Quick Links Top Sales & Closed Sales For the Week
Selma Hepp’s Blog
Lisa’s Corner
Marin Stats
From Ed’s Desk Dear Marin Colleagues, What a week this was at Pacific Union Marin. On Monday many of us attended the Build Wealth Seminar in San Francisco. What a great event. I want to give a big shout out to Barr Haney and Eric McFarland who each participated on speaker panels and did a great job representing Marin. Thank you both! This event is a great reminder of why Pacific Union and all of you have been so successful. Information sharing and best practice is a key to all of us being the best in the business. Speaking of...
Weekly Broker Tip
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• The best in the business, it’s that time of year when it seems like every realtor and every company is touting themselves as number 1 in this and that. While most folks don’t care and get so confused by the claims that the message is lost. The fact is, backed up by solid statistics, Pacific Union is the top of the real estate world here in Marin. Here is the link to the latest stats I reviewed at the Tuesday Estates Meeting (Marin stats). • The Estates Meeting, you will not want to miss our next meeting February 6. Former Federal Reserve Governor Robert Heller will be our speaker. Governor Heller was not only on the Federal Reserve but also served as CEO of Visa USA. He is a distinguished author and has a Ph.D in economics. Governor Heller will discuss the change in leadership at the Fed and the economy. Learn to Earn. This will give all of us some good insight into the tax changes and future expectations you can all share with clients and colleagues. • Data, Pacific Union’s Big Data provides some amazing insight into where our buyers are coming from. This data is collected and processed from your transactions when you complete the Transaction Form. If you don’t complete it we cannot provide accurate data. So please help us help you by competing as much of the form as possible on each of your transactions. Thursday was our Grand Opening of our New Novato office. The event was very well attended and I want to thank all of you that attended and supported our Novato colleagues. Congrats to Amy Bowes (Novato office Manager) and Candy Bertoli for putting together a magnificent event. The food was outstanding and provided by our very own Henry Hautau, who also happens to own Finnigan’s Marin in Novato. Your staff is here to help you with your CMA’s and marketing projects. Do not hesitate to reach out if you need help. If you need any statistics for your clients on your area please let me know and I will get them to you. We have lots of data to share. Thank You All!
Pacific Union Affiliates
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PUI Tools Pacific Union offers a variety of online tools that will enhance your marketing, contact management, social media and client relations.
MOXI PRESENTS
Contactually
Best Buyer Report (BBR)
Need Help?
Your Marin Marketing Manager Kevin Walli can always assist you with training and advice during standard business hours. Your Office Manager is also trained to assist. Also, How-to guides exist for all of our tools, and can be found in the back end of your PU website under Agent Tools > Resources > Website | Help Documents
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The Pacific Union Blog
Selma Hepp’s Latest Article California’s Unemployment Rate Reaches All-Time Low Posted: January 23, 2018 • In the last two months of 2017, California employers added more than 105,000 jobs, ending the year on an incredibly positive note. In fact, with more than 200,000 jobs added in the last four months of the year, it was the strongest streak of job growth in the state since the data series began almost 30 years ago. • California’s unemployment rate dropped to 4.3 percent, which marks the lowest point since 1976 according to a report from the state Employment Development Department. California’s unemployment rate is now only 0.2 percent higher than the national rate of 4.1 percent. This is incredible progress for California given that the unemployment rate peaked at more than 12 percent in 2010. • Nevertheless, the sharp drop in the state’s unemployment rate is a function of rising household unemployment but also a declining labor force. The decreasing labor force will pose further challenges for employment gains in 2018 as the state’s population growth continues to slow. In 2017, there were 240,200 new residents in California, which is a 0.6 percent annual increase. The long-time average population growth rate has generally been around 0.9 percent. Slower international migration and an increase in domestic migration are two factors that are contributing to lower population growth. We will expand on California’s population changes in a future analysis. • Jobs gains were broad-based across many industries, with the most additions in the administrative support and leisure and hospitality sectors. The other industries with solid additions included transportation and warehousing, construction, financial services, and information. The construction, education, and information sectors, which
Click here to read more ... We encourage you to share Pacific Union’s daily blog posts via email, your own blog, or social media. All blog content is updated daily in VoiceStorm, which allows you to share posts to the most popular social networks with just a few clicks. Additionally, our team sends out a weekly Content Hit email each Monday, which contains everything you need to promote Pacific Union content on Facebook, Twitter, or your own blog. Check it out at blog.pacificunion.com
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Top Sales of the Week 2390 Paradise Tiburon
$4,180,000
Shana Rohde-Lynch Listing Agent
This Week’s Closed Sales from Pacific Union Marin Based on Information from 01.19.18 Noon - 01.26.18 Noon Please note that even though a sale closed during this time frame it may take longer to process.
