sales and marketing. Using The Mark Method, our unique approach aligns developer goals with buyer insights to deliver unbeatable results. Visit: themarkcompany.com
Property Management Pacific Union Property Management offers full-service property management to property owners, landlords and investors throughout the SF Bay Area, helping your clients to maximize luxury real estate investments. Visit: pacunionpm.com
Commercial Backed by Pacific Union’s strong name recognition and marketing foundation, our Commercial Brokerage specializes in buying, selling, and leasing commercial properties- apartments, office, retail, and industrial- for a mix of clients. Visit: pacificunion.com/commercial-real-estate
Rentals Gain access to the Bay Area’s most exceptional rental properties with the helpof our rental experts. Visit: pacificunion.com/leasing-rentals
Relocation Whether you are moving to or departing from the Bay Area ... whether your move is job-related or personal ... whatever your move, we’ve got you covered. Visit: pacificunion.com/relocation
ProInsurance In addition to homeowner’s coverage, ProInsurance provides competitive pricing on a full range of personal insurance needs. Visit: pacificunion.com/pro-insurance INTERNATIONAL PROINSURANCE SOLUTIONS, LLC.
To obtain more information and quote, contact Adrianne Peixotto at 415-223-5543 or email adriannep@proinsurance.com
The Benefit of Knowledge