Quick Links Top Sales & Closed Sales For the Week
Selma Hepp’s Blog
Lisa’s Corner
From Ed’s Desk
Marin Stats
Dear Marin Colleagues
Weekly Broker Tip
And we are off to the races. March madness is here and Pacific Union Marin kicked it off with a great networking event at Farmshop in Larkspur. Over 60 Marin and East Bay agents braved the rain and wind Wednesday night. Thank you all for coming. It was great to see all of you. The spring market is shaping up and looks to be coming on strong with many new listings coming to market.
Pacific Union Tools
• Tuesday, March 6, 9:30 is our Estates meeting at Piatti’s in Mill Valley. We will have Carol Redoni as our guest speaker. I am sure she will get all of us fired up and ready to go. You don’t want to miss this event.
Marketing Assistance
• Recently I have been meeting with each office in Marin to discuss changes to our staff and how we are changing the Office Manger’s work load to allow more agent concierge services to all of you. I have received some great feedback from many of you and once I complete the meetings next week I will summarize the details and distribute them out to you.
Resources
Open Homes
Marketing/Advertising
• As I have mentioned at the meetings, effective communication makes for a healthy environment and it is important to hear feedback both positive and negative so we can address any issues that arise because of these changes. I will also be bringing our staff to the Estates meeting so many of you can meet them in person. We are working hard to give you as much support as possible. Stay focused and on top of this market. There appears to be a pentup demand for good housing stock which means this spring market is going to move fast. Today is March 4 so let’s march fourth together.
Social Media
Pacific Union Affiliates Need Marketing Assistance Click here!
License # 01866771
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PUI Tools Pacific Union offers a variety of online tools that will enhance your marketing, contact management, social media and client relations.
MOXI PRESENTS
Contactually
Best Buyer Report (BBR)
Need Help?
Your Marin Marketing Manager Kevin Walli can always assist you with training and advice during standard business hours. Your Office Manager is also trained to assist. Also, How-to guides exist for all of our tools, and can be found in the back end of your PU website under Agent Tools > Resources > Website | Help Documents
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The Pacific Union Blog
The Nation’s Hardest Workers Call the Bay Area Home Posted: February 27, 2018 • San Francisco ranks as the hardest-working city in America in 2018, according to a just-released report. • Fremont and Oakland also rank among the top 10 hardest-working cities in the country. • Two separate reports released last fall found that Bay Area workers are America’s happiest and enjoy the best work-life balances. Living in the Bay Area — and especially buying a home — is an expensive proposition, so it makes sense that residents here work harder at their jobs than employees anywhere else in the country. A new report from WalletHub ranks 116 American cities on employees’ dedication to their jobs on a 100-point scale based on both direct and indirect factors. Of the nine criteria used to gauge work ethic, the number of hours worked per week is by far the heaviest weighted, accounting for nearly half of a city’s overall score. Other direct criteria include employment rate and worker enthusiasm, while commute and leisure times count among the indirect criteria. San Francisco tops the list of America’s hardest-working cities, with a total score of 78.52. Alameda County‘s Fremont follows closely in the No. 2 position, notching a 78.28, while Oakland ranks No. 6 with a 70.56. San Jose (No. 11), Los Angeles (No. 12), and Long Beach (No. 16) are the other California job markets to count among the country’s 20 hardest working in 2018. Bay Area cities rank high for criteria directly related to work: Fremont (No. 1), San Francisco (No. 2), and Oakland (No. 4). Though the study doesn’t specify, the Bay Area almost assuredly earns big points for its thriving job market. According to the latest data from the California Employment Development Department, the unemployment rates in San Francisco and Alameda counties were a respective 2.4 percent and 3.0 percent in December. Local job markets did not fare as well for criteria not directly related do work, with no Bay Area city placing above No. 31. The Bay Area’s worsening traffic likely plays a role in that, with the average commute time in Silicon Valley rising by 19 percent from 2010 to 2016 according to a recent report from The Mercury News. The average Silicon Valley commuter now spends more than 70 minutes each day getting to and from work. Bay Area residents may indeed be America’s hardest working, but they are also the nation’s most satisfied, a Glassdoor report found last fall. A separate study the company published a month later concluded that companies based in San Francisco and San Jose offer employees the best work-life balance in the U.S.