Marin Stats Marin Market Share
Weekly Market Update
For Sale vs. Sold vs. Pending
Monthly Market Update
Avg. Price Per Sq. Foot
Avg Price For Sale vs Sold
Average Days On Market
Source: Trend Graphic/Charts Bareis MLS (updated on the 6th of every month)
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Weekly Broker Tip WEEKLY PRACTICE TIPS
Medical Marijuana and Tenants Q: I recently listed a single-family home for lease. The Owner does not want a tenant who smokes marijuana. I am concerned about telling prospective tenants that they cannot smoke marijuana now that it is legal to do so. What should I tell the Owner and prospective Tenants? A: As is detailed in most residential leases, including the C.A.R. Residential Lease (Form LR), Landlords may prohibit any conduct that violates any law (federal, state or local). Although the law in California has recently changed regarding the personal use of marijuana, federal law still considers the use of marijuana to be an illegal activity. Effective January 4, 2018, the Justice Department formally rescinded their prior program under President Obama and they may now have the power to enforce cannabis-related crimes in California. California’s new law regarding marijuana (Prop. 64 which is now Health & Safety Code Section 1362.5) provides that the personal right to possess, process, purchase, obtain, cultivate, plant, and other activities connected with marijuana does not affect the ability of a property owner, such as a landlord, from prohibiting or restricting cannabis use on their property. It should also be recognized that nothing in the new law allows someone to smoke cannabis where smoking tobacco is already prohibited. Landlords are specifically authorized to prohibit smoking tobacco in any portion of their rental property under Civil Code Section 1947. Thus, Landlords can legally prohibit smoking of cannabis regardless of the changes in California’s laws. For more information, see the updated C.A.R. Legal Memo entitled “Marijuana Issues for REALTORS®” at https://www.car.org/riskmanagement/qa/miscellaneous-folder/marijuanaissues 1. Landlords should be advised that if they wish to restrict use, cultivation and selling of marijuana that they should use a rental form which prohibits that activity. See, for example, CAR form “Residential Lease or Month-to-Month Rental Agreement” (ZipForms Form LR revised 6/17). Paragraph 14 prohibits smoking of all substances and paragraph 15A prohibits using, manufacturing, selling, storing illicit drugs or other contraband or “violate any law or ordinance” which would necessarily include cannabis. 2. Landlords should be encouraged to have a written Rules and Regulations handout which details not only the smoking rules but all other rules that the Landlord intends to enforce. Landlords should be encouraged to work with their own local Landlord/Tenant attorney as to what rules can and cannot be included. 3. Prospective Tenants should be provided with the Landlord’s written Rules and Regulations at the earliest possible opportunity and no later than at the time the Tenant is provided with the Lease. 4. In the absence of written Rules and Regulations, Tenants should be advised of the written prohibitions, if any, that are contained in the Lease, including but not limited to those rules regarding Smoking any substances. DO NOT FORWARD TO CLIENTS. This Weekly Practice Tip is for the exclusive use of clients of Broker Risk Management and their agents. It may not be reproduced or distributed without the express written consent of Broker Risk Management. The advice and recommendations contained herein are not necessarily indicative of standards of care in the industry, but rather are intended to suggest good risk management practices.PRACTICE TIPS
All Weekly Practice Tips are available at BrokerRiskManagement.com User ID: clientaccess, password: yard
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LISA’S CORNER Norman Lisa Norman isLisa Pacific Union’s Product Vice President VP, Product and Innovation Group member and an Innovation Group Member I often get asked why you would use both myTheo and RealScout. Although they have similar functionality, they each offer some distinctly different features. You may decide you only need to use one, but I recommend trying out both for 30 days before you decide.
myTheo • The fastest and easiest way to access MLS data on the go and on your mobile. • Quickly share property information with a client. • Plan a buyer tour with multiple locations (Google Maps) and share it with your client. • Chat in-app with your client or an agent. • MLS updates in real-time.
