Pacific Union International Marin Region Weekly Update January 12, 2018
License # 01866771
From Ed’s Desk Dear Marin Colleagues, As we settle into the new year we can set some goals and renew our ambitions to make this a great new year. I want to thank Bill Smith for moderating the Estates Meeting on Tuesday the 9th. Having a broker as experienced as Bruce Raful is key to seeing the perspective that he can provide us. Scott Willers provided an interesting update on the Tahoe region. It seems as though we are tied together as Marin calls Tahoe its winter playground. • The Grand Opening of the Novato office is fast approaching. Plan to attend the opening ceremony from 4:00 to 7:00 PM on Thursday, January 25th. The ribbon cutting will take place at 6:00PM with the Mayor of Novato. Delicious food and beverages will be catered by Finnegan’s Marin. Don’t miss it! • Pacific Union is proud to present the Build Wealth V event on Monday, January 22nd. The event will be held at the Cowell Theatre at the Fort Mason Center. The address is 2 Marina Blvd, San Francisco and parking is available. Presentations will start promptly at 1:00 PM and continue until 5:00 PM. Cocktails and networking will continue from 5:00 to 6:30 PM. For additional information and to RSVP go to: www.PUIBuildWealth.com and sign up. Until next time.
PUI Tools Pacific Union offers a variety of online tools that will enhance your marketing, contact management, social media and client relations.
MOXI PRESENTS
Contactually
Best Buyer Report (BBR)
Need Help?
Your Marin Marketing Manager Kevin Walli can always assist you with training and advice during standard business hours. Your Office Manager is also trained to assist.
Also, How-to guides exist for all of our tools, and can be found in the back end of your PU website under Agent Tools > Resources > Website | Help Documents
The Pacific Union Blog
Selma Hepp’s Latest Article Would You Sell Your Home for Bitcoins? Posted: January 12, 2018 Executive Summary: Recent financial-market hype around cryptocurrencies is partly driven by the value of promising innovations stemming from blockchain technology, not necessarily from future value of Bitcoin or other cryptocurrencies. • Cryptocurrency mining requires enormous amounts of computing power and energy, leading to controversies around environmental impacts, especially as Bitcoin circulation approaches its limit. • New emerging cryptocurrencies are attempting to address issues of scalability, interoperability, and governance. • The Japan Financial Services Authority’s 2017 clarification of rules and protections in virtualcurrency exchanges has heightened demand for Bitcoins. • While Bitcoin is assigned a currency by its user base, the Internal Revenue Service considers it a property and thus taxes all exchanges, even for other currencies or real property. • The proliferation of cryptocurrencies will continue as blockchain technology finds applications in many industries, including real estate. • The volatility of Bitcoins and the IRS’s treatment of them as a taxable exchange will limit their mainstream appeal or use in real estate transactions. Despite the rise of cryptocurrencies, and particularly the hype around Bitcoin, a general understanding of what it is and why its value has increased tremendously over the last few months
Click here to read more ... We encourage you to share Pacific Union’s daily blog posts via email, your own blog, or social media. All blog content is updated daily in VoiceStorm, which allows you to share posts to the most popular social networks with just a few clicks. Additionally, our team sends out a weekly Content Hit email each Monday, which contains everything you need to promote Pacific Union content on Facebook, Twitter, or your own blog. Check it out at blog.pacificunion.com
Pacific Union Social Media
Top Sales of the Week 10 Saint Bernard Lane Tiburon $8,705,000
Carey Condy - Selling Agent Based on Information from 01.05.18 Noon - 01.12.18 Noon Please note that even though a sale closed during this time frame it may take longer to process.
This Week’s Closed Sales from Pacific Union Marin
Marin Stats Marin Market Share
Average Days On Market
For Sale vs. Sold vs. Pending
Avg Price For Sale vs Sold
Avg. Price Per Sq. Foot.
Months Supply of Inventory
Source: Trend Graphic/Charts Bareis MLS (updated on the 6th of every month)
LISA’S CORNER Lisa Norman
VP, Product and Innovation Group member
Norman isboth Pacific Union’s Product Vice I often getLisa asked why you would use myTheo and RealScout. Although they have similar President functionality,and they each offerInnovation some distinctly different features. You may decide you only need to use an Group Member one, but I recommend trying out both for 30 days before you decide.
myTheo • The fastest and easiest way to access MLS data on the go and on your mobile. • Quickly share property information with a client. • Plan a buyer tour with multiple locations (Google Maps) and share it with your client. • Chat in-app with your client or an agent. • MLS updates in real-time.
You have an account right now, click HERE to get started.
