Quick Links Top Sales & Closed Sales For the Week
Selma Hepp’s Blog
Lisa’s Corner
From Ed’s Desk
Marin Stats
Dear Marin Colleagues,
Weekly Broker Tip
Pacific Union Tools
Marketing Assistance
Resources
Open Homes
Marketing/Advertising
Social Media
Given this was a short week with Monday’s Holiday it did not stop Pacific Union Marin from having a banner week. On Tuesday alone we had 17 escrows close. Now that’s impressive. Total new listings for the week was 38 and 23 closings. Nice work everybody! • Next Wednesday February 28 is our Marin Kickoff to March Madness (spring market). This will be at Farm Shop in Larkspur from 5-7pm. We will be joined by several East Bay agents and this will be a great opportunity to network with your colleagues. Please RSVP if you have not done so. • Pacific Union recently signed an enterprise agreement with Disclosures. IO. It is part of your Premier Services at no additional costs to you. You will be receiving an email from Disclosures. IO by March 5 letting you know how to access the program and all the necessary tools to guide you. If you currently have an account you should be receiving a prorated credit. If you don’t have an account one has already been set up for you and will be included in the email you receive from Disclosures.IO. This is an amazing program and huge time saver. • Our new Agent Concierge Program is off to a great start and many of you have already requested marketing assistance. Your staff has processed over 50 projects in the 3 weeks since we started. Candy and I will be setting up office meetings with all of you to explain what we are doing and more importantly solicit your input on how we can better assist you. This new approach has been very well received here in Marin and I want to thank you all for your support. We are here to help you and get you the tools you need to knock it out of the park. See you all at Farm Shop!.
Pacific Union Affiliates Need Marketing Assistance Click here!
License # 01866771
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PUI Tools Pacific Union offers a variety of online tools that will enhance your marketing, contact management, social media and client relations.
MOXI PRESENTS
Contactually
Best Buyer Report (BBR)
Need Help?
Your Marin Marketing Manager Kevin Walli can always assist you with training and advice during standard business hours. Your Office Manager is also trained to assist. Also, How-to guides exist for all of our tools, and can be found in the back end of your PU website under Agent Tools > Resources > Website | Help Documents
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The Pacific Union Blog
California Housing Prices Straining Even Highly Paid Tech Workers Posted: February 20, 2018 Executive Summary: Software engineers at major Bay Area tech companies bring home an average of $210,500 per year, compared with those in Los Angeles, who earn $157,000 per year. Programmers who work at Santa Monica’s Hulu face California’s most challenging affordability conditions, with 44 percent of the average salary needed to purchase the median-priced home. In the Bay Area, the least-affordable housing markets for software developers are near Apple’s headquarters in Cupertino. Apple headquartersThe Golden State’s housing affordability crunch has reached the point where even well-compensated software engineers at some of the biggest tech companies could have trouble purchasing a home. That’s according to a recent report from Open Listings, which analyzes the impact of home prices on software engineers in both Silicon Valley and Southern California’s Silicon Beach. The report calculates the percentage of average salary needed to afford the median-priced home within a 20-minute commute of 13 major California technology companies. Open Listings uses 28 percent of income as the affordability threshold and assumes a 30-year, fixed-rate mortgage at a 4 percent rate. Of those 13 tech firms’ housing markets, six are considered unaffordable for engineers, three are in the middle of the road, and four are deemed affordable. In the Bay Area, software developers could expect to spend anywhere from 22 percent to 32 percent of their salaries to buy a home relatively close to work, while in Los Angeles, that figure ranges from 15 percent to 44 percent. On average, Bay Area engineers earn higher annual salaries than their counterparts in Los Angeles — $210,500 compared with $157,000. But Northern California workers also face higher median home prices than those in Southern California, a respective $1,203,750 compared with $895,625. Salary and housing discrepancies aside, Silicon Valley and Silicon Beach-based companies are equally represented in Open Listings’ study. California’s least-affordable housing market for software engineers is in the vicinity of Santa Monica-based Hulu, where software developers would spend 44 percent of their average $129,000 salary to afford the median-priced $1,052,500 home. That’s about three times pricier than the most affordable tech housing market of Hawthorne, where the average developer at SpaceX would spend just 15 percent of his or her $179,000 annual income to buy the median-priced $493,250 home.
