Quick Links Top Sales & Closed Sales For the Week
Selma Hepp’s Blog
From Ed’s Desk Dear Marin Colleagues,
Lisa’s Corner
Marin Stats
Weekly Broker Tip
Pacific Union Tools
Marketing Assistance
Resources
Open Homes
Marketing/Advertising
The rain has finally come and we need it. Miracle March is what they are calling these series of late season storms and it looks like we will be clear of another drought for at least a year. The rain has certainly not dampened the purchase market here in Marin and the spring market is in full swing. • Our next Estates Meeting is Tuesday. March 20th, Lisa Norman, our VP of Product Development, will be rolling out “The Loop”. This new platform will change the way you communicate with your team, staff and company and will give you greater access to new listing information, coming soon (all California) and exposing your listings within the region or the entire state. It is very impressive and cutting edge. More importantly, it is easy to use! On Tuesday, I will also have our entire Marin staff at the meeting including our two new Concierge Managers. You don’t want to miss this. • This week, I completed the individual office meetings with many of you. First, I want to thank you for your time and your honest feedback regarding your business and how we can add value by helping you with many of the tasks associated with marketing and getting a property to the market. Please know that our staff is working hard to make these new changes and you feedback, positive or negative will help us perfect our Concierge Program. Communication, communication, communication is the overwhelming comment I heard throughout the Marin region. I expect the new Loop program will enable much better communication for all of us. See you Tuesday!
Social Media
Pacific Union Affiliates Need Marketing Assistance Click here!
License # 01866771
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PUI Tools Pacific Union offers a variety of online tools that will enhance your marketing, contact management, social media and client relations.
MOXI PRESENTS
Contactually
Best Buyer Report (BBR)
Need Help?
Your Marin Marketing can always assist you with training and advice during standard business hours. Your Office Manager is also trained to assist. Also, How-to guides exist for all of our tools, and can be found in the back end of your PU website under Agent Tools > Resources > Website | Help Documents
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The Pacific Union Blog
Bay Area Luxury Home Sales Doubled in February Posted: March 12, 2018 Executive Summary: • Sales of Bay Area homes priced above $3 million doubled in February, with most local regions posting large gains. • Sales of homes priced higher than $1 million also continued to grow. • Regionally, East Bay sales slowed, while Silicon Valley and the Wine Country saw more sales this February. • The Bay Area median price jumped another 16 percent year over year, though high-end sales drove a large part of the increase. • Buyer demand is not abating amid market challenges. Seven in 10 Bay Area homes sold for more than asking price, with the average premium increasing to 12 percent, up from 8 percent premiums observed in the last two Februarys. • Thirty-year, fixed-rate mortgages reached 4.46 percent as of March 8, 2018 according to a Freddie Mac survey, the highest since the spring of 2014. Bay Area homebuyer demand remained strong in February despite concerns over tax changes, rising mortgage rates, and stock market volatility. While overall activity remained flat year over year in February, sales of homes priced above $3 million doubled to about 126 for the eight-county Bay Area (excluding Solano County). The largest relative jump in luxury sales occurred in Sonoma County, which had nine high-priced sales. During the last two Februarys, only one and three such sales were recorded in Sonoma County. Notable jumps in high-priced sales were seen in all Bay Area regions except Napa County, were fewer sales were recorded when compared with last February. Figure 1 summarizes sales of homes priced at $3 million-plus by Bay Area county. Also note that the data presented in Figure 1 relies on MLS data, and since not all sales are recorded in the MLS, the number of transactions could be higher. We encourage you to share Pacific Union’s daily blog posts via email, your own blog, or social media. All blog content is updated daily in VoiceStorm, which allows you to share posts to the most popular social networks with just a few clicks. Additionally, our team sends out a weekly Content Hit email each Monday, which contains everything you need to promote Pacific Union content on Facebook, Twitter, or your own blog. Check it out at blog.pacificunion.com
Pacific Union Social Media
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Top Sales of the Week JOSH BURNS - Selling Agent
$3,575,000
11 Heather Way, Mill Valley Based on Information from 02 25 18 Noon - 03 02 18 Noon Please note that even though a sale closed during this time frame it may take longer to process.
Marin Stats Marin Market Share
Weekly Market Update
For Sale vs. Sold vs. Pending
Monthly Market Update
Avg. Price Per Sq. Foot
Months of Inventory
Average Days On Market
1973 2016 Ave Sale Price/Units
Average Price For Sale vs Sold
Source: Trend Graphic/Charts Bareis MLS (updated on the 6th of every month)
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Weekly Broker Tip WEEKLY PRACTICE TIP: DEATH ON A PROPERTY Q: I represent a Seller on a listing who has informed me that there was a death in the back yard four (4) years ago but the Seller said he did not know much about it. However, at my first open house, a neighbor came over and told me that the prior Owner came home and killed his wife and the gardener who were in the hot tub together! It was apparently quite a sensational story in the local news services and all of the neighbors know about it. I had asked the Seller to give me a copy of the disclosures and reports that he received when he bought the Property. I just reviewed the Seller Property Questionnaire (“SPQ�) from that earlier transaction and it includes a great deal of information about the double murder even though the murder took place outside of the house. Was the prior Owner obligated to disclose those deaths as well as the manner of death? I know that there is a 3-year rule on disclosing death, but do I have to disclose that event now? Do I have to provide the prior SPQ? Do I have to disclose what the neighbor has said to me? A: The issue of disclosing death on a property is always a difficult question; in the question posed above, the short answer is YES the two deaths would need to be disclosed because of the facts detailed above. Click here to read more ...