You have an account right now, click HERE to get started.
RealScout • Migrate all seller and buyer alerts from various places (MLS, CleanOffer) via RealScout migration service. They do it for you! • ‘Set it and Forget it’. RealScout will send property alerts to your clients as often as they choose. • Pacific Union clients love the search features and ease of use. • Huge photos, easy navigation and robust searchable features.
You have an account right now, ask your local staff to get you started.
Marketing / Advertising
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Download the 2017 Advertising Guidelines
Premier Properties Newsletter
Promote your listing to over 1,000 agents and real estate professionals throughout Marin for FREE! Published on Tuesdays after 5:00pm via Constant Contact. Run dates are every Tuesday, materials are due Monday at noon. Click here to sign up for Premier Properties
License # 01866771
41 San Carlos, Sausalito 1 1 .1 4 . 2 0 1 7
The Ark Newspaper WATERFRONT HOME ALONG THE SHORE OF SAN FRANCISCO BAY Living at 89 West Shore Road is like having your own personal yacht club. Fall asleep at night to the sounds of the waves lapping onto the shore. Wake up to the views of the Golden Gate Bridge. This home is a virtual masterpiece, inspired on all levels of good taste and understated elegance befitting a home of this stature. The floor plan offers rooms that flow seamlessly--perfect for entertaining. There are 4 bedrooms, 3.5 baths, including a spacious, well appointed master suite. This home is a “must see” for those looking for the impeccable. $7,995,000.
David Schwartz Luxury Property Specialist
Lauren Ramsey Luxury Property Specialist
415 412 2236 tiburonrealtor@gmail.com PacificUnion.com License # 00570060
415 450 5955 laurenramsey22@gmail.com PacificUnion.com License # 01234567
Your ad will reach a coveted audience of Ark Readers, primarily in Belvedere and Tiburon. Run dates are on Wednesdays, deadlines for materials are the prior Wednesday. Please email Harrison if you are interested in taking the page 3 half page ad. Cost: $700
Contact Marin Marketing to reserve space.
Marin Magazine A monthly, high-quality publication with a dynamic readership. A lifestyle magazine serving the North Bay featuring Marin County, San Francisco and Wine Country restaurants, shopping and culture. Cost: $825/half page, $1,650/full page Contact Marin Marketing to reserve space.
SF/Silicon Valley Business Times Home of the Day A Pacific Union Exclusive Partnership
Home of the Day is a unique opportunity to showcase your client’s high end property each month to over 775,000 affluent home buyers in the San Francisco and Silicon Valley markets. Only 15 Homes of the Day will be showcased per month, per market. $425 per month. • Presence on site 24/7 for 30 days • Premium promotion across the website, email newsletter, and mobile products twice per month as integrated native content Visit one of our Home of the Day listings
onth with two feature dates e about the property y photo gallery
ontent page per market.
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BBR - Best Buyers Report
The BBR is a proprietary tool for Pacific Union agents that utilizes in depth data to identify the types of buyers that are most likely to be interested in your listing. It gives you detailed information on their preferences and behaviors so you know how ng through ReachLocal and where to get their attention. Your advertising gn, you can distribute custom creative across theoptimal visibility on thetypes of sites and in will have geted audience frequents. ReachLocal banner ads use publications that reflect their interests and activity. rom Pacific Union’s Ask your office manager or Kevin.
ogram and places these banner ads on websites that Why use the BBR? sts. Some examples include MSN, CNN, Forbes, Golf among others.Runs monthly, $425 per month, per
-
Create a BBR!