We encourage you to share Pacific Union’s daily blog posts via email, your own blog, or social media. All blog content is updated daily in VoiceStorm, which allows you to share posts to the most popular social networks with just a few clicks. Additionally, our team sends out a weekly Content Hit email each Monday, which contains everything you need to promote Pacific Union content on Facebook, Twitter, or your own blog. Check it out at blog.pacificunion.com
Pacific Union Social Media
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Top Sales of the Week 26 Sky Road Mill Valley
$8,150,000
Shana Rohde-Lynch - Selling Agent
This Week’s Closed Sales from Pacific Union Marin Based on Information from 02 25 18 Noon - 03 02 18 Noon Please note that even though a sale closed during this time frame it may take longer to process.
Marin Stats Marin Market Share
Weekly Market Update
For Sale vs. Sold vs. Pending
Monthly Market Update
Avg. Price Per Sq. Foot
Months of Inventory
Average Days On Market
1973 2016 Ave Sale Price/Units
Average Price For Sale vs Sold
Source: Trend Graphic/Charts Bareis MLS (updated on the 6th of every month)
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Weekly Broker Tip Co-Listings Q: I have been talking to a seller-wife about listing the home that she and her soon-to-be ex-husband own together. There is a pending divorce and, while husband prefers to list with another broker, wife definitely wants to list with me. Can we do that? How do we do that? Two separate listing agreements? What are the pitfalls? A: Co-listings are somewhat common but it is important to decide upfront certain key issues about the handling of the listing and those issues need to be handled in writing: 1. THE CO-BROKER: A threshold consideration is whether you want to have a working relationship with a particular listing agent or listing brokerage. Ask yourself: A. “Is this an agent or broker with a good reputation in the area?” If you co-list with a less than ethical agent, you may get dragged into a lawsuit or ethics complaint based upon what the other agent did or failed to do. B. “Is this an agent with a reputation for hard work?” If not, you may find that you are doing all of the work for half of the listing commission. C. “Is this agent knowledgeable and competent in this area and for this type of property?” If the other agent is not experienced or works out of area, you, again, will be the one pulling the laboring oar. Click here to read more ...
DO NOT FORWARD TO CLIENTS. This Weekly Practice Tip is for the exclusive use of clients of Broker Risk Management and their agents. It may not be reproduced or distributed without the express written consent of Broker Risk Management. The advice and recommendations contained herein are not necessarily indicative of standards of care in the industry, but rather are intended to suggest good risk management practices. PRACTICE TIPS All Weekly Practice Tips are available at BrokerRiskManagement.com User ID: clientaccess, password: yard
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LISA’S CORNER Lisa Norman
VP, Product is andPacific InnovationUnion’s Group member Lisa Norman Product Vice President and an Innovation Group Member
I often get asked why you would use both myTheo and RealScout. Although they have similar functionality, they each offer some distinctly different features. You may decide you only need to use one, but I recommend trying out both for 30 days before you decide.
myTheo • The fastest and easiest way to access MLS data on the go and on your mobile. • Quickly share property information with a client. • Plan a buyer tour with multiple locations (Google Maps) and share it with your client. • Chat in-app with your client or an agent. • MLS updates in real-time.
You have an account right now, click HERE to get started.
RealScout • Migrate all seller and buyer alerts from various places (MLS, CleanOffer) via RealScout migration service. They do it for you! • ‘Set it and Forget it’. RealScout will send property alerts to your clients as often as they choose. • Pacific Union clients love the search features and ease of use. • Huge photos, easy navigation and robust searchable features.