RealScout • Migrate all seller and buyer alerts from various places (MLS, CleanOffer) via RealScout migration service. They do it for you! • ‘Set it and Forget it’. RealScout will send property alerts to your clients as often as they choose. • Pacific Union clients love the search features and ease of use. • Huge photos, easy navigation and robust searchable features.
You have an account right now, ask your local staff to get you started.
Weekly Market Update
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Statistics - Marin County - SFR & Condo
12/21/17 12/28/17 1/4/18
1/11/18
Number of ACTIVE Listings within All Marin Cities
179
164
153
164
Number of CONTINGENT/PENDING Listings within All Marin Cities
169
157
130
115
Number of SOLD Listings within All Marin Cities - YTD
2811
2847
3
23
Average DOM All Marin Cities
134
148
150
136
% In Contract
48.56%
48.91%
45.94%
41.22%
Number of ACTIVE Listings within 13 Marin Cities*
119
111
106
115
Number of CONTINGENT/PENDING Listings within 13 Marin Cities*
132
127
99
88
Number of SOLD Listings within 13 Marin Cities* - YTD
2348
2370
3
17
Average DOM 13 Marin Cities*
135
150
150
134
% In Contract
52.59%
53.36%
48.29%
43.35%
*13 Marin Cities: Belvedere, Corte Madera, Fairfax, Greenbrae, Kentfield, Larkspur, Mill Valley, Novato, Ross, San Anselmo, San Rafael, Sausalito, & Tiburon
Market Conditions Market Conditions
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Monthly Market Update Monthly Market Statistics taken Update in December, 2017 Statistics taken in December, 2017
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Weekly Broker Tip WEEKLY PRACTICE TIPS Who is Responsible for Maintaining the Fence? Q. We represent the Buyer. The Seller has disclosed that he does not know if the fence with his backyard neighbor is situated completely on the property line. The fence is broken down and needs repair which could be very costly. The Seller refuses to pay for a new fence. The Buyer wants to know: If he closes escrow, who will be responsible for repairing and/or maintaining the fence? A. The answer to that question hinges on whether or not the fence is on the boundary line and, as risk management attorneys have long warned, it is not appropriate for real estate licensees to ever assume, let alone state, that the fence is on the property line (see, for example, the Weekly Practice Tip dated 07/11/03). Only a surveyor can determine the actual location of the property boundaries; a definitive location of the boundaries is the first step in determining who is responsible for maintaining the fence.
Click here to read more ... All Weekly Practice Tips are available at BrokerRiskManagement.com User ID: clientaccess, password: yard
Marketing / Advertising Premier Properties Newsletter
Promote your listing to over 1,000 agents and real estate professionals throughout Marin for FREE! Published on Tuesdays after 5:00pm via Constant Contact. Run dates are every Tuesday, materials are due Monday at noon. Click here to sign up for Premier Properties
License # 01866771
41 San Carlos, Sausalito 1 1 .1 4 . 2 0 1 7
The Ark Newspaper WATERFRONT HOME ALONG THE SHORE OF SAN FRANCISCO BAY Living at 89 West Shore Road is like having your own personal yacht club. Fall asleep at night to the sounds of the waves lapping onto the shore. Wake up to the views of the Golden Gate Bridge. This home is a virtual masterpiece, inspired on all levels of good taste and understated elegance befitting a home of this stature. The floor plan offers rooms that flow seamlessly--perfect for entertaining. There are 4 bedrooms, 3.5 baths, including a spacious, well appointed master suite. This home is a “must see” for those looking for the impeccable. $7,995,000.
David Schwartz Luxury Property Specialist
Lauren Ramsey Luxury Property Specialist
415 412 2236 tiburonrealtor@gmail.com PacificUnion.com License # 00570060
415 450 5955 laurenramsey22@gmail.com PacificUnion.com License # 01234567
Your ad will reach a coveted audience of Ark Readers, primarily in Belvedere and Tiburon. Run dates are on Wednesdays, deadlines for materials are the prior Wednesday. Please email Harrison if you are interested in taking the page 3 half page ad. Cost: $700
Contact Marin Marketing to reserve space.
Marin Magazine A monthly, high-quality publication with a dynamic readership. A lifestyle magazine serving the North Bay featuring Marin County, San Francisco and Wine Country restaurants, shopping and culture. Cost: $825/half page, $1,650/full page Contact Marin Marketing to reserve space.