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Facebook Social Media Online Banner Advertising ReachLocal
n Facebook ancustom average of 40 plans so that you We’veand put spend together advertising ustom audience targeting tounderstanding reach users with high inhave a highly accurate of how to target vertise your effectively with compelling creative theselisting segments in your advertising strategies. Custom onlinetobanner campaigns starting atthat just ts you want reach,advertising and identify new audiences
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$500 per month to get the most effective coverage. With our ads being shown an average of 70,000 100,000 times per campaign, per month, and a higher than average rate on which they’re clicked, our experience so far has shown excellent results.
ffluent and loyal readership of over 107,000 per issue Francisco, the Peninsula, and Silicon Valley. ame, Hillsborough, Los Altos, Los Altos Hills, Los , Palo Alto, San Jose, San Mateo, Saratoga, Portola
Resources - Forms, Vendors, Services
eights, Presidio Heights, Russian Hill, SeaForms Cliff • Inspection Checklist and age.
• Pacific Union Marin Recommended Service Providers • Pacific Union Marin Vendor Guide
• Aerial, Videography & Virtual Tour livers thought-provoking stories, destinations and Services of San Francisco. The most effective communication • FEMA: Marin Flood Zone Update ffluent Marin County consumer. • Sewer City and Fire Inspections age.
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Pacific Union Brand Ad Gallery
This is a collection of recent ads Pacific Union has placed- some are brand ads and some are ads placed by our Real Estate Professionals in publications that we regularly advertise in. These are excellent examples of our branding aesthetic and the impact that it has across the board.
Find your perfect place in the world.
COMING SOON | 81 Montford Avenue, Mill Valley Classic modern farmhouse by renowned Mill Valley architect Kelly Haegglund. This stunning 5 bedroom home is approximately 3000 square feet with an open floor plan, vaulted ceilings in the great room, a luxurious master suite, and seamless indoor/outdoor flow to the lawn and patio for play time and entertaining
Take the Pacific Path.
Kentfield 448.1100 | Larkspur 945.6300 464.8686 | Mill Valley, Downtown 380.6100 | Mill Valley, Southern Marin 383.1900 Novato 383.1900 | Ross 461.8686 461.8605 | Tiburon/Belvedere 789.8686 | pacificunion.com
SOLD Happy Valley, Lafayette $6,500,000 Buyer’s Agent
Radhi Ahern Luxury Property Specialist
Scott Kalmbach Luxury Property Specialist
415.531.2981 radhi@ahern-kalmbach.com License #01411471
415.350.7911 scott@ahern-kalmbach.com License #01795204
Full page ads in Marin Magazine
SOLD
SOLD
Christmas Tree Hill, Corte Madera $3,900,000 Buyer’s Agent
Seminary, San Anselmo $2,650,000 Listing Agent
Bjorn Sandberg Luxury Property Specialist 415 730 5354 bjorn@pacunion.com bjornsandberg.com License # 01747465
SOLD Sleepy Hollow, San Anselmo $3,200,000 Listing Agent/Off Market
SOLD Manor, Fairfax $1,395,000 Buyer’s Agent
SOLD Rush Creek, Novato $1,700,000 Listing Agent
Grateful for an amazing 2017 with more to come!
Half page ad in Marin Magazine
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Affiliate Resources The Mark Company The Mark Company is the authority on urban residential real estate sales and marketing. Using The Mark Method, our unique approach aligns developer goals with buyer insights to deliver unbeatable results. Visit: themarkcompany.com
Property Management Pacific Union Property Management offers full-service property management to property owners, landlords and investors throughout the SF Bay Area, helping your clients to maximize luxury real estate investments. Visit: pacunionpm.com
Commercial Backed by Pacific Union’s strong name recognition and marketing foundation, our Commercial Brokerage specializes in buying, selling, and leasing commercial properties- apartments, office, retail, and industrial- for a mix of clients. Visit: pacificunion.com/commercial-real-estate
Rentals Gain access to the Bay Area’s most exceptional rental properties with the helpof our rental experts. Visit: pacificunion.com/leasing-rentals
Relocation Whether you are moving to or departing from the Bay Area ... whether your move is job-related or personal ... whatever your move, we’ve got you covered. Visit: pacificunion.com/relocation
ProInsurance In addition to homeowner’s coverage, ProInsurance provides competitive pricing on a full range of personal insurance needs. Visit: pacificunion.com/pro-insurance INTERNATIONAL PROINSURANCE SOLUTIONS, LLC.
To obtain more information and quote, contact Adrianne Peixotto at 415-223-5543 or email adriannep@proinsurance.com
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