Click here to read more ... We encourage you to share Pacific Union’s daily blog posts via email, your own blog, or social media. All blog content is updated daily in VoiceStorm, which allows you to share posts to the most popular social networks with just a few clicks. Additionally, our team sends out a weekly Content Hit email each Monday, which contains everything you need to promote Pacific Union content on Facebook, Twitter, or your own blog. Check it out at blog.pacificunion.com
Pacific Union Social Media
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Top Sales of the Week 7 Hillcrest Road Tiburon
$3,750,000
Tracy McLaughlin - Listing agent
This Week’s Closed Sales from Pacific Union Marin Based on Information from 02 18 18 Noon - 02 25 18 Noon Please note that even though a sale closed during this time frame it may take longer to process.
Marin Stats Marin Market Share
Weekly Market Update
For Sale vs. Sold vs. Pending
Monthly Market Update
Avg. Price Per Sq. Foot
Months of Inventory
Average Days On Market
1973 2016 Ave Sale Price/Units
Average Price For Sale vs Sold
Source: Trend Graphic/Charts Bareis MLS (updated on the 6th of every month)
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Weekly Broker Tip WEEKLY PRACTICE TIPS Potential Pitfalls of Buyer Paying Commission Q: I am the Listing Agent on a home in the MLS and we received multiple offers. One potential buyer represented by another broker stated in the Offer that: “Buyer will pay all commission obligations outside of escrow and Buyer would pay all customary fees and charges normally paid by Seller.” The seller consulted with a qualified California real estate attorney who recommended against accepting that offer because potentially the seller could be accused of participating in a conspiracy to commit tax fraud. Is that a realistic possibility? Why would the buyer want to pay the commission and seller’s costs – ultimately that does not really reduce the amount of money the buyer is paying to acquire the home? A: Yes, there is a potential claim that the buyer is attempting to defraud the county assessor’s office regarding the valuation of the home (depending upon how the buyer completes certain required forms) and, although sellers are generally not blamed for these schemes if it is proposed by the buyer, there is a potential argument that the seller and both brokers knowingly aided and abetted the false reporting of the purchase price to the assessor. If a buyer requests a change to the normal commission structure by paying the commission for one or both brokers, it may be an attempt to artificially lower the purchase price to minimize the real property taxes that will be owed by the buyer. These schemes increased after the passage of Prop. 60 which facilitated transferring the tax base of the buyer’s prior home to their new home for people over 55. Prop. 60 specifies that to transfer the tax base, the value of the new residence must be equal or less than the value of the prior residence. Unfortunately, a buyer paying the brokerage commission and/or any other taxes or charges that are normally paid by the sellers (such as the transfer tax) -- so as to artificially lower the purchase price -- is NOT an effective mechanism to lower anyone’s taxes. Worse, this effort can ultimately lead to potential, significant liability for all parties concerned in the transaction.
Click here to read more ... DO NOT FORWARD TO CLIENTS. This Weekly Practice Tip is for the exclusive use of clients of Broker Risk Management and their agents. It may not be reproduced or distributed without the express written consent of Broker Risk Management. The advice and recommendations contained herein are not necessarily indicative of standards of care in the industry, but rather are intended to suggest good risk management practices. PRACTICE TIPS All Weekly Practice Tips are available at BrokerRiskManagement.com User ID: clientaccess, password: yard
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LISA’S CORNER Lisa Norman
VP, Product is andPacific InnovationUnion’s Group member Lisa Norman Product Vice President and an Innovation Group Member
I often get asked why you would use both myTheo and RealScout. Although they have similar functionality, they each offer some distinctly different features. You may decide you only need to use one, but I recommend trying out both for 30 days before you decide.
myTheo • The fastest and easiest way to access MLS data on the go and on your mobile. • Quickly share property information with a client. • Plan a buyer tour with multiple locations (Google Maps) and share it with your client. • Chat in-app with your client or an agent. • MLS updates in real-time.