You have an account right now, ask your local staff to get you started.
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Open House Data from Marin County Date Range: 6/3/17 to Present Aggregated Data
download/print
download/print
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Marketing / Advertising Premier Properties Newsletter
Promote your listing to over 1,000 agents and real estate professionals throughout Marin for FREE! Published on Tuesdays after 5:00pm via Constant Contact. Run dates are every Tuesday, materials are due Monday at noon. Click here to sign up for Premier Properties
License # 01866771
41 San Carlos, Sausalito 1 1 .1 4 . 2 0 1 7
The Ark Newspaper WATERFRONT HOME ALONG THE SHORE OF SAN FRANCISCO BAY Living at 89 West Shore Road is like having your own personal yacht club. Fall asleep at night to the sounds of the waves lapping onto the shore. Wake up to the views of the Golden Gate Bridge. This home is a virtual masterpiece, inspired on all levels of good taste and understated elegance befitting a home of this stature. The floor plan offers rooms that flow seamlessly--perfect for entertaining. There are 4 bedrooms, 3.5 baths, including a spacious, well appointed master suite. This home is a “must see” for those looking for the impeccable. $7,995,000.
David Schwartz Luxury Property Specialist
Lauren Ramsey Luxury Property Specialist
415 412 2236 tiburonrealtor@gmail.com PacificUnion.com License # 00570060
415 450 5955 laurenramsey22@gmail.com PacificUnion.com License # 01234567
Your ad will reach a coveted audience of Ark Readers, primarily in Belvedere and Tiburon. Run dates are on Wednesdays, deadlines for materials are the prior Wednesday. Please email Harrison if you are interested in taking the page 3 half page ad. Cost: $700
Contact Marin Marketing to reserve space.
Marin Magazine A monthly, high-quality publication with a dynamic readership. A lifestyle magazine serving the North Bay featuring Marin County, San Francisco and Wine Country restaurants, shopping and culture. Cost: $825/half page, $1,650/full page Contact Marin Marketing to reserve space.
SF/Silicon Valley Business Times Home of the Day A Pacific Union Exclusive Partnership
Home of the Day is a unique opportunity to showcase your client’s high end property each month to over 775,000 affluent home buyers in the San Francisco and Silicon Valley markets. Only 15 Homes of the Day will be showcased per month, per market. $425 per month. • Presence on site 24/7 for 30 days • Premium promotion across the website, email newsletter, and mobile products twice per month as integrated native content Visit one of our Home of the Day listings
onth with two feature dates e about the property y photo gallery
ontent page per market.
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BBR - Best Buyers Report
The BBR is a proprietary tool for Pacific Union agents that utilizes in depth data to identify the types of buyers that are most likely to be interested in your listing. It gives you detailed information on their preferences and behaviors so you know how ng through ReachLocal and where to get their attention. Your advertising gn, you can distribute custom creative across theoptimal visibility on thetypes of sites and will have geted audience frequents. ReachLocal banner ads use that reflect their interests and activity. in publications rom Pacific Union’s Ask your office manager or Kevin.
ogram and places these banner ads on websites that Why use the BBR? sts. Some examples include MSN, CNN, Forbes, Golf among others.Runs monthly, $425 per month, per
-
Create a BBR!
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Facebook Social Media Online Banner Advertising ReachLocal
n Facebook ancustom average of 40 plans so that you We’veand put spend together advertising ustom audience targeting tounderstanding reach users with high inhave a highly accurate of how to target vertise your effectively with compelling creative theselisting segments in your advertising strategies. Custom onlinetobanner campaigns starting atthat just ts you want reach,advertising and identify new audiences
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$500 per month to get the most effective coverage. With our ads being shown an average of 70,000 100,000 times per campaign, per month, and a higher than average rate on which they’re clicked, our experience so far has shown excellent results.
ffluent and loyal readership of over 107,000 per issue Francisco, the Peninsula, and Silicon Valley. ame, Hillsborough, Los Altos, Los Altos Hills, Los , Palo Alto, San Jose, San Mateo, Saratoga, Portola
Resources - Forms, Vendors, Services
eights, Presidio Heights, Russian Hill, Sea Cliff • Inspection Checklist and Forms age.