DO NOT FORWARD TO CLIENTS. This Weekly Practice Tip is for the exclusive use of clients of Broker Risk Management and their agents. It may not be reproduced or distributed without the express written consent of Broker Risk Management. The advice and recommendations contained herein are not necessarily indicative of standards of care in the industry, but rather are intended to suggest good risk management practices. PRACTICE TIPS All Weekly Practice Tips are available at BrokerRiskManagement.com User ID: clientaccess, password: yard
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LISA’S CORNER Lisa Norman
VP, Product and Innovation Group Product member Lisa Norman is Pacific Union’s Vice President and an Innovation Group Member
I often get asked why you would use both myTheo and RealScout. Although they have similar functionality, they each offer some distinctly different features. You may decide you only need to use one, but I recommend trying out both for 30 days before you decide.
myTheo • The fastest and easiest way to access MLS data on the go and on your mobile. • Quickly share property information with a client. • Plan a buyer tour with multiple locations (Google Maps) and share it with your client. • Chat in-app with your client or an agent. • MLS updates in real-time.
You have an account right now, click HERE to get started.
RealScout • Migrate all seller and buyer alerts from various places (MLS, CleanOffer) via RealScout migration service. They do it for you! • ‘Set it and Forget it’. RealScout will send property alerts to your clients as often as they choose. • Pacific Union clients love the search features and ease of use. • Huge photos, easy navigation and robust searchable features.
You have an account right now, ask your local staff to get you started.
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Open House Data from Marin County Date Range: 6/3/17 to Present Aggregated Data
download/print
download/print
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Marketing / Advertising Premier Properties Newsletter Promote your listing to over 1,000 agents and real estate professionals throughout Marin for FREE! Published on Tuesdays after 5:00pm via Constant Contact. Run dates are every Tuesday, materials are due Monday at noon. Click here to sign up for Premier Properties
License # 01866771
41 San Carlos, Sausalito 1 1 .1 4 . 2 0 1 7
The Ark Newspaper WATERFRONT HOME ALONG THE SHORE OF SAN FRANCISCO BAY Living at 89 West Shore Road is like having your own personal yacht club. Fall asleep at night to the sounds of the waves lapping onto the shore. Wake up to the views of the Golden Gate Bridge. This home is a virtual masterpiece, inspired on all levels of good taste and understated elegance befitting a home of this stature. The floor plan offers rooms that flow seamlessly--perfect for entertaining. There are 4 bedrooms, 3.5 baths, including a spacious, well appointed master suite. This home is a “must see” for those looking for the impeccable. $7,995,000.
David Schwartz Luxury Property Specialist
Lauren Ramsey Luxury Property Specialist
415 412 2236 tiburonrealtor@gmail.com PacificUnion.com License # 00570060
415 450 5955 laurenramsey22@gmail.com PacificUnion.com License # 01234567
Your ad will reach a coveted audience of Ark Readers, primarily in Belvedere and Tiburon. Run dates are on Wednesdays, deadlines for materials are the prior Wednesday. Please email Harrison if you are interested in taking the page 3 half page ad. Cost: $700
Contact Marin Marketing to reserve space.
Marin Magazine A monthly, high-quality publication with a dynamic readership. A lifestyle magazine serving the North Bay featuring Marin County, San Francisco and Wine Country restaurants, shopping and culture. Cost: $825/half page, $1,650/full page Contact Marin Marketing to reserve space.
SF/Silicon Valley Business Times Home of the Day A Pacific Union Exclusive Partnership
Home of the Day is a unique opportunity to showcase your client’s high end property each month to over 775,000 affluent home buyers in the San Francisco and Silicon Valley markets. Only 15 Homes of the Day will be showcased per month, per market. $425 per month. • Presence on site 24/7 for 30 days • Premium promotion across the website, email newsletter, and mobile products twice per month as integrated native content Visit one of our Home of the Day listings
onth with two feature dates e about the property y photo gallery
ontent page per market.