You have an account right now, click HERE to get started.
RealScout • Migrate all seller and buyer alerts from various places (MLS, CleanOffer) via RealScout migration service. They do it for you! • ‘Set it and Forget it’. RealScout will send property alerts to your clients as often as they choose. • Pacific Union clients love the search features and ease of use. • Huge photos, easy navigation and robust searchable features.
You have an account right now, ask your local staff to get you started.
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Open House Data from Marin County Date Range: 6/3/17 to Present Aggregated Data
download/print
download/print
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Marketing / Advertising Download the 2017 Advertising Guidelines
Premier Properties Newsletter
Promote your listing to over 1,000 agents and real estate professionals throughout Marin for FREE! Published on Tuesdays after 5:00pm via Constant Contact. Run dates are every Tuesday, materials are due Monday at noon. Click here to sign up for Premier Properties
License # 01866771
41 San Carlos, Sausalito 1 1 .1 4 . 2 0 1 7
The Ark Newspaper WATERFRONT HOME ALONG THE SHORE OF SAN FRANCISCO BAY Living at 89 West Shore Road is like having your own personal yacht club. Fall asleep at night to the sounds of the waves lapping onto the shore. Wake up to the views of the Golden Gate Bridge. This home is a virtual masterpiece, inspired on all levels of good taste and understated elegance befitting a home of this stature. The floor plan offers rooms that flow seamlessly--perfect for entertaining. There are 4 bedrooms, 3.5 baths, including a spacious, well appointed master suite. This home is a “must see” for those looking for the impeccable. $7,995,000.
David Schwartz Luxury Property Specialist
Lauren Ramsey Luxury Property Specialist
415 412 2236 tiburonrealtor@gmail.com PacificUnion.com License # 00570060
415 450 5955 laurenramsey22@gmail.com PacificUnion.com License # 01234567
Your ad will reach a coveted audience of Ark Readers, primarily in Belvedere and Tiburon. Run dates are on Wednesdays, deadlines for materials are the prior Wednesday. Please email Harrison if you are interested in taking the page 3 half page ad. Cost: $700
Contact Marin Marketing to reserve space.
Marin Magazine A monthly, high-quality publication with a dynamic readership. A lifestyle magazine serving the North Bay featuring Marin County, San Francisco and Wine Country restaurants, shopping and culture. Cost: $825/half page, $1,650/full page Contact Marin Marketing to reserve space.
SF/Silicon Valley Business Times Home of the Day A Pacific Union Exclusive Partnership
Home of the Day is a unique opportunity to showcase your client’s high end property each month to over 775,000 affluent home buyers in the San Francisco and Silicon Valley markets. Only 15 Homes of the Day will be showcased per month, per market. $425 per month. • Presence on site 24/7 for 30 days • Premium promotion across the website, email newsletter, and mobile products twice per month as integrated native content Visit one of our Home of the Day listings
onth with two feature dates e about the property y photo gallery
ontent page per market.
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BBR - Best Buyers Report
The BBR is a proprietary tool for Pacific Union agents that utilizes in depth data to identify the types of buyers that are most likely to be interested in your listing. It gives you detailed information on their preferences and behaviors so you know how ng through ReachLocal and where to get their attention. Your advertising gn, you can distribute custom creative across theoptimal visibility on thetypes of sites and will have geted audience frequents. ReachLocal banner ads use that reflect their interests and activity. in publications rom Pacific Union’s Ask your office manager or Kevin.
ogram and places these banner ads on websites that Why use the BBR? sts. Some examples include MSN, CNN, Forbes, Golf among others.Runs monthly, $425 per month, per
-
Create a BBR!