• Pacific Union Marin Vendor Guide • FEMA: Marin Flood Zone Update
livers thought-provoking stories, destinations and of San Francisco. The most effective communication • Sewer City and Fire Inspections ffluent Marin County consumer. age.
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This is a collection of recent ads Pacific Union has placed- some are brand ads and some are ads placed by our Real Estate Professionals in publications that we regularly advertise in. These are excellent examples of our branding aesthetic and the impact that it has across the board.
Find your perfect place in the world.
COMING SOON | 81 Montford Avenue, Mill Valley Classic modern farmhouse by renowned Mill Valley architect Kelly Haegglund. This stunning 5 bedroom home is approximately 3000 square feet with an open floor plan, vaulted ceilings in the great room, a luxurious master suite, and seamless indoor/outdoor flow to the lawn and patio for play time and entertaining
Take the Pacific Path.
Kentfield 448.1100 | Larkspur 945.6300 464.8686 | Mill Valley, Downtown 380.6100 | Mill Valley, Southern Marin 383.1900 Novato 383.1900 | Ross 461.8686 461.8605 | Tiburon/Belvedere 789.8686 | pacificunion.com
SOLD Happy Valley, Lafayette $6,500,000 Buyer’s Agent
Radhi Ahern Luxury Property Specialist
Scott Kalmbach Luxury Property Specialist
415.531.2981 radhi@ahern-kalmbach.com License #01411471
415.350.7911 scott@ahern-kalmbach.com License #01795204
Full page ads in Marin Magazine
SOLD
SOLD
Christmas Tree Hill, Corte Madera $3,900,000 Buyer’s Agent
Seminary, San Anselmo $2,650,000 Listing Agent
Bjorn Sandberg Luxury Property Specialist 415 730 5354 bjorn@pacunion.com bjornsandberg.com License # 01747465
SOLD Sleepy Hollow, San Anselmo $3,200,000 Listing Agent/Off Market
SOLD Manor, Fairfax $1,395,000 Buyer’s Agent
SOLD Rush Creek, Novato $1,700,000 Listing Agent
Grateful for an amazing 2017 with more to come!
Half page ad in Marin Magazine
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Affiliate Resources The Mark Company The Mark Company is the authority on urban residential real estate sales and marketing. Using The Mark Method, our unique approach aligns developer goals with buyer insights to deliver unbeatable results. Visit: themarkcompany.com
Property Management Pacific Union Property Management offers full-service property management to property owners, landlords and investors throughout the SF Bay Area, helping your clients to maximize luxury real estate investments. Visit: pacunionpm.com
Commercial Backed by Pacific Union’s strong name recognition and marketing foundation, our Commercial Brokerage specializes in buying, selling, and leasing commercial properties- apartments, office, retail, and industrial- for a mix of clients. Visit: pacificunion.com/commercial-real-estate
Rentals Gain access to the Bay Area’s most exceptional rental properties with the helpof our rental experts. Visit: pacificunion.com/leasing-rentals
Relocation Whether you are moving to or departing from the Bay Area ... whether your move is job-related or personal ... whatever your move, we’ve got you covered. Visit: pacificunion.com/relocation
ProInsurance In addition to homeowner’s coverage, ProInsurance provides competitive pricing on a full range of personal insurance needs. Visit: pacificunion.com/pro-insurance INTERNATIONAL PROINSURANCE SOLUTIONS, LLC.
To obtain more information and quote, contact Adrianne Peixotto at 415-223-5543 or email adriannep@proinsurance.com
The Benefit of Knowledge