SF/Silicon Valley Business Times Home of the Day A Pacific Union Exclusive Partnership
Home of the Day is a unique opportunity to showcase your client’s high end property each month to over 775,000 affluent home buyers in the San Francisco and Silicon Valley markets. Only 15 Homes of the Day will be showcased per month, per market. $425 per month. • Presence on site 24/7 for 30 days • Premium promotion across the website, email newsletter, and mobile products twice per month as integrated native content Visit one of our Home of the Day listings
photo gallery
ntent page er market.
The Best Buyer Report
The BBR is a proprietary tool for Pacific Union agents that utilizes in depth data to identify the types of buyers that are most likely to be interested in your listing. It gives you detailed information on g through ReachLocal their preferences and behaviors so you know how n, you can distribute custom creative across the and where to get their attention. Your advertising eted audience frequents. ReachLocal banner ads use will have optimal visibility on thetypes of sites and in om Pacific Union’s publications that reflect their interests and activity. gram and places these banner ads on websites that Ask your office manager or Kevin.
ts. Some examples include MSN, CNN, Forbes, Golf among others.Runs monthly, $425 per month, Why per use the BBR?
-
Create a BBR!
nth.
Facebook Social Media Online Banner Advertising eachLocal
Facebook ancustom average of 40 plans so that you We’veand put spend together advertising tom audience targeting tounderstanding reach users with high inhave a highly accurate of how to target ertise your effectively with compelling creative theselisting segments in your advertising strategies. Custom onlinetobanner campaigns starting atthat just you want reach,advertising and identify new audiences
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$500 per month to get the most effective coverage. With our ads being shown an average of 70,000 100,000 times per campaign, per month, and a higher than average rate on which they’re clicked, our experience so far has shown excellent results.
Resources - Forms, Vendors, Services
uent and loyal readership of over 107,000 per issue rancisco, the Peninsula, and Silicon Valley. • Inspection and Hills, Forms me, Hillsborough, Los Checklist Altos, Los Altos Los Palo Alto, San Jose, San Mateo, Saratoga, Portola
• Pacific Union Marin Recommended Service Providers
• Pacific UnionRussian MarinHill, Vendor Guide ghts, Presidio Heights, Sea Cliff ge.
• Aerial, Videography & Virtual Tour Services • FEMA: Marin Flood Zone Update
• Sewer City andstories, Fire Inspections vers thought-provoking destinations and f San Francisco. The most effective communication ffluent Marin County consumer. ge.
thly Real Etate publication) or marketing luxury homes to the affluent home o Bay Area. This monthly product will have content products, and design trends for lavish interiors. SFiS
Pacific Union Brand Ad Gallery This is a collection of recent ads Pacific Union has placed- some are brand ads and some are ads placed by our Real Estate Professionals in publications that we regularly advertise in. These are excellent examples of our branding aesthetic and the impact that it has across the board.
Find your perfect place in the world.
COMING SOON | 81 Montford Avenue, Mill Valley Classic modern farmhouse by renowned Mill Valley architect Kelly Haegglund. This stunning 5 bedroom home is approximately 3000 square feet with an open floor plan, vaulted ceilings in the great room, a luxurious master suite, and seamless indoor/outdoor flow to the lawn and patio for play time and entertaining
Take the Pacific Path.
Radhi Ahern Luxury Property Specialist
Scott Kalmbach Luxury Property Specialist
415.531.2981 radhi@ahern-kalmbach.com License #01411471
415.350.7911 scott@ahern-kalmbach.com License #01795204
Kentfield 448.1100 | Larkspur 945.6300 464.8686 | Mill Valley, Downtown 380.6100 | Mill Valley, Southern Marin 383.1900 Novato 383.1900 | Ross 461.8686 461.8605 | Tiburon/Belvedere 789.8686 | pacificunion.com
Full page ads in Marin Magazine
SOLD Happy Valley, Lafayette $6,500,000 Buyer’s Agent
SOLD
SOLD
Christmas Tree Hill, Corte Madera $3,900,000 Buyer’s Agent
Seminary, San Anselmo $2,650,000 Listing Agent
Bjorn Sandberg Luxury Property Specialist 415 730 5354 bjorn@pacunion.com bjornsandberg.com License # 01747465
SOLD Sleepy Hollow, San Anselmo $3,200,000 Listing Agent/Off Market
SOLD Manor, Fairfax $1,395,000 Buyer’s Agent
SOLD Rush Creek, Novato $1,700,000 Listing Agent
Grateful for an amazing 2017 with more to come!
Half page ad in Marin Magazine
Affiliate Resources The Mark Company The Mark Company is the authority on urban residential real estate sales and marketing. Using The Mark Method, our unique approach aligns developer goals with buyer insights to deliver unbeatable results. Visit: themarkcompany.com
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