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BBR - Best Buyers Report
The BBR is a proprietary tool for Pacific Union agents that utilizes in depth data to identify the types of buyers that are most likely to be interested in your listing. It gives you detailed information on their preferences and behaviors so you know how ng through ReachLocal and where to get their attention. Your advertising gn, you can distribute custom creative across theoptimal visibility on thetypes of sites and will have geted audience frequents. ReachLocal banner ads use that reflect their interests and activity. in publications rom Pacific Union’s Ask your office manager or Kevin.
ogram and places these banner ads on websites that Why use the BBR? sts. Some examples include MSN, CNN, Forbes, Golf among others.Runs monthly, $425 per month, per
-
Create a BBR!
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Facebook Social Media Online Banner Advertising ReachLocal
n Facebook ancustom average of 40 plans so that you We’veand put spend together advertising ustom audience targeting tounderstanding reach users with high inhave a highly accurate of how to target vertise your effectively with compelling creative theselisting segments in your advertising strategies. Custom onlinetobanner campaigns starting atthat just ts you want reach,advertising and identify new audiences
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$500 per month to get the most effective coverage. With our ads being shown an average of 70,000 100,000 times per campaign, per month, and a higher than average rate on which they’re clicked, our experience so far has shown excellent results.
ffluent and loyal readership of over 107,000 per issue Francisco, the Peninsula, and Silicon Valley. ame, Hillsborough, Los Altos, Los Altos Hills, Los , Palo Alto, San Jose, San Mateo, Saratoga, Portola
Resources - Forms, Vendors, Services
eights, Presidio Heights, Russian Hill, Sea Cliff • Inspection Checklist and Forms age.
• Pacific Union Marin Vendor Guide • FEMA: Marin Flood Zone Update
livers thought-provoking stories, destinations and of San Francisco. The most effective communication • Sewer City and Fire Inspections ffluent Marin County consumer. age.
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This is a collection of recent ads Pacific Union has placed- some are brand ads and some are ads placed by our Real Estate Professionals in publications that we regularly advertise in. These are excellent examples of our branding aesthetic and the impact that it has across the board.
Find your perfect place in the world.
COMING SOON | 81 Montford Avenue, Mill Valley Classic modern farmhouse by renowned Mill Valley architect Kelly Haegglund. This stunning 5 bedroom home is approximately 3000 square feet with an open floor plan, vaulted ceilings in the great room, a luxurious master suite, and seamless indoor/outdoor flow to the lawn and patio for play time and entertaining
Take the Pacific Path.
Kentfield 448.1100 | Larkspur 945.6300 464.8686 | Mill Valley, Downtown 380.6100 | Mill Valley, Southern Marin 383.1900 Novato 383.1900 | Ross 461.8686 461.8605 | Tiburon/Belvedere 789.8686 | pacificunion.com
SOLD Happy Valley, Lafayette $6,500,000 Buyer’s Agent
Radhi Ahern Luxury Property Specialist
Scott Kalmbach Luxury Property Specialist
415.531.2981 radhi@ahern-kalmbach.com License #01411471
415.350.7911 scott@ahern-kalmbach.com License #01795204
Full page ads in Marin Magazine
SOLD
SOLD
Christmas Tree Hill, Corte Madera $3,900,000 Buyer’s Agent
Seminary, San Anselmo $2,650,000 Listing Agent
Bjorn Sandberg Luxury Property Specialist 415 730 5354 bjorn@pacunion.com bjornsandberg.com License # 01747465
SOLD Sleepy Hollow, San Anselmo $3,200,000 Listing Agent/Off Market
SOLD Manor, Fairfax $1,395,000 Buyer’s Agent
SOLD Rush Creek, Novato $1,700,000 Listing Agent
Grateful for an amazing 2017 with more to come!
Half page ad in Marin Magazine
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Affiliate Resources The Mark Company The Mark Company is the authority on urban residential real estate sales and marketing. Using The Mark Method, our unique approach aligns developer goals with buyer insights to deliver unbeatable results. Visit: themarkcompany.com
Property Management Pacific Union Property Management offers full-service property management to property owners, landlords and investors throughout the SF Bay Area, helping your clients to maximize luxury real estate investments. Visit: pacunionpm.com
Commercial Backed by Pacific Union’s strong name recognition and marketing foundation, our Commercial Brokerage specializes in buying, selling, and leasing commercial properties- apartments, office, retail, and industrial- for a mix of clients. Visit: pacificunion.com/commercial-real-estate
Rentals Gain access to the Bay Area’s most exceptional rental properties with the helpof our rental experts. Visit: pacificunion.com/leasing-rentals
Relocation Whether you are moving to or departing from the Bay Area ... whether your move is job-related or personal ... whatever your move, we’ve got you covered. Visit: pacificunion.com/relocation
ProInsurance In addition to homeowner’s coverage, ProInsurance provides competitive pricing on a full range of personal insurance needs. Visit: pacificunion.com/pro-insurance INTERNATIONAL PROINSURANCE SOLUTIONS, LLC.
To obtain more information and quote, contact Adrianne Peixotto at 415-223-5543 or email adriannep@proinsurance.com
The Benefit of Knowledge