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Facebook Social Media Online Banner Advertising ReachLocal
n Facebook ancustom average of 40 plans so that you We’veand put spend together advertising ustom audience targeting tounderstanding reach users with high inhave a highly accurate of how to target vertise your effectively with compelling creative theselisting segments in your advertising strategies. Custom onlinetobanner campaigns starting atthat just ts you want reach,advertising and identify new audiences
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$500 per month to get the most effective coverage. With our ads being shown an average of 70,000 100,000 times per campaign, per month, and a higher than average rate on which they’re clicked, our experience so far has shown excellent results.
ffluent and loyal readership of over 107,000 per issue Francisco, the Peninsula, and Silicon Valley. ame, Hillsborough, Los Altos, Los Altos Hills, Los , Palo Alto, San Jose, San Mateo, Saratoga, Portola
Resources - Forms, Vendors, Services
eights, Presidio Heights, Russian Hill, Sea Cliff • Inspection Checklist and Forms age.
• Pacific Union Marin Vendor Guide • FEMA: Marin Flood Zone Update
livers thought-provoking stories, destinations and of San Francisco. The most effective communication • Sewer City and Fire Inspections ffluent Marin County consumer. age.
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This is a collection of recent ads Pacific Union has placed- some are brand ads and some are ads placed by our Real Estate Professionals in publications that we regularly advertise in. These are excellent examples of our branding aesthetic and the impact that it has across the board.
Find your perfect place in the world.
COMING SOON | 81 Montford Avenue, Mill Valley Classic modern farmhouse by renowned Mill Valley architect Kelly Haegglund. This stunning 5 bedroom home is approximately 3000 square feet with an open floor plan, vaulted ceilings in the great room, a luxurious master suite, and seamless indoor/outdoor flow to the lawn and patio for play time and entertaining
Take the Pacific Path.
Kentfield 448.1100 | Larkspur 945.6300 464.8686 | Mill Valley, Downtown 380.6100 | Mill Valley, Southern Marin 383.1900 Novato 383.1900 | Ross 461.8686 461.8605 | Tiburon/Belvedere 789.8686 | pacificunion.com
SOLD Happy Valley, Lafayette $6,500,000 Buyer’s Agent
Radhi Ahern Luxury Property Specialist
Scott Kalmbach Luxury Property Specialist
415.531.2981 radhi@ahern-kalmbach.com License #01411471
415.350.7911 scott@ahern-kalmbach.com License #01795204
Full page ads in Marin Magazine
SOLD
SOLD
Christmas Tree Hill, Corte Madera $3,900,000 Buyer’s Agent
Seminary, San Anselmo $2,650,000 Listing Agent
Bjorn Sandberg Luxury Property Specialist 415 730 5354 bjorn@pacunion.com bjornsandberg.com License # 01747465
SOLD Sleepy Hollow, San Anselmo $3,200,000 Listing Agent/Off Market
SOLD Manor, Fairfax $1,395,000 Buyer’s Agent
SOLD Rush Creek, Novato $1,700,000 Listing Agent
Grateful for an amazing 2017 with more to come!
Half page ad in Marin Magazine
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Affiliate Resources The Mark Company The Mark Company is the authority on urban residential real estate sales and marketing. Using The Mark Method, our unique approach aligns developer goals with buyer insights to deliver unbeatable results. Visit: themarkcompany.com
Property Management Pacific Union Property Management offers full-service property management to property owners, landlords and investors throughout the SF Bay Area, helping your clients to maximize luxury real estate investments. Visit: pacunionpm.com
Commercial Backed by Pacific Union’s strong name recognition and marketing foundation, our Commercial Brokerage specializes in buying, selling, and leasing commercial properties- apartments, office, retail, and industrial- for a mix of clients. Visit: pacificunion.com/commercial-real-estate
Rentals Gain access to the Bay Area’s most exceptional rental properties with the helpof our rental experts. Visit: pacificunion.com/leasing-rentals
Relocation Whether you are moving to or departing from the Bay Area ... whether your move is job-related or personal ... whatever your move, we’ve got you covered. Visit: pacificunion.com/relocation
ProInsurance In addition to homeowner’s coverage, ProInsurance provides competitive pricing on a full range of personal insurance needs. Visit: pacificunion.com/pro-insurance INTERNATIONAL PROINSURANCE SOLUTIONS, LLC.
To obtain more information and quote, contact Adrianne Peixotto at 415-223-5543 or email adriannep@proinsurance